What are Psychographics? How to Use Psychographics to Create Content that Drives Results

DivvyHQ

Demographics are useful for targeting certain types of buyers, but psychographics is the missing key to creating hyper-personalized content. If you want to improve conversions, check out this guide to learn how to leverage psychographics as part of your content strategy.

Psychographic Segmentation: A Simple Guide For Marketers

Unbounce

That’s where psychographic segmentation comes into play. Getting In Your Audience’s Head: Psychographic Segmentation. Psychographics” refers to an individual’s psychological characteristics, such as personality, attitudes, values, opinions, and interests.

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What are Psychographics? How to Use Psychographics to Create Content that Drives Results

DivvyHQ

Demographics are useful for targeting certain types of buyers, but psychographics is the missing key to creating hyper-personalized content. If you want to improve conversions, check out this guide to learn how to leverage psychographics as part of your content strategy.

What Are Psychographics? [FAQs]

Hubspot

The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Psychographics is about using the demographic information you have for your buyer persona to figure out more about their lifestyle, their behaviors and their habits. Here''s one way to look at it: Demographics explain “who” your buyer is, while psychographics explain “why” they buy.

Factoring Psychographics into the Buying Process [PowerViews LIVE Highlights]

Pointclear

On January 8, 2015, I had the privilege of hosting Paul Gillin on my PowerViews LIVE show. In the session, Paul encourages marketing executives to truly get to know their buyers by uncovering their emotional triggers and creating compelling content based on psychograhic personas. He goes on to explain how this approach translates into a more productive process for both buyer and seller.

How to Use Psychographics in Your Marketing: A Beginner's Guide

Hubspot

What could really be at work here is that you''re probably ignoring psychographics. To give you a clear definition of what psychographics are and some ways you can use psychographics to support your marketing efforts -- with a specific example, to get you familiarized -- continue below. What are psychographics? The best way to define psychographics is this: Demographics explain who your buyer is, while psychographics explain why they buy.

Do Psychographics work in B2B Marketing & Sales?

delicious b2bmarketing

Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc. From what I’ve experienced and seen, B2B marketers typically make little or no use of psychographics.

How to Use Emotional Content to Connect with Your Audience

DivvyHQ

Content Analytics Content Marketing Content Strategy Tips & How-Tos audience authenticity b2b B2C content emotion ideation listening marketing platform problem solving psychographics silos strategy surveys target audienceLet's not sugar coat it. If your content marketing team hasn’t factored emotion into its work, you’re missing out on the biggest factor that drives your customers’ decisions.

What is Audience Segmentation and Why is it Important for Content Marketing?

DivvyHQ

Content Analytics Content Marketing Content Strategy Tips & How-Tos analytics audience behaviors buyer personas buyers journey content demographics exercises experience firmographics market research marketing one-size-fits-all personalization psychographics reach segmentation strategy

Why are marketers afraid of data?

Biznology

They’re the type of demographic and psychographic data marketers have lived with for years. Again, demographic and psychographic data. The issue with demographic and psychographic data, though — and firmographic data for B2B marketers — is that they’re often not predictive. Nothing about this reality invalidates demographic, psychographic, geographic, or firmographic data.

What is Audience Segmentation and Why is it Important for Content Marketing?

DivvyHQ

Content Analytics Content Marketing Content Strategy Tips & How-Tos analytics audience behaviors buyer personas buyers journey content demographics exercises experience firmographics market research marketing one-size-fits-all personalization psychographics reach segmentation strategy

Emotions in B2B Content? The Science Says Yes!

Content4Demand

Good personas always include buyer psychographics, which is where you can get to the heart of the emotions at play in their decisions. Blog B2B buyer's journey b2b marketing content psychographicsEmotions have an important role to play in B2B buying decisions, and successful marketers who look to science can learn powerful tools to reach their buyers. I’ve always been fascinated by human psychology.

Here’s Why You Need to Use Behavioral Segmentation

TowerData

And with the advent of technology and social media, you’re probably able to layer in addition data in the behavioral and psychographic arenas, too. If you’re a smart business, you track as much data on your customers as you can, from demographics to geography. Consumer Data Email Personalization

The Complete Guide to Audience Research, Segmentation, and Targeting

Marketing Insider Group

You can segment your audience by demographics, psychographics, behavior, or location, or a combination of these factors. Psychographics (personality, values, interests, and lifestyles). How well do you know your audience?

How much Sales Communication is too much?

Biznology

The feeling captured in the headline emerged in Gartner’s studies of how organizations with different psychographic profiles think about enterprise technology adoption.

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Audience Segmentation Essentials for B2B Marketing Strategy

TrueInfluence

Psychographic Segmentation : Here, you concentrate on your user’s internal traits like attitudes, beliefs, preferences, likes and dislikes. Start with basic demographics, then move to geographic and psychographic segmentation.

3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

Audience cohorts are a group of people who share similar characteristics, including demographics and psychographics. Imagine showing your advertisement to a stadium of 50,000 people. If you were a marketer twenty years ago, you would have given anything for this scenario.

Terminus Acquires GrowFlare to Give B2B Marketers the Data They’ve Been Missing

Terminus

And, right on cue, it has finally arrived: Terminus Nation is extremely excited to announce that we’ve acquired GrowFlare, a innovative psychographic account profiling solution that puts an entirely new type of real-time data at marketers’ fingertips.

3 Questions to Answer When Creating Personas for B2B Marketing Campaigns

Launch Marketing

Psychographics. Psychographic characteristics reflect the values, opinions and attitudes your audience holds. To complete the formation of your well-rounded persona, it is important to understand certain behavioral habits in addition to firmographic and psychographic information.

Pernille Bruun-Jensen, Netbase CMO: The Generation 3 Social Media Era – How Big Data is Changing Digital Marketing [Podcast]

Crimson Marketing

Details of this discussion include: Next Generation Marketing: Pernille introduces the concept of 3 rd generation social marketing intelligence, showing how marketers can target on a micro scale the psychographics of consumers, “expand the universe from a very detailed profile in social and go spot others that feel the same way.”. “If we can’t turn it into something we can easily understand and move on, then it really doesn’t matter.”

Why are Sales Intelligence Tools a Necessity in 2020?

SendX

Over the years, the wealth of information on the World Wide Web has proven to be a great resource for businesses around the world. Today, we are able to harness that vast amount of information to significantly enhance business productivity and functioning.

Tools 195

Marketing segmentation and the game of averages

Biznology

But how much of that is really "utterly fascinating psychographic analysis" - as described by some of the retweeters - and how much is just over-extending the concept of marketing segmentation? Image by enriqueburgosgarcia via Flickr. by Aaron Kim.

How to Create an Ideal Customer Profile

Heinz Marketing

Company Psychographics. Company Psychographics. The last block of an ideal customer profile consists of company psychographics. Using company psychographics, you can craft messages and content that align more closely to the customer.

B2B Audience Building & Segmentation Best Practices Part 3: Real-Time and Predictive Data.

Oracle

These profiles include not only demographics, but also rich behavioral, predictive, and psychographic data to support modeling and personalization.

Why Welcome Emails are a Must for your Business

Mailmunch

Psychographics of your audience: Group your audience according to their demographics and psychographics. Always personalize your message by taking care of the psychographics and demographics. Building an effective email marketing strategy is every marketer’s first task.

How do you segment your market?

Biznology

We use what we call the A2G framework to help you think through all the characteristics that might be helpful: Attitudes : What are the visitor’s psychographics? Clients ask us all the time to help them with the right characteristics for personas–which are essentially market segments. Sometimes called attitudes, these characteristics include Personality, Values, Interests, Lifestyles, Purpose, Feelings, and more. Behaviors : What did the visitor do?

The Definition of List Segmentation [In Under 100 Words]

Hubspot

For instance, you can segment your contacts based on psychographics, demographics, industry, company size -- you name it. List segmentation is exactly what it sounds like -- you divide up your contacts into a bunch of smaller lists, or segments, based on criteria you set. These segments can be cut and combined in a number of different ways based on lead intelligence. Segmentation is important because it helps you better target and personalize your campaigns and content.

Greg Head, Infusionsoft CMO: 2 Metrics to Better Understand Your Customer Acquisition Cost and Lifetime Value

Crimson Marketing

Greg shares his method for segmenting customers and conducting demographic, psychographic and behavioral research to determine ideal buyers and what they respond to. Lead purchasing and advertising are popular methods to build a corporate marketing funnel. But how effective are they, and how do they compare with other demand generation methods?

How B2B Marketers Can Get Better Targeting and Deeper Insights

Oracle

Identifying the right buyer persona requires the consideration of several attributes (demographic, psychographic, etc.) Knowledge about your customers’ preferences at specific moments is critical to unlock the marketing potential of contextual intelligence today’s digital marketplace provides. By studying and applying buyer personas and qualification to marketing processes marketers can learn more about customers’ preferences.

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Account-based Marketing Glossary: 30 Terms to Know

Strategic-IC

Psychographic data. Psychographics looks at ‘soft data’ such as personality, attitudes, and lifestyles. Much like demographics, firmographics and psychographics, technographic profiling is of paramount importance for SaaS companies looking to understand the market and their competitors.

Account-based Marketing Glossary: 30 Terms to Know

Strategic-IC

Psychographic data. Psychographics looks at ‘soft data’ such as personality, attitudes, and lifestyles. Much like demographics, firmographics and psychographics, technographic profiling is of paramount importance for SaaS companies looking to understand the market and their competitors.

Why See, Think, Do, Care Is The Best Marketing Model For The Digital Era

RockContent

When targeting the largest addressable qualified audience with a display campaign based on demographics [and] psychographics, display ads are ‘buy now, buy now, buy now,’ [and] it’s not going to work,” Kaushik said. But Kaushik also told Grehan digital marketers have not necessarily made the case that they can discern intent through behavior, which is a much better way to target and/or serve ads than psychographics and demographics – like a 98-year-old woman who wants an iPad.

Best 144

How to Create an Audience Profile, And Why You Should [+Examples]

Hubspot

Psychographic information : This includes attributes related to personality traits, interests, attitudes or beliefs, and lifestyle. Collect psychographic data using Google Trends or influencers in the industry.

The Pandemic In-Box | Email Marketing Strategy During COVID-19

Marketo

Understand That Your Audiences’ Experience Differs: The demographics and psychographic data that you used to segment your emails don’t guarantee a shared experience when it comes to Covid-19.

Email 127

Freshen Demand Gen Efforts with Generational Targeting

Content4Demand

I also see this as part of the continued alignment between B2B and B2C marketing, as we’ve seen with the inclusion of psychographic information in personas and behavioral science in buyer targeting.

The ties that bind us: content marketing proven to foster trust and comfort with customers

Tomorrow People

Content needs to be customized — not for demographics, but for psychographics….and When content marketing is done well, successful companies will build trust and comfort with an audience — without the hard-sell treatment. This infographic puts in the numbers, but successful marketers agree it’s all about the relationship. As any successful sales executive knows, selling isn’t about the sale.

Trust 152

3 steps to defining customer experience

Oracle

With geographic, demographic and even psychographic data, details as specific as optimum email distribution time, website navigations, and in-store display messages can be fine-tuned to maximise the experience of the end-customer. 2017 was the year that brands truly embraced ‘experience’, with Customer Experience, User Experience and even Brand Experience all becoming common terms within both the marketing and tech industries.