8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

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How Brand Advertising is Beneficial for B2B Marketers

Valasys

According to Claire Sadler, Marketing Director at Direct Line , “B2B advertising is often rational rather than emotional…We are all human beings and we don’t become a different person when we go to work.”. They can set their insights early on about what works & what doesn’t.

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6 Tips to Evolve Your Content Strategy in 2020

Valasys

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel.

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

Social listening helps marketers to capture the sentiments of the customers & accordingly work on to boost the architecture of their CX deliverance. The modern – age B2B marketing is majorly about prioritizing the preferences of the customers.

5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

Ipsos conducted a study on Global Business Influencers which revealed top decision-makers opening up about their willingness to embrace emotions, with 58% saying they either “strongly” or “somehow agree” that they “often rely on their gut feelings to make work decisions.”

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How to Build Customer Loyalty with Content Marketing

Valasys

With the help of intent data & tools available for the psychographic analysis of the prospects, the marketers can analyze the emotional quotients of the prospects. Read more on 8 Reasons why B2b Marketers Should Prioritize Word of Mouth Marketing (WOMM).

Top Facebook Ad ideas for B2B SaaS Businesses

Valasys

For the B2B SaaS marketers trying to craft the best SaaS B2B Ads, it is important to realize that Facebook ads work as long as you design them effectively. When it comes to Facebook advertising, it works differently for B2B SaaS companies as compared to the B2B companies in general.

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

Besides, Word of Mouth Marketing (WOMM) i.e. reviews about a particular company on several review websites such as yelp.com, as well on the primary domain of a business & reviews about the buying experiences of the customers, also have decisive impacts on the buying decisions of the prospects.

Why Content Distribution is the Perfect Marketing Strategy

Valasys

The target audiences can be researched based on their demographic, firmographic, psychographic & technographic insights & accordingly, pieces of content can be designed. The process of sharing, publishing & promoting your pieces of content is called Content Distribution.

10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

According to Gerri Detweiler, Head of Market Education for Nav, the importance of marketers keeping themselves abreast with the latest industrial practices is quoted as follows: “Running a business is often about setting goals and putting in the long hours and hard work to achieve them.

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How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers

Valasys

Very often, humorous posts work very well. Influencer marketing is a strong source for driving positive word of mouth referrals (word of Mouth Marketing, WOMM) which can be the ultimate answer to “how to go viral”. How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers.

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