Factoring Psychographics into the Buying Process [PowerViews LIVE Highlights]

ViewPoint

On January 8, 2015, I had the privilege of hosting Paul Gillin on my PowerViews LIVE show. In the session, Paul encourages marketing executives to truly get to know their buyers by uncovering their emotional triggers and creating compelling content based on psychograhic personas.

What Are Psychographics? [FAQs]

Hubspot

The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Here''s one way to look at it: Demographics explain “who” your buyer is, while psychographics explain “why” they buy.

How to Use Psychographics in Your Marketing: A Beginner's Guide

Hubspot

What could really be at work here is that you''re probably ignoring psychographics. To give you a clear definition of what psychographics are and some ways you can use psychographics to support your marketing efforts -- with a specific example, to get you familiarized -- continue below.

Why are marketers afraid of data?

Biznology

They’re the type of demographic and psychographic data marketers have lived with for years. Again, demographic and psychographic data. The issue with demographic and psychographic data, though — and firmographic data for B2B marketers — is that they’re often not predictive.

Do Psychographics work in B2B Marketing & Sales?

delicious b2bmarketing

Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc. From what I’ve experienced and seen, B2B marketers typically make little or no use of psychographics.

What Can Customer Segmentation Do for Your Big Data Marketing?

Reachforce

For the B2B marketer, this looks different than a customer profile, because you are grouping customers based on what the companies look like (firmographics) instead of what a consumer looks like (demographics, psychographics, […].

Here’s Why You Need to Use Behavioral Segmentation

TowerData

And with the advent of technology and social media, you’re probably able to layer in addition data in the behavioral and psychographic arenas, too. If you’re a smart business, you track as much data on your customers as you can, from demographics to geography.

The ties that bind us: content marketing proven to foster trust and comfort with customers

Tomorrow People

Content needs to be customized — not for demographics, but for psychographics….and When content marketing is done well, successful companies will build trust and comfort with an audience — without the hard-sell treatment.

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Pernille Bruun-Jensen, Netbase CMO: The Generation 3 Social Media Era – How Big Data is Changing Digital Marketing [Podcast]

Crimson Marketing

“If we can’t turn it into something we can easily understand and move on, then it really doesn’t matter.” So says Pernille Bruun-Jensen, CMO of social media marketing intelligence platform NetBase, regarding the use of Big Data in digital marketing today.

8 Steps To An Effective Social Media Strategy

Marketing Insider Group

To do this, you need a combination of demographics and psychographics. Psychographics explain your audience’s lifestyles, values, opinions, interests and attitudes. Developing and executing a social media strategy is hard work.

How do you segment your market?

Biznology

We use what we call the A2G framework to help you think through all the characteristics that might be helpful: Attitudes : What are the visitor’s psychographics? Clients ask us all the time to help them with the right characteristics for personas–which are essentially market segments.

Marketing segmentation and the game of averages

Biznology

But how much of that is really "utterly fascinating psychographic analysis" - as described by some of the retweeters - and how much is just over-extending the concept of marketing segmentation? Image by enriqueburgosgarcia via Flickr. by Aaron Kim.

Greg Head, Infusionsoft CMO: 2 Metrics to Better Understand Your Customer Acquisition Cost and Lifetime Value

Crimson Marketing

Greg shares his method for segmenting customers and conducting demographic, psychographic and behavioral research to determine ideal buyers and what they respond to. Lead purchasing and advertising are popular methods to build a corporate marketing funnel.

The Definition of List Segmentation [In Under 100 Words]

Hubspot

For instance, you can segment your contacts based on psychographics, demographics, industry, company size -- you name it. List segmentation is exactly what it sounds like -- you divide up your contacts into a bunch of smaller lists, or segments, based on criteria you set.

The ROI of Influencer Marketing

Buzz Marketing for Technology

Here are three key takeaways from the webinar: Not all influencers are created equal – Brands should look beyond social metrics into psychographics and contextual intelligence to determine the ideal candidates.

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How to Maximize Your Inbound Strategy

Act-On

Creating a persona requires gathering demographic and psychographic information about your buyer. The psychographic information is more in depth and goes into things like buying behavior, decision-making processes, and things of that nature. Marketers are pressed for time.

Why See, Think, Do, Care Is The Best Marketing Model For The Digital Era

ScribbleLive

When targeting the largest addressable qualified audience with a display campaign based on demographics [and] psychographics, display ads are ‘buy now, buy now, buy now,’ [and] it’s not going to work,” Kaushik said. But Kaushik also told Grehan digital marketers have not necessarily made the case that they can discern intent through behavior, which is a much better way to target and/or serve ads than psychographics and demographics – like a 98-year-old woman who wants an iPad.

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Lead Scoring: Set Yourself Up for Success

Act-On

Scoring is often broken up into two categories: psychographic and demographic. Psychographic scoring is the process of scoring prospects based on their activity, such as downloading whitepapers. I’m just going to come right out and say it: We really should separate. No, I don’t mean it like that. I mean separate as in … pick the wheat from the chaff. Cull the proverbial sheep from the goats. Pick and choose. Winnow and glean.

Why B2B Marketing Buyer Personas Rule

B2B Marketing Traction

When I created B2B marketing buyer personas (“personae” for those of you who studied Latin) for one of my clients last year, it became crystal clear why they beat working from demographic and even psychographic profiles hands-down. Tweet.

Key B2B Demand Generation Strategies for 2015

The Point

But programmatic advertising offers the ability to target those ads based on very specific demographic and psychographic criteria, even by company name.

Developing a Content Strategy: 25 Questions to Ask Your Team First

ClearVoice

What are the psychographics for my buyer personas? Psychographics are the attitudes, aspirations and other “psychological” information about your target audience. HubSpot offers an excellent beginner’s guide on using psychographics in your marketing.

3 steps to defining customer experience

Modern Marketing

With geographic, demographic and even psychographic data, details as specific as optimum email distribution time, website navigations, and in-store display messages can be fine-tuned to maximise the experience of the end-customer.

How B2B Marketers Can Get Better Targeting and Deeper Insights

Modern Marketing

Identifying the right buyer persona requires the consideration of several attributes (demographic, psychographic, etc.)

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Are your marketing personas your sales market segments?

Biznology

Even in B2C, market segments are often rooted in demographics while personas pursue motivations and psychographics to deeply address customer intent. Marketing is supposed to lead to sales, right? So why is it that we marketers sometimes throw up unnecessary impediments to selling things?

Time to Get Personal with Dynamic Creative

Digilant

This can be leveraging demographic, psychographic, life-stage, presence of children or competitive insight.”. Guest Author: Erika Garbero, Senior Data Analyst . No two customer journeys are exactly alike so why do creative placements treat it as such?

The Content Marketing Checklist For B2B Marketers

Marketing Insider Group

Visualize the audience you are targeting based on a combination of demographics and psychographics. Content Marketing is a hot new topic because businesses have realized that customers run away when they sense traditional marketing techniques.

Using Visual Recognition to Tap into the Consumer Mindset

Buzz Marketing for Technology

Posted in Advertising Applications Content Marketing Crowdsourcing Visual Recognition. Marketers have been trying to capture that magic moment when a potential consumer is actually looking to interact with your brand.

How to flesh out your B2B buyer personas

Integrated B2B

Psychographic Information. For this, you need to draw on psychographic data. Examples of psychographic data include the fact that they may struggle with a work/life balance, or they may be concerned about the economy, or that they value quality over quantity.

How to Approach your Data Strategy

Televerde

Market segmentation typically includes geographic, demographic, psychographic, and behavioral data you can use to measure the purchasing power and profitability of different segments, as well as their accessibility through different communication channels.

10 Unintentional Intent Signal Mistakes to Avoid, Part One

TrueInfluence

Savvy B2B sales and marketing teams must put Intent Signals in relative context by using other data factors that may or may not include psychographic, geographic, and firmographic information. Let’s face it, we’ve all done it.

Is Data Science the Key to Marketing?

Navigate the Channel

Businesses today have the ability to target their audiences based on contextual data, firmographic data, demographics behavioral statistics and psychographics. Is data science the key to marketing? In a word, yes! There was a time when statisticians did not have to be so scientific.

How to Optimize Your Webpage for Semantic Search

Hatchbuck

Once you have completed the above, it’s time to dig deeper with psychographics (i.e., Gone are the days of “if you build it, the search engine (and rankings) will come.”

How Intent Data Analysis Helps B2B Companies Boost ROI

Valasys

2) Sales efficiency can be boosted with intent data: Analyzing the details aligned with demographics, psychographics & techno-graphics of a potential customer may help the sales team generate a more efficient sales funnel, expedite the sales process & boost the Return on Investment (ROI).

Demo Quantifies Opportunity. Psycho Makes the Sale.

Proteus B2B Marketing

Again as we know, a second profiling approach is through “psychographics”, which goes beyond demographics to examine [.]. When assessing a market opportunity, most marketers start with profiling their potential customers based on objectively determined variables called “demographics”. A simplistic winnowing would include who they are, where they are, what they do, and their scope.

What Can a Outsource CMO Do for Your Startup Company?

B2B Marketing Traction

Your Outsource CMO can research demographics, psychographics and market opportunities by conducting interviews and surveys and by researching existing industry statistics and studies.

You Want to Position Your Brand “Righteously”? It May Not be Your Call.

Proteus B2B Marketing

Years ago I was exposed to a psychographic segmentation model developed by Dr. John Cragan, at that time a Professor of Communications at Illinois St. University. By the time my colleagues and I became involved with Dr. Cragan and his model, it had be tested and applied in a number of B2B categories. [.].

Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target

B2B Lead Generation

Psychographics, such as corporate values, culture and philosophy. Tweet Joe is newly single. He met his last girlfriend on an online dating site. So, he resurrected his ad, and the new quest began. Except it was so much harder!

Reflections on Marketing Automation in 2016

Lead Liaison

We have access to increasing demographic, psychographic, historical, and behavioral information. We live in a time of extraordinary change. Marketing has come a long way in a small amount of time. And the industry is just continuing to refine itself!

Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing

Biznology

” 2) What are the demographics and psychographics? A demographic study provides an outline, but a psychographic study allows me to fill in the color. Photo credit: Wikipedia.

63 Digital Advertising Terms Every Marketer Should Know

Act-On

Ad Targeting : Delivering ads to a pre-selected audience based on various attributes, such as geography, demographics, psychographics, web browsing behavior and past purchases. Lookalike Audience : If you’re like most businesses, you know who your customers are from a demographic and even psychographic point of view. If you’ve explored digital advertising, you’re probably aware that getting started with it can be fairly overwhelming.