Marketing Craftmanship

JULY 5, 2013

., brings to mind what many consider to be a golden age for Public Relations; the period from the mid-60s to mid-80s, when the PR profession had the mandate, the skills and the balls to stand up to criticism leveled against the organizations and people whom they represented. Masterpiece Theatre Mobil Oil Corp.

Public Relations 100

Public Relations Advertorials Mobile Advertising PR 100

Marketing Craftmanship

DECEMBER 30, 2013

And it always includes exposure in advertorials (regardless of the sponsoring publication’s stature) and feature articles in pay-to-play vanity publications…because you gain no credible 3 rd party validation. Counting Media Clips is a Zero Sum Game.

PR 100

PR Advertorials Merchandising Public Relations 100

ClearVoice

MARCH 8, 2019

Rachel Sobel didn’t start in journalism, but rather on what’s often considered the darker side of content: public relations. After a few years, she decided to make the move to public relations, where she discovered she could flex her writing muscles through various media. “

Advertorials 110

Advertorials Social Media Lock-In Content 110

ClearVoice

APRIL 23, 2021

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. You might also consider using press releases as a way to get news and quotes picked up by other outlets. What is off-page optimization?

Optimization 52

Optimization Search Marketing SERP SEO 52

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). What Works ( Vendor Government PR Trends Spending Release ). Time to Kill the Press Release? June 8, 2010.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B B2B Sales 100

Biznology

JUNE 26, 2012

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. “ Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.[1]

Outreach 80

Outreach Blogger PR Media 80

delicious b2bmarketing

JUNE 15, 2009

Don’t send a regular pitch with a press release to a blogger. Bloggers don’t typically scan press releases and write stories. They point to press releases hosted elsewhere, or better yet, point to stories other people have written based on a press release. out of 5) Loading. I look forward to hearing from you.

Online Marketing 40

Online Marketing Blogger Marketing PR 40