What are Psychographics? How to Use Psychographics to Create Content that Drives Results

DivvyHQ

Demographics are useful for targeting certain types of buyers, but psychographics is the missing key to creating hyper-personalized content. If you want to improve conversions, check out this guide to learn how to leverage psychographics as part of your content strategy.

What are Psychographics? How to Use Psychographics to Create Content that Drives Results

DivvyHQ

Demographics are useful for targeting certain types of buyers, but psychographics is the missing key to creating hyper-personalized content. If you want to improve conversions, check out this guide to learn how to leverage psychographics as part of your content strategy.

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What Are Psychographics? [FAQs]

Hubspot

The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Psychographics is about using the demographic information you have for your buyer persona to figure out more about their lifestyle, their behaviors and their habits. Here''s one way to look at it: Demographics explain “who” your buyer is, while psychographics explain “why” they buy.

Factoring Psychographics into the Buying Process [PowerViews LIVE Highlights]

Pointclear

On January 8, 2015, I had the privilege of hosting Paul Gillin on my PowerViews LIVE show. In the session, Paul encourages marketing executives to truly get to know their buyers by uncovering their emotional triggers and creating compelling content based on psychograhic personas. He goes on to explain how this approach translates into a more productive process for both buyer and seller.

How to Use Psychographics in Your Marketing: A Beginner's Guide

Hubspot

What could really be at work here is that you''re probably ignoring psychographics. To give you a clear definition of what psychographics are and some ways you can use psychographics to support your marketing efforts -- with a specific example, to get you familiarized -- continue below. What are psychographics? The best way to define psychographics is this: Demographics explain who your buyer is, while psychographics explain why they buy.

What is Audience Segmentation and Why is it Important for Content Marketing?

DivvyHQ

Content Analytics Content Marketing Content Strategy Tips & How-Tos analytics audience behaviors buyer personas buyers journey content demographics exercises experience firmographics market research marketing one-size-fits-all personalization psychographics reach segmentation strategyGetting the right content in front of the right buyer is the heart of well-deployed content marketing.

Do Psychographics work in B2B Marketing & Sales?

delicious b2bmarketing

Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc. From what I’ve experienced and seen, B2B marketers typically make little or no use of psychographics.

What is Audience Segmentation and Why is it Important for Content Marketing?

DivvyHQ

Content Analytics Content Marketing Content Strategy Tips & How-Tos analytics audience behaviors buyer personas buyers journey content demographics exercises experience firmographics market research marketing one-size-fits-all personalization psychographics reach segmentation strategyGetting the right content in front of the right buyer is the heart of well-deployed content marketing.

What is Audience Segmentation and Why is it Important for Content Marketing?

DivvyHQ

Content Analytics Content Marketing Content Strategy Tips & How-Tos analytics audience behaviors buyer personas buyers journey content demographics exercises experience firmographics market research marketing one-size-fits-all personalization psychographics reach segmentation strategyGetting the right content in front of the right buyer is the heart of well-deployed content marketing.

Emotions in B2B Content? The Science Says Yes!

Content4Demand

Good personas always include buyer psychographics, which is where you can get to the heart of the emotions at play in their decisions. Blog B2B buyer's journey b2b marketing content psychographicsEmotions have an important role to play in B2B buying decisions, and successful marketers who look to science can learn powerful tools to reach their buyers. I’ve always been fascinated by human psychology.

Here’s Why You Need to Use Behavioral Segmentation

TowerData

And with the advent of technology and social media, you’re probably able to layer in addition data in the behavioral and psychographic arenas, too. If you’re a smart business, you track as much data on your customers as you can, from demographics to geography.

Marketing segmentation and the game of averages

Biznology

But how much of that is really "utterly fascinating psychographic analysis" - as described by some of the retweeters - and how much is just over-extending the concept of marketing segmentation? Image by enriqueburgosgarcia via Flickr. by Aaron Kim.

How to Create an Ideal Customer Profile

Heinz Marketing

Company Psychographics. Company Psychographics. The last block of an ideal customer profile consists of company psychographics. Using company psychographics, you can craft messages and content that align more closely to the customer. Here are a few questions to get you started on company psychographics: What do our customers value most? By Josh Baez , Client Engagement Manager at Heinz Marketing. What is an ideal customer profile? Terminus says it best. “An

How do you segment your market?

Biznology

We use what we call the A2G framework to help you think through all the characteristics that might be helpful: Attitudes : What are the visitor’s psychographics? Clients ask us all the time to help them with the right characteristics for personas–which are essentially market segments.

Pernille Bruun-Jensen, Netbase CMO: The Generation 3 Social Media Era – How Big Data is Changing Digital Marketing [Podcast]

Crimson Marketing

Details of this discussion include: Next Generation Marketing: Pernille introduces the concept of 3 rd generation social marketing intelligence, showing how marketers can target on a micro scale the psychographics of consumers, “expand the universe from a very detailed profile in social and go spot others that feel the same way.”. “If we can’t turn it into something we can easily understand and move on, then it really doesn’t matter.”

The ties that bind us: content marketing proven to foster trust and comfort with customers

Tomorrow People

Content needs to be customized — not for demographics, but for psychographics….and When content marketing is done well, successful companies will build trust and comfort with an audience — without the hard-sell treatment.

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B2B Audience Building & Segmentation Best Practices Part 3: Real-Time and Predictive Data.

Modern Marketing

These profiles include not only demographics, but also rich behavioral, predictive, and psychographic data to support modeling and personalization. Building up your audience and then delivering the right messages to the various cross-sections of your audience is how you succeed in the modern marketing world. However, it can be confusing to determine how best to improve your efforts.

Greg Head, Infusionsoft CMO: 2 Metrics to Better Understand Your Customer Acquisition Cost and Lifetime Value

Crimson Marketing

Greg shares his method for segmenting customers and conducting demographic, psychographic and behavioral research to determine ideal buyers and what they respond to. Lead purchasing and advertising are popular methods to build a corporate marketing funnel. But how effective are they, and how do they compare with other demand generation methods?

The Definition of List Segmentation [In Under 100 Words]

Hubspot

For instance, you can segment your contacts based on psychographics, demographics, industry, company size -- you name it. List segmentation is exactly what it sounds like -- you divide up your contacts into a bunch of smaller lists, or segments, based on criteria you set. These segments can be cut and combined in a number of different ways based on lead intelligence. Segmentation is important because it helps you better target and personalize your campaigns and content.

The 6 Best Sales Tools for Boosting Your Revenue

Marketing Insider Group

Regie takes your audience’s demographic and psychographic details into account, generating copy that’s likely to resonate. Sales teams are all about efficiency. The faster they can get from contact to contract, the better. Sometimes, increasing sales velocity means investing in training. Other times, it requires reconfiguring team roles. But the easiest way for most teams to convert more leads is simply to get better tools.

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Freshen Demand Gen Efforts with Generational Targeting

Content4Demand

I also see this as part of the continued alignment between B2B and B2C marketing, as we’ve seen with the inclusion of psychographic information in personas and behavioral science in buyer targeting.

How B2B Marketers Can Get Better Targeting and Deeper Insights

Modern Marketing

Identifying the right buyer persona requires the consideration of several attributes (demographic, psychographic, etc.) Knowledge about your customers’ preferences at specific moments is critical to unlock the marketing potential of contextual intelligence today’s digital marketplace provides. By studying and applying buyer personas and qualification to marketing processes marketers can learn more about customers’ preferences.

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Why See, Think, Do, Care Is The Best Marketing Model For The Digital Era

RockContent

When targeting the largest addressable qualified audience with a display campaign based on demographics [and] psychographics, display ads are ‘buy now, buy now, buy now,’ [and] it’s not going to work,” Kaushik said. But Kaushik also told Grehan digital marketers have not necessarily made the case that they can discern intent through behavior, which is a much better way to target and/or serve ads than psychographics and demographics – like a 98-year-old woman who wants an iPad.

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Lead Scoring: Set Yourself Up for Success

Act-On

Scoring is often broken up into two categories: psychographic and demographic. Psychographic scoring is the process of scoring prospects based on their activity, such as downloading whitepapers. I’m just going to come right out and say it: We really should separate. No, I don’t mean it like that. I mean separate as in … pick the wheat from the chaff. Cull the proverbial sheep from the goats. Pick and choose. Winnow and glean.

3 steps to defining customer experience

Modern Marketing

With geographic, demographic and even psychographic data, details as specific as optimum email distribution time, website navigations, and in-store display messages can be fine-tuned to maximise the experience of the end-customer. 2017 was the year that brands truly embraced ‘experience’, with Customer Experience, User Experience and even Brand Experience all becoming common terms within both the marketing and tech industries.

The Pandemic In-Box | Email Marketing Strategy During COVID-19

Marketo

Understand That Your Audiences’ Experience Differs: The demographics and psychographic data that you used to segment your emails don’t guarantee a shared experience when it comes to Covid-19.

Email 106

8 Steps To An Effective Social Media Strategy

Marketing Insider Group

To do this, you need a combination of demographics and psychographics. Psychographics explain your audience’s lifestyles, values, opinions, interests and attitudes. Psychographics play an extremely important role in the success of your social media strategy, so as challenging this may be, you want to make sure you do this part really well before moving on to the next step. Developing and executing a social media strategy is hard work.

A Step by Step Guide to Creating an ABM Strategy For Each Account

Listenloop

Instead, it should tackle psychographic tendencies like what their biggest challenges are, what they want to achieve, and what their main drivers are for success.

How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

The data gathered from social chatter is analyzed & merged with data from the demographic, technographic, firmographic, psychographic & “fit-data” of the potential customers as well as their past browsing details & purchase histories. Engaging with online reviews is an art that encompasses a deep real-time psychographic analysis of the reviewers, before any marketer decides to react to reviews online – negative ones in particular. .

Why B2B Marketing Buyer Personas Rule

B2B Marketing Traction

When I created B2B marketing buyer personas (“personae” for those of you who studied Latin) for one of my clients last year, it became crystal clear why they beat working from demographic and even psychographic profiles hands-down. We starting profiling not only on demographics but also on psychographics. Instead of the intellectual exercise of working from demographics and psychographics, you can experience their stories on an emotional level. Tweet.

Key B2B Demand Generation Strategies for 2015

The Point

But programmatic advertising offers the ability to target those ads based on very specific demographic and psychographic criteria, even by company name. Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation.

Unfair Advantage: How AI Targeting Creates Big Value

LeadCrunch

What defines the ideal customer in any business is based on dozens, possibly even more dimensions – demographic dimensions, psychographic dimensions, and so on. How you can create your unfair competitive advantage by applying AI to lead targeting. An interview with Olin Hyde, CEO of LeadCrunch. By Ton Dobbe – Chief Inspiration Officer , Value Inspiration.

Target 101

What, When, and How to Measure Your Twitter Marketing

Content Standard

Dig into Psychographics. Marketers should use this psychographic data to create content with a high potential for engagement. You can pull up your psychographics data and riff on popular topics of conversation to create Tweets that resonate (and consequently drive interaction). One benefit of having a social strategy is that you get instant feedback on your marketing efforts. I’m not talking about the real-time analytics tools built into platforms.

Demo Quantifies Opportunity. Psycho Makes the Sale.

Proteus B2B Marketing

Again as we know, a second profiling approach is through “psychographics”, which goes beyond demographics to examine [.]. When assessing a market opportunity, most marketers start with profiling their potential customers based on objectively determined variables called “demographics”. A simplistic winnowing would include who they are, where they are, what they do, and their scope.

5 Reasons to add Zoom Webinar data into Salesforce

Predictive Response

Psychographics. It’s 2020; if you’re not using marketing automation, you’re robbing yourself of opportunities. One of the easiest ways to automate marketing is with a Zoom Salesforce integration. .

You Want to Position Your Brand “Righteously”? It May Not be Your Call.

Proteus B2B Marketing

Years ago I was exposed to a psychographic segmentation model developed by Dr. John Cragan, at that time a Professor of Communications at Illinois St. University. By the time my colleagues and I became involved with Dr. Cragan and his model, it had be tested and applied in a number of B2B categories. [.].

B2C Personalization Blog Series Part 3: Knowing Your Customers So Well You Can Predict Their Needs

Modern Marketing

This data can also be combined with things like purchased demographic and psychographic data to more fully understand who that customer is as an individual. In part 1 of this series , we looked at the importance of responsiveness and reacting to customer behaviors. In part 2 , we looked at the rules for relationship marketing and how to further level up your communications so that your customers know you know (and love) them. So you may be asking: What’s next?

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