Marketers are wizards and Public Relations is magic


According to professor Yuval Noah Harari , the law and public relations are modern day magic; lawyers and judges, academicians, and marketers are modern-day, secular, wizards; and Edward Bernays may very well be Dumbledore (while Joseph Goebbels is obviously Voldemort ).

Should PRSA Sanction Public Relations Practitioners?

Marketing Craftmanship

As a result, effective public relations involves pushing a company’s or client’s agenda (or products and services) without being a pest, and ideally, by being helpful to reporters who are in a position to reciprocate with media coverage.

The Herb Schmertz Era: When Public Relations Had Some Balls

Marketing Craftmanship

brings to mind what many consider to be a golden age for Public Relations; the period from the mid-60s to mid-80s, when the PR profession had the mandate, the skills and the balls to stand up to criticism leveled against the organizations and people whom they represented.

Death by Content: How Press Release Abuse Killed Public Relations

Marketing Craftmanship

Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.” For non-daily news sources such as magazines, news releases were often sent through the US Mail.

Why Public Relations Does Not Sit at the Senior Management Table

Marketing Craftmanship

If the Edward Bernays era is considered the profession’s starting point, then public relations has had nearly a century to earn its seat at senior management’s table.

Where Does Public Relations Fit in the Marketing Technology Landscape?


Public relations and marketing are two sides of the same coin. In other words, press releases and other PR materials are typically released after a notable event, such as a significant increase in revenue. The Need for Public Relations Technology.

Four Rules for B2B Public Relations Success – by Christopher Ryan

Great B2B Marketing

We do a fair amount of public and media relations at Fusion Marketing Partners. You don’t want people saying “So What” when they read your release. Remember that the word “public” is part of public relations. Public relations is considered by most B2B marketers to be a “soft art” rather than a hard science. Those of you who practice public/media relations can add other important rules for success.

7 tips for effective press releases


Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. Keep your release simple.

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Dominate Your Next Event With a Great Public Relations Strategy

Modern B2B Marketing

by Dayna Rothman Great public relations can help your company break through the noise that can sometimes dominate a busy event. If you need some help laying out your plan, be sure to download our new Public Relations Strategy Worksheet for Events. (no

3 Ways Social Media Adds Spice to Traditional Public Relations

KEO Marketing

Once upon a time, public relations was about getting coverage. You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers.

5 Tips For B2B Public Relations Professionals

Modern B2B Marketing

Traditional B2B public relations is no longer the highest-demand avenue to develop an effective voice for your brand. Looking beyond traditional B2B public relations and embracing digital PR strategies allows you to influence your market and gain share voice ahead of competitors.

How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages


public relations can be a critical ingredient in your marketing mix. Both of those opportunities were secured because of an investment in creating content, and establishing solid relationships with others within our industry -- not as a result of traditional media relations.

Earned-media micro-influencer marketing primer


In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Let’s refer to public relations before the corruption by Madison Avenue.

Add For Immediate Release to your podcast queue


A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast.

A tech journalist on the 5 best and worst practices of B2B PR


In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. Have you tried to get the attention of a journalist lately?

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Put “Relationships” Back into Public Relations: B2B Clients/Agency Reap the Benefits

B2B Marketing Savvy

world , and a need to be mindful of fundamental core principles when executing on a public relations strategy. Sometimes we have to go backwards before we go forward, and that is becoming particularly true within the practice of marketing public relations.

Mat Release Relevancy


Media relations mixes with strategic outreach initiatives to ensure brand messaging is on target. Mat releases are a valuable tool in your PR arsenal, helping you look like a media relations rock star. The post Mat Release Relevancy appeared first on

9 Steps to Writing the Perfect Press Release


How do you create an informative yet compelling press release that will cut through all the noise and get your message out there? Check out the example below to see what a poor press release headline looks like. Here’s an example of a great press release headline from Terminix.

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PR Lesson from the Lolo Jones / New York Times Controversy

Marketing Craftmanship

The public appears to agree with Lolo regarding Longman’s attack. After being summarily fired by the CEO for arranging the public debacle, I called the reporter to ask why she had written such a damaging piece. Did Jere Kill Lolo’s Mojo?

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No-Cost, Cornball Marketing Can Drive B2B Top-of-Mind Awareness

Marketing Craftmanship

eReleases competes with dozens of electronic news distribution services, all seeking to charge companies and PR agencies hefty fees to put their press releases in front of journalists, in hopes of capturing the media’s attention and coverage.

Mat Release Relevancy


Media relations mixes with strategic outreach initiatives to ensure brand messaging is on target. Mat releases are a valuable tool in your PR arsenal, helping you look like a media relations rock star. The post Mat Release Relevancy appeared first on

Inside a Social Media News Release


Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. To those of you who are in Communications, you’ll recognize the structural similarity between it and a traditional News Release/Press Release. We never used to add this to our Social Media News Releases. Image via CrunchBase.

Your digital PR needs to account for emotions


I have been struck over the last couple of years as to how much our emotional reactions to stories have changed what happens in public relations. Monthly Newsletter Public Relations emotional marketing jacob riis PR public relations Ray Rice video

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Is your website’s newsroom missing key pieces of content?


Sending out press releases and advertising on a regular basis will garner the attention you are looking for; but what happens if they come to your website looking for information? Press Releases.

Eight media relations tips most PR pros totally miss


I was stunned to learn that, despite seismic shifts in the media landscape during the time I was gone, public relations has actually changed very little. This has been well-known for years, yet fewer than 10 percent of the press releases I receive today have associated images or video.

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Are We Scrubbing the LIfe Out of Press Releases?

What Works - What Doesn't

When drafting a press release for a client recently, I highlighted a lot of the themes that would have made it a great newspaper feature. But remember this is a press release, designed to get the attention of editors and readers who like drama and conflict.

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Hello News Releases; Good Bye Press Releases


In today’s post, I explore the notion that press releases are becoming a bit obsolete (cue: sounds of shock and horror from journalists and publicists around the world). Buyers read your news releases directly, and you need to be speaking their language.”

Stop the Insanity. Fire Your PR Firm in 2014.

Marketing Craftmanship

Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes. The more publicity, the better. Publicity generates revenue.

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How to Write a Press Release [Free Template]


Unfortunately, old-school isn’t so trendy when it describes your company’s public relations strategy. Public relations should always be evolving, innovating, and improving to mirror how technology is shifting human behavior. Press Releases Can Be Viable Content Type.

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5 Ways You Can Merchandise the “Masthead Value” of Publicity

Marketing Craftmanship

Not to be confused with “The Wall Street Transcript” Many companies will invest considerable effort seeking positive publicity in influential media sources, and then fail to benefit from the masthead value of that exposure. Masthead value can be relative.

Chris Abraham joins Frank Eliason and Shel Holtz on FIR


Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). Every once in a while magic happens.

Should Companies Manage Their Employees’ LinkedIn Profiles?

Marketing Craftmanship

Everything Counts in Brand Management. LinkedIn has become an important business channel, not only for individuals to showcase their professional credentials, but also for companies seeking to promote their value proposition and to establish or manage brand awareness.

I’m an influencer, pay me more!


Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. Ergo, the gorgeous title of episode 45 of For Immediate Release: I’m An Influencer, Pay Me More!

Book Review: Social PR Secrets


One of the first things you’ll notice about Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand’s News by Lisa Buyer is how compact it is. This goes for your press releases hosted on your own website’s online newsroom.”

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Earned media influencer marketing demands your awesome


I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. As I said before, public relations isn’t all oaky Chardonnay parties, it’s earned media sales.

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Influencer marketing tools of the trade


TotalChoice Hosting — When it comes to what I need in a landing page, a Social Media News Release, TotalChoice is the devil I know. Content Marketing Influencer Marketing Public Relations Social Media Marketing AdWords Apple Inc. We’re off to the races!

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DIY Digital PR (Online Engagement & Blogger Outreach)


Create a blogger-optimized news release. Thanks to all our sponsors: Blogging Public Relations Social Media Marketing Webinars blogger outreach blogger pitch bloggers blogs campaigns chris abraham earned media PR public relations social media Photo credit: zoxcleb.

Is It Finally Time to Bid Adieu to the Press Release?


When I was a reporter at Newsweek, I received literally thousands of press releases via email -- and I deleted almost every single one of them without even opening them. if nobody’s reading these releases, why on earth are companies still spending all this money to create and distribute them?

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Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?

Marketing Craftmanship

Press releases and related media exposure is a good example of marketing activity that is often overrated in terms of effort vs. tangible outcome. Webinars and public forums entail lead qualification and follow-up with prospects. Is Your B2B Marketing a Tactical Hodge Podge?

How 6 Companies Use Content For Other Departments Besides Marketing


Public relations. While many companies, like General Mills and Coca-Cola , have made the shift from the traditional press release to an audience-first blog, today’s brands also face pressure to publicly declare their values through a political lens.