8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice. Word of mouth marketing is a strategy where brands leverage & count on their customers by encouraging them to tell their friends, family & colleagues how they feel about a particular product or service.

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How Brand Advertising is Beneficial for B2B Marketers

Valasys

Smart brand advertising is a result of sere creativity, storytelling & long-term brand building. According to research from the Marketing Week & the Marketing Practice B2B brands that outperformed their competition were twice as likely to allocate 60% or more of their budget to achieving long-term marketing goals. Conveying your story & talking about your product boosts can help buyers change the perception of their business.

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How B2B Marketers can stay close to their Customers

Valasys

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. The biggest determinant of effective marketing for B2B marketers is whether they can stay close to their audience. In an era of digital transformation, marketing has several boulevards.

4 Perils of Decoupled Data Regulation & Customer Experience

Valasys

For B2B professionals who have spent quite a significant amount of their career managing & optimizing customer data, it is understood that a decoupled data regulation & customer experience framework may adversely impact personalized customer experiences, leading to client aversion & failure to inspire trust & transparency. Above & beyond sales, the analysis of the data trends also allows organizations to fuel client retention & after-sales services.

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10 Tips for Building B2B Marketing Campaigns

Valasys

Over the years B2B marketing strategies have changing, in part because of the superfluous volumes of data being generated & employed by the business in their decision-making process & in part because of the evolution in the researching habits of the prospects. According to a research by Deloitte in 2019, about 90% of the world’s data has been generated in the past two years, bringing us in an era termed the Fourth Industrial Revolution by many experts.

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5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

explicitly & implicitly) to understand the mood of a person & his attitude towards a prospective purchase. The perpetual brand proposition of a product or service that the existing & potential customers might have in their minds helps create hyper-personalized targeting strategies, to optimize the experiences of the prospects through omnichannel marketing endeavors. in the year 2016, when it began, to a figure of $7.76 billion by the end of the year 2022.

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6 Tips to Evolve Your Content Strategy in 2020

Valasys

As Ann Handley, the head of content marketing at MarketingProfs says, “Make your customers the hero of your stories,” this very much implies the current set-up of content strategy in 2020. For it to evolve it needs to be conversant to the highest degrees of relevance with the prospects as well as the existing customers. The voice of the content also needs to be echoed through brand vision & the type of culture a company propagates.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. With the evolution of the content strategies for omnichannel marketing & with the evolution in the algorithms of the search engines, content marketing became an indispensable tool for the businesses, not only to generate leads but also to nurture them. 70% of the businesses made $2 or higher while 13% made $20 or more.

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

The modern – age B2B marketing is majorly about prioritizing the preferences of the customers. The better understanding you will have of your customers & of your target-niche, the easier it becomes for you to target & convert the prospects into customers. According to a report by Loyalty360.org over 78% of customers will only engage with offers if they have been personalized to their previous engagements with the brand.

Top Facebook Ad ideas for B2B SaaS Businesses

Valasys

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. Moreover, 91% of B2B SaaS marketers prefer Facebook Ads over LinkedIn (Source: Statista). Only, 10%-20% of all the ads are successful in driving conversions of some kind.

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How to Optimize the Cost of B2B Marketing

Valasys

Embracing the digital transformation, the B2B industry has changed a lot over the course of the past five years. Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing. The criticality of analytics varies immensely as per the industry size & the density of competition.

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Content Marketing to Acquire Precious External Business Information

Valasys

B randing lies at the core of every B2B marketing endeavor. Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. At the end of the day, content marketing is all about diligent delivery of contextual pieces of content with consistency.

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10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

As soon as, the marketing teams find themselves mastering one particular technic, they might feel overwhelmed to know that the expectations of the buyer personas have evolved. Moreover, if you are a start-up, it’s understandable that you have numerous questions about the best marketing practices; particularly at a time when Artificial Intelligence (AI) & Machine Learning have revolutionized the realm of B2B marketing. Prelude: B2B marketing is an ever-evolving field.

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

Another research study by Gartner implies that 73% of the shoppers don’t entertain any direct contact by the salespeople from unknown organizations, rather prefer to contact the sales team themselves, once they are finished with extensive researches about the products or services that resonate with their pain points. . As the researching habits of the buying prospects have evolved, they have started using diverse platforms for research. Prelude.

Why Content Distribution is the Perfect Marketing Strategy

Valasys

The process of sharing, publishing & promoting your pieces of content is called Content Distribution. Content distribution is something that qualifies as the perfect marketing strategy, as this is how marketers can provide the pieces of content to their audience groups for consumption through various channels & media formats. Content distribution is the starting step of your content marketing strategy. Just publishing pieces of content isn’t enough.

Inbound Marketers & Growth Hackers: A B2B Enterprise Needs Both

Valasys

The landscape of B2B marketing has transcended beyond the conventional realm of inbound marketing. With the outgrowth of sub-branches of digitization, the marketers have stepped into an era studded with cutting-edge technologies. Origin of Inbound Marketing: HubSpot’s co-founder, Brain Halligan, coined the term “Inbound Marketing” in the year 2005. How an Amalgamation of Inbound Marketing & Growth Hacking Serves B2B Marketing. Prologue.

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5 Imperatives of B2B Content Marketing

Valasys

Seth Godin, the famous American author & entrepreneur stated the importance of content marketeering as follows: “Content Marketing is all the Marketing that’s left.”. Any business is driven by a sense of awe that needs to be applied across all of its marketing sub-sets, including the content strategies, to inspire innovation. As James Allen, CEO of web-only had described, content marketing is all about making money. Prologue.

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How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers

Valasys

In the words of Ken Poirot, Author, Entrepreneur & Public Speaker, the initial prerequisites for creating a viral content can be realized in the following quotation: “The first lesson in constructing viral content is having the strength, courage, and self-confidence to get in touch with your feelings, thinking about what profoundly affects you.”. There is no dearth of people who think that monotonous B2B content can’t go viral.

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