Valasys

SEPTEMBER 10, 2019

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

FEBRUARY 21, 2020

Smart brand advertising is a result of sere creativity, storytelling & long-term brand building. According to Claire Sadler, Marketing Director at Direct Line , “B2B advertising is often rational rather than emotional…We are all human beings and we don’t become a different person when we go to work.”. Wrapping Things Up.

Advertisements 52

Advertisements Advertising WOMM B2B Marketing 52

Valasys

MARCH 9, 2020

Social listening helps marketers to capture the sentiments of the customers & accordingly work on to boost the architecture of their CX deliverance. Work closely with your Sales Team: When it comes to scaling up personalization to streamline B2B Sales cycle, the marketers need to work closely with their sales teams.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

FEBRUARY 28, 2020

With the help of intent data & tools available for the psychographic analysis of the prospects, the marketers can analyze the emotional quotients of the prospects. As is very much true in other areas of life & work, while strategizing to build customer loyalty with content marketing: “ consistency beats intensity.”.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

DECEMBER 16, 2019

For the B2B SaaS marketers trying to craft the best SaaS B2B Ads, it is important to realize that Facebook ads work as long as you design them effectively. When it comes to Facebook advertising, it works differently for B2B SaaS companies as compared to the B2B companies in general.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

JULY 29, 2019

Ipsos conducted a study on Global Business Influencers which revealed top decision-makers opening up about their willingness to embrace emotions, with 58% saying they either “strongly” or “somehow agree” that they “often rely on their gut feelings to make work decisions.”

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

FEBRUARY 17, 2020

The target audiences can be researched based on their demographic, firmographic, psychographic & technographic insights & accordingly, pieces of content can be designed. 7) Adopt Omnichannel Attribution Modeling & Employ Visual Storytelling : Your customers are everywhere & you need to meet them where they are.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52