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The Importance of Psychographic Elements for Personalization

CMSWire

How psychographic insights can elevate CX and provide a competitive edge to customer-facing brands through personalization and emotional resonance. Continue reading.

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How To Get Started With Email Segmentation

Salesforce Marketing Cloud

That’s where email segmentation comes in. But what exactly is segmentation in practice, and how do you make sure you’re doing it correctly? What you’ll learn What is email segmentation? Why is email segmentation important? What are the primary types of email segmentation? Why is email segmentation important?

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How Marketing Segmentation Puts You Ahead of Your Competitors

ClickDimensions

Market segmentation is a powerful tool to help businesses target specific groups. In order to better serve your customers, segmentation requires that you constantly learn more about them. The benefits of market segmentation are numerous. This leads to higher conversion rates and customer loyalty.

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What are Psychographics? How to Use Psychographics to Create Content that Drives Results

DivvyHQ

Demographics are useful for targeting certain types of buyers, but psychographics is the missing key to creating hyper-personalized content. If you want to improve conversions, check out this guide to learn how to leverage psychographics as part of your content strategy.

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Segment your subscribers. Building a carefully segmented list is essential for a brand to improve audience targeting and increase sales. Marketing automation platforms can help with segmenting users based on different criteria. After segmenting the data, personalization can be taken to a deeper level.

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Segmentation: Streamlining Your Focus to Grow Revenue

Heinz Marketing

Segmentation is a great tool to help laser your focus on that magic 20%. Segmentation helps efficiently use your marketing strategy by hitting those customers who will mostly likely engage with your product or service. Benefits to Segmentation. Popular Types of Segmentation. Boosts revenue. Optimizes the user experience.

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Complete Guide on how to conduct an effective customer and segmentation analysis

Brandwatch Marketing

Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on. You can learn more about your customers in a variety of ways, and a mix of research methods will give you the most accurate results.