8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)


Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice. Word of mouth marketing is a strategy where brands leverage & count on their customers by encouraging them to tell their friends, family & colleagues how they feel about a particular product or service.


The A-to-Z of Viral Marketing (+ Infographic)

Single Grain

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad.

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Account-Based Marketing + Inbound Marketing = Best B2B Marketing Strategy?


Account Based Marketing is a practice wherein, the potential customers (which comprise of all the decision makers within a target company) are segmented primarily on the basis of their technographic & firmographic data & deliver highly personalized experiences, based on the awareness of their accounts. 92% of B2B marketers agree that ABM is “extremely’ or “very” important to their overall marketing efforts.

11 Ways of Using B2B Influencer Marketing


B2B industry has recently started implementing & experimenting with the expanding & increasing trajectory of ‘Influencer Marketing’ , after comprehending its importance, particularly on social media platforms. Influencer Marketing’ is the 4 th most important trend that B2B marketers are looking to opt for in 2019 & almost 48% of them plan to make it an integral part of their marketing strategy (Source: Marketingcharts.com).

Why purpose matters to marketing: growth, revenue, and profit

B2B Lead Generation

Here’s why: According to research, curated by Mack Fogelson, consider the following: 73% of people care about the company, not just the product when making a purchase. 50% of purchases are made because of word-of-mouth (Brains on Fire). 85% of purpose-led companies showed positive growth ( Harvard Business Review/EY ). That’s why I interviewed Mack Fogelson ( @mackfogelson ), the CEO of Genuinely , a consulting and training company.

How Brand Advertising is Beneficial for B2B Marketers


Smart brand advertising is a result of sere creativity, storytelling & long-term brand building. In an era of evolution of technology in the marketing dominion, it is imperative for the marketers to assure that the human element of marketing & advertising endeavors remains intact.


How to Build Customer Loyalty with Content Marketing


The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. It is possible & some of the most successful content marketers have been doing this for years now.

Top 5 Modern MarTech Predictions of 2020

Martech Advisor

Yoli Chisholm, VP of Marketing at Sprinklr, explains her 2020 predictions for the marketing technology landscape. She explains that the voice of the customer is now incredibly strong and has reshaped the buyer’s journey. It was a decade where the power of madmen faded.

B2B Marketing in Martech Age


B2B Marketing is witnessing a sea-change & is profoundly being swayed by the blending of marketing & technology i.e. after the advent of the era of Martech. It inferences the innovative practice resulting from the amalgamation of marketing & technology.

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A Strategic Approach to Digital Marketing for Startups


The success of a startup firm depends critically on its digital marketing capabilities and associated actions. In an era of omnichannel marketing and big data, digital marketing helps not only in acquiring customers but also in customer retention. The balance of freemium and premium.

6 Tips to Evolve Your Content Strategy in 2020


As Ann Handley, the head of content marketing at MarketingProfs says, “Make your customers the hero of your stories,” this very much implies the current set-up of content strategy in 2020. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).


How To Optimize Your Landing Page For Better PPC


PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. Think of your paid ad as an internet detective. Image courtesy of Bloomberg Wealth.

How to Scale Up Personalization to Streamline B2B Sales Cycle


The modern – age B2B marketing is majorly about prioritizing the preferences of the customers. The better understanding you will have of your customers & of your target-niche, the easier it becomes for you to target & convert the prospects into customers.

Why should you opt-in for B2B Contextual Marketing?


One of the primary goals for B2B marketers is sending the right message to the right people at the right time using the right channel. HubSpot defines content marketing as, “The practice of personalizing your business to your audience based on who they are & what they want, need or do, rather than one-size-fits-it-all.”. 71% of marketers find it difficult to achieve reach while delivering the right contextual marketing services to the right audiences.

4 Perils of Decoupled Data Regulation & Customer Experience


For B2B professionals who have spent quite a significant amount of their career managing & optimizing customer data, it is understood that a decoupled data regulation & customer experience framework may adversely impact personalized customer experiences, leading to client aversion & failure to inspire trust & transparency. Above & beyond sales, the analysis of the data trends also allows organizations to fuel client retention & after-sales services.


10 Tips for Building B2B Marketing Campaigns


Over the years B2B marketing strategies have changing, in part because of the superfluous volumes of data being generated & employed by the business in their decision-making process & in part because of the evolution in the researching habits of the prospects. According to a research by Deloitte in 2019, about 90% of the world’s data has been generated in the past two years, bringing us in an era termed the Fourth Industrial Revolution by many experts.


How Ecommerce Marketers Can Successfully Compete With Amazon


The online shopping behemoth sells everything, delivers in days (or even hours, depending on where you live), and offers a peace of mind that new brands or unvetted competitors simply can’t match. Currently, Jeff Bezos’ brainchild owns 45% of the ecommerce market share.

7 Common Voice Of The Customer Mistakes And How To Avoid Them


The voice of the customer is one of the most radicalizing elements that’s responsible for developing an incredible customer journey for your business. According to Gartner, the voice of the customer programs can result in up to 55% greater client retention. No Awareness of Goals.

Top Facebook Ad ideas for B2B SaaS Businesses


As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences.


How To Use Content Marketing for Business Success


Businesses need to create content with high-quality that resonates with the area of interest of the users. According to a study by Content Marketing Institute , 92% of the marketers reported that their company views content as a business asset.

What is an Early Adopter? A 3-Minute Rundown


In 2011, there were 150 marketing technology companies scrambling to convince the business world that digital was the future of marketing. And they’re all battling each other to win a spot in the technology stack of almost every business in the world. But what happened in the last seven years that took digital from fun, little side projects to most companies’ main form of marketing? Here’s a general description of each group: Innovators.

7 Benefits of Using B2B Martech Software During Lockdown


As the world is in the grip of a pandemic, there have never been better reasons to use reliable B2B Martech software than the current lockdown period to drive innovation and support B2B business strategy. 2 Automating Processes and Optimum utilization of the Marketing Resources.

Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)


The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth. According to SiriusDecisions, 92% of B2B marketers, globally, consider ABM extremely or very important to their overall marketing efforts.

5 Reasons to use Emotional Analytics in B2B Marketing


explicitly & implicitly) to understand the mood of a person & his attitude towards a prospective purchase. The perpetual brand proposition of a product or service that the existing & potential customers might have in their minds helps create hyper-personalized targeting strategies, to optimize the experiences of the prospects through omnichannel marketing endeavors. in the year 2016, when it began, to a figure of $7.76 billion by the end of the year 2022.


Tips On How Social Crm Transforms Businesses

Sales Intelligence View

Social media is one of the most significant forces reshaping the facets of business and management. Considering that the basic function of management is to empower people to be more productive, this can be assimilated in social media through social crm. Statistics show that about 76% of businesses are using social media for business objectives. This helps in enhancing the reputation of a brand. This also is touched on in the ROI of social selling webinar.

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7 Reasons to Use Content Marketing for the B2B Lead Generation


The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. With the evolution of the content strategies for omnichannel marketing & with the evolution in the algorithms of the search engines, content marketing became an indispensable tool for the businesses, not only to generate leads but also to nurture them. 70% of the businesses made $2 or higher while 13% made $20 or more.


The Ultimate Guide to Local Marketing


Did you know that 97% of people learn more about a local company online than any other medium? In fact, 88% of mobile online searches for local businesses result in either a call or business visit within one day. In this guide, we break down local marketing and a slew of helpful strategies to help you get started. Local marketing is a marketing strategy that targets consumers and customers within a certain radius of the physical location(s) of a business.

How to Optimize the Cost of B2B Marketing


Embracing the digital transformation, the B2B industry has changed a lot over the course of the past five years. Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing. The criticality of analytics varies immensely as per the industry size & the density of competition.


21 B2B Lead Generation Tactics


When it comes to B2B lead generation, trust is the name of the game. Without developing trust during every step of the customer journey, potential B2B leads will look for other ways to spend their money. What’s more, they need to customize and hyper-personalize the marketing funnel to speak the language of the customer and grab their attention. Hence, customer intimacy and trust are imperative to the success of B2B marketers.

How to Design, Manage & Optimize Multichannel B2B Content Strategies


Another research study by Gartner implies that 73% of the shoppers don’t entertain any direct contact by the salespeople from unknown organizations, rather prefer to contact the sales team themselves, once they are finished with extensive researches about the products or services that resonate with their pain points. . As the researching habits of the buying prospects have evolved, they have started using diverse platforms for research. Prelude.

10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019


As soon as, the marketing teams find themselves mastering one particular technic, they might feel overwhelmed to know that the expectations of the buyer personas have evolved. Moreover, if you are a start-up, it’s understandable that you have numerous questions about the best marketing practices; particularly at a time when Artificial Intelligence (AI) & Machine Learning have revolutionized the realm of B2B marketing. Prelude: B2B marketing is an ever-evolving field.


Content Marketing to Acquire Precious External Business Information


B randing lies at the core of every B2B marketing endeavor. According to Michael Brenner, CEO & CMO of Marketing Insider Group , “Content marketing is the gap between what brands produce and what customers actually want.”. Types of Business Information.


What Is B2B Content Marketing? Definition, Channels, Best Practices with Examples

Martech Advisor

B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales. Table of Contents. 3 Advantages of Content Marketing for B2B Marketers.

Building a Local Marketing Strategy for Franchises [Guide Sneak Peek]


But creating a masterpiece of art requires finer brushes. Google has stated that localization of search results is the greatest form of personalization they currently engage in. One famous example of localized marketing is McDonald’s offering SPAM in Hawaii and green chile cheeseburgers in New Mexico. What you need is marketing plan capable of scaling from national priorities to hyperlocal customers. Psychographics: How do your customers think?

Why Content Distribution is the Perfect Marketing Strategy


The process of sharing, publishing & promoting your pieces of content is called Content Distribution. Content distribution is the starting step of your content marketing strategy. Just publishing pieces of content isn’t enough.

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]


E-commerce marketing is a strategy that has recently become all the rage with the onset of social media advertising. Chances are, you’ve probably already implemented a few aspects of it into your marketing plans. . The intent of that is to establish their brand and sell their products.

How to Define & Measure Social KPIs – Part – 2


For B2B marketers the social KPIs are paramount to measuring the successes of their social media advertising campaigns. In the previous part of the blog post, we scrutinized approaches towards defining & measuring Facebook KPIs, in particular. Let’s now delve deeper into the quantification of social advertising strategies for the microblogging social network – Twitter. According to Hootsuite, 75% of the B2B businesses market on Twitter. Prologue.

Lead Generation for Startups: An Actionable Guide


At Reply , we’ve helped all kinds of businesses of all different sizes automate their sales and, in the process, we’ve learned a lot about how to get leads. The unique challenge of generating leads for startups. You have no positive word-of-mouth, no referrals, no testimonials, no social proof. Ideally, your business will employ a little bit of both, but when you’re starting up you might have to prioritize one over the other.

The Step-by-Step Guide to Creating a Complete Marketing Strategy in 2019


How many times have you seen a killer marketing campaign and thought to yourself, "Wow, I wish I would've thought of that!". To help ease some of that uncertainty, we've created this guide that'll show you step-by-step how to create a marketing strategy that leaves no stone unturned. Let's dive into the five critical components of a complete marketing strategy in 2019, followed by some examples for further inspiration. A buyer persona is an example of your ideal customer.

Important Marketing Terms that Every B2B Executive Should Know

Circle Studio

Every industry and trade has their own terminology—words and phrases that may be unfamiliar to those on the outside. Marketing is no exception, with an ever-expanding vocabulary of terms and jargon that may at times sound like a foreign language to business executives in non-marketing roles. Understanding the meaning of marketing terms is not only helpful for working alongside your firm’s internal marketing team, but also vital in conversing with your marketing agency.