How to Optimize the Cost of B2B Marketing


Furthermore, technics for strategic market research such as SWOT (strengths, weaknesses, opportunities & threats) & PESTLE (political, economic, social, technological, legal & environmental analysis), help the marketers in planning for the present as well as anticipated scenarios in future. Client retention helps in forming the loyalty loop for bringing in new customers by positive WOMM, as well as in pitching new supplementary products to the existing customers.


10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019


The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them. Several academic pieces of research advocate the proven effectiveness of WOMM in driving sales conversions & in managing brands’ reputations through omnichannel marketing endeavors.