What are Psychographics? How to Use Psychographics to Create Content that Drives Results

DivvyHQ

Demographics are useful for targeting certain types of buyers, but psychographics is the missing key to creating hyper-personalized content. If you want to improve conversions, check out this guide to learn how to leverage psychographics as part of your content strategy.

What are Psychographics? How to Use Psychographics to Create Content that Drives Results

DivvyHQ

Demographics are useful for targeting certain types of buyers, but psychographics is the missing key to creating hyper-personalized content. If you want to improve conversions, check out this guide to learn how to leverage psychographics as part of your content strategy.

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What is Audience Segmentation and Why is it Important for Content Marketing?

DivvyHQ

But this scenario may not come to pass often if you haven't introduced audience segmentation into your content strategy. Getting the right content in front of the right buyer is the heart of well-deployed content marketing.

50 Email Segmentation Tips You Need to Use Now

Optinmonster

Email segmentation can drastically improve the effectiveness of your email marketing campaigns. In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists. Because smart marketers know the value of email list segmentation.

What Are Psychographics? [FAQs]

Hubspot

The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Here''s one way to look at it: Demographics explain “who” your buyer is, while psychographics explain “why” they buy.

How do you segment your market?

Biznology

Clients ask us all the time to help them with the right characteristics for personas–which are essentially market segments. We use what we call the A2G framework to help you think through all the characteristics that might be helpful: Attitudes : What are the visitor’s psychographics?

What is Audience Segmentation and Why is it Important for Content Marketing?

DivvyHQ

But this scenario may not come to pass often if you haven't introduced audience segmentation into your content strategy. Getting the right content in front of the right buyer is the heart of well-deployed content marketing.

Understanding Market Segmentation: A Guide (2020)

flux.la

This strategy is called market segmentation. Before learning this strategy, if you don’t have an idea on what you can sell, here’s a list of recommendations from Youtube: What is market segmentation? Market segmentation is defined in a lot of ways. Psychographics.

B2B Audience Building & Segmentation Best Practices Part 3: Real-Time and Predictive Data.

Modern Marketing

Let’s quickly review what B2B audience building and segmentations looks like at that stage. They also use that data to create detailed segments for message targeting. Let’s look at how your organization might level up its audience building and segmentation efforts.

Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

Compounding the issue today is the prevalent use of the term buyer persona to describe customer segmentation and buyer profiling efforts. The issue I am referring to is the confusion that can surround distinguishing between customer segmentation, buyer profiling, and buyer personas today.

Are your marketing personas your sales market segments?

Biznology

The problem comes in when you haven’t thought through how those personas relate to market segments. Market segments are often used in marketing plans to decide which groups of prospects to target, but they are also frequently used in sales plans.

Marketing segmentation and the game of averages

Biznology

But how much of that is really "utterly fascinating psychographic analysis" - as described by some of the retweeters - and how much is just over-extending the concept of marketing segmentation? Internet Marketing E-mail Market segmentImage by enriqueburgosgarcia via Flickr.

Segmenting Your Customers to Increase Content Marketing Reach

ClearVoice

Dividing up your customers into distinct segments makes it possible to target your content more effectively. You’ll be able to distinctly identify the values and dreams of a specific market segment and show them why your product matters for their lives. Craft the new segments.

GEOIP-Based Segmentation for Targeted Marketing

ActiveDEMAND

GEOIP-Based Segmentation for Targeted Marketing Segmentation is a very important element in marketing and personalization. One avenue of segmentation is geographic location (or GEOIP-based segmentation). Geographic information is just one segmentation.

B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. Let's take a closer look at actual implementation of market segmentation. A better segmentation strategy is to start with why companies purchase a solution.

Here’s Why You Need to Use Behavioral Segmentation

TowerData

And with the advent of technology and social media, you’re probably able to layer in addition data in the behavioral and psychographic arenas, too. If you’re a smart business, you track as much data on your customers as you can, from demographics to geography.

Do Psychographics work in B2B Marketing & Sales?

delicious b2bmarketing

Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? to segment and target relevant markets. While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc.

Geodemographics: Using Location-Based Segments for Targeted Marketing

Marketing Action

Segmentation strategies have long been a powerful way to target certain audiences, and geographic information is a key piece of the puzzle. Let’s take a look at the history of geodemographics and take a tour of the segmenting solutions being used in the marketplace today.

What Is List Segmentation? [FAQs]

Hubspot

And the secret to having excellent MOFU marketing lies on how well you segment your contacts. Segmentation isn''t the sexiest of marketing topics, but it is one of the most powerful. What are segmented lists? Why is segmentation important? Where can you use segmentation?

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The Definition of List Segmentation [In Under 100 Words]

Hubspot

List segmentation is exactly what it sounds like -- you divide up your contacts into a bunch of smaller lists, or segments, based on criteria you set. These segments can be cut and combined in a number of different ways based on lead intelligence.

5 Ways to Handle Customer and Market Segmentation Like a Pro (+ Free Webinar)

Leadspace

Marketers who use market segmentation are seeing a 760 percent increase in revenue. If you’re not already using market segmentation techniques and would like to, then make sure you’re doing it the right way. First, Let’s Define Customer Segmentation.

The Importance of Understanding the Difference Between Personalization, Segmentation and Individualization

ActiveDEMAND

Learn the Difference Between Personalization, Segmentation and Individualization The word “personalization” is thrown around quite a bit by marketers, but in general terms has a few different meanings. The reality is this is just beyond segmentation.

27 Ways to Slice & Dice Your Email List for Better Segmentation

Hubspot

We've already made the case for list segmentation in email marketing , and we sure hope you've bought in. Still in need of a little refresher on the merits of email list segmentation? 27 Smart Ways to Segment Your Email List.

The Future of Buyer Personas is Social - Part 1

Tony Zambito

  Let's look at a few: Buyer personas are not a buyer profile, a demographic profile, a psychographic profile, a market segment profile, a sales profile, a market research profile, a customer survey profile, or a focus group profile.  Image by eliazar via Flickr.

Four Challenges Market Research Faces Today

Tony Zambito

Some may argue that psychographics provides this but psychographics focuses more on lifestyles as oppose to insightful and deep understanding into how and why consumers or buyers buy. Image via Wikipedia. Market research today finds itself in somewhat of a quandary.

Buyer Personas Require Qualitative Research and Contextual Inquiry

Tony Zambito

  Each segment and each industry may require different mixing of contextual inquiry and qualitative research methods to attain the deep buyer insights that make a competitive difference.  Image by XXC via Flickr.

The 10 Rules for Creating a Buyer Persona: Rule 2

Tony Zambito

  They have served their purpose in looking at demographics, psychographics, customer purchasing data, geographic concentrations, and other characteristics.   Image by Trinity via Flickr.

A Guide to Using Dynamic Content in Marketo

SmartBug Media

Lead scoring can help you create lists or alert sales reps so people get the right content at the right time based on behavioral and psychographic factors. In Marketo, dynamic content blocks are based on segmentations and segments. Each segmentation can have 100 segments.

Reach Key Decision Makers and Improve Your Webinar ROI

Vidyard

Your audience’s behaviour can help you segment and create better content resources for the resulting nurture process; ultimately allowing you to reach the decision makers you’re after.

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Greg Head, Infusionsoft CMO: 2 Metrics to Better Understand Your Customer Acquisition Cost and Lifetime Value

Crimson Marketing

Using well-developed CAC and LTV values together not only greatly increases the efficacy of your demand generation efforts, but it also unlocks valuable insights into product development, targeting, segmentation, retention, operations and service.

Target Market Research for the Professional Services

Hinge Marketing

They are typically a specific segment of a larger market that could potentially use your services. This segment of the market became their new target market as it offers the highest probability of success. Within the engineering market the segments may be very different.

Lead Scoring: Set Yourself Up for Success

Act-On

Scoring is often broken up into two categories: psychographic and demographic. Psychographic scoring is the process of scoring prospects based on their activity, such as downloading whitepapers. Not all data segments are equal, so it’s important to accurately rate their relative importance. Other data segments might accumulate points over time. Create three to five segments to start (don’t overdo it). Start out by picking just a few essential data segments.

The Pandemic In-Box | Email Marketing Strategy During COVID-19

Marketo

Content needed to be evaluated for appropriateness, execution and segmentation strategies reconsidered for a disrupted market. The rapid onset of Covid-19 forced many businesses to quickly halt or adapt their existing email marketing strategy.

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practicing personalization

Fathom

That’s why I often encourage a focus first on segmentation. 51% of marketers say email list segmentation to allow more individualized campaign messaging is the most effective personalization tactic. are you taking advantage of segmentation?

5 Reasons you want to move your data from Eventbrite into Salesforce

Predictive Response

Segment customers for targeted personalized campaigns. Target contacts in your database matching the segmentation criteria with personalized emails for promoting new events. Here are 5 indicators on which you can segment potential attendees: Demographics. Psychographics.

Unfair Advantage: How AI Targeting Creates Big Value

LeadCrunch

The advantage LeadCrunch’s customers cherish is achieved by breaking with the human limitations of segmenting the market. . What defines the ideal customer in any business is based on dozens, possibly even more dimensions – demographic dimensions, psychographic dimensions, and so on.

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Key B2B Demand Generation Strategies for 2015

The Point

But programmatic advertising offers the ability to target those ads based on very specific demographic and psychographic criteria, even by company name. Without good data, it’s tough to know which marketing strategies, programs, offers, messages, segments, etc.