Should PRSA Sanction Public Relations Practitioners?

Marketing Craftmanship

As a result, effective public relations involves pushing a company’s or client’s agenda (or products and services) without being a pest, and ideally, by being helpful to reporters who are in a position to reciprocate with media coverage.

The Herb Schmertz Era: When Public Relations Had Some Balls

Marketing Craftmanship

brings to mind what many consider to be a golden age for Public Relations; the period from the mid-60s to mid-80s, when the PR profession had the mandate, the skills and the balls to stand up to criticism leveled against the organizations and people whom they represented.

Trending Sources

Why Public Relations Does Not Sit at the Senior Management Table

Marketing Craftmanship

If the Edward Bernays era is considered the profession’s starting point, then public relations has had nearly a century to earn its seat at senior management’s table.

B2B Public Relations: 7 tactics to pull more leads into the funnel

B2B Lead Generation Blog

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire , a press release distribution company.

Death by Content: How Press Release Abuse Killed Public Relations

Marketing Craftmanship

Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.” For non-daily news sources such as magazines, news releases were often sent through the US Mail.

Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast.

How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages

Hubspot

public relations can be a critical ingredient in your marketing mix. Both of those opportunities were secured because of an investment in creating content, and establishing solid relationships with others within our industry -- not as a result of traditional media relations.

Earned-media micro-influencer marketing primer

Biznology

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Let’s refer to public relations before the corruption by Madison Avenue.

Dominate Your Next Event With a Great Public Relations Strategy

Modern B2B Marketing

by Dayna Rothman Great public relations can help your company break through the noise that can sometimes dominate a busy event. If you need some help laying out your plan, be sure to download our new Public Relations Strategy Worksheet for Events. (no

Hello News Releases; Good Bye Press Releases

Marketri

In today’s post, I explore the notion that press releases are becoming a bit obsolete (cue: sounds of shock and horror from journalists and publicists around the world). Buyers read your news releases directly, and you need to be speaking their language.”

Mat Release Relevancy

Brandpoint

Media relations mixes with strategic outreach initiatives to ensure brand messaging is on target. Mat releases are a valuable tool in your PR arsenal, helping you look like a media relations rock star. The post Mat Release Relevancy appeared first on Brandpoint.com.

How to Write a Press Release [Free Template]

Hubspot

Unfortunately, old-school isn’t so trendy when it describes your company’s public relations strategy. Public relations should always be evolving, innovating, and improving to mirror how technology is shifting human behavior. Press Releases Can Be Viable Content Type.

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9 Steps to Writing the Perfect Press Release

Sharpspring

How do you create an informative yet compelling press release that will cut through all the noise and get your message out there? Check out the example below to see what a poor press release headline looks like. Here’s an example of a great press release headline from Terminix.

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Inside a Social Media News Release

Biznology

Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. To those of you who are in Communications, you’ll recognize the structural similarity between it and a traditional News Release/Press Release. We never used to add this to our Social Media News Releases. Image via CrunchBase.

Stop the Insanity. Fire Your PR Firm in 2014.

Marketing Craftmanship

Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes. The more publicity, the better. Publicity generates revenue.

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3 Ways Social Media Adds Spice to Traditional Public Relations

KEO Marketing

Once upon a time, public relations was about getting coverage. You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers.

Is It Finally Time to Bid Adieu to the Press Release?

Hubspot

When I was a reporter at Newsweek, I received literally thousands of press releases via email -- and I deleted almost every single one of them without even opening them. if nobody’s reading these releases, why on earth are companies still spending all this money to create and distribute them?

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A tech journalist on the 5 best and worst practices of B2B PR

Biznology

In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. Have you tried to get the attention of a journalist lately?

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PR Lesson from the Lolo Jones / New York Times Controversy

Marketing Craftmanship

The public appears to agree with Lolo regarding Longman’s attack. After being summarily fired by the CEO for arranging the public debacle, I called the reporter to ask why she had written such a damaging piece. Did Jere Kill Lolo’s Mojo?

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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). Every once in a while magic happens.

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Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity

Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts. What online publications do they read?

Is your website’s newsroom missing key pieces of content?

Biznology

Sending out press releases and advertising on a regular basis will garner the attention you are looking for; but what happens if they come to your website looking for information? Press Releases.

Earned media influencer marketing demands your awesome

Biznology

I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. As I said before, public relations isn’t all oaky Chardonnay parties, it’s earned media sales.

Book Review: Social PR Secrets

Webbiquity

One of the first things you’ll notice about Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand’s News by Lisa Buyer is how compact it is. This goes for your press releases hosted on your own website’s online newsroom.”

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The Harvard Cheating Scandal: Do Administrators Need “Public Relations 101??

Marketing Craftmanship

Harvard likely became aware of the possibility of negative media coverage either after a call from a reporter, or in reaction to a threat from a student (or their lawyer) to make this a public issue.

Your digital PR needs to account for emotions

Biznology

I have been struck over the last couple of years as to how much our emotional reactions to stories have changed what happens in public relations. Monthly Newsletter Public Relations emotional marketing jacob riis PR public relations Ray Rice video

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How 6 Companies Use Content For Other Departments Besides Marketing

Contently

Public relations. While many companies, like General Mills and Coca-Cola , have made the shift from the traditional press release to an audience-first blog, today’s brands also face pressure to publicly declare their values through a political lens.

Eight media relations tips most PR pros totally miss

Biznology

I was stunned to learn that, despite seismic shifts in the media landscape during the time I was gone, public relations has actually changed very little. This has been well-known for years, yet fewer than 10 percent of the press releases I receive today have associated images or video.

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Five often-overlooked reasons senior executives should use social media

Biznology

By updating your profile with new responsibilities, achievements, and publications you keep these important constituents up to date on your progress. They certainly don’t need the publicity. “I don’t have time to build my LinkedIn profile.

Influencer marketing tools of the trade

Biznology

TotalChoice Hosting — When it comes to what I need in a landing page, a Social Media News Release, TotalChoice is the devil I know. Content Marketing Influencer Marketing Public Relations Social Media Marketing AdWords Apple Inc. We’re off to the races!

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I’m an influencer, pay me more!

Biznology

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. Ergo, the gorgeous title of episode 45 of For Immediate Release: I’m An Influencer, Pay Me More!

Are Press Releases Still Relevant for Your Digital Marketing and PR Strategy?

Content Standard

Call me old-fashioned, but I like press releases. When starting to execute a PR strategy, press releases have served as the central point of crafting the message. Naturally, the worth of the press release often comes into question.

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How to Earn Free Press for Your Business When You Have No Connections

Hubspot

Would this story have a better chance of being published in TechCrunch than just writing a dull press release on the features of our product? 4) Target specific publications. The key is to become more aware of each and every publication and journalist that covers your niche.

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When Press Releases Do (and Don't) Help Your Marketing

Hubspot

When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. However, there are now other tactics that need to be coupled with press releases in order to make them effective.

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7 Ways to Be Insanely Honest in Your Marketing

Hubspot

We’ve all seen unseemly public spats between vendors. When Velocity lost Ryan Skinner, a beloved account director, to Forrester (where he’s now very happy), we could have done the normal thing and issued the standard press release to "wish him well in his future endeavours.".

The state of earned media blogger outreach

Biznology

Blogger and influencer outreach should only be done in the framework of public relations because what you’re doing, literally, is reaching out to publishers. I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed.

The art of writing the perfect blogger pitch

Biznology

This makes it almost impossible to place social media news release content on their site, so we reserve our own because it gets around any of those issues. The majority paste their rich-text traditional press release inline in the email, along with inline images, logos, and graphics. Anything we don’t use in our message model and email pitch we aggregate it into a social media, multimedia, social media profiles, news release. Image by Sean MacEntee via Flickr.

Tips for Next Gen Digital Marketing and PR Pros

Biznology

What’s the future of digital media marketing and social public relations? Don’t expect your news to be found if you’re not optimizing your press release, blog, or web site for search engines. Photo credit: Wikipedia.

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5 Steps for Improving Your Media Outreach: Insights From 1,300 Publishers

Hubspot

Luckily, the industry is evolving past the point of flooding the inboxes of time-starved journalists with irrelevant press releases with the help of more strategic outreach planning. Public Relations Business Canonical

7 Ways to Get More Value From Your PR Campaigns

Hubspot

If all goes to plan once you’ve sold your press release into the media, your story will gain traction -- and consequently get picked up by more and more media outlets. As you'll notice, we can clearly see the date where the press release was sent.

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