What are Psychographics? How to Use Psychographics to Create Content that Drives Results


Demographics are useful for targeting certain types of buyers, but psychographics is the missing key to creating hyper-personalized content. If you want to improve conversions, check out this guide to learn how to leverage psychographics as part of your content strategy.

What are Psychographics? How to Use Psychographics to Create Content that Drives Results


Demographics are useful for targeting certain types of buyers, but psychographics is the missing key to creating hyper-personalized content. If you want to improve conversions, check out this guide to learn how to leverage psychographics as part of your content strategy.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Psychographic Segmentation: A Simple Guide For Marketers


That’s where psychographic segmentation comes into play. Getting In Your Audience’s Head: Psychographic Segmentation. Psychographics” refers to an individual’s psychological characteristics, such as personality, attitudes, values, opinions, and interests.

What Are Psychographics? [FAQs]


The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Psychographics is about using the demographic information you have for your buyer persona to figure out more about their lifestyle, their behaviors and their habits. Here''s one way to look at it: Demographics explain “who” your buyer is, while psychographics explain “why” they buy.

The Complete Guide to Audience Research, Segmentation, and Targeting

Marketing Insider Group

You can segment your audience by demographics, psychographics, behavior, or location, or a combination of these factors. Make the most of your marketing budget by targeting your campaigns at your most valuable audience segments. Audience Targeting.

How to Create a B2B Buyer Persona – Six Key Dimensions


Here’s a process for developing B2B buyer personas based on six dimensions, that not only characterize your target prospects but also provide actionable guidance for reaching them. This is your target prospect’s company size and industry segment. Psychographics.

How to Use Psychographics in Your Marketing: A Beginner's Guide


What could really be at work here is that you''re probably ignoring psychographics. To give you a clear definition of what psychographics are and some ways you can use psychographics to support your marketing efforts -- with a specific example, to get you familiarized -- continue below. What are psychographics? The best way to define psychographics is this: Demographics explain who your buyer is, while psychographics explain why they buy.

Unfair Advantage: How AI Targeting Creates Big Value


How you can create your unfair competitive advantage by applying AI to lead targeting. We explore how the process of targeting leads is broken in most businesses and why this can’t be solved by people alone. The journey they’ve been on to find their sweet spot in the market where a) the process of ‘Targeting’ was very broken and b) utilize technology in such a way it ‘enables the human spirit’, is fascinating. Artificial Intelligence B2B Targeting/Audience

Target 101

How to Use Emotional Content to Connect with Your Audience


Content Analytics Content Marketing Content Strategy Tips & How-Tos audience authenticity b2b B2C content emotion ideation listening marketing platform problem solving psychographics silos strategy surveys target audienceLet's not sugar coat it. If your content marketing team hasn’t factored emotion into its work, you’re missing out on the biggest factor that drives your customers’ decisions.

Influencer Marketing: How to Identify Your Target Influencers

Onalytica B2B

Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. In this instalment we take a concise and practical look at the fascinating question: “How do I identify my target influencers?”. It is likely that you already have some grip on the target audience for your business, whether that be a consumer or business audience. Last week, we covered how you can outline your influencer marketing strategy.

Target 204

Freshen Demand Gen Efforts with Generational Targeting


It’s common in B2B marketing campaigns — especially ABM campaigns — to define targeted buyers by industry, role, size or solution. Generational targeting is more common in B2C marketing than B2B, but B2B marketers can use it to sharpen content personalization, activation and amplification.

Target Market Research for the Professional Services

Hinge Marketing

Researching your target markets is one of the smartest business moves you can make. Professional services firms that do frequent research on their target clients grow 2X faster and are more profitable than firms that do not. Let’s start by defining what we mean by a target market.

Do Psychographics work in B2B Marketing & Sales?

delicious b2bmarketing

Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? to segment and target relevant markets. While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc.

The Marketer's Guide to Segmentation, Targeting, & Positioning


I once heard a new business owner define their target market as … wait for it … “everyone”. While it’s nice to believe that everyone would be interested in purchasing your product or service, it’s not wise to define your target market as such. This is where segmentation, targeting, and positioning come into play. We developed this guide to help you understand how and why you should invest time into better understanding your audience and targeting your marketing.

How to Choose the Right Ad Targeting Strategies for Your Business

SmartBug Media

It really is the first step to your ad targeting strategy. Step 2: Determine your target audience. For Facebook, you can target competitor fans. This strategy learns who you’re competing with on Facebook, then targets your competitors’ existing fans.

How B2B Marketers Can Get Better Targeting and Deeper Insights


They are grappling with the fact that the always-connected buyer’s behavior and preferences are constantly evolving, and marketers need to maximize the value of customer data in near-real time for better targeting and personalization, as well as to build lifetime value. Identifying the right buyer persona requires the consideration of several attributes (demographic, psychographic, etc.)

Target 132

How Behavioral Targeting Gets Your Content Seen By the Right Audiences


If you're like almost half of marketers , your answer probably includes ad placement and targeting. As we know, targeted ads are used to find the most qualified leads by showing audiences content that's relevant to them. Behavioral targeting is used to improve campaign effectiveness.

Audience Targeting: What It Is and Why You Need It


These social media accounts demonstrate that Netflix knows its audiences to the point where they can target them based on themes and market accordingly. Ultimately, it's a fantastic way to integrate audience targeting in social media and engage their micro-audiences.

Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target

B2B Lead Generation

Psychographics, such as corporate values, culture and philosophy. You should see a distinct picture of where your target market lies. The Research Partner’s marketplace had changed dramatically over the last two years, and it was targeting the wrong people. Tweet Joe is newly single. He met his last girlfriend on an online dating site. So, he resurrected his ad, and the new quest began. Except it was so much harder!

Best Practices for Identifying, Developing, and Engaging Your Target Audience

Heinz Marketing

As B2B marketers, understanding our target audience is essential to every single thing twe do. And without a clear sense of who we’re targeting and why we’re targeting them, the work we’re doing is little more than random acts of marketing — screaming product pitches into the void hoping that someone, somewhere, answers back. MAP your target audience’s challenges and needs across the buyer’s journey. By Josh Baez , Engagement Manager at Heinz Marketing.

How to find the target audience: 6 simple steps


The B2B buyers often are bump into the question How to find the target audience? The who is my target audience quiz & how to identify the target market are the questions that marketers need to find apt answers to before they define their niches & before they opt for modern targeting methodologies to segment & sub-segment their target audiences. There is an obvious increase in the size of your target audience. Prologue.

GEOIP-Based Segmentation for Targeted Marketing


GEOIP-Based Segmentation for Targeted Marketing Segmentation is a very important element in marketing and personalization. Marketers reach audiences with relevant messages when targeted segmentation strategies focus on certain demographics. Psychographics: What do they want and why do they want it? This data is also used to create segments of prospects for the purpose of targeting them more effectively. The goal is relevancy to your target audience.

Segmentation: Streamlining Your Focus to Grow Revenue

Heinz Marketing

It is the process of separating your target audience into groups based on the certain traits or factors. Technographic : Technographic segmentation profiles target audiences based on their technology stack. Ideal Customer Definition Target Audience Definition

BrightTALK Unveils new insights tool for B2B Marketers to Target the Buying Intent


BrightTALK launched its buying-intent targeting tool called Intent Leads early in the year 2019 to provide its B2B clients with a full-funnel suite of demand generation & lead generation products. Not only the Intent Leads help marketers to discover their niche-specific audiences but also allows them to discover the companies, people & competitors that are targeting the same niche-specific audiences.

How to Build Targeted Custom Advertising Audiences to Replace Facebook’s Partner Categories

V12 Data

How to Build Targeted Custom Advertising Audiences to Replace Facebook’s Partner Categories. While Facebook can be a lucrative advertising and marketing channel across industries, many brands are unsure how to target audiences in the light of recent changes at Facebook. Facebook removed its Partner Category targeting options, which previously allowed third-party data providers to provide their targeting segments directly on Facebook.

How to create marketing that sings—with the most effective marketing personas


Psychographic information or the motivations and behaviors that likely inform their actions and decisions. Email marketers (and marketers in general) are constantly looking for better ways to connect with their audiences.

Programmatic Advertising for Dummies (Who Want to Win At It)


These ads are targeted to you (specifically), based on your demographic, psychographic, and geographic metrics. To enable targeting to be even more specific, programmatic advertisements can even go so far as to include unique highly-relevant keyword searches, social media accounts, consumer browsing patterns, competitor email targets, purchase history, and more. . The more refined the tool kit, the programmatic advertising tool kit that is, the better the targeting.

3 Questions to Answer When Creating Personas for B2B Marketing Campaigns

Launch Marketing

Focusing on too many specifics can distract from your target personas, but with firmographic characteristics, essential information such as industry, company size and location are all key in forming your ideal audience. Psychographics.

5 Steps to Win at Market Segmentation

Goodish Agency

We’ve already decided that my dad is out of the equation because he is simply not the target group for my product. Now let’s return to what you’re really interested in – segmenting your target market. Target those. Now comes the psychographic part.

Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing


A deep understanding of your target audience will do more to shape your digital media marketing plan than nearly anything else. I’ve found myself thinking a lot lately about target audiences and buyer profiling. That’s because after the strategic objectives, defining your target market is the most critical step in designing a successful digital marketing campaign. ” 2) What are the demographics and psychographics? Photo credit: Wikipedia.

How To Use Facebook Audiences To Grow Your Business

ATAK Interactive

Read on to learn more about how Facebook has turned this data into actionable data that has allowed marketers to cut through the noise and target the right customers at the right time. Now, let’s dive into Facebook targeting options.

What is Display Advertising? Definition, Targeting Process, Management, Network, Types, and Examples

Martech Advisor

Scroll down to know how display ads capture people’s attention, how they use targeting mechanisms, and what are the types, benefits, and examples of display ads. The Display Advertising Targeting Process. Most successful display advertising campaigns use a clever combination of images, text, gifs, and videos to stand out on the internet and send their message across to the targeted audience. The Display Advertising Targeting Process.

Is Data Science the Key to Marketing?

Navigate the Channel

Precisely targeting your information is the only way that your company will be able to differentiate itself from the two quintillion bytes of data that are being produced every day. The buyer persona was one of the most effective methods for targeting data appropriately in previous business generations. Businesses today have the ability to target their audiences based on contextual data, firmographic data, demographics behavioral statistics and psychographics.

How To Use Facebook Audiences To Grow Your Business

ATAK Interactive

Read on to learn more about how Facebook has turned this data into actionable data that has allowed marketers to cut through the noise and target the right customers at the right time. Altogether, that limits a marketers ability to target potential customers and despite the best data, still involves some guessing and luck. Now, let’s dive into Facebook targeting options. Facebook targeting options are organized around “audiences.”

3 Audience Segmentation Trends Shaping Digital Marketing in 2021


Segmenting audiences to target your ideal customer while also complying with privacy laws can be a tricky dance. Audience cohorts are a group of people who share similar characteristics, including demographics and psychographics.

Terminus Acquires GrowFlare to Give B2B Marketers the Data They’ve Been Missing


And, right on cue, it has finally arrived: Terminus Nation is extremely excited to announce that we’ve acquired GrowFlare, a innovative psychographic account profiling solution that puts an entirely new type of real-time data at marketers’ fingertips.

Audience Segmentation Essentials for B2B Marketing Strategy


Audience segmentation creates smaller, ever-more-refined target groups based on particular qualities. . Audience segmentation is a prominent B2B targeted marketing strategy for personalized campaigns. Start with basic demographics, then move to geographic and psychographic segmentation.