Stevens & Tate

AUGUST 24, 2023

In a recent McKinsey report, 71% of consumers expected businesses to offer personalized communication, and 76% said they would likely feel frustrated if this didn’t happen. You must also collect useful information such as demographics, email frequency preferences, psychographics , etc.

Personalization 83

Personalization Trigger Marketing Psychographics Open Rate 83

Optinmonster

MARCH 16, 2020

In fact, 82% of marketers have reported an increase in open rates through mail personalization. Amy Gesenhues, a reporter for Marketing Land says, “One area where brands continue to fail is marketing to customers based on their preferences.” Psychographics. Survey Respondents. That’s just crazy talk.

Segmentation 144

Segmentation Enterprise Management Tips Work Management 144

Anteriad

DECEMBER 14, 2022

But another interesting point to note is that in our 2022 State of Data report , 32% of the C-suite responded that they expect a focus on net-new logos, while only 13% expect revenue to come from existing customers. New AI tools can expand on the typical data used to drive personalization and incorporate psychographics.

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

ClearVoice

MAY 29, 2023

Psychographics: Personality traits, values, beliefs, and attitudes toward specific topics, interests, hobbies, and lifestyles. Some strategies you can use: Conducting surveys, interviews, and focus groups. Analyzing third-party market research reports on industry trends and customer behavior patterns.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

seo.co

MAY 11, 2021

Psychographic. Finally, you have psychographic market segmentation. To get psychographic segmentation right, you’ll usually have to rely on a blend of objective and subjective insights. Good psychographic segmentation gives companies an idea of how to present offers. Customer survey results. Social media analytics.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

Hubspot

MARCH 27, 2023

Segmentation helps clarify who you’re selling to, based on a variety of factors such as demographics, psychographics, lifestyle traits, and behavior. According to the HubSpot State of Marketing Report, 69% of marketers invested in SEO in 2021. You can further define your target audience through a process called segmentation.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Hubspot

OCTOBER 11, 2022

In 2022, brick and mortar stores still hold a lot of weight when it comes to consumer purchase decisions — with roughly 73% of our survey respondents citing in-store shopping as a preferred location for purchase. Our survey also pointed to some interesting trends beyond the ones detailed here. How the Buyer's Journey Could Change.

Top of Funnel 74

Top of Funnel Buyer's Journey Paid Search Agency Television marketing 74

Salesforce Marketing Cloud

JANUARY 4, 2024

Review analytics and reporting : How robust are its analytics and reporting features? You can collect data about demographic information (age, gender, location), behavioral data (purchase history, website interactions), and psychographic details (interests, values, lifestyle) by using analytic tools and CRM software.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Sprout Social

FEBRUARY 15, 2024

Sprout’s 2023 Content Benchmarks report is a good resource for understanding how you stack up against industry benchmarks. View this post on Instagram A post shared by Apples Fresh (@applesfresh) Surveys Surveys and polls provide a range of engagement opportunities. How do you compare?

Webinar Metrics 105

Webinar Metrics Tips Marketing AI Social Media 105

Unbounce

JUNE 17, 2021

According to the Conversion Benchmark Report , though, it turns out that the rate still managed to go from a 4.7% Dig deep into your audience’s psychographic and demographic info with surveys and focus groups. median to a 5.2% It shows how important it is for marketers to look at the data instead of making assumptions.

Work Management 128

Work Management Landing Pages Psychographics Internet Marketing 128

Valasys

NOVEMBER 21, 2019

According to a survey conducted by the Demand Gen Report ABM Benchmark Survey, only 25% of the B2B companies use the intent data & monitoring tools while another 35% of respondents were planning to use Intent Data within the coming 12 months. . Learn more: Benefits of Content Personalization for B2B Marketers.

Planning 58

Planning Studies B2B Marketing Trends 58

ClearVoice

JANUARY 20, 2019

According to the B2B Content Marketing Report , 71% of marketers support two or more roles and buyer personas with dedicated content. Source: B2B Content Marketing Report. To capture meaningful and useful demographic data, I recommend you solicit survey-based feedback from your audience. Identify the differences.

Segmentation 86

Segmentation Top of Funnel Content Marketing Planning 86

Tony Zambito

MARCH 25, 2011

Gathering some good demographic information as well as finding voluminous reports on what is being purchased. Some may argue that psychographics provides this but psychographics focuses more on lifestyles as oppose to insightful and deep understanding into how and why consumers or buyers buy.

Research 100

Research Psychographics Buyer Personas Marketing Management 100

B2BMarketing.net

FEBRUARY 8, 2024

Here we take the liberty to refer you to our recent article on psychographics in B2B marketing for a detailed examination on how there are at least four major types of customers in the world, and how you probably have segments of each. What are their psychographic profiles? Have you heard of the Eisenhower Matrix? Is it new to you?

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

PathFactory

FEBRUARY 28, 2019

Our recent survey with Heinz Marketing unpacks this question. The survey reveals key trends and opportunities for marketers to improve the buying experience. Over 80% of respondents reported a buying committee of either 1-5 (62.3%) or 6-10 (20.1%). report that content received doesn’t help them solves their main challenges.

Research 40

Research Psychographics Eye-Tracking Paid Search Agency 40

PureB2B

FEBRUARY 9, 2022

A well-crafted buyer persona allows you to determine the demographics and psychographics of the people you want to reach out to with your campaigns. A survey conducted by Demand Gen Report states that 48% of B2B marketers believe webinars are the most valuable content format in the mid-stage of the buyer journey.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Top of Funnel 48

B2B Digital Marketer

MARCH 23, 2021

According to Grammar Factory , “34% of the entrepreneurs surveyed reported their earnings have doubled since the publication of their book.” Your focus is not only on the demographics but the psychographics, their problems, perceived challenges, and their obstacles. Earning More: Big Benefits of Writing a Book.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

Valasys

MAY 28, 2019

This includes the information about their current location & intent data, their demographic, psychographic, firmographic & fit-data insights & other information about their research methodologies & the channels opted-in for researching about their buying preferences. Contextual Marketing is a buzzword these days.

Opt-in 45

Opt-in B2B Marketing Buyer Personas Advertising Agencies 45

Content Marketing Institute

OCTOBER 11, 2018

adults who report they have one today, according to a 2018 Smart Speaker Consumer Adoption Report. 43% of companies already invest in technology to enable voice marketing, according to a survey taken at the 2018 Digiday AI Marketing Summit. 55% of adults will have a smart speaker by 2022 via @OCC_Strategy. Click To Tweet.

Activities 99

Activities Marketing AI Enterprise Management Paid Search Agency 99

Valasys

JUNE 6, 2019

In a research report, Influence 2.0: Use Demographic, Psychographic, Technographic & Firmographic data of Prospects To Analyze what they are listening to, reading & watching: Analyzing psychographic, demographic, technographic & firmographic data of the prospects gives precognitive insights about their buying behavior.

Paid Content 63

Paid Content B2B Marketing Work Management Account Based Marketing 63

Valasys

FEBRUARY 28, 2020

With the help of intent data & tools available for the psychographic analysis of the prospects, the marketers can analyze the emotional quotients of the prospects. According to a report by PR Newswire , it has been predicted that the customer loyalty management market will witness a surge from $1.4 billion in 2015 to $4.0

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

DECEMBER 16, 2019

In the research, 79% of the participants surveyed from the Spanish dominant regions, 82% of the bilingual participants & 60% of the participants surveyed from the English dominant regions think that brands should advertise in both Spanish as well as English.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Content Standard

MAY 10, 2019

Alternatively, those who develop CX plans grounded in survey, demographic, and behavioral data will have much better outcomes with consumers. To get there will be a journey in itself, though, and will involve loads of research , from social listening, customer surveys, focus groups, and analyzing website data.

Buyer Personas 103

Buyer Personas Design Ad Building A/B testing 103

Business Brainz

JULY 19, 2021

B2B buyers will only reach out to an agent once they’ve surveyed the market and done extensive research. Uncovering details like who they report to and are they a budget holder or not also plays an important part. We have added sample buyer persona insight reports on CIO and C-suite of an automobile giant.

Buyer Personas 52

Buyer Personas Ideal Customer Profiles Account Based Marketing ABM 52

Seismic

SEPTEMBER 8, 2019

demographics, psychographics, geographics, firmographics, etc), the context of their pain points, and how this information can help to tailor the purchase process. Depending on their stage, this value could be in the form of content such as research reports, product information and data sheets, case studies, or even ROI calculators.

Sales Management 45

Sales Management B2B Sales Top of Funnel Work Management 45

SnapApp

AUGUST 29, 2016

According to the 2016 CMI Benchmarks survey , only 30% of B2B marketers are confident in their organization’s content marketing effectiveness. That involves demographics, geographics, and psychographics. A 2014 DemandGen Report found that 91% of buyers are looking for more visual and interactive content. Image Source. .

Psychographics 67

Psychographics Content Buyer Personas Template 67

TrustRadius Marketing

JANUARY 5, 2018

For marketing or sales teams that view account-based marketing with a combination of intrigue and skepticism, Demand Gen Report’s ABM Early Benchmark Survey Report may help you understand whether it might be a good fit for your organization. Survey respondents said that building out account lists was their top priority.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Work Management Marketing Strategy 40

Porch Group Media

APRIL 2, 2019

trillion in 2021 (according to a Statista report). Many consumers look to Amazon as the model for speed and price — a fourth (26 percent) report they have purchased a product through Amazon because it was faster and less expensive than other options. The Growth of eCommerce – Are You Ready. In 2017 it reached around $2.3

eCommerce 49

eCommerce Advertising Agencies Amazon Lead Ranking 49

Martech Advisor

OCTOBER 21, 2019

McKinley Marketing Partners’ attested to this fact in their 2018 Marketing Hiring Trends Report. The survey revealed that email marketing is among the top four most sought after skills in marketing. Track key campaign metrics and report their impact on sales conversions. based on the stage of the buyer’s journey.

Work Management 44

Work Management Marketing Management Marketing Automation Services Email Marketing 44

The Lead Agency

APRIL 14, 2024

As seen on the left in the image above, Google Analytics alone provides access to 22 different reports. Demographic and psychographic data: Age, gender, interests, and lifestyle data that helps you to segment your audience, allowing for more targeted and relevant marketing campaigns. Conversationality is original.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ConvertKit

DECEMBER 19, 2018

Once you have created your target audience demographics, you can move on to understanding their psychographics. If you want more information and anecdotes to back up your market research, you can also send surveys to past customers or followers to gain their feedback. Education level. Income level. Life stage. Business stage.

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

Valasys

APRIL 19, 2023

In 2022, lead generation was established as the foundation of most organizations’ growth strategies, with a reported 50% of marketers ’ emphasis on lead generation, making it a top priority. An ICP is a detailed description of your ideal customer, including their demographics, psychographics, pain points, and preferences.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

ConvertKit

DECEMBER 19, 2018

Once you have created your target audience demographics, you can move on to understanding their psychographics. If you want more information and anecdotes to back up your market research, you can also send surveys to past customers or followers to gain their feedback. Education level. Income level. Life stage. Business stage.

Research 65

Research Planning Buyer Personas Marketing & Strategy 65

Unbound B2B

JANUARY 10, 2023

Around 19% of the HubSpot survey respondents stated that lead and traffic generation is the biggest hurdle in 2023. As a result, it’s critical to inquire about how they report key metrics and how frequently they do so. Lead generation is one of the most critical aspects of a marketing strategy. Lead gen is not a simple exercise.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

KoMarketing Associates

JANUARY 26, 2016

In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. While typical demographic information like age, location, and education can certainly be helpful, understanding the psychographics can go much further. Survey Your Audience. Great news, right!?

Social Media 96

Social Media Media B2B Tips 96

Valasys

MAY 27, 2020

You can discover your ideal personas by performing extensive research, surveys, and interviewing the target audience groups. According to a report by WebFX , 89% of consumers shop with a competitor after poor user experience. According to Instapage 75% of marketers believe personalization yields higher Click-Through-Rates (CTRs).

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Hubspot

JANUARY 26, 2016

Start by segmenting your member database by demographic and psychographic traits that are relevant to your organization (i.e. Run a survey and conduct qualitative interviews: you’ll see patterns that are relevant to your messaging. Impact reports and stats surrounding the communities that you serve. 5) Opt-Out Surveys.

Psychographics 28

Psychographics Curation Opt-out Newsletter 28