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What are Psychographics? How to Use Psychographics to Create Content that Drives Results

DivvyHQ

Demographics are useful for targeting certain types of buyers, but psychographics is the missing key to creating hyper-personalized content. If you want to improve conversions, check out this guide to learn how to leverage psychographics as part of your content strategy.

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What are Psychographics? How to Use Psychographics to Create Content that Drives Results

DivvyHQ

Demographics are useful for targeting certain types of buyers, but psychographics is the missing key to creating hyper-personalized content. If you want to improve conversions, check out this guide to learn how to leverage psychographics as part of your content strategy.

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Psychographic Segmentation: A Simple Guide For Marketers

Unbounce

That’s where psychographic segmentation comes into play. Getting In Your Audience’s Head: Psychographic Segmentation. Psychographics” refers to an individual’s psychological characteristics, such as personality, attitudes, values, opinions, and interests.

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What is Psychographic Segmentation, and How Can It Improve Account Targeting and Conversions?

6sense

For nearly 50 years, psychographic data has empowered marketing and sales teams to carve out inch-perfect strategies that target highly specific audiences based on psychological factors. What is Psychographic Segmentation? B2C Psychographic Variables With Examples.

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What Are Psychographics? [FAQs]

Hubspot

The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Psychographics is about using the demographic information you have for your buyer persona to figure out more about their lifestyle, their behaviors and their habits. Here''s one way to look at it: Demographics explain “who” your buyer is, while psychographics explain “why” they buy.

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Factoring Psychographics into the Buying Process [PowerViews LIVE Highlights]

Pointclear

On January 8, 2015, I had the privilege of hosting Paul Gillin on my PowerViews LIVE show. In the session, Paul encourages marketing executives to truly get to know their buyers by uncovering their emotional triggers and creating compelling content based on psychograhic personas. He goes on to explain how this approach translates into a more productive process for both buyer and seller.

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How to Use Psychographics in Your Marketing: A Beginner's Guide

Hubspot

What could really be at work here is that you''re probably ignoring psychographics. To give you a clear definition of what psychographics are and some ways you can use psychographics to support your marketing efforts -- with a specific example, to get you familiarized -- continue below. What are psychographics? The best way to define psychographics is this: Demographics explain who your buyer is, while psychographics explain why they buy.

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What is Audience Segmentation and Why is it Important for Content Marketing?

DivvyHQ

Content Analytics Content Marketing Content Strategy Tips & How-Tos analytics audience behaviors buyer personas buyers journey content demographics exercises experience firmographics market research marketing one-size-fits-all personalization psychographics reach segmentation strategy

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Do Psychographics work in B2B Marketing & Sales?

delicious b2bmarketing

Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc. From what I’ve experienced and seen, B2B marketers typically make little or no use of psychographics.

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Why are marketers afraid of data?

Biznology

They’re the type of demographic and psychographic data marketers have lived with for years. Again, demographic and psychographic data. The issue with demographic and psychographic data, though — and firmographic data for B2B marketers — is that they’re often not predictive. Nothing about this reality invalidates demographic, psychographic, geographic, or firmographic data.

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What is Audience Segmentation and Why is it Important for Content Marketing?

DivvyHQ

Content Analytics Content Marketing Content Strategy Tips & How-Tos analytics audience behaviors buyer personas buyers journey content demographics exercises experience firmographics market research marketing one-size-fits-all personalization psychographics reach segmentation strategy

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How to Use Emotional Content to Connect with Your Audience

DivvyHQ

Content Analytics Content Marketing Content Strategy Tips & How-Tos audience authenticity b2b B2C content emotion ideation listening marketing platform problem solving psychographics silos strategy surveys target audienceLet's not sugar coat it. If your content marketing team hasn’t factored emotion into its work, you’re missing out on the biggest factor that drives your customers’ decisions.

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What is Audience Segmentation and Why is it Important for Content Marketing?

DivvyHQ

Content Analytics Content Marketing Content Strategy Tips & How-Tos analytics audience behaviors buyer personas buyers journey content demographics exercises experience firmographics market research marketing one-size-fits-all personalization psychographics reach segmentation strategy

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Emotions in B2B Content? The Science Says Yes!

Content4Demand

Good personas always include buyer psychographics, which is where you can get to the heart of the emotions at play in their decisions. Blog B2B buyer's journey b2b marketing content psychographicsEmotions have an important role to play in B2B buying decisions, and successful marketers who look to science can learn powerful tools to reach their buyers. I’ve always been fascinated by human psychology.

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Every popup, feedback form, subscription, and newsletter signup form is valuable for collecting data to help segment your customers based on their activity, demographics, psychographics, and professional characteristics. Personalized Messages Based on Psychographics and Demographics.

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8 Steps To An Effective Social Media Strategy

Marketing Insider Group

Quick Takeaways: Your social media efforts should be thoughtful and backed by demographic and psychographic research of your audience. To do this, you need to observe a combination of demographics and psychographics. Psychographics.

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Here’s Why You Need to Use Behavioral Segmentation

TowerData

And with the advent of technology and social media, you’re probably able to layer in addition data in the behavioral and psychographic arenas, too. If you’re a smart business, you track as much data on your customers as you can, from demographics to geography. Consumer Data Email Personalization

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How To Meet Buyers’ Goals in an Era of Uncertainty

Tony Zambito

Just analyzing the hodgepodge of demographic data, psychographic data, analytical data, intent data, customer satisfaction survey data and other forms of data will no longer cut it in an Era of Uncertainty.

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5 Key B2B Data Types Your SDRs Need to Excel

SalesIntel

Psychographic data. Psychographic data is essential if you are to create complete, actionable buyer personas. Your SDRs can use psychographic data to understand the psychological characteristics of prospects, such as their lifestyle choices, interests, attitudes, desires, and values.

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Do I Need Email Intelligence for eCommerce?

TowerData

Starting with your existing list of email subscribers, you can: Gain important demographic, psychographic and purchase data about your customers. Like all business, eCommerce is all about relationships.

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Perfecting Buyer Personas: 5 Tips to Stay On Target

Content4Demand

These people on the front lines with your buyers can provide a wealth of insights into the psychographics of your personas. Often, there are no demographics or psychographics spelled out, despite snippets of both of built into the descriptions.

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The Most Under-Utilized Facebook Ad Product You Need to Know Now

Opt Intelligence

That means you can pair demographic information like age, gender or location, with psychographic information, like interests and life events. Facebook ads are a versatile marketing tool. They work for businesses of all sizes, in nearly every industry.

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The Complete Guide to Audience Research, Segmentation, and Targeting

Marketing Insider Group

You can segment your audience by demographics, psychographics, behavior, or location, or a combination of these factors. Psychographics (personality, values, interests, and lifestyles). How well do you know your audience?

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How much Sales Communication is too much?

Biznology

The feeling captured in the headline emerged in Gartner’s studies of how organizations with different psychographic profiles think about enterprise technology adoption.

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3 Ways to Use Your Unsubscribed Email List

Opt Intelligence

This is especially true if you take the knowledge gained from your above analysis to overlay any additional demographic or psychographic qualifiers that would help deter against unsubscribing. Every email marketer has an unsubscribed list.

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Terminus Acquires GrowFlare to Give B2B Marketers the Data They’ve Been Missing

Terminus

And, right on cue, it has finally arrived: Terminus Nation is extremely excited to announce that we’ve acquired GrowFlare, a innovative psychographic account profiling solution that puts an entirely new type of real-time data at marketers’ fingertips.

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More ‘Aha! Moments’ From Our Recent 6sense + Slintel Webinar (Part 2 of 2)

6sense

We’ll share even more today, and they’ll all focus on how Slintel finds and leverages psychographic data. Psychographic signals at the account level can accurately capture how a company “thinks,” or what it finds important at any given moment (even down to which charitable causes it supports).

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Customer segmentation: What is it and can identity resolution help?

Liveintent

Psychographic segmentation: Less empirical than, but just as important as demographic and geographic segmentation, is psychographic segmentation. What is customer segmentation?

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Segmentation: Streamlining Your Focus to Grow Revenue

Heinz Marketing

Psychographic : Psychographic segmentation divides your target audience by values, pain points and opinions. By Jamie Montoya , Client Engagement Manager. Most marketers are familiar with the Pareto 80/20 Principle. 80% of your revenue comes from 20% of your business.

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Pernille Bruun-Jensen, Netbase CMO: The Generation 3 Social Media Era – How Big Data is Changing Digital Marketing [Podcast]

Crimson Marketing

Details of this discussion include: Next Generation Marketing: Pernille introduces the concept of 3 rd generation social marketing intelligence, showing how marketers can target on a micro scale the psychographics of consumers, “expand the universe from a very detailed profile in social and go spot others that feel the same way.”. “If we can’t turn it into something we can easily understand and move on, then it really doesn’t matter.”

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The New B2B Sales Imperative

xiQ

Implement data driven sales process, Add inside, social, and virtual-selling skills to the sales toolkit, Use psychographic analysis to understand the mindset or your prospective buyers, Custom tailor the sales pitch to match the communication style of your buyer. The New B2B Sales Imperative.

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The New B2B Sales Imperative

xiQ

Implement data driven sales process, Add inside, social, and virtual-selling skills to the sales toolkit, Use psychographic analysis to understand the mindset or your prospective buyers, Custom tailor the sales pitch to match the communication style of your buyer. The New B2B Sales Imperative.

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Marketing segmentation and the game of averages

Biznology

But how much of that is really "utterly fascinating psychographic analysis" - as described by some of the retweeters - and how much is just over-extending the concept of marketing segmentation? Image by enriqueburgosgarcia via Flickr. by Aaron Kim.

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Audience Segmentation Essentials for B2B Marketing Strategy

TrueInfluence

Psychographic Segmentation : Here, you concentrate on your user’s internal traits like attitudes, beliefs, preferences, likes and dislikes. Start with basic demographics, then move to geographic and psychographic segmentation.

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What Is Firmographic Data, and How Can It Enrich Your Sales Intelligence?

6sense

You can further filter your sales intelligence using data such as psychographics and technographics. Data-informed decision making is more efficient and effective than traditional methods of lead generation — and few data types are more effective than firmographics. .

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Best Strategies to Turn Data into Actionable Insights

SalesIntel

Psychographic. Psychographic customer segmentation. Psychographic customer segmentation helps you refine your sales and marketing campaign content and offer the right products to customers based on various psychological factors.

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Created Buyer Personas? Here’s What To Do Next

Heinz Marketing

Now that you have a better definition of who your target customer is in terms of psychographics, demographics, industry, job role and company size, go back to your database and start categorizing by persona. By Brittany Lieu , Marketing Consultant at Heinz Marketing.

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3 Questions to Answer When Creating Personas for B2B Marketing Campaigns

Launch Marketing

Psychographics. Psychographic characteristics reflect the values, opinions and attitudes your audience holds. To complete the formation of your well-rounded persona, it is important to understand certain behavioral habits in addition to firmographic and psychographic information.

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How do you segment your market?

Biznology

We use what we call the A2G framework to help you think through all the characteristics that might be helpful: Attitudes : What are the visitor’s psychographics? Clients ask us all the time to help them with the right characteristics for personas–which are essentially market segments. Sometimes called attitudes, these characteristics include Personality, Values, Interests, Lifestyles, Purpose, Feelings, and more. Behaviors : What did the visitor do?

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Greg Head, Infusionsoft CMO: 2 Metrics to Better Understand Your Customer Acquisition Cost and Lifetime Value

Crimson Marketing

Greg shares his method for segmenting customers and conducting demographic, psychographic and behavioral research to determine ideal buyers and what they respond to. Lead purchasing and advertising are popular methods to build a corporate marketing funnel. But how effective are they, and how do they compare with other demand generation methods?