ViewPoint

OCTOBER 4, 2016

Pipeliner’s John Golden hosted me on #SalesChats recently and the topic was prospecting. John asked two questions: Which stage of the buying process should a salesperson engage with a prospect? I also suggest that questions to asks prospects break down into the following categories: pain, priority, process and environment.

Webinar Metrics 136

Webinar Metrics CRM Thought Leadership Sample 136

Vidyard

DECEMBER 23, 2020

How do you choose between Vimeo vs. YouTube for business? We’ve rounded up the pros and cons of using Vimeo and YouTube to help make the choice a little easier. Vimeo vs. YouTube for Business: Key Features Each of these platforms are used by different people for different things. Who is my target audience?

Youtube 65

Youtube Business Best Practices Lead Scoring 65

Vidyard

APRIL 3, 2019

“Build it and they will come”—wonderful advice for summoning the ghosts of legendary baseball players , awful advice for managing your YouTube channel. For most of these companies, merely having a YouTube presence didn’t translate into traffic or leads and their channels grew stale and dormant.

Youtube 117

Youtube Advertising Channels Brand Identity Branding 117

Vidyard

APRIL 3, 2019

It’s wonderful advice for summoning the ghosts of legendary baseball players, awful advice for managing your YouTube channel. Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” without irony.

Youtube 65

Youtube Advertising Channels Brand Identity Branding 65

PureB2B

MAY 30, 2022

If you wait until your lead pipeline is empty to start prospecting, you'll end up desperate to find new leads. The only way around this is to prospect. Your sales and marketing team should always be prospecting for new business, even when times are good. Best Digital B2B Prospecting Strategies.

B2B Sales 62

B2B Sales Webinar Metrics High Quality Lead Marketing & Strategy 62

Hubspot

MARCH 6, 2017

While great content is bound to be found, it's also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. What’s New With YouTube Advertising.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

KoMarketing Associates

JULY 27, 2021

B2B marketers use a wide range of social media platforms these days to reach out to their prospects and customers. This is followed by LinkedIn (81%), Instagram (72%), YouTube (57%) and Twitter (54%). In addition, YouTube usage among B2B marketers rose from 20% to 56%. This was followed by LinkedIn (35%) and Instagram (16%).

Social Networks 295

Social Networks Network Marketing Facebook B2B Marketing 295

Hubspot

MAY 26, 2023

In real estate, you have to understand that prospects aren't going to appear out of thin air. This is a concept known as real estate prospecting. And in the highly competitive world of real estate, prospecting can be challenging. Prospecting should be a fundamental part of your business strategy as a real estate professional.

Marketing Prospects 54

Marketing Prospects Work Management Marketing Management Advertising Agencies 54

KoMarketing Associates

AUGUST 10, 2021

Marketers know that there is a wide array of resources at their fingertips to help them resonate with their customers and prospects. This suggests that more B2B marketers are utilizing this platform to reach out to their customers and prospects. However, new research suggests that many are under utilizing social media.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

Sales Engine

NOVEMBER 12, 2015

If you’ve been prospecting for sales recently, you may have noticed some differences in our culture—most importantly the fact that disruptive marketing and sales is out. The Internet is crushing a sales rep’s ability to get in front of prospects. Sales Engine Media: How is prospecting different in 2015 than 10 years ago?

Cold Calling 120

Cold Calling Allocation Youtube Internet Marketing 120

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. When It Comes To Creating Video Content, You Have Options If you’ve been in the business for some time, you might think of YouTube as soon as you hear the word “video”.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. BigMarker makes it easy to stream video feeds, slides, videos, and screen shares to Facebook and YouTube Live, and integrates with popular tools like Salesforce, HubSpot, MailChimp , and Drip.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

KoMarketing Associates

JUNE 7, 2022

These platforms were followed by Instagram (74%), YouTube (51%), and Twitter (49%), in terms of usage. Many people place their trust in LinkedIn, considering it a safe and secure social outlet to pursue connections with both peers and prospects,” wrote the authors behind the report.

Social Media 251

Social Media Facebook Peer-to-peer B2B Marketing 251

Webbiquity

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Become a Brand Influencer on TikTok, Instagram, or YouTube. Brands can use platforms like TikTok , YouTube, and Instagram to become influencers by promoting their brand story in images, text, video posts, and even live streams. Positive Reviews.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Marketing Insider Group

JUNE 14, 2021

Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Once you reach new prospects and get them interested in your business, you’ll also need video content that falls into the consideration stage , and so on. You can also embed YouTube videos on your website.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

JANUARY 24, 2022

Their YouTube videos are organized by topic playlists, making it super easy for people to find the content they need. The Ahrefs YouTube channel has become a go-to resource for SEO professionals. Prospective customers can see examples of how your solution’s benefits are applied in real-life situations.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. For example, best email marketing practices have long included using different mailing lists for different types of prospects or existing clients who share certain characteristics. The B2B ecommerce market, however, accounted for $1.8

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Vidyard

AUGUST 11, 2016

This week we want to tackle a question that comes up often — whether your video should live on your website, your YouTube channel, or both! First thing’s first is understanding that YouTube, alone, isn’t a video strategy. YouTube should drive traffic to your website. YouTube views are nice, but leads are nicer!

Youtube 50

Youtube Video Marketing Marketing Websites Top of Funnel 50

Sword and the Script | B2B

MARCH 19, 2024

His comments came in a Big Think interview on YouTube (embedded below) titled, “ Unlearn junk marketing, build a dynasty ”. One survey of B2B technology buyers published recently found 71% of B2B marketing prospects are disappointed in the content for which they’ve traded their contact information. Why does this happen?

B2B Marketing 90

B2B Marketing B2B PR Paid Search Agency 90

Martech

JANUARY 30, 2024

Matt Henderson, the company’s global marketing lead, put it this way in a blog post : “As a growth marketer, I was excited at the prospect of it, but then I started thinking about all of the things that are going to break. Sentry had been posting recordings of its workshops to YouTube and then embedding them on their website.

Paid Search Agency 124

Paid Search Agency Marketing Attribution Top of Funnel Companies 124

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Targeted keywords are specific phrases you think your ideal prospects could use to find your business in search engines.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Webbiquity

SEPTEMBER 28, 2022

To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. Benefits of personalizing your email marketing messages include: Higher open and click-through rates; Greater engagement with your email content; Increased conversion rate of prospects to buyers; and.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Predictive Response

APRIL 30, 2019

Launching a non-profit or building an online presence with YouTube for your higher education organization is never an easy task, especially if you are familiar with social media and how to put it to proper use. Consider the audience and demographics you want to reach with your YouTube channel. Consider the Audience You Want to Reach.

Education 40

Education Youtube Paid Search Agency Organization 40

Marketing Insider Group

AUGUST 12, 2020

Complement your strategy with aligned social media posts to capture more qualified prospects. Use customer research and employee-created content to move those prospects further along the sales funnel. For instance, for our fictional nail polish company, the tween customers might start with short YouTube makeover videos.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Oktopost

OCTOBER 5, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Getting social right so your sales teams can use social engagement data to personalize their conversations with their prospects. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. And on Spotify. ??Keep

Eloqua 118

Eloqua Work Management Transparency Leads 118

OutboundView

AUGUST 3, 2020

Let’s admit that prospecting isn’t as interesting as closing a deal. As a result, companies often skip or delay proper prospecting tactics when it comes to the checklist of “important things” However, without a sales pipeline full of high-quality leads, no new purchases can be made. Make Warm Calls and Emails.

Sales Management 36

Sales Management Cold Calling B2B B2B Thought Leadership 36

Webbiquity

DECEMBER 6, 2022

million photos and videos shared daily on Instagram; 694,000 hours of YouTube videos streamed by users; and. In what seems like a gap in the research, YouTube doesn’t appear on the list of the top seven B2B social media tools. Per the report, there are: 93.6 575,000 tweets published.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Vidyard

JULY 28, 2021

How to Use Video CTAs on YouTube 4. Here’s an example you’ve probably seen (or heard) before on YouTube: “Subscribe and ring that bell!” How to Use Video CTAs on YouTube Video platforms like YouTube are ubiquitous, but when it comes to video calls to action, they’re relatively limited. Contents 1. Check out our guide.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Vidyard

JANUARY 24, 2022

In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Top Sales YouTube Channels 3.1 Top Sales YouTube Channels For those who are more visual learners, these top sales YouTube channels are the ones to follow.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Oktopost

NOVEMBER 22, 2023

X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs.

Social Media 117

Social Media Trends Media B2B 117

Animalz blog

FEBRUARY 25, 2024

But even if they do, they might still spend most of their time elsewhere: LinkedIn, YouTube, TikTok, Reddit, podcasts, invite-only communities — find out by surveying or interviewing your target customers so you understand the channels that matter to them. a large YouTube subscriber base) and your ICP’s preferences (e.g.,

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Marketing Insider Group

APRIL 21, 2020

Some allow retargeting, but that won’t allow as much growth as more engaging, prospecting content. On YouTube, travel company Kayak put together performance ads that invite users to “search now.” The ads were designed as YouTube bumpers, so they’re short and sweet, at just six seconds each. Purchasing a certain product?

Planning 281

Planning Marketing Plans Video Marketing Content Marketing 281

Navigate the Channel

DECEMBER 7, 2023

Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. B2B companies are finding success on LinkedIn by using sponsored InMail to invite prospects to webinars, posting white papers on Dynamic Ads to reach high-level decision makers.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Oktopost

OCTOBER 30, 2023

In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

SnapApp

JUNE 11, 2015

With technology like smartphones and webcams to quickly and easily create and share video, marketers can shoot a video and have it up on YouTube in no time. For some marketers, uploading a video to YouTube can feel a little like chucking content into a black hole. Video can do even more for marketers.

Video Marketing 48

Video Marketing Marketing Automation Services Youtube Advertising Mediums 48

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). As for TikTok, lean on b-roll or transitions.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Vidyard

SEPTEMBER 15, 2015

Kitchener, Ontario – September 15, 2015 – Vidyard, the leading platform for video marketing and video analytics, today announced Vidyard for Sales, a new video selling solution that helps B2B sales teams prospect and sell with video content and use viewer analytics to better understand their buyers and close more deals. press@vidyard.com.

B2B Sales 75

B2B Sales Video Marketing Personalization Marketing Automation Services 75