What Are Psychographics? [FAQs]

Hubspot

The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Here''s one way to look at it: Demographics explain “who” your buyer is, while psychographics explain “why” they buy.

Factoring Psychographics into the Buying Process [PowerViews LIVE Highlights]

ViewPoint

On January 8, 2015, I had the privilege of hosting Paul Gillin on my PowerViews LIVE show. In the session, Paul encourages marketing executives to truly get to know their buyers by uncovering their emotional triggers and creating compelling content based on psychograhic personas.

Trending Sources

How to Use Psychographics in Your Marketing: A Beginner's Guide

Hubspot

What could really be at work here is that you''re probably ignoring psychographics. To give you a clear definition of what psychographics are and some ways you can use psychographics to support your marketing efforts -- with a specific example, to get you familiarized -- continue below.

Do Psychographics work in B2B Marketing & Sales?

delicious b2bmarketing

Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc. From what I’ve experienced and seen, B2B marketers typically make little or no use of psychographics.

What Can Customer Segmentation Do for Your Big Data Marketing?

Reachforce

For the B2B marketer, this looks different than a customer profile, because you are grouping customers based on what the companies look like (firmographics) instead of what a consumer looks like (demographics, psychographics, […].

Can the Onion Theory bring social media lurkers into the light?

grow - Practical Marketing Solutions

I wrote my first post for {grow} on the Onion Theory, and my undergraduate thesis work on how it applies to using psychographics in social media marketing. There is an even exchange of psychographics — feelings, opinions, beliefs, attitudes — from both audience and brand.

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The ROI of Influencer Marketing

Buzz Marketing for Technology

Here are three key takeaways from the webinar: Not all influencers are created equal – Brands should look beyond social metrics into psychographics and contextual intelligence to determine the ideal candidates.

Forget demographics. It’s all about the socialgraphics

grow - Practical Marketing Solutions

Marketers added psychographics to the mix, allowing them to take into account customer’s interests, values, and attitudes. A step up from the very general information that demographics provide, psychographics enable marketers to speak to customers in a way that resonates with them.

3 Ways to know your prospects as well as they know you!

grow - Practical Marketing Solutions

Using psychographics to segment is my favorite thing to do! Psychographics are interests, opinions, activities, etc. Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics.

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How B2B Marketers Can Get Better Targeting and Deeper Insights

Modern Marketing

Identifying the right buyer persona requires the consideration of several attributes (demographic, psychographic, etc.)

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Greg Head, Infusionsoft CMO: 2 Metrics to Better Understand Your Customer Acquisition Cost and Lifetime Value

Crimson Marketing

Greg shares his method for segmenting customers and conducting demographic, psychographic and behavioral research to determine ideal buyers and what they respond to. Lead purchasing and advertising are popular methods to build a corporate marketing funnel.

Lead Qualification: Rethinking BANT in the Modern B2B Sales Cycle

Act-On

The psychographic layer you should be interested in looking at is interests, pain points, and departmental/organizational goals.

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12 ways to achieve emotional marketing for your B2B company

grow - Practical Marketing Solutions

Psychographics. Brooke Ballard is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. Psychographics. By Brooke Ballard, {gow} Contributing Columnist. Relationship marketing. Humanizing your brand.

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Segmentation: 5 Steps to Help You Send Emails That Your Prospects Actually Want to Read

Act-On

Using your new understanding of their pain points, interests, and other psychographic characteristics, begin to create avatars who embody your different personas.

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8 Steps To An Effective Social Media Strategy

B2B Marketing Insider

To do this, you need a combination of demographics and psychographics. Psychographics explain your audience’s lifestyles, values, opinions, interests and attitudes. Developing and executing a social media strategy is hard work.

Understanding Generational Social Media Preferences

grow - Practical Marketing Solutions

Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist.

What, When, and How to Measure Your Twitter Marketing

Content Standard

Dig into Psychographics. Marketers should use this psychographic data to create content with a high potential for engagement. You can pull up your psychographics data and riff on popular topics of conversation to create Tweets that resonate (and consequently drive interaction).

How to Maximize Your Inbound Strategy

Act-On

Creating a persona requires gathering demographic and psychographic information about your buyer. The psychographic information is more in depth and goes into things like buying behavior, decision-making processes, and things of that nature. Marketers are pressed for time.

Lead Scoring: Set Yourself Up for Success

Act-On

Scoring is often broken up into two categories: psychographic and demographic. Psychographic scoring is the process of scoring prospects based on their activity, such as downloading whitepapers. I’m just going to come right out and say it: We really should separate. No, I don’t mean it like that. I mean separate as in … pick the wheat from the chaff. Cull the proverbial sheep from the goats. Pick and choose. Winnow and glean.

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Pernille Bruun-Jensen, Netbase CMO: The Generation 3 Social Media Era – How Big Data is Changing Digital Marketing [Podcast]

Crimson Marketing

“If we can’t turn it into something we can easily understand and move on, then it really doesn’t matter.” So says Pernille Bruun-Jensen, CMO of social media marketing intelligence platform NetBase, regarding the use of Big Data in digital marketing today.

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The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage

bizible

These types of campaigns are typically targeted using standard paid media targeting options: demographics and psychographics ,which includes interests and skills. Need ideas on how to generate high quality demand and turn prospects into customers? You’ve come to the right place.

4 Ways Marketers Can Up Their Mental Game

grow - Practical Marketing Solutions

Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. For marketers, our mental game is likely one of our most valued (and valuable) assets.

Three Types of Goals and KPIs Needed for Social Media Analytics

grow - Practical Marketing Solutions

Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. Good social media analytics are needed for businesses to understand the social consumer.

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Deleting Your Social Media Business Page? Read This First.

grow - Practical Marketing Solutions

Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Is deleting it the way to go?

Wasting your ad money? All Facebook fans are unequal

grow - Practical Marketing Solutions

That’s the solution to this frustrating fan problem: using a combination of demographics and psychographics to target highly favorable, or ready-to-buy fans and prospects for your particular products and services.

63 Digital Advertising Terms Every Marketer Should Know

Act-On

Ad Targeting : Delivering ads to a pre-selected audience based on various attributes, such as geography, demographics, psychographics, web browsing behavior and past purchases. Lookalike Audience : If you’re like most businesses, you know who your customers are from a demographic and even psychographic point of view. If you’ve explored digital advertising, you’re probably aware that getting started with it can be fairly overwhelming.

Stop. Look. Listen. It’s time for an influencer marketing campaign

grow - Practical Marketing Solutions

Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist.

Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

Psychographic data. Confusion by Adam Gale. In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial.

Key B2B Demand Generation Strategies for 2015

The Point

But programmatic advertising offers the ability to target those ads based on very specific demographic and psychographic criteria, even by company name.

3 Little-Known Ways to Use Content Marketing for Client Education

grow - Practical Marketing Solutions

Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. Working in marketing means there are lots of moments for client education.

Why purpose matters to marketing: growth, revenue, and profit

B2B Lead Generation Blog

Success is not in just analyzing your customer data or your audience data or the psychographic data that you get. Success is not in just analyzing your customer data or your audience data or the psychographic data that you get on your customers. Understand the audience data, the demographic data, psychographic data that you get. Does your purpose currently impact your marketing, revenue growth, and profit? If not, it should.

The Definition of List Segmentation [In Under 100 Words]

Hubspot

For instance, you can segment your contacts based on psychographics, demographics, industry, company size -- you name it. List segmentation is exactly what it sounds like -- you divide up your contacts into a bunch of smaller lists, or segments, based on criteria you set.

A reasonable plan to scale content marketing efforts

grow - Practical Marketing Solutions

Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke Sellas, {grow} Contributing Columnist. A question: How can I scale content marketing efforts?

Adapting To The NEW Consumer With Better Analytics

grow - Practical Marketing Solutions

Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist.

The raw truth about “I work harder than you”

grow - Practical Marketing Solutions

Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. “I work harder than you.” ” Those five words are devastatingly destructive.

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What Twitter Can Teach us About Marketing Automation Users

Modern B2B Marketing

Through the psychographics and demographics of this audience, we now know more about marketing automation users than ever before!

The Content Marketing Checklist For B2B Marketers

B2B Marketing Insider

Visualize the audience you are targeting based on a combination of demographics and psychographics. Content Marketing is a hot new topic because businesses have realized that customers run away when they sense traditional marketing techniques.

Today’s CMO Needs a Few CTO Chops

Act-On

Marketers now use technology to track and assess the demographics, psychographics, and buying behaviors of their most loyal customers. The marketing industry has plunged headlong into a technological re-invention over the last decade.

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The sneaky method BuzzFeed uses to win the market research game

grow - Practical Marketing Solutions

In short, BuzzFeed has won the market research game: demographic information, complex psychographic data, location, and browsing history, all at its fingertips. By Kerry Gorgone, {grow} Contributing Columnist. Ever taken a BuzzFeed quiz?

The Blame Game : Open Rates vs Deliverability

Act-On

You can segment your audience by geographic, demographic, psychographic, and behavioral attributes and factors. As a deliverability specialist, one of the most frequent gripes I hear from my clients is low open rates.