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5 ways social media listening increases customer advocacy

Sprout Social

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Social listening can help them learn if it’s an isolated post or requires deeper investigation.

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Email Marketing vs. Social Media: Is There a Clear Winner?

Optinmonster

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? Let’s get started!

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Top social media monitoring capabilities for brands

Martech

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. Social media monitoring must-haves.

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Every popup, feedback form, subscription, and newsletter signup form is valuable for collecting data to help segment your customers based on their activity, demographics, psychographics, and professional characteristics. This data helps brands to deliver targeted advertising on social media platforms.

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The Winning Social Media Content Strategy TV Networks Use

Convince & Convert

From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge.

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Why Your Business Isn’t Seeing New Leads Online

Marketing Insider Group

Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. These should be specific to social media messages so when prospects click on the post, they land on a relevant page. Once they do, your company has the information it needs to make contact.

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How to Fix Your Social Media Marketing Strategy

Convince & Convert

Over the years, Convince & Convert has continued to refine its social media strategy process. I’ve pasted the slides below, but also included a short summary of the eight steps in our social media strategy process, as the slides are more visual than descriptive. Social Media Strategy in 8 Steps (Summary).