Marketing Craftmanship

DECEMBER 30, 2013

Uncategorized #brand management #media merchandising #media placement #media relations #PR #press release #publicity #reputation management #thought leadership 2014 advertorials agency selection Albert Einstein earned media insanity marketing communications marketing counsel marketing strategy media clippings media clips NJ PR firms pay-to-play PR (..)

PR 100

PR Advertorials Merchandising Paid Search Agency 100

Marketing Craftmanship

MARCH 13, 2021

Press relations is always a crap shoot. As head of public relations at a very large financial services company, I spoke on a regular basis with seasoned journalists who always knew far more than I did about complex, arcane topics. Then she hung up. That experience taught me that you can never count on positive coverage.

Media 147

Media PR Press Advertising Agencies 147

Marketing Craftmanship

MARCH 8, 2018

Clint Arthur may represent the extreme end of PR hucksterism, but for decades many well-known public relations firms have sold other types of false or inflated credibility that relies on the implied third-party endorsement of respected media sources and organizations. (In

SME 100

SME PR Ideal Customer Profiles Thought Leadership 100

Marketing Craftmanship

MAY 23, 2011

This was a historic triple-stupid play deserving of special recognition from the Public Relations Society of America. And the McDonald’s clown is namesake of a charitable organization that helps kids who have cancer. Perhaps they should have hired the PR guy who handles the Facebook account at Burson-Marsteller.

Public Relations 100

Public Relations PR Intent Organic Leads 100

Marketing Craftmanship

DECEMBER 12, 2011

Lee Levitt embodied craftsmanship in public relations, and left a lifetime of wisdom for those who follow in his footsteps. If you have a copy on your bookshelf, pull it out and re-read it. But don’t ask to borrow my copy, because it’s not going anywhere.

PR 100

PR Public Relations Tips Marketing Management 100

Marketing Craftmanship

MARCH 21, 2014

Uncategorized #content marketing #marketing #reputation management #thought leadership B2B marketing client newsletters CNBC CRM face-to-face communication marketing communications public relations strategy publicity tour social media top-of-mind awareness two-way communication word of mouth marketing'

Newsletter 100

Newsletter Marketing Mix Word of Mouth B2B Thought Leadership 100

Marketing Craftmanship

JULY 19, 2013

Uncategorized #craftsmanship #docmartin #PRfirms #public events #thought leadership Cornwall England Doc Martin Dr. Martin Ellingham marketing craftsmanship Martin Clunes Netflix Philippa Braithwaite Port Isaac Portwenn public relations social media television series UK Television'

Television marketing 100

Television marketing Public Relations Thought Leadership Blogger 100

Marketing Craftmanship

OCTOBER 26, 2011

.” On that basis, PETA’s lawsuit succeeds as a publicity stunt. But the massive publicity related to their filing, calling the public’s attention to the rights of animals, is not only consistent with PETA’s underlying mission, but also demonstrates the extent to which PETA is willing to defend those rights.

Public Relations 100

Public Relations PR Advertising Agencies Profiling 100

Marketing Craftmanship

DECEMBER 28, 2016

reasons why your __ (law, graphic design, accounting, management consulting, public relations, engineering, financial planning, advertising, technology, healthcare, beauty, payroll, etc.) With the understanding that industry awards represent a substantial worldwide economic enterprise…here are 3.5

Enterprise Management 100

Enterprise Management Work Management Marketing Management Aggregators 100

Marketing Craftmanship

NOVEMBER 22, 2023

PR (or “earned media”) is the most powerful form of content marketing, because of its potential market reach, online visibility, and inherent 3rd party endorsement.

PR 130

PR B2B Marketing & Strategy Sales Cycle 130

Marketing Craftmanship

MARCH 11, 2019

Nearly 5 years ago, I wrote a LinkedIn blog post ( The PR Industry’s Dirty Little Secret ) that called out PR practitioners who use their “close relationships” with journalists – along with the implication that those relationships will generate media coverage – to sell their services to prospective clients.

PR 100

PR Linkedin Media Contacts 100

Marketing Craftmanship

AUGUST 9, 2012

Did Jere Kill Lolo’s Mojo? On August 4 th , New York Times sportswriter Jére Longman – who has been covering the Olympics under an “Inside the Rings” column – wrote an article on American hurdler Lolo Jones that was considered by many readers to be overly harsh and entirely unnecessary.

PR 100

PR Opinions High Quality Lead Tactics 100

Marketing Craftmanship

JANUARY 16, 2013

Is Your B2B Marketing a Tactical Hodge Podge? B2B firms invest significant dollars and hours maintaining a broad range of marketing tactics that may or may not demonstrate economic value.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Marketing Craftmanship

MAY 7, 2015

According to BNY Mellon’s most recent survey of Investor Relations (IR) practices worldwide, fewer than half of the nearly 700 respondents are using media relations to support their IR goals. More significantly, only 6% of that group included media exposure as a top IR goal.

Enterprise Management 100

Enterprise Management Broadcasting Press Linkedin 100

Marketing Craftmanship

APRIL 19, 2012

Everything Counts in Brand Management. LinkedIn has become an important business channel, not only for individuals to showcase their professional credentials, but also for companies seeking to promote their value proposition and to establish or manage brand awareness.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 100

Marketing Craftmanship

FEBRUARY 6, 2012

Stormy Weather for BMW? For a fee, Germany allows people or companies to sponsor the names of weather fronts. So last month, to promote the “wind and weatherproof” capabilities of its Mini Cooper line, BMW’s marketing agency purchased naming rights to a high pressure system that originated in Siberia.

PR 100

PR Forecasting Paid Search Agency Advertising Agencies 100

Marketing Craftmanship

FEBRUARY 16, 2012

LtoR: Heather Fuller, Andrew Crisp, Percy, Gary Thompson, Mickie Kennedy. Missing: Nimmi, the acrobatic dog.

Cost 100

Cost Guerilla Marketing B2B Marketing Paid Search Agency 100

Marketing Craftmanship

FEBRUARY 14, 2013

Can This Blog Affair Be Saved? Here’s a sad letter from the Marketing Craftsmanship mailbag: Dear Marketing Guy, I’ve fallen out of love with my Blog and I need your advice. My sad story: It was love at first sight. A company Blog had everything I was looking for in social media. It would drive SEO. Establish thought leadership.

Merchandising 100

Merchandising Thought Leadership Promotion Social Media 100

Marketing Craftmanship

JANUARY 17, 2013

With those big guns, can we be sure that Tony’s not using HGH? Here are 4 ½ good reasons to avoid celebrity endorsements: OJ Simpson. Tiger Woods. Lance Armstrong. Oscar Pistorius. Elmo the Muppet. The marketing world is littered with celebrity endorsements similar to these train wrecks.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Proposals Ad Agencies 100

Marketing Craftmanship

DECEMBER 2, 2011

Emma Sullivan. emmakate988. Just made mean comments at gov brownback and told him he sucked, in person # heblowsalot.

PR 100

PR Twitter Guidelines Press 100

Marketing Craftmanship

MARCH 16, 2012

Publicity Must Be More Than Noise. Companies of all sizes believe that more publicity is always better, as a means to raise brand awareness and drive business results. But there are several reasons why this noisy carnival barker publicity is a losing game.

Merchandising 100

Merchandising PR Lead Scoring Lead Ranking 100

Marketing Craftmanship

JANUARY 5, 2012

Learning to Live With Employee Opinion. Since its founding in 2007, Glassdoor.com has become an important research tool for job hunters, corporate recruiters, and anyone looking for unvarnished behind-the-scenes insight into what really goes on behind corporate doors.

PR 100

PR Social Media Tools Media 100

Marketing Craftmanship

AUGUST 19, 2011

Brochureware is the term used, often with derogatory marketing implications, to describe websites consisting entirely of static pages that promote a company’s products and services, people and value proposition.

Thought Leadership 100

Thought Leadership Paper Press Case Study 100

Marketing Craftmanship

AUGUST 7, 2011

Complaint websites such as Yelp , Glassdoor and Ripoff Report – that empower actual and imaginary customers or employees to anonymously post their accurate or bogus comments online – have created new brand-related challenges and opportunities for their corporate targets. Brand Sabotage May Warrant Ninja Tactics.

Brand Identity 100

Brand Identity Branding Viral Marketing Opinions 100

Marketing Craftmanship

MAY 1, 2011

Fly Fishing on the Raritan in Califon, NJ. Before I relocated to New Jersey a few years ago, my impressions of the Garden State were consistent with the stereotypes: Interstate 95 traffic jams, cogeneration plants spewing smoke, Tony Soprano, roadside diners, dangerous cities, people with annoying accents.

PR 100

PR Class Impressions Course 100

Marketing Craftmanship

APRIL 19, 2011

If you’re not a habitual rubbernecker of battles between companies and the press, here’s a condensed version of a recent incident that can provide some lessons for all those subject to public scrutiny…which includes just about every individual, institution and company, public or private.

PR 100

PR Ad brokers Opinions Ethics 100

Marketing Craftmanship

APRIL 8, 2011

Distracted by all the social media buzz, it’s easy for a company to lose sight of the fact that their website remains the mother ship of brand expression and commerce.

B2B Thought Leadership 100

B2B Thought Leadership Content Case Studies Case Study 100

Marketing Craftmanship

NOVEMBER 13, 2012

To strive, to seek, to find, and not to yield.

Display 100

Display Rules Paid Search Agency Advertising Agencies 100

Marketing Craftmanship

JULY 5, 2013

brings to mind what many consider to be a golden age for Public Relations; the period from the mid-60s to mid-80s, when the PR profession had the mandate, the skills and the balls to stand up to criticism leveled against the organizations and people whom they represented. The recent passing of Rawleigh Warner, Jr.,

Public Relations 100

Public Relations Advertorials Mobile Advertising PR 100

Marketing Craftmanship

JULY 15, 2011

The disclosure last May that Facebook had hired public relations firm Burson-Marstellar to initiate a smear campaign against Google’s “Social Circle” raised the hackles of many PR practitioners who labeled the tactic as unethical. Shakedown of BMW of North America.

Classified Ads 100

Classified Ads Press Ideal Customer Profiles Ethics 100

Marketing Craftmanship

JUNE 6, 2018

To accomplish those necessary goals, and create some tangible evidence of their contribution to their company’s top line results, CMOs continue to rely heavily (or exclusively) on a large and growing inventory of marketing tactics and tools.

Work Management 133

Work Management Marketing Management Account Based Marketing Marketing Automation Services 133

Marketing Craftmanship

FEBRUARY 10, 2012

Hedge Fund Craftsmanship. By most measures, Ray Dalio has achieved great success during his 62 years on earth. Unlike Donald Trump, Dalio didn’t inherit wealth. As a middle-class kid, he delivered newspapers, shoveled snow and was a caddy during the summer.

Enterprise Management 100

Enterprise Management Work Management Transparency Marketing Management 100

Marketing Craftmanship

FEBRUARY 16, 2013

By limiting your publicity efforts to media placements with high masthead value, and by ensuring that those placements are effectively merchandised through direct communication, social media tools and proper website visibility, PR practitioners will spend far less time worry about the ROI of public relations.

Merchandising 100

Merchandising Lead Scoring Lead Ranking Public Relations 100

Marketing Craftmanship

APRIL 17, 2011

As online access to information and insight into a broad range of professional and technical skills becomes more widely available, will “knowledge worker” craftsmanship become an anachronism? For decades, medical schools have told students that patients want the Three As: Accessibility, Affability and Ability… in that order.

Transparency 100

Transparency CPA Cost per Acquisition Ad brokers 100