Valasys

FEBRUARY 28, 2020

With the help of intent data & tools available for the psychographic analysis of the prospects, the marketers can analyze the emotional quotients of the prospects. Define Your Target Persona: Doing the basics correctly matters the most. times more likely to have documented personas than companies that missed their targets.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Martech Advisor

JANUARY 21, 2020

I predict that in the B2B space there will be more brands focused on the power of reviews in their paid, owned and earned initiatives and invest in a formal referral marketing program to scale word-of-mouth awareness. And, marketing between online and offline worlds from a data and targeting perspective will continue to converge.

Top of Funnel 105

Top of Funnel Digital Marketing Funnels Marketing Automation Services Funnel Advertising 105

Valasys

JANUARY 17, 2020

This is possible by getting the audience targeting right. In terms of marketing, staying close to B2B customers means that marketers have to get the targeting of their buyer personas right. Missing out on the proper targeting of the personas would mean that your promotions & advertisements mean nothing for your B2B customers.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Hubspot

OCTOBER 11, 2022

As it was with product discovery, more traditional media is still definitely in play when it comes to product education — retail stores (36%), television ads (25%), and word of mouth (23%) were the next most popular product education methods among general consumers. You need to understand your target prospects inside and out.

Top of Funnel 74

Top of Funnel Buyer's Journey Paid Search Agency Television marketing 74

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. They’re shown based on specific audience targeting criteria such as demographics, interests, or retargeting events and show up in images and video. But that doesn’t mean you can’t play too.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Valasys

MAY 28, 2019

This includes the information about their current location & intent data, their demographic, psychographic, firmographic & fit-data insights & other information about their research methodologies & the channels opted-in for researching about their buying preferences. Contextual Marketing is a buzzword these days.

Opt-in 45

Opt-in B2B Marketing Buyer Personas Advertising Agencies 45

Valasys

JANUARY 21, 2020

They can learn about their target markets & craft niche-specific audience segments. 2) Automation is a boon to data gathering & customer profiling: B2B marketing thrives on getting customer profiling & targeting right. Automated data collection & the right targeting is something every B2B marketer strives for.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

Valasys

MARCH 9, 2020

The better understanding you will have of your customers & of your target-niche, the easier it becomes for you to target & convert the prospects into customers. & the demographic, firmographic, technographic & psychographic insights of the customers amassed from an array of channels across the web.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

FEBRUARY 24, 2020

Brand awareness, customer engagement & loyalty, customer education, sales growth, customer retention & retargeting, repurchases & positive word-of-mouth-marketing are just some of the advantages of content marketing which drive business success for B2B brands.

Enterprise Management 52

Enterprise Management Content Marketing Ideal Customer Profiles Marketing Management 52

Valasys

DECEMBER 16, 2019

As targeting becomes more tailored & hyper-personalized, more & more ads are served to the target audiences. Audiences targeting comprises of two stages which are prospecting & remarketing. The testimonials about the benefits of the products by the clients & customers in the form of Word-Of-Mouth-Marketing.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

JUNE 10, 2019

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

DAGMAR Marketing

FEBRUARY 23, 2023

While word of mouth is still a great way to attract new patients (who doesn’t love a new client thanks to a satisfied former client?), it is just not realistic to rely solely on word of mouth to grow a practice, especially in such a competitive landscape. Another reason is the need to reach new patients.

Paid Search Agency 52

Paid Search Agency Ads Urgency Marketing Advertising Agencies 52

Valasys

OCTOBER 31, 2019

Marketers need to explore their operative niches & need to figure out the right set of personas to be targeted. With the equation of data being extended to targeting, hyper-targeting & market sub-segmentation into several clusters have become usual norms. Existing customers are also aid in online reputation building.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

MARCH 6, 2020

In general, the more in-depth knowledge you have about your prospects & existing customers, the better targeted & paid campaigns you can run to attract, engage & convert them to sales. In turn, customer advocacy & positive Word-of-Mouth-Marketing (WOMM) brings a lot more customers.

WOMM 45

WOMM Privacy Word of Mouth Transparency 45

Hubspot

MARCH 25, 2020

Local marketing is a marketing strategy that targets consumers and customers within a certain radius of the physical location(s) of a business. This process helps you better understand your target audience’s demographic and psychographic information, including their geographic location(s). What is local marketing?

Paid Content 74

Paid Content Work Management Paid Search Agency Mobile Advertising 74

Valasys

JULY 12, 2019

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

AUGUST 19, 2019

The market can be desirably segmented by the brands to target their most relevant personas. The market segmentation & targeting is an indispensable part of a highly effective omnichannel marketing strategy. This helps them in designing their content strategies around the areas of interest of their target audiences. .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Convince & Convert

SEPTEMBER 14, 2010

Leaving the etiquette alone for now, our focus is how marketers need to approach our targets. Be a Hunter, Not a Gatherer Now, more than ever you have to know the psychographic and demographic profile of your potential customers. Pick a set of psychographic properties that are predictive of future customer value.

Social Media 123

Social Media Work Management Marketing Management Media 123

Valasys

JULY 29, 2019

The perpetual brand proposition of a product or service that the existing & potential customers might have in their minds helps create hyper-personalized targeting strategies, to optimize the experiences of the prospects through omnichannel marketing endeavors.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Outbrain

AUGUST 21, 2019

A key aspect of paid advertising is utilizing advanced targeting tools, such as interest targeting, to ensure you are reaching the most relevant audience and maximizing the ROI of your advertising spend. According to ITSMA, 77% of B2B marketers say that ABM marketing has brought success to their target accounts. 13) Chatbots.

Paid Content 29

Paid Content Lead Generation Tactics Lead Scoring 29

Moz

NOVEMBER 12, 2019

Finding your target audience. Psychographics: How do your customers think? It local word-of-mouth queries between potential customers and their friends and family. Today, we’ll explore the basics of getting to know your local customers, so that your national franchise can customize how you serve them.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Planning Ad Building 48

Albacross

MAY 21, 2019

You have no positive word-of-mouth, no referrals, no testimonials, no social proof. Psychographics - Industry challenges, problems faced, concerns/anxieties about the product. On the other hand, if your target market is Gen Z and spends all their time hashtagging on Instagram, there’s no point wasting time looking anywhere else.

Startups 40

Startups Lead Generation Ideal Customer Profiles Sales Qualified Leads 40

Outgrow

MARCH 2, 2021

Step 2: Determine Target Audience. Determining your target audience can also help you understand where you can easily target them with your marketing strategies. At this step, you would need to keep in mind your audience’s purchasing power, their demographic, geographic, and psychographic characteristics.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Go Beyond SEO

MARCH 27, 2024

Welcome to the era of digital marketing, where social media has become a powerful tool for businesses to connect with their target audience. By implementing targeted strategies , you can effectively connect with your ideal patients. Social media platforms play a pivotal role in influencing patients’ decisions and building trust.

Social Media 78

Social Media Social Marketing Advertising Agencies Media 78

Valasys

SEPTEMBER 6, 2019

Twitter helps in generating targeted leads, indulging relevant & targeted audiences with the ad campaigns or an important piece of information in no time, nurturing leads by providing tailored answers to the questions of prospective customers in no time & often by the industry experts & in generating instant conversions.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Unbounce

NOVEMBER 5, 2020

Even the other major names in retail, like Walmart and Target, struggle to shine within Amazon’s shadow. Unlike PPC ad campaigns, which appear based on keywords in search queries, display ads are targeted based on various combinations of demographic and psychographic segments. Earn awareness through word of mouth.

Amazon 144

Amazon eCommerce Paid Content Top of Funnel 144

Spiralytics

AUGUST 3, 2023

Well, the best solution is to reach out and touch target audiences with compelling storytelling. Branded content is subtle, appealing to target customers naturally rather than disrupting their browsing activities. Audience: Branded content targets everyone because the goal is to make your brand known to as many people as possible.

Paid Content 118

Paid Content Brand Identity Branding Storytelling 118

Valasys

AUGUST 6, 2019

Identify your Buyer Persona & Focus On Targeting a Niche-Specific Market: According to Jennifer, Marketing Manager at Alexa, targeting is an indispensable part of marketing & she quotes its imperativeness as under: “In marketing, if you are trying to talk to everybody, you’re not reaching anybody.”

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

MAY 29, 2020

Gaining Insights About Your Target Audience. Using B2B Martech software you can understand your target audience better especially in the absence of meetings and events. This helps in building customer loyalty, customer acquisition, and retention and spreading positive word-of-mouth for bringing in more customers.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

Mailmunch

MAY 6, 2021

Words spread like wildfire in the age of the internet, and if you wish to sustain your business, you must pray that the word of mouth around your business is good. . Web Behaviour : This is an optimal technique to analyze customer behavior passively outside of live chat and targeted surveys.

CMS Development 53

CMS Development Work Management Marketing Automation Services Marketing Management 53

Valasys

APRIL 17, 2020

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. Read more on How Omnichannel Reputation Management Assists in B2B Branding.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Valasys

FEBRUARY 17, 2020

Unless the content doesn’t reach and appeal to the interests of the target audiences, the other bottom-line actions tied to an effective content marketing strategy can’t be accomplished. Marketers need to research their target audience & understand who will be consuming their content. The ‘fit’ & intent-data.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

JULY 16, 2019

Besides, Word of Mouth Marketing (WOMM) i.e. reviews about a particular company on several review websites such as yelp.com, as well on the primary domain of a business & reviews about the buying experiences of the customers, also have decisive impacts on the buying decisions of the prospects.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Circle Studio

OCTOBER 12, 2017

Account-Based Marketing (ABM) – A B2B marketing strategy focused on fewer, specific targets, as opposed to marketing to the masses. It coordinates personalized marketing and sales efforts targeted at specific, named accounts. Exposure – Presentation of media to target audience. Learn More about A/B Testing.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Convince & Convert

APRIL 13, 2010

link] Narciso17 One Big Person Jumps to Mind: He's one of my mentors that used to work at IBM (for nearly 20 years) – he showed me the value of really trying to dig into the mind of your target audience (be it a buyer, analyst, early adopter, etc.). link] Brad The Best Advice Has No Shelf Life – Who Influenced You?

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Martech Advisor

JANUARY 28, 2020

B2B content marketing is a set of strategies to distribute and deliver valuable content to your target audience to attract, engage, and generate new leads and customers while retaining existing ones. The content you create needs to be promoted across different media channels so that it reaches the target audience. Owned Media.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113