Factoring Psychographics into the Buying Process [PowerViews LIVE Highlights]

ViewPoint

On January 8, 2015, I had the privilege of hosting Paul Gillin on my PowerViews LIVE show. In the session, Paul encourages marketing executives to truly get to know their buyers by uncovering their emotional triggers and creating compelling content based on psychograhic personas.

What Are Psychographics? [FAQs]

Hubspot

The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Here''s one way to look at it: Demographics explain “who” your buyer is, while psychographics explain “why” they buy.

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How to Use Psychographics in Your Marketing: A Beginner's Guide

Hubspot

What could really be at work here is that you''re probably ignoring psychographics. To give you a clear definition of what psychographics are and some ways you can use psychographics to support your marketing efforts -- with a specific example, to get you familiarized -- continue below.

What is Audience Segmentation and Why is it Important for Content Marketing?

DivvyHQ

Content Analytics Content Marketing Content Strategy Tips & How-Tos analytics audience behaviors buyer personas buyers journey content demographics exercises experience firmographics market research marketing one-size-fits-all personalization psychographics reach segmentation strategy

Why are marketers afraid of data?

Biznology

They’re the type of demographic and psychographic data marketers have lived with for years. Again, demographic and psychographic data. The issue with demographic and psychographic data, though — and firmographic data for B2B marketers — is that they’re often not predictive.

Do Psychographics work in B2B Marketing & Sales?

delicious b2bmarketing

Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc. From what I’ve experienced and seen, B2B marketers typically make little or no use of psychographics.

Here’s Why You Need to Use Behavioral Segmentation

TowerData

And with the advent of technology and social media, you’re probably able to layer in addition data in the behavioral and psychographic arenas, too. If you’re a smart business, you track as much data on your customers as you can, from demographics to geography.

Pernille Bruun-Jensen, Netbase CMO: The Generation 3 Social Media Era – How Big Data is Changing Digital Marketing [Podcast]

Crimson Marketing

“If we can’t turn it into something we can easily understand and move on, then it really doesn’t matter.” So says Pernille Bruun-Jensen, CMO of social media marketing intelligence platform NetBase, regarding the use of Big Data in digital marketing today.

The 6 Best Sales Tools for Boosting Your Revenue

Marketing Insider Group

Regie takes your audience’s demographic and psychographic details into account, generating copy that’s likely to resonate. Sales teams are all about efficiency. The faster they can get from contact to contract, the better. Sometimes, increasing sales velocity means investing in training.

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Marketing segmentation and the game of averages

Biznology

But how much of that is really "utterly fascinating psychographic analysis" - as described by some of the retweeters - and how much is just over-extending the concept of marketing segmentation? Image by enriqueburgosgarcia via Flickr. by Aaron Kim.

How do you segment your market?

Biznology

We use what we call the A2G framework to help you think through all the characteristics that might be helpful: Attitudes : What are the visitor’s psychographics? Clients ask us all the time to help them with the right characteristics for personas–which are essentially market segments.

The Definition of List Segmentation [In Under 100 Words]

Hubspot

For instance, you can segment your contacts based on psychographics, demographics, industry, company size -- you name it. List segmentation is exactly what it sounds like -- you divide up your contacts into a bunch of smaller lists, or segments, based on criteria you set.

Greg Head, Infusionsoft CMO: 2 Metrics to Better Understand Your Customer Acquisition Cost and Lifetime Value

Crimson Marketing

Greg shares his method for segmenting customers and conducting demographic, psychographic and behavioral research to determine ideal buyers and what they respond to. Lead purchasing and advertising are popular methods to build a corporate marketing funnel.

Freshen Demand Gen Efforts with Generational Targeting

Content4Demand

I also see this as part of the continued alignment between B2B and B2C marketing, as we’ve seen with the inclusion of psychographic information in personas and behavioral science in buyer targeting.

B2B Audience Building & Segmentation Best Practices Part 3: Real-Time and Predictive Data.

Modern Marketing

These profiles include not only demographics, but also rich behavioral, predictive, and psychographic data to support modeling and personalization.

The ties that bind us: content marketing proven to foster trust and comfort with customers

Tomorrow People

Content needs to be customized — not for demographics, but for psychographics….and When content marketing is done well, successful companies will build trust and comfort with an audience — without the hard-sell treatment.

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8 Steps To An Effective Social Media Strategy

Marketing Insider Group

To do this, you need a combination of demographics and psychographics. Psychographics explain your audience’s lifestyles, values, opinions, interests and attitudes. Developing and executing a social media strategy is hard work.

Why See, Think, Do, Care Is The Best Marketing Model For The Digital Era

ScribbleLive

When targeting the largest addressable qualified audience with a display campaign based on demographics [and] psychographics, display ads are ‘buy now, buy now, buy now,’ [and] it’s not going to work,” Kaushik said. But Kaushik also told Grehan digital marketers have not necessarily made the case that they can discern intent through behavior, which is a much better way to target and/or serve ads than psychographics and demographics – like a 98-year-old woman who wants an iPad.

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Google Analytics vs. Quantcast: Which Analytics Platform Is More Powerful?

ClearVoice

Quantcast is designed with predictive modeling and AI technology to help content marketers determine the demographic and psychographic measures of those consuming their content. Over the years, “ big data ” has shifted to focus more on actionable data.

How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

The data gathered from social chatter is analyzed & merged with data from the demographic, technographic, firmographic, psychographic & “fit-data” of the potential customers as well as their past browsing details & purchase histories.

Lead Scoring: Set Yourself Up for Success

Act-On

Scoring is often broken up into two categories: psychographic and demographic. Psychographic scoring is the process of scoring prospects based on their activity, such as downloading whitepapers. I’m just going to come right out and say it: We really should separate. No, I don’t mean it like that. I mean separate as in … pick the wheat from the chaff. Cull the proverbial sheep from the goats. Pick and choose. Winnow and glean.

Why B2B Marketing Buyer Personas Rule

B2B Marketing Traction

When I created B2B marketing buyer personas (“personae” for those of you who studied Latin) for one of my clients last year, it became crystal clear why they beat working from demographic and even psychographic profiles hands-down. Tweet.

Key B2B Demand Generation Strategies for 2015

The Point

But programmatic advertising offers the ability to target those ads based on very specific demographic and psychographic criteria, even by company name.

How B2B Marketers Can Get Better Targeting and Deeper Insights

Modern Marketing

Identifying the right buyer persona requires the consideration of several attributes (demographic, psychographic, etc.)

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Unfair Advantage: How AI Targeting Creates Big Value

LeadCrunch

What defines the ideal customer in any business is based on dozens, possibly even more dimensions – demographic dimensions, psychographic dimensions, and so on. How you can create your unfair competitive advantage by applying AI to lead targeting.

Target 118

Netline Launches Audience Explorer for Quantifying Content Consumption

Valasys

Thus, Netline creates an ecosphere for the marketers, wherein they can pivot their content strategies as per the behavioral & psychographic analysis of their in-market personas.

5 Ways to Handle Customer and Market Segmentation Like a Pro (+ Free Webinar)

Leadspace

Psychographic Segmentation. What does psychographic mean? Psychographic segmentation is when you group together prospects by lifestyle, social class, interests, opinions, and hobbies. Marketers who use market segmentation are seeing a 760 percent increase in revenue.

3 steps to defining customer experience

Modern Marketing

With geographic, demographic and even psychographic data, details as specific as optimum email distribution time, website navigations, and in-store display messages can be fine-tuned to maximise the experience of the end-customer.

Why Customer-Centricity is Important for B2B Branding

Valasys

Performing extensive customer research about the demographic, firmographic, technographic & psychographic insights of the customers allows marketers to segment the prospects into the right clusters to align the organization around the core bottom lines.

The ROI of Influencer Marketing

Buzz Marketing for Technology

Here are three key takeaways from the webinar: Not all influencers are created equal – Brands should look beyond social metrics into psychographics and contextual intelligence to determine the ideal candidates.

ROI 95

50 Email Segmentation Tips You Need to Use Now

Optinmonster

Psychographics. What can you deduce about your subscriber’s psychographics from your data? Psychographics are traits like personality, values, opinions, attitudes, interests, and lifestyles.

The Content Marketing Checklist For B2B Marketers

Marketing Insider Group

Visualize the audience you are targeting based on a combination of demographics and psychographics. Content Marketing is a hot new topic because businesses have realized that customers run away when they sense traditional marketing techniques.

Best Practices for Identifying, Developing, and Engaging Your Target Audience

Heinz Marketing

That situation where all we have to go off of are titles — maybe there’s some information about industries — but there’s definitely nothing around psychographics, focus areas, or even pain points of the people we’re tasked to market to. By Josh Baez , Engagement Manager at Heinz Marketing.

Are your marketing personas your sales market segments?

Biznology

Even in B2C, market segments are often rooted in demographics while personas pursue motivations and psychographics to deeply address customer intent. Marketing is supposed to lead to sales, right? So why is it that we marketers sometimes throw up unnecessary impediments to selling things?

A Guide to Using Dynamic Content in Marketo

SmartBug Media

Lead scoring can help you create lists or alert sales reps so people get the right content at the right time based on behavioral and psychographic factors.

How to Maximize Your Inbound Strategy

Act-On

Creating a persona requires gathering demographic and psychographic information about your buyer. The psychographic information is more in depth and goes into things like buying behavior, decision-making processes, and things of that nature. Marketers are pressed for time.

Influencer Marketing: How to Identify Your Target Influencers

Onalytica B2B

A useful way to break down your target audience in influencer marketing is to highlight both which demographics (categorical attributes) and which psychographics (behavioural attributes) they fall in to. Last week, we covered how you can outline your influencer marketing strategy.

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