What Are Psychographics? [FAQs]


The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Here''s one way to look at it: Demographics explain “who” your buyer is, while psychographics explain “why” they buy.

How do you segment your market?


Clients ask us all the time to help them with the right characteristics for personas–which are essentially market segments. We use what we call the A2G framework to help you think through all the characteristics that might be helpful: Attitudes : What are the visitor’s psychographics?

What Can Customer Segmentation Do for Your Big Data Marketing?


Customer segmentation is the act of dividing your customer base into segments based on the shared qualities of groups of your customers. Database Marketing Big Data Marketing data segmentation

Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

Compounding the issue today is the prevalent use of the term buyer persona to describe customer segmentation and buyer profiling efforts. The issue I am referring to is the confusion that can surround distinguishing between customer segmentation, buyer profiling, and buyer personas today.

Are your marketing personas your sales market segments?


The problem comes in when you haven’t thought through how those personas relate to market segments. Market segments are often used in marketing plans to decide which groups of prospects to target, but they are also frequently used in sales plans.

Segmenting Your Customers to Increase Content Marketing Reach


Dividing up your customers into distinct segments makes it possible to target your content more effectively. You’ll be able to distinctly identify the values and dreams of a specific market segment and show them why your product matters for their lives. Craft the new segments.

GEOIP-Based Segmentation for Targeted Marketing


GEOIP-Based Segmentation for Targeted Marketing Segmentation is a very important element in marketing and personalization. One avenue of segmentation is geographic location (or GEOIP-based segmentation). Geographic information is just one segmentation.

Here’s Why You Need to Use Behavioral Segmentation


And with the advent of technology and social media, you’re probably able to layer in addition data in the behavioral and psychographic arenas, too. If you’re a smart business, you track as much data on your customers as you can, from demographics to geography.

B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. Let's take a closer look at actual implementation of market segmentation. A better segmentation strategy is to start with why companies purchase a solution.

Do Psychographics work in B2B Marketing & Sales?

delicious b2bmarketing

Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? to segment and target relevant markets. While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc.

What Is List Segmentation? [FAQs]


And the secret to having excellent MOFU marketing lies on how well you segment your contacts. Segmentation isn''t the sexiest of marketing topics, but it is one of the most powerful. What are segmented lists? Why is segmentation important? Where can you use segmentation?

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Geodemographics: Using Location-Based Segments for Targeted Marketing

Marketing Action

Segmentation strategies have long been a powerful way to target certain audiences, and geographic information is a key piece of the puzzle. Let’s take a look at the history of geodemographics and take a tour of the segmenting solutions being used in the marketplace today.

5 Ways to Handle Customer and Market Segmentation Like a Pro (+ Free Webinar)


Marketers who use market segmentation are seeing a 760 percent increase in revenue. If you’re not already using market segmentation techniques and would like to, then make sure you’re doing it the right way. First, Let’s Define Customer Segmentation.

The Definition of List Segmentation [In Under 100 Words]


List segmentation is exactly what it sounds like -- you divide up your contacts into a bunch of smaller lists, or segments, based on criteria you set. These segments can be cut and combined in a number of different ways based on lead intelligence.

7+ Firmographics You Need to Be Tracking for Your Big Data Marketing Strategy


B2B marketers face challenges in creating their customer profiles, because unlike B2C customers, the demographics and psychographics vary widely and play lightly into most purchase decisions. Lead Segmentation and Scoring Product Marketing Big Data Marketing Database Marketing

The Importance of Understanding the Difference Between Personalization, Segmentation and Individualization


Learn the Difference Between Personalization, Segmentation and Individualization The word “personalization” is thrown around quite a bit by marketers, but in general terms has a few different meanings. The reality is this is just beyond segmentation.

27 Ways to Slice & Dice Your Email List for Better Segmentation


We've already made the case for list segmentation in email marketing , and we sure hope you've bought in. Still in need of a little refresher on the merits of email list segmentation? 27 Smart Ways to Segment Your Email List.

The Future of Buyer Personas is Social - Part 1

Tony Zambito

  Let's look at a few: Buyer personas are not a buyer profile, a demographic profile, a psychographic profile, a market segment profile, a sales profile, a market research profile, a customer survey profile, or a focus group profile.  Image by eliazar via Flickr.

Four Challenges Market Research Faces Today

Tony Zambito

Some may argue that psychographics provides this but psychographics focuses more on lifestyles as oppose to insightful and deep understanding into how and why consumers or buyers buy. Image via Wikipedia. Market research today finds itself in somewhat of a quandary.

The 10 Rules for Creating a Buyer Persona: Rule 2

Tony Zambito

  They have served their purpose in looking at demographics, psychographics, customer purchasing data, geographic concentrations, and other characteristics.   Image by Trinity via Flickr.

Buyer Personas Require Qualitative Research and Contextual Inquiry

Tony Zambito

  Each segment and each industry may require different mixing of contextual inquiry and qualitative research methods to attain the deep buyer insights that make a competitive difference.  Image by XXC via Flickr.

Reach Key Decision Makers and Improve Your Webinar ROI


Your audience’s behaviour can help you segment and create better content resources for the resulting nurture process; ultimately allowing you to reach the decision makers you’re after.

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Greg Head, Infusionsoft CMO: 2 Metrics to Better Understand Your Customer Acquisition Cost and Lifetime Value

Crimson Marketing

Using well-developed CAC and LTV values together not only greatly increases the efficacy of your demand generation efforts, but it also unlocks valuable insights into product development, targeting, segmentation, retention, operations and service.

How to find the target audience: 6 simple steps


The who is my target audience quiz & how to identify the target market are the questions that marketers need to find apt answers to before they define their niches & before they opt for modern targeting methodologies to segment & sub-segment their target audiences. Prologue.

Lead Scoring: Set Yourself Up for Success


Scoring is often broken up into two categories: psychographic and demographic. Psychographic scoring is the process of scoring prospects based on their activity, such as downloading whitepapers. Not all data segments are equal, so it’s important to accurately rate their relative importance. Other data segments might accumulate points over time. Create three to five segments to start (don’t overdo it). Start out by picking just a few essential data segments.

practicing personalization


That’s why I often encourage a focus first on segmentation. 51% of marketers say email list segmentation to allow more individualized campaign messaging is the most effective personalization tactic. are you taking advantage of segmentation?

How to Maximize Your Inbound Strategy


Creating a persona requires gathering demographic and psychographic information about your buyer. The psychographic information is more in depth and goes into things like buying behavior, decision-making processes, and things of that nature. Marketers are pressed for time.

How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing


The data gathered from social chatter is analyzed & merged with data from the demographic, technographic, firmographic, psychographic & “fit-data” of the potential customers as well as their past browsing details & purchase histories.

Why See, Think, Do, Care Is The Best Marketing Model For The Digital Era


The Think stage is the segment of consumers thinking about a particular thing. When targeting the largest addressable qualified audience with a display campaign based on demographics [and] psychographics, display ads are ‘buy now, buy now, buy now,’ [and] it’s not going to work,” Kaushik said. Intent-based marketing, or understanding the consumer intent that prompts search, is the concept behind Avinash Kaushik’s See, Think, Do, Care marketing model.

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How Customer Behavior Prediction Can Help to Generate More Leads


Segment Your Target Audience. Customer behavior prediction can help you segment your target market into subgroups based on their demographics, attitudes, behaviors, or geographics. Creating buyer personas help brands and marketers understand the needs of their consumer segments.

B2B Marketing Trends & Studies That Every Marketer Should Know


The trends from intent-data can be combined with B2B marketing topics & B2B personalization trends including the demographic, psychographic, technographic, firmographic & ‘fit-data’ as well as based on psychographic analysis of the audiences on the website, can be used for segmenting & sub-segmenting the market into diverse clusters. Prologue.

5 Ways To Full-Funnel Lead Nurturing

Opt Intelligence

But this single tactic, narrow scope can ignore potentially lucrative segments of your list. Here are 5 steps to building a full-funnel lead nurturing plan: Segment Your List. Using your segmented list, develop targeted offers specific to each group.

Netline Launches Audience Explorer for Quantifying Content Consumption


Thus, Netline creates an ecosphere for the marketers, wherein they can pivot their content strategies as per the behavioral & psychographic analysis of their in-market personas.

Key B2B Demand Generation Strategies for 2015

The Point

But programmatic advertising offers the ability to target those ads based on very specific demographic and psychographic criteria, even by company name. Without good data, it’s tough to know which marketing strategies, programs, offers, messages, segments, etc.

How to Approach your Data Strategy


A data segmentation strategy can help you separate your market into categories that are measurable, addressable, and relevant. Through in-depth research, the experts at Televerde drilled down on LifeIMAGE’s known target audience to uncover additional industry segments.

Influencer Marketing: How to Identify Your Target Influencers

Onalytica B2B

A useful way to break down your target audience in influencer marketing is to highlight both which demographics (categorical attributes) and which psychographics (behavioural attributes) they fall in to. Last week, we covered how you can outline your influencer marketing strategy.

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Account-Based Marketing + Inbound Marketing = Best B2B Marketing Strategy?


Segmentation of potential buyers is often done on the basis of demographic, psychographic, technographic, firmographic & “fit data” of the buyer persona, after discovering the persona.

A Multi-Channel Approach to Opt-In Advertising

Opt Intelligence

Run an analysis across your subscribers to look for demographic and psychographic commonalities. The key here is to use your subscriber list and segment based on activity, then upload to social sites (like Facebook) to create a Custom Audience match.

Unfair Advantage: How AI Targeting Creates Big Value


The advantage LeadCrunch’s customers cherish is achieved by breaking with the human limitations of segmenting the market. . What defines the ideal customer in any business is based on dozens, possibly even more dimensions – demographic dimensions, psychographic dimensions, and so on.

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BrightTALK Unveils new insights tool for B2B Marketers to Target the Buying Intent


The in-built directory of BrightTALK classifies the customers’ behavioral data into several segments such as “ digital transformation ”, “ cloud migration ” or “ cyber defense ” for managing an impactful repository for deploying the buying-intent based targeting of the prospects.