What Are Psychographics? [FAQs]

Hubspot

The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Here''s one way to look at it: Demographics explain “who” your buyer is, while psychographics explain “why” they buy.

Factoring Psychographics into the Buying Process [PowerViews LIVE Highlights]

ViewPoint

On January 8, 2015, I had the privilege of hosting Paul Gillin on my PowerViews LIVE show. In the session, Paul encourages marketing executives to truly get to know their buyers by uncovering their emotional triggers and creating compelling content based on psychograhic personas.

Trending Sources

How to Use Psychographics in Your Marketing: A Beginner's Guide

Hubspot

What could really be at work here is that you''re probably ignoring psychographics. To give you a clear definition of what psychographics are and some ways you can use psychographics to support your marketing efforts -- with a specific example, to get you familiarized -- continue below.

Do Psychographics work in B2B Marketing & Sales?

delicious b2bmarketing

Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc. From what I’ve experienced and seen, B2B marketers typically make little or no use of psychographics.

What Can Customer Segmentation Do for Your Big Data Marketing?

Reachforce

For the B2B marketer, this looks different than a customer profile, because you are grouping customers based on what the companies look like (firmographics) instead of what a consumer looks like (demographics, psychographics, […].

Greg Head, Infusionsoft CMO: 2 Metrics to Better Understand Your Customer Acquisition Cost and Lifetime Value

Crimson Marketing

Greg shares his method for segmenting customers and conducting demographic, psychographic and behavioral research to determine ideal buyers and what they respond to. Lead purchasing and advertising are popular methods to build a corporate marketing funnel.

8 Steps To An Effective Social Media Strategy

Marketing Insider Group

To do this, you need a combination of demographics and psychographics. Psychographics explain your audience’s lifestyles, values, opinions, interests and attitudes. Developing and executing a social media strategy is hard work.

Lead Qualification: Rethinking BANT in the Modern B2B Sales Cycle

Act-On

The psychographic layer you should be interested in looking at is interests, pain points, and departmental/organizational goals.

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Segmentation: 5 Steps to Help You Send Emails That Your Prospects Actually Want to Read

Act-On

Using your new understanding of their pain points, interests, and other psychographic characteristics, begin to create avatars who embody your different personas.

What, When, and How to Measure Your Twitter Marketing

Content Standard

Dig into Psychographics. Marketers should use this psychographic data to create content with a high potential for engagement. You can pull up your psychographics data and riff on popular topics of conversation to create Tweets that resonate (and consequently drive interaction).

Pernille Bruun-Jensen, Netbase CMO: The Generation 3 Social Media Era – How Big Data is Changing Digital Marketing [Podcast]

Crimson Marketing

“If we can’t turn it into something we can easily understand and move on, then it really doesn’t matter.” So says Pernille Bruun-Jensen, CMO of social media marketing intelligence platform NetBase, regarding the use of Big Data in digital marketing today.

Lead Scoring: Set Yourself Up for Success

Act-On

Scoring is often broken up into two categories: psychographic and demographic. Psychographic scoring is the process of scoring prospects based on their activity, such as downloading whitepapers. I’m just going to come right out and say it: We really should separate. No, I don’t mean it like that. I mean separate as in … pick the wheat from the chaff. Cull the proverbial sheep from the goats. Pick and choose. Winnow and glean.

Key B2B Demand Generation Strategies for 2015

The Point

But programmatic advertising offers the ability to target those ads based on very specific demographic and psychographic criteria, even by company name.

Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

Psychographic data. Confusion by Adam Gale. In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial.

How to Maximize Your Inbound Strategy

Act-On

Creating a persona requires gathering demographic and psychographic information about your buyer. The psychographic information is more in depth and goes into things like buying behavior, decision-making processes, and things of that nature. Marketers are pressed for time.

63 Digital Advertising Terms Every Marketer Should Know

Act-On

Ad Targeting : Delivering ads to a pre-selected audience based on various attributes, such as geography, demographics, psychographics, web browsing behavior and past purchases. Lookalike Audience : If you’re like most businesses, you know who your customers are from a demographic and even psychographic point of view. If you’ve explored digital advertising, you’re probably aware that getting started with it can be fairly overwhelming.

Influencer Marketing: How to Identify Your Target Influencers

Onalytica B2B

A useful way to break down your target audience in influencer marketing is to highlight both which demographics (categorical attributes) and which psychographics (behavioural attributes) they fall in to. Last week, we covered how you can outline your influencer marketing strategy.

The Definition of List Segmentation [In Under 100 Words]

Hubspot

For instance, you can segment your contacts based on psychographics, demographics, industry, company size -- you name it. List segmentation is exactly what it sounds like -- you divide up your contacts into a bunch of smaller lists, or segments, based on criteria you set.

The Content Marketing Checklist For B2B Marketers

Marketing Insider Group

Visualize the audience you are targeting based on a combination of demographics and psychographics. Content Marketing is a hot new topic because businesses have realized that customers run away when they sense traditional marketing techniques.

What Twitter Can Teach us About Marketing Automation Users

Modern B2B Marketing

Through the psychographics and demographics of this audience, we now know more about marketing automation users than ever before!

Why purpose matters to marketing: growth, revenue, and profit

B2B Lead Generation Blog

Success is not in just analyzing your customer data or your audience data or the psychographic data that you get. Success is not in just analyzing your customer data or your audience data or the psychographic data that you get on your customers. Understand the audience data, the demographic data, psychographic data that you get. Does your purpose currently impact your marketing, revenue growth, and profit? If not, it should.

The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage

bizible

These types of campaigns are typically targeted using standard paid media targeting options: demographics and psychographics ,which includes interests and skills. Need ideas on how to generate high quality demand and turn prospects into customers? You’ve come to the right place.

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Creating a Competitive Advantage with Data-Driven Marketing

Modern Marketing

By using online demographic and psychographic information marketers can discover the appropriate audience, create relevant messages, and test efficacy. It should come as no surprise to anyone that our world is data-driven. For proof, one only needs to look at the staggering statistics.

Are your marketing personas your sales market segments?

Biznology

Even in B2C, market segments are often rooted in demographics while personas pursue motivations and psychographics to deeply address customer intent. Marketing is supposed to lead to sales, right? So why is it that we marketers sometimes throw up unnecessary impediments to selling things?

The Blame Game : Open Rates vs Deliverability

Act-On

You can segment your audience by geographic, demographic, psychographic, and behavioral attributes and factors. As a deliverability specialist, one of the most frequent gripes I hear from my clients is low open rates.

Today’s CMO Needs a Few CTO Chops

Act-On

Marketers now use technology to track and assess the demographics, psychographics, and buying behaviors of their most loyal customers. The marketing industry has plunged headlong into a technological re-invention over the last decade.

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Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

What are their psychographics (lifestyle preferences, purchase habits, affinities, hobbies, etc.)? Studies show that up to 25% of web site projects fail and 30% are over budget. But, don’t worry, there is a solution!

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3 Ways to Create Customer-Driven Content

SnapApp

That involves demographics, geographics, and psychographics. Guest post by Shayla Price. Traditional marketing does not have the same effect on consumers as it once did. Customers are now conditioned to avoid advertisements. Personalized content marketing is swiftly replacing generic ads.

Reflections on Marketing Automation in 2016

Lead Liaison

We have access to increasing demographic, psychographic, historical, and behavioral information. We live in a time of extraordinary change. Marketing has come a long way in a small amount of time. And the industry is just continuing to refine itself!

How to flesh out your B2B buyer personas

Integrated B2B

Psychographic Information. For this, you need to draw on psychographic data. Examples of psychographic data include the fact that they may struggle with a work/life balance, or they may be concerned about the economy, or that they value quality over quantity.

The art of narrative storytelling via social media marketing

Biznology

Advertising trades in targeting: geographic, demographic, psychographic, behavioral, and product-related targeting.

Influencer marketing should not be about collecting influencers

Biznology

However, if you look up the definition of influencer marketing, you won’t see any actually human people, you’ll just see verticals, demographics, psychographics, sociographics, universes, KPIs , and the like.

4 Ways to Shift Your Thinking to Truly Focus on Your Audience

Content Marketing Institute

This group doesn’t need to share demographics or psychographics. Audience first. Are you tired of hearing this mantra? But, here’s the thing: Too many marketers say and even think they are all about the audience, but when you dig into their programs, you see it’s still all about them.

How to Validate Your Blog Post Topics: A 3-Step Process

Hubspot

When you have a clearer idea of the demographic and psychographic traits of your ideal audience, you can then use this information to substantiate your list of ideas. Imagine you own a business that films and produces yoga routines for at-home practice.

The Future of Buyer Personas is Social - Part 1

Tony Zambito

  Let's look at a few: Buyer personas are not a buyer profile, a demographic profile, a psychographic profile, a market segment profile, a sales profile, a market research profile, a customer survey profile, or a focus group profile.  Image by eliazar via Flickr.

Habits of Customer-Centric Marketers: Q&A with Donna Danis

Cintell

Asking buyer journey research participants to provide a visual of how they feel about their role as a buyer can provide some unique – and often humorous – psychographic insights. In a recent study we read, the role of marketing is changing to become the chief advocate for customers.

Do Marketing Campaigns Make Sense Anymore?

Content Standard

A single web page click can provide demographic, psychographic, and behavioral data about a consumer and his shopping tendencies. For marketers, the term “campaign” is a basic form of measurement, and an essential way of building a larger content strategy.

Using Visual Recognition to Tap into the Consumer Mindset

Buzz Marketing for Technology

Posted in Advertising Applications Content Marketing Crowdsourcing Visual Recognition. Marketers have been trying to capture that magic moment when a potential consumer is actually looking to interact with your brand.

30 B2B Social Media Tips for 2016

KoMarketing Associates

While typical demographic information like age, location, and education can certainly be helpful, understanding the psychographics can go much further. As social media has grown, so has the opportunity for businesses to reach customers and potential customers.

Is Context The Future Of Customer Experience?

Marketing Insider Group

I envision the world around me being aware of my demographics and psychographics, as well as the contextual information about my current state. We recently launched an e-book on slideshare covering The Future of Customer Experience.