Atomic Reach

MARCH 18, 2019

Andrew Goodman is a founder at Page Zero with a goal to bring some structure to the chaotic SEM segment. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising. com , Mercantila, and FindLaw, and a frequent speaker at numerous SEM conferences.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

The Point

JANUARY 29, 2015

Historically, we haven’t done a lot of pure display advertising (outside of SEM and retargeting) for our B2B clients because it’s been tough to make the CPL numbers pencil out. But programmatic advertising offers the ability to target those ads based on very specific demographic and psychographic criteria, even by company name.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

markempa

MAY 9, 2017

Then over the last fourteen years, I’ve been in the marketing space, so everything from building and coding websites to optimizing with search engine optimization and SEM to building community and brands and the full, integrated approach to marketing a company. Way long ago, I was a teacher and did that for a while.

Psychographics 232

Psychographics Word of Mouth Paid Search Agency Marketing & Strategy 232

Outbrain

MARCH 19, 2019

Those stats are not just reserved for Search Engine Marketing (SEM). The founder and owner of AimClear®, an agency focusing on psychographic targeting, industry speaker, author and an EU/UK Search Awards Judge, Marty Weintraub is the go-to voice for his innovative marketing approach. Follow Kirk on Twitter @PPCKirk. Marty Weintraub.

Paid Content 36

Paid Content PPC Advertising Agencies Paid Search Agency 36

QuanticMind

OCTOBER 24, 2017

O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. To get a better sense of your audience, it’s important to determine demographics, actigraphics (a picture of their behavior) and psychographics (a picture of their mentality and emotions). Featuring: Kishore Kanakamedala of @Google.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Martech Advisor

JANUARY 16, 2020

Here are a few types of digital ads just to give you an overview of how expansive the advertising landscape is: Search engine marketing (SEM). Digital ads enable you to target your audience based on various criteria such as their demographic, geographic, psychographic, behavioral characteristics, interests, and habits. Display ads.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Unbounce

MARCH 7, 2019

You’re studying PPC best practices, looking for ways to level up your SEM campaigns and boost ROI from Search. You look at how the industry has changed, and begin to wonder, “are SKAGs still a best practice to get the most from my SEM strategies? The worst-kept secret, once upon a time. It’s 2015. EDITOR’S NOTE.

PPC 111

PPC Practices SEM Best Practices 111