Do Psychographics work in B2B Marketing & Sales?
MAY 24, 2009
Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc. From what I’ve experienced and seen, B2B marketers typically make little or no use of psychographics.