Navigate the Channel

JANUARY 3, 2023

For your public relations strategies to be successful, you need to have a list of media outlets you contact every time you want to get content out there. And it’s good public relations etiquette. What’s troubling is that more than 95% of news releases are not used for one (or more) of three reasons: They aren’t relevant.

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Public Relations Contacts Tips Marketing & Strategy 65

Walker Sands

JULY 16, 2021

The PRSA Chicago Skyline Awards honor and celebrate award-winning campaigns that achieved measurable business results, and made a positive impact on society through strategy, creativity and innovation in public relations. We are so proud of our public relations team for this achievement.

Public Relations 98

Public Relations B2B Thought Leadership PR Thought Leadership 98

Outgrow

MARCH 17, 2022

How Content Marketing and Public Relations Go Hand-in-Hand? In this blog, we’ll talk about how content marketing and public relations together set a strong foundation for your marketing goals. . Why Content Marketing and Public Relations Go Together? Linking it to relevant sites. Let’s tell you!

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Marketing Craftmanship

NOVEMBER 29, 2013

As a result, effective public relations involves pushing a company’s or client’s agenda (or products and services) without being a pest, and ideally, by being helpful to reporters who are in a position to reciprocate with media coverage. According to Segal, hundreds of thousands of these unsolicited pitches – or “P.R.

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Public Relations PR Blast Campaigns Press 100

Hubspot

APRIL 20, 2018

Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. There’s an old saying: “Advertising is what you pay for; publicity is what you pray for.”.

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Public Relations PR Storytelling Press 100

Schubert B2B

JUNE 19, 2018

For those of us working in B2B public relations, now is a good time to review the accomplishments of the past few months. It’s also a good time to review your PR operations to keep your tactics fresh and ready to continue moving your clients’ publicity forward for the rest of the year. Media Contact List.

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Public Relations B2B Trade Show Work Management 66

Marketing Craftmanship

NOVEMBER 18, 2013

If the Edward Bernays era is considered the profession’s starting point, then public relations has had nearly a century to earn its seat at senior management’s table. But there are two major reasons – involving credentials and values – why PR still does not, and may never, sit there.

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Public Relations Work Management PR Ethics 100

NuSpark Consulting

JUNE 13, 2014

But among these channels, an important strategy is public relations. Public Relations: How to do it right. There are many ways B2B companies harness public relations for the lead generation strategies. test) public relations, don’t do it randomly. Lead generation and PR: Why it matters.

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Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

markempa

JUNE 3, 2012

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company.

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Public Relations Lead Scoring Lead Ranking Tactics 120

Schubert B2B

AUGUST 16, 2017

B2B public relations, or PR, is just what it sounds like — relating (connecting) to your public (or audience). It’s the process of securing publicity either for you or for your clients. B2B public relations may seem like its own isolated or separate branch of marketing communications.

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Public Relations B2B Marketing Work Management Trade Show 54

Bluetext

JUNE 10, 2019

Still, the value of a public relations practitioner according to PRSA is advocacy, i.e. “providing a voice in the marketplace of ideas, facts, and viewpoints of our clients.”. More often than not, the announcement will not be relevant to a large percentage of that list.

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Public Relations PR Tips Media 31

KEO Marketing

NOVEMBER 18, 2015

Once upon a time, public relations was about getting coverage. People are using social media – not just traditional media – to consume content that is relevant to them. People are using social media – not just traditional media – to consume content that is relevant to them. It’s about engagement, too. The reason?

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Public Relations Social Media Media PR 48

ClickDimensions

DECEMBER 29, 2020

When Ivy Lee, famed publicist and father of modern public relations, sent that first press release detailing a train wreck for his client the Pennsylvania Railroad, the world was a decidedly different place. In fact, press releases are still very relevant. Below, we explore five reasons why they still matter today.

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Press Relevance Marketing Budget Blast Campaigns 69

Bluetext

JUNE 28, 2019

It’s long been said that public relations media outreach is an art, not a science. In our experience, the majority of successful public relations media outreach strategies have four components: a strong relationship with the media contact, the quality of the pitch, newsworthiness and the pitch brevity. . Brevity is Key.

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Public Relations Outreach Media Advertising Mediums 23

SmartBug Media

JULY 4, 2023

One important way to do this is to have a comprehensive marketing and public relations (PR) strategy. It is about creating and sharing relevant, informative, and engaging content that naturally draws potential customers toward a brand.

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PR Planning Marketing Management Public Relations 98

Bluetext

MAY 13, 2019

Thanks to the pressure on the media industry to continuously seek online engagement as a key element in its current business model, public relations professionals now face the same pressures that incentivize reporters to develop articles that garner as much attention as possible. Where Journalism is Headed. Business technology?

Public Relations 20

Public Relations PR Media Lead Ranking 20

SmartBug Media

JANUARY 18, 2023

Public relations is often at the bottom of the list of priorities for companies that are worried about rising prices and falling profits. What Is Public Relations? PR strives to gain earned media exposure, often in the form of expert quotes and articles in relevant publications.

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PR Public Relations Effectiveness Thought Leadership 85

Navigate the Channel

OCTOBER 5, 2023

In the ever-evolving landscape of public relations (PR), staying ahead of the curve is essential to maintain a positive brand image and connect with your audience effectively. RELATED: 5 Ways to Boost and Improve Public Relations The PR landscape has evolved significantly since 2017.

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PR Trends Public Relations Transparency 65

Brandpoint

APRIL 3, 2024

Trend 2: Harnessing Artificial Intelligence (AI) in Public Relations Artificial Intelligence (AI) is not just another industry trend, but a transformative tool that is impacting every industry. Get ahead with industry trends for next year! Contact us to get started!

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PR Trends Public Relations Ethics 48

Walker Sands

SEPTEMBER 16, 2022

From data-driven campaigns to strategic funding announcements, our public relations experts continue to produce exceptional results for our clients. The PRSA Summit Awards showcase outstanding contributions to the public relations industry in the Puget Sound area, and it’s an honor to be recognized among this year’s top PR campaigns.

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Public Relations Thought Leadership PR Outreach 98

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts.

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Paid Content Aggregage Marketing Websites Paid Search Agency 243

B2B Digital Marketer

AUGUST 12, 2021

It’s actually still relevant in today’s age of social media. In this episode, Mickie Kennedy shares more about how you can do just that and why PR and press releases are still relevant in today’s age of social media. More episodes related to publishing: [link]. But are these perceptions accurate? Mickie’s website: [link].

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Press Social Media Relevance Media 52

Brandpoint

MARCH 14, 2024

Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement.

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Brand Identity Branding PR Distribution 62

ClearVoice

APRIL 19, 2022

But as online content continues to grow, making your content and brand stand out from other businesses requires an effective public relations or PR strategy. Let’s take a closer look at public relations and content marketing and discover how public relations support marketing efforts today.

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PR Paid Search Agency Content Marketing Advertising Agencies 105

Brandpoint

MAY 5, 2016

These dilemmas are why content services become more relevant with each passing day. Mat releases are a valuable tool in your PR arsenal, helping you look like a media relations rock star. The post Mat Release Relevancy appeared first on Brandpoint.com. Competition for media coverage is fierce.

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Relevance Work Management PR Marketing Management 48

Brandpoint

MAY 5, 2016

These dilemmas are why content services become more relevant with each passing day. Mat releases are a valuable tool in your PR arsenal, helping you look like a media relations rock star. The post Mat Release Relevancy appeared first on Brandpoint.com. Competition for media coverage is fierce.

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Relevance Work Management PR Marketing Management 48

Zoominfo

MARCH 17, 2021

The relevant and informative content you create shouldn’t be bound solely to your website. Keep in mind the content you post should be highly relevant, informative, educational, and entertaining; otherwise, it won’t generate enough attention or engagement. Engage in Guest Posting.

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Traffic SEO Marketing Websites Zoominfo 246

SmartBrief - Marketing

AUGUST 23, 2023

Whether it’s a brief incident that illustrates your point or a more in-depth case study, ensure your stories are relevant to your message and enhance its understanding. Encourage listeners to share their thoughts and reactions, and engage in discussions related to your topic.

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PR Public Relations Broadcasting Case Study 52

Top Rank Marketing

SEPTEMBER 20, 2023

Ross School of Business Amber Naslund @AmberCadabra Enterprise Sales Leader, Marketing Solutions, LinkedIn* Derek Thompson @DKThomp Writer & Editor, The Atlantic Avinash Kaushik @avinash Chief Strategy Officer, Croud Melanie Deziel @mdeziel Speaker & Consultant, StoryFuel Dennis Shiao @dshiao Founder and Head of Retention, Attention Retention (..)

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B2B Marketing Enterprise Management Content Marketing VALS 134

ClearVoice

APRIL 5, 2023

Investing in public relations campaigns or social media has gained steam Some marketers may feel that investing in public relations and social media marketing is more effective than SEO for several reasons: 1. Brand Awareness: Public relations and social media marketing can be effective in building brand awareness.

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SEO Public Relations SERP Paid Search Agency 105

Walker Sands

JULY 29, 2021

With an increasing number of B2B tech brands vying for media attention, our Seattle team has continued to help our West Coast clients stand out from the crowd, reach key target audiences and earn credible recognition through strategic public relations programs that secure strong media results.

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Public Relations PR Ideal Customer Profiles Advertising Agencies 98

Thinkers360

MARCH 31, 2024

You can add personally authored content, awards and recognition and tag each content item with up to 3 relevant keywords that count towards the leaderboards. Prashant Mali [MSc, LLB, LLM, Ph.D.] Simply Sign Up for Thinkers360 and start building your profile, portfolio, and media kit. How can I recommend others who should be on the list?

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Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Zoominfo

MAY 23, 2019

But, to truly be data-driven, a company must back all decisions with accurate and actionable data—including public relations decisions. Enter, Data-Driven Public Relations. On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals.

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PR Paid Search Agency Zoominfo Marketing & Strategy 188

Content Standard

JUNE 22, 2016

Today, marketers and public relations professionals must balance a wide array of digital media channels and convince executives that these moving pieces are valuable. I was reminded of this last week, as Cision, one of the top public relations software companies, finalized its $841 million purchase of PR Newswire.

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Press PR Relevance Marketing Strategy 56

Thinkers360

MARCH 15, 2024

You can add personally authored content, awards and recognition and tag each content item with up to 3 relevant keywords that count towards the leaderboards. International Keynote Speaker Quiñones & Partners Group S.A. Simply Sign Up for Thinkers360 and start building your profile, portfolio, and media kit.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

Vision Edge Marketing

JANUARY 11, 2022

Edelman, one of the world’s largest public relations firms, asserts that “great storytelling today requires a more intimate relationship with our audience, supporting analytics and a strategy that drives the brand narrative.” Compelling and relevant stories weave in this type of information. Stories help people make decisions.

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Paid Search Agency Research Storytelling Work Management 193

Sprout Social

AUGUST 24, 2022

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. What is public relations marketing? How our social and PR teams spread Sprout’s message.

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PR Public Relations Brand Identity Branding 81