markempa

JUNE 3, 2012

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company.

Public Relations 120

Public Relations Lead Scoring Lead Ranking Tactics 120

Schubert B2B

AUGUST 16, 2017

B2B public relations, or PR, is just what it sounds like — relating (connecting) to your public (or audience). It’s the process of securing publicity either for you or for your clients. B2B public relations may seem like its own isolated or separate branch of marketing communications.

Public Relations 54

Public Relations B2B Marketing Work Management Trade Show 54

Navigate the Channel

OCTOBER 5, 2023

In the ever-evolving landscape of public relations (PR), staying ahead of the curve is essential to maintain a positive brand image and connect with your audience effectively. These metrics go beyond traditional measures like media coverage and press release distribution.

PR 65

PR Trends Public Relations Transparency 65

Top Rank Marketing

NOVEMBER 10, 2023

rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced. Rival IQ Google Ads Editor version 2.5 The Drum Ad, PR Jobs Increased 2.3%

Advertising Benchmark 139

Advertising Benchmark Marketing Report B2B Marketing Linkedin 139

Top Rank Marketing

OCTOBER 6, 2023

Insider Intelligence The Public’s Perception of the Advertising and PR Industry Remains Poor New Gallup data has shown that the advertising and public relations (PR) sectors have hit a new low when it comes to public perception, with 19 percent of U.S. million users and some 1.8

B2B Marketing 133

B2B Marketing Social Marketing Planning B2B 133

Brandpoint

SEPTEMBER 26, 2023

Almost 22 years later, Kristi stands as a Senior Business Development Executive and an integral part of the company’s success in the public relations industry. Over the years, it has been fascinating to witness the evolving demand for the MAT Release. In 2002, Kristi Marquardt started her journey with Brandpoint.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Work Management Public Relations 118

Zoominfo

NOVEMBER 20, 2023

Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts. Blog post outlines and video script drafts can be created in seconds using generative AI.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Navigate the Channel

APRIL 17, 2023

Each year, Hermes Creative Awards competition judges evaluate the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing, and communication programs. ER Marketing received the following awards: PLATINUM ER Marketing Branding Whitepaper Feeney Inc.

Creativity 65

Creativity Public Relations Press Advertisements 65

Brandpoint

JUNE 9, 2021

The first time I heard the term MAT Release I had no idea what it was. I started in the newspaper world and moved into public relations agency life before hearing this phrase. But just as newspapers and the PR industry have changed over the last few decades, the MAT release has changed, too. Feeling stuck or unsure?

Media 122

Media PR Paid Search Agency Distribution 122

Brandpoint

MARCH 28, 2023

One respondent from an internal PR team at a regional organization stated: “It is difficult to calculate the return on investment in the public relations industry, and the relevant analysis tools and data quantification systems are not perfect.” Click here to download the full report.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Champion Communications

JUNE 7, 2023

This in turn has made it difficult for those of us in Public Relations (PR) to confidently say what the year ahead will hold. Short-from videos are on the rise Increasingly short-form videos are becoming a prominent strategy in the world of PR and communications. But that’s exactly what has happened.

PR 62

PR Social Media Media Public Relations 62

Brandpoint

OCTOBER 23, 2020

Videos and graphic assets. This includes: MAT releases. Enhanced amplification and distribution, also known as premium MAT releases. Read More: What is a MAT Release? ]. With an election just around the corner and reports on COVID-19 circulating daily, news publications and reporters are more than preoccupied.

Media 143

Media Advertising Agencies B2B Thought Leadership Distribution 143

Vidyard

FEBRUARY 23, 2022

23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” The first part of the study was released in January 2022. KITCHENER, Ont. – 22-26, 2021.

Work Management 91

Work Management Enterprise Management Marketing Management Studies 91

Hubspot

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Reputation management. Speech writing.

PR 98

PR Paid Search Agency Advertising Agencies Ad Agencies 98

Vidyard

JANUARY 19, 2022

KITCHENER, Ontario – January 19, 2022 – To better understand the evolving preferences of financial services professionals in today’s remote-first business world, Vidyard and Atomik Research today released a new study examining how these individuals feel about working from home versus returning to the office in the months ahead.

Work Management 94

Work Management Enterprise Management Marketing Management Studies 94

Martech

APRIL 4, 2023

I think we’re entering a very disruptive phase for creativity for designers, illustrators, video producers and writers,” said Paul Roetzer, CEO of Marketing AI Institute, at the recent MarTech Conference. “I Dig deeper: New AI-powered product releases Get MarTech! How will these changes affect agencies? “I Same with ChatGPT.

Paid Search Agency 113

Paid Search Agency Advertising Agencies Ad Agencies Marketing AI 113

Sprout Social

AUGUST 24, 2022

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. What is public relations marketing? How our social and PR teams spread Sprout’s message.

PR 81

PR Public Relations Brand Identity Branding 81

Vidyard

JUNE 30, 2021

. – June 30, 2021 – Vidyard and Media One Creative today announced the release of “ re:connection ,” a short documentary film exploring how video creates human connections in a digital business world. Accelerated by the pandemic, the digital-first era has arrived in full force.

Video Marketing 65

Video Marketing Paid Search Agency Business Broadcasting 65

sagefrog

NOVEMBER 14, 2023

Videos: Informative videos can break down complex topics into digestible information, making it easier for decision-makers to understand your offerings. You can design videos to tease a new product, go deeper into a product’s benefits, summarize stats from a recent eBook, showcase a client’s story, and accomplish so much more.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Vidyard

FEBRUARY 23, 2022

23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” The first part of the study was released in January 2022. KITCHENER, Ont. – 22-26, 2021.

Work Management 65

Work Management Enterprise Management Marketing Management Studies 65

Vidyard

SEPTEMBER 22, 2021

KITCHENER, Ontario – September 22, 2021 – Vidyard , the leading video platform for businesses, today released its State of Virtual Selling Report , revealing how sales professionals are using video throughout the sales process and its impact on sales team productivity and results. But video is helping to curb this trend.

Response Rate 79

Response Rate Video Marketing Click Rate Public Relations 79

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Paid Content 82

Paid Content Campaigns Examples Advertising Agencies 82

Biznology

JUNE 12, 2018

And: publishing our your own business and personal photos and videos with comprehensive tagging is online reputation management. We create and develop social media accounts, as well as content for these accounts to be released strategically over time to the accounts. If SHTF SNAFU FUBAR Then ORM. Like this post?

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Biznology

MARCH 2, 2016

I have been struck over the last couple of years as to how much our emotional reactions to stories have changed what happens in public relations. I have started to think that video is a special category of information, because people respond so much more strongly to video than to other forms of information.

PR 80

PR Public Relations Video Marketing Press 80

Schubert B2B

MAY 4, 2018

Some might say that press releases are as useful today as fax machines. While this might be true, especially in B2C marketing, chances are that your B2B customers are still going to trade publications for specialized industry-wide news. All from a press release. 6 Benefits of B2B Press Releases. Why Trade Pubs Matter.

Press 67

Press B2B Blast Campaigns Public Relations 67

Brandpoint

MARCH 23, 2020

Adjust your messaging Do you have sponsored content or MAT releases in the works? With sponsored content distribution products like the Premium MAT Release, you can zero in on the exact demographic that you need to reach. Read More: The Premium MAT Release] 5. Here are six things you can do to help during the COVID-19 crisis.

Paid Content 138

Paid Content PR Advertising Agencies Paid Search Agency 138

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. 76BrandFilms, a video studio. So, it was an honor to be included. Go git ’em!

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Hubspot

JUNE 13, 2019

Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you won’t get very far. Why is press release distribution important? How to distribute your press release. Distribution mistakes to avoid.

Press 101

Press Distribution PR Public Relations 101

Sprout Social

NOVEMBER 17, 2022

Instagram has been leaning more into its video strategy over the past few years. In July 2022, the app announced that all new videos under 15 minutes will be shared as Instagram Reels. Users were also granted access to Reels editing tools to make videos more engaging. more engaging than long-form videos.

Brand Identity 115

Brand Identity Branding Advertising Agencies B2B Thought Leadership 115

KoMarketing Associates

NOVEMBER 9, 2017

The “2017 Content Insights from Tech Marketing Execs” report from 10Fold and Dimensional Research discovered that 32 percent of marketers are releasing content daily or hourly. Susan Thomas has provided marketing communications and public relations services for technology companies for more than 20 years.

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

Vidyard

SEPTEMBER 22, 2021

KITCHENER, Ontario – September 22, 2021 – Vidyard , the leading video platform for businesses, today released its State of Virtual Selling Report , revealing how sales professionals are using video throughout the sales process and its impact on sales team productivity and results. But video is helping to curb this trend.

Response Rate 50

Response Rate Video Marketing Click Rate Public Relations 50

ClearVoice

APRIL 23, 2021

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Ensure easy social media sharing for all content, including images, and video; use social media platform standards for size, layout, etc.;

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

KEO Marketing

MAY 4, 2017

Before you start blogging or creating videos, it is important to take the time to develop the content marketing strategy. Videos, another popular form of content, have proven to attract customers and generate sales as well. Nearly 50% of internet users will watch a product or service video before going into a store.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Top of Funnel Planning 59

Webbiquity

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. A news release may be designed to get media coverage, but it can also create valuable backlinks for SEO. Find the answers to those questions and more here in seven recent expert guides to social and online PR.

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

The Marketing Blender

DECEMBER 28, 2020

Video Marketing. Video Marketing: Have you recently ever spent a weekend or even a day without watching any video content at all? They’re everywhere, and for a good reason — humans are wired to find videos more engaging and memorable (retention rate for videos averaging at 52% ) than just text. Probably not!

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

seo.co

DECEMBER 18, 2020

A new subdivision of Public Relations, largely the offspring of SEO, is the field of reputation management. This new type of public relations activity addresses the matter of negative search engine results, which can be devastating to e-Commerce success. Press releases are good possibilities. Get Active on YouTube.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Schubert B2B

MAY 26, 2022

The objective of public relations is to cultivate and maintain a positive reputation for your company. To share current news about your company, PR specialists create and distribute press releases to a focused list of relevant journals for effective connection to their readers.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115