Valasys

SEPTEMBER 10, 2019

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

FEBRUARY 28, 2020

With the help of intent data & tools available for the psychographic analysis of the prospects, the marketers can analyze the emotional quotients of the prospects. Read more on 8 Reasons why B2b Marketers Should Prioritize Word of Mouth Marketing (WOMM). Define Your Target Persona: Doing the basics correctly matters the most.

Loyalty 72

Loyalty Top of Funnel Ad Building Content Marketing 72

Valasys

OCTOBER 31, 2019

Right from the persona discovery to market segmentation, research lies everywhere. With the equation of data being extended to targeting, hyper-targeting & market sub-segmentation into several clusters have become usual norms.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

MARCH 9, 2020

& the demographic, firmographic, technographic & psychographic insights of the customers amassed from an array of channels across the web. Besides, scaling up personalization also helps the marketers to upsell their after-sales services, inspire customer loyalty & boost prospecting through positive Word-of-Mouth-Marketing (WOMM).

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

AUGUST 19, 2019

The market can be desirably segmented by the brands to target their most relevant personas. The market segmentation & targeting is an indispensable part of a highly effective omnichannel marketing strategy. The pieces of content can be distributed to segmented personas based on their demographics, job titles, etc. &

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

JANUARY 17, 2020

The target personas need to be clustered into specific segments before they can be targeted and converted. & content reflecting on positive word-of-mouth-marketing (WOMM). Personalization means much more than addressing the customers with the correct name after they log in. B2B customers value the testimonials. &

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

JULY 12, 2019

The campaigns can be designed based on the first & the third party intent-data of the prospects encompassing their demographic, firmographic, technographic, psychographic, “fit-data” as well as the data obtained from their researching habits, past buying preferences & the types of products opted-for. .

Cost 40

Cost ROMI Optimization B2B Marketing 40