Marketing Insider Group

MARCH 9, 2023

Examples: Ipsos Pew Research Premium business media Public relations professionals seek coverage in business magazines that have long-standing reputations as authoritative news sources executives turn to. Consumer-centered companies invest in trusted research to help them understand and engage shoppers.

Content Marketing 279

Content Marketing Stats Content Marketing 279

Martech

APRIL 4, 2023

How will these changes affect agencies? “I Advances in generative AI will likely affect content creation across the marketing profession, at brands and agencies alike. This means smaller organizations can in-house tasks they might have previously depended on agencies to execute. Creative work at agencies. “In-house

Ad Agencies 115

Ad Agencies User-Generated Content Email Marketing Creativity 115

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. Handpicked Related Content.

PR 238

PR B2B Thought Leadership Campaigns B2B Sales 238

Bluetext

MARCH 31, 2023

Press releases have long been the quintessential staple of a Public Relations and Communications business strategy. While they’ve always been necessary, the frequency with which companies distribute press releases varies depending on company preferences and what critical stakeholders deem “newsworthy”.

Press 49

Press Traffic Marketing Websites Public Relations 49

Bluetext

DECEMBER 11, 2018

For our final post to end the year and look forward to 2019, let’s turn to the marketing component that is perhaps undergoing the most significant transition: Public Relations. That’s no longer the case, as publications that a generation ago would readily cover almost any technology pitch have seen their print ads shrink.

Public Relations 29

Public Relations Trends Marketing PR 29

Bluetext

JUNE 10, 2019

Now, with more PR pitches flooding media inboxes, it’s critical to operate in a way that isn’t going to get your (or your entire agency’s) email blacklisted. Still, the value of a public relations practitioner according to PRSA is advocacy, i.e. “providing a voice in the marketplace of ideas, facts, and viewpoints of our clients.”.

Public Relations 39

Public Relations PR Media Tips 39

Brandpoint

MARCH 28, 2023

One respondent from an internal PR team at a regional organization stated: “It is difficult to calculate the return on investment in the public relations industry, and the relevant analysis tools and data quantification systems are not perfect.” Click here to download the full report.

Thought Leadership 62

Thought Leadership High Quality Lead PR Content 62

Zoominfo

MAY 23, 2019

But, to truly be data-driven, a company must back all decisions with accurate and actionable data—including public relations decisions. Enter, Data-Driven Public Relations. On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals.

PR 188

PR Zoominfo B2B Sales B2B Marketing 188

Hubspot

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Reputation management.

PR 95

PR Ad Agencies Public Relations Social Media 95

Bluetext

MAY 13, 2019

Thanks to the pressure on the media industry to continuously seek online engagement as a key element in its current business model, public relations professionals now face the same pressures that incentivize reporters to develop articles that garner as much attention as possible. Where Journalism is Headed. Networking?

Public Relations 28

Public Relations PR Media Social Media 28

Stevens & Tate

FEBRUARY 17, 2022

It’s why many companies will work with a marketing agency instead of trying to do it themselves. However, you’ll find that most marketing agencies focus on specific types of advertising. For example, some agencies focus on direct marketing, while others focus on building websites. What is Integrated Marketing?

Ad Agencies 113

Ad Agencies Marketing Marketing Strategy Mobile Advertising 113

Brandpoint

FEBRUARY 23, 2023

But, for those in public relations, this is the worst thing they can do. How to do more with less when your PR budget is tight Even if you agree with our sentiment, the reality is that public relations budgets might be reduced, and team size could potentially be getting smaller.

PR 62

PR Public Relations Marketing Strategy Thought Leadership 62

SmartBug Media

JULY 28, 2021

The PR strategy included press releases for company announcements, and byline and expert source opportunities to promote thought leadership. It was reported that the article had received over 21,400 views and 993 social shares shortly after the release date. PR can amplify your marketing content and promote it to a greater audience.

Inbound Marketing 76

Inbound Marketing PR Marketing Public Relations 76

Single Grain

MARCH 7, 2022

In this post, we'll provide our curated list of the top 8 crypto PR agencies, as well as how crypto PR differs from traditional PR, why you might need to hire such an agency, and how to select the best one. 8 Best Crypto PR Agencies. Why Do You Need a Crypto Marketing Agency? Last Word on Crypto PR Agencies.

PR 52

PR Ad Agencies Best Practices Social Marketing 52

Brandpoint

JUNE 23, 2021

When an agency partner knows their clients like the back of their hand and continuously strives to deliver the best results, that’s when you’re witnessing something captivating. After 20 years in the agency space, this dynamic only makes me appreciate Rachel and her team more. Engaging with Social Media.

Campaigns 112

Campaigns Social Marketing Social Media Trust Marketing 112

Brandpoint

NOVEMBER 2, 2022

Public relations professionals have been using the term “stakeholders” long before I started in 1996, but I remember learning how that term transcends clients, customers, consumers and stockholders to include everyone involved in an organization — directly or indirectly.

Brand Identity 62

Brand Identity Branding Media Business 62

Brandpoint

DECEMBER 18, 2019

Paul … with time at different agencies in the area, as well. So, it comes as no surprise that he took all his experience and knowledge and recently published a book for new and seasoned public relations professionals. I sat down to talk with him about his book, his career and public relations in general.

PR 97

PR Media Public Relations Marketing 97

ClearVoice

MAY 13, 2022

Outsourcing press releases—and public relations in general—is quickly becoming a common practice in today’s business landscape. The global revenue of public relations companies is expected to hit $129 billion by 2025. What are the benefits of a press release?

Press 52

Press Public Relations Organic Leads Trust Marketing 52

B2B Marketing Savvy

AUGUST 4, 2009

world , and a need to be mindful of fundamental core principles when executing on a public relations strategy. Sometimes we have to go backwards before we go forward, and that is becoming particularly true within the practice of marketing public relations. Take the humble news release as a ghastly example.

Public Relations 40

Public Relations Ad Agencies B2B B2B Marketing 40

Marketing Craftmanship

MARCH 13, 2021

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. I received a call one day from a Wall Street Journal reporter regarding a press release we had just issued involving a stock split.

Media 147

Media PR Press Marketing Report 147

Brandpoint

JUNE 9, 2021

The first time I heard the term MAT Release I had no idea what it was. I started in the newspaper world and moved into public relations agency life before hearing this phrase. But just as newspapers and the PR industry have changed over the last few decades, the MAT release has changed, too.

Media 122

Media PR Distribution Social Media 122

Marketing Craftmanship

DECEMBER 30, 2013

Your role as a responsible client requires that you hold your PR agency’s feet to the fire by expecting results that have a measurable impact on your company’s balance sheet. It also means that you must provide your agency with the time and guidance necessary for them to deliver something more than a pile of useless press clippings.

PR 100

PR Advertorials Merchandising Public Relations 100

Vidyard

JUNE 30, 2021

June 30, 2021 – Vidyard and Media One Creative today announced the release of “ re:connection ,” a short documentary film exploring how video creates human connections in a digital business world. About Media One Media One Creative was founded in 2012 as a digital video agency and creative production house by our two founders: Derek G.

Video Marketing 65

Video Marketing Business Marketing Prospects Trust Marketing 65

Bluetext

APRIL 14, 2023

Digital transformation creates challenges and opportunities for B2G marketing leaders seeking to sell to government agencies. Appetite for digitization of citizen services accelerated during the pandemic as agencies recognized a more intense need to transform communications and engage with citizens.

Digital Transformation 26

Digital Transformation PR Thought Leadership Trigger Marketing 26

Zoominfo

MAY 28, 2018

Social media bleeds into customer relations. Customer relations bleeds into branding—and so on and so forth. But, two marketing initiatives that aren’t often integrated are search engine optimization (SEO) and public relations (PR). Technical SEO Considerations. 1. Linking. 2. Data-Driven PR.

SEO 194

SEO PR B2B B2B Marketing 194

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). It could be a trend for other agencies to follow or it could be a marketing ploy. Yesterday was such a day. Some thought it was brilliant.

PR 145

PR Internet Marketing Social Media Social Marketing 145

Vidyard

JANUARY 19, 2022

KITCHENER, Ontario – January 19, 2022 – To better understand the evolving preferences of financial services professionals in today’s remote-first business world, Vidyard and Atomik Research today released a new study examining how these individuals feel about working from home versus returning to the office in the months ahead.

Studies 94

Studies Service Marketing Prospects Customer Surveys 94

Vidyard

FEBRUARY 23, 2022

23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” The first part of the study was released in January 2022. Research is an independent market research agency.

Studies 91

Studies Service Marketing Report Marketing Prospects 91

ClearVoice

JULY 29, 2021

From the agency side, things look a bit different. Working with a team of freelancers means that an agency could theoretically expand its offerings or branch out into additional markets. When she started her own PR agency, Trust Relations , she considered it almost an extension of her successful freelance career.

Peer-to-peer 98

Peer-to-peer Ad Agencies Trust Marketing PR 98

Customer Experience Matrix

JULY 15, 2013

If you’ve heard of Vocus at all, it’s probably as vendor serving public relations professionals. Its core offerings include a huge database of media contacts; media monitoring and social listening; and press release distribution. This will change as Vocus adds conventional marketing automation features.

Marketing Automation 120

Marketing Automation Social Marketing Automation Marketing 120

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Should other agencies follow suit? Does the new structure make sense? Now, it’s your turn, Tiger!

PR 80

PR Internet Marketing Broadcasting Public Relations 80

Outgrow

JULY 8, 2020

Top 15 Content Marketing Agencies in South East Asia. Maybe this list of the top content marketing agencies in South East Asia can help you out! Related Read: 31 Marketing Stats That’ll Help You Drive your Marketing Strategy in 2020. iProspect is a global marketing agency and caters to some of the best brands around the world.

Content Marketing 52

Content Marketing Ad Agencies Content iProspect 52

Hubspot

SEPTEMBER 18, 2019

If an advertising agency focused on small businesses were to make a SMART goal, an example could look like this: “To increase employment applications for the client by 25% over the course of one quarter.” If you’re writing for media outlets, a press release detailing your goals is a good idea for keeping the audience in mind.

Template 97

Template Effectiveness Hubspot Marketing Strategy 97

LeadSloth

OCTOBER 20, 2009

Today my article on Content Marketing was published on the Genius.com blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising. This visual reads from the bottom up: as a marketing manager, you hire a PR agency and an Ad Agency. The OLD Situation.

Content Marketing 100

Content Marketing PR Content Marketing 100

Biznology

NOVEMBER 8, 2016

Back in 2006 when I started doing online public relations, blogger outreach was a minefield. — and it was years before anyone else besides my little agency was willing to engage these bloggers on behalf of products and brands. Everyone was an INBOX-monitor and each pitch was a tentative toe into boggy turf. Solid ground?

Blogger 156

Blogger Internet Marketing Email Marketing PR 156

Webbiquity

JANUARY 12, 2011

How can you amplify and extend new releases through social media? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. Social Media Press Releases and Blogger Outreach.

PR 100

PR Tools Tips Social Media 100

Single Grain

JULY 22, 2022

So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. We’ve curated the top 10 Web3 marketing agencies and offer guidance on selecting the best one for your blockchain-based business.

Ad Agencies 64

Ad Agencies Marketing Best Practices Social Media 64