Do Psychographics work in B2B Marketing & Sales?

delicious b2bmarketing

Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc. From what I’ve experienced and seen, B2B marketers typically make little or no use of psychographics.

KickFire’s all-new IP-to-company API Aims at Optimizing B2B Firmographic Data

Valasys

The Kickfire’s API has expanded to include Trade Name & expands to include the descriptions from Standard Industrial Classification (SIC) & the North American Industry Classification System (NAICS).

SIC 52

List Buying: 6 tips for buying the most effective lead list

B2B Lead Generation

Industry vertical, including common keywords that identify the companies and Standard Industrial Classification (SIC) and North American Industrial Classification (NAICS). Psychographics such as values, culture, and internal and external issues that influence their buying decisions.

List 274

Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target

B2B Lead Generation

Create profiles for each and populate them with: Their SIC (Standard Industrial Classification) and/or NAICS (North American Industrial Classification) codes. Psychographics, such as corporate values, culture and philosophy. Tweet Joe is newly single.

B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

Adoption Patterns One of the best known market segmentation frameworks is the technology adoption model that segments markets into innovators, early adopters, early majority, late majority and laggards based on buyers' different needs and psychographic patterns at each phase of the adoption cycle.