Do Psychographics work in B2B Marketing & Sales?

delicious b2bmarketing

Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc. From what I’ve experienced and seen, B2B marketers typically make little or no use of psychographics.

List Buying: 6 tips for buying the most effective lead list

B2B Lead Generation

In this final blog post in the series (check out the previous posts here: “ List Buying: 3 reasons why this tactic can be deadly for marketers ” and “ Buy, Build or Both Part 2: The basics of list building ,” Brian Carroll provides tips for effective list buying if you choose to go that route. Industry vertical, including common keywords that identify the companies and Standard Industrial Classification (SIC) and North American Industrial Classification (NAICS).

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Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target

B2B Lead Generation

Create profiles for each and populate them with: Their SIC (Standard Industrial Classification) and/or NAICS (North American Industrial Classification) codes. Psychographics, such as corporate values, culture and philosophy. Marketing Research Chart: Top-rated tactics for developing value propositions that resonate and convert. Tweet Joe is newly single. He met his last girlfriend on an online dating site. So, he resurrected his ad, and the new quest began.

B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

Adoption Patterns One of the best known market segmentation frameworks is the technology adoption model that segments markets into innovators, early adopters, early majority, late majority and laggards based on buyers' different needs and psychographic patterns at each phase of the adoption cycle. While company size or industry SIC/NAICS classifications are easy to gather for demographics-based segmentation, behavioral data is not that easy to come by.