Factoring Psychographics into the Buying Process [PowerViews LIVE Highlights]

ViewPoint

On January 8, 2015, I had the privilege of hosting Paul Gillin on my PowerViews LIVE show. In the session, Paul encourages marketing executives to truly get to know their buyers by uncovering their emotional triggers and creating compelling content based on psychograhic personas.

What Are Psychographics? [FAQs]

Hubspot

The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Here''s one way to look at it: Demographics explain “who” your buyer is, while psychographics explain “why” they buy.

How to Use Psychographics in Your Marketing: A Beginner's Guide

Hubspot

What could really be at work here is that you''re probably ignoring psychographics. To give you a clear definition of what psychographics are and some ways you can use psychographics to support your marketing efforts -- with a specific example, to get you familiarized -- continue below.

Why are marketers afraid of data?

Biznology

They’re the type of demographic and psychographic data marketers have lived with for years. Again, demographic and psychographic data. The issue with demographic and psychographic data, though — and firmographic data for B2B marketers — is that they’re often not predictive.

Do Psychographics work in B2B Marketing & Sales?

delicious b2bmarketing

Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc. From what I’ve experienced and seen, B2B marketers typically make little or no use of psychographics.

What Can Customer Segmentation Do for Your Big Data Marketing?

Reachforce

For the B2B marketer, this looks different than a customer profile, because you are grouping customers based on what the companies look like (firmographics) instead of what a consumer looks like (demographics, psychographics, […].

Here’s Why You Need to Use Behavioral Segmentation

TowerData

And with the advent of technology and social media, you’re probably able to layer in addition data in the behavioral and psychographic arenas, too. If you’re a smart business, you track as much data on your customers as you can, from demographics to geography.

Pernille Bruun-Jensen, Netbase CMO: The Generation 3 Social Media Era – How Big Data is Changing Digital Marketing [Podcast]

Crimson Marketing

“If we can’t turn it into something we can easily understand and move on, then it really doesn’t matter.” So says Pernille Bruun-Jensen, CMO of social media marketing intelligence platform NetBase, regarding the use of Big Data in digital marketing today.

8 Steps To An Effective Social Media Strategy

Marketing Insider Group

To do this, you need a combination of demographics and psychographics. Psychographics explain your audience’s lifestyles, values, opinions, interests and attitudes. Developing and executing a social media strategy is hard work.

The ties that bind us: content marketing proven to foster trust and comfort with customers

Tomorrow People

Content needs to be customized — not for demographics, but for psychographics….and When content marketing is done well, successful companies will build trust and comfort with an audience — without the hard-sell treatment.

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Marketing segmentation and the game of averages

Biznology

But how much of that is really "utterly fascinating psychographic analysis" - as described by some of the retweeters - and how much is just over-extending the concept of marketing segmentation? Image by enriqueburgosgarcia via Flickr. by Aaron Kim.

How do you segment your market?

Biznology

We use what we call the A2G framework to help you think through all the characteristics that might be helpful: Attitudes : What are the visitor’s psychographics? Clients ask us all the time to help them with the right characteristics for personas–which are essentially market segments.

Google Analytics vs. Quantcast: Which Analytics Platform Is More Powerful?

ClearVoice

Quantcast is designed with predictive modeling and AI technology to help content marketers determine the demographic and psychographic measures of those consuming their content. Over the years, “ big data ” has shifted to focus more on actionable data.

Greg Head, Infusionsoft CMO: 2 Metrics to Better Understand Your Customer Acquisition Cost and Lifetime Value

Crimson Marketing

Greg shares his method for segmenting customers and conducting demographic, psychographic and behavioral research to determine ideal buyers and what they respond to. Lead purchasing and advertising are popular methods to build a corporate marketing funnel.

How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

The data gathered from social chatter is analyzed & merged with data from the demographic, technographic, firmographic, psychographic & “fit-data” of the potential customers as well as their past browsing details & purchase histories.

How to Maximize Your Inbound Strategy

Act-On

Creating a persona requires gathering demographic and psychographic information about your buyer. The psychographic information is more in depth and goes into things like buying behavior, decision-making processes, and things of that nature. Marketers are pressed for time.

Netline Launches Audience Explorer for Quantifying Content Consumption

Valasys

Thus, Netline creates an ecosphere for the marketers, wherein they can pivot their content strategies as per the behavioral & psychographic analysis of their in-market personas.

Why See, Think, Do, Care Is The Best Marketing Model For The Digital Era

ScribbleLive

When targeting the largest addressable qualified audience with a display campaign based on demographics [and] psychographics, display ads are ‘buy now, buy now, buy now,’ [and] it’s not going to work,” Kaushik said. But Kaushik also told Grehan digital marketers have not necessarily made the case that they can discern intent through behavior, which is a much better way to target and/or serve ads than psychographics and demographics – like a 98-year-old woman who wants an iPad.

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Are Psychological Attributes Useful? How Should They be Used in Marketing and Sales?

Heinz Marketing

Often, I see psychographic information and I always think to myself “How can a marketer use that?”. I’ve heard about success stories from using psychographic or more personal information, but I’ve also heard about fails.

Best Practices for Identifying, Developing, and Engaging Your Target Audience

Heinz Marketing

That situation where all we have to go off of are titles — maybe there’s some information about industries — but there’s definitely nothing around psychographics, focus areas, or even pain points of the people we’re tasked to market to. By Josh Baez , Engagement Manager at Heinz Marketing.

Lead Scoring: Set Yourself Up for Success

Act-On

Scoring is often broken up into two categories: psychographic and demographic. Psychographic scoring is the process of scoring prospects based on their activity, such as downloading whitepapers. I’m just going to come right out and say it: We really should separate. No, I don’t mean it like that. I mean separate as in … pick the wheat from the chaff. Cull the proverbial sheep from the goats. Pick and choose. Winnow and glean.

4 Simple but Strong Ways Agencies Boost Brand Trust

Marketing Insider Group

A buyer persona of your ideal customer includes: Psychographic data: likes, dislikes and relevant personality traits. Marketing agencies want you to trust them to enhance your brand the same way that you want customers to trust you to provide the information and products or services they need.

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The Definition of List Segmentation [In Under 100 Words]

Hubspot

For instance, you can segment your contacts based on psychographics, demographics, industry, company size -- you name it. List segmentation is exactly what it sounds like -- you divide up your contacts into a bunch of smaller lists, or segments, based on criteria you set.

Account-Based Marketing + Inbound Marketing = Best B2B Marketing Strategy?

Valasys

Segmentation of potential buyers is often done on the basis of demographic, psychographic, technographic, firmographic & “fit data” of the buyer persona, after discovering the persona.

Why B2B Marketing Buyer Personas Rule

B2B Marketing Traction

When I created B2B marketing buyer personas (“personae” for those of you who studied Latin) for one of my clients last year, it became crystal clear why they beat working from demographic and even psychographic profiles hands-down. Tweet.

Unfair Advantage: How AI Targeting Creates Big Value

LeadCrunch

What defines the ideal customer in any business is based on dozens, possibly even more dimensions – demographic dimensions, psychographic dimensions, and so on. How you can create your unfair competitive advantage by applying AI to lead targeting.

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A Multi-Channel Approach to Opt-In Advertising

Opt Intelligence

Run an analysis across your subscribers to look for demographic and psychographic commonalities. We believe that opt-in lead generation should be the backbone of most advertising plans.

Key B2B Demand Generation Strategies for 2015

The Point

But programmatic advertising offers the ability to target those ads based on very specific demographic and psychographic criteria, even by company name.

How B2B Marketers Can Get Better Targeting and Deeper Insights

Modern Marketing

Identifying the right buyer persona requires the consideration of several attributes (demographic, psychographic, etc.)

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3 steps to defining customer experience

Modern Marketing

With geographic, demographic and even psychographic data, details as specific as optimum email distribution time, website navigations, and in-store display messages can be fine-tuned to maximise the experience of the end-customer.

The ROI of Influencer Marketing

Buzz Marketing for Technology

Here are three key takeaways from the webinar: Not all influencers are created equal – Brands should look beyond social metrics into psychographics and contextual intelligence to determine the ideal candidates.

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How to Write a Creative Brief

Ceros

This is a good place for any demographics, target audience perception of the brand, psychographics, approach to reaching the audience, and the future brand perception you want your audience to have after interacting with your product or campaign. Reading Time: 4 minutes.

Developing a Content Strategy: 25 Questions to Ask Your Team First

ClearVoice

What are the psychographics for my buyer personas? Psychographics are the attitudes, aspirations and other “psychological” information about your target audience. HubSpot offers an excellent beginner’s guide on using psychographics in your marketing.

5 Essentials of Dynamic Content for Smarter B2B Marketing

Valasys

Dynamic content (sometimes also known as adaptive content or Real-Time content) refers to web content that changes based on the preferences of the buyer persona or as per their demographic, firmographic, psychographic or “fit-data.”

Influencer Marketing: How to Identify Your Target Influencers

Onalytica B2B

A useful way to break down your target audience in influencer marketing is to highlight both which demographics (categorical attributes) and which psychographics (behavioural attributes) they fall in to. Last week, we covered how you can outline your influencer marketing strategy.

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Are your marketing personas your sales market segments?

Biznology

Even in B2C, market segments are often rooted in demographics while personas pursue motivations and psychographics to deeply address customer intent. Marketing is supposed to lead to sales, right? So why is it that we marketers sometimes throw up unnecessary impediments to selling things?

How to Incorporate Geofencing in B2B Content Strategy

Valasys

Audiences can be segmented into separate clusters based on their intent data, their demographic, firmographic, technographic, psychographic & cookie-data.

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