article thumbnail

The Practical Guide to Content Syndication for Lead Generation

NuSpark Consulting

Generating more mid-funnel leads that indicate purchasing intent. Opting for a mix of paid and non-paid syndication with appropriate partners can extend your reach tremendously and bring you the benefits and visibility of public relations and guest blogging—with significantly less time involved. . . . . . .

article thumbnail

The 7 New Roles Agencies Must Play to Survive Real-Time Business

Convince & Convert

Help clients humanize their brands and in so doing drive kinship and purchase intent. Social Media Staffing and Operations ad agencies agencies BOLO conferences PR public relations real-time real-time business. Show clients how to activate their fans, not just collect them like baseball cards. Firefighter.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Write Content that Converts

Scoop.it

In reality, the perfect keyword has to meet the following criteria: Have a good search volume (your “good” may be different, but we aim for 1,000+ monthly searches) Have a low keyword difficulty (in our case, less than 20/100 in Ahrefs) Have a purchase intent (someone who’s searching for it is likely to buy).

article thumbnail

Everything you need to know about online reputation management

Sprout Social

A person browsing through reviews is more likely to have a higher purchase intent than an individual passively browsing the rest of the web, which is why online review management goes hand-in-hand with online reputation management. News publications News publications impact more than just traditional public relations initiatives.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&# In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.).

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media creates kinship between companies and customers, and kinship equals purchase intent. It’s not viral unless it is. Social media allows big companies to act small again. Facebook Fan Pages are email newsletters with smaller pictures. Linkedin is for people you know. Facebook is for people you used to know.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. With customer service & public relations becoming blurred thanks to Social Media, it's a great detriment to ignore the movement.