Valasys

JUNE 22, 2020

It is important for B2B companies to build an authentic personality, and develop a unique core set of values so that prospects feel uniformity and humanized touch-points in ways they are being treated. Learn more 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM). Let’s explore! Design a Client Survey.

WOMM 69

WOMM Ad Building Brand Identity Branding 69

Valasys

FEBRUARY 21, 2020

Capturing target leads with Brand Advertising helps marketers in monetizing the emotional quotient of the prospects & eventually converting them to sales. Brand Advertising Inspires Prospects to Take Action & Drives Omnichannel Remarketing: Lead generation is a priority for most of marketers employing brand advertising.

Advertisements 52

Advertisements Advertising WOMM B2B Marketing 52

Valasys

MAY 22, 2020

Transcending your inbound lead generation tactics involves working on every aspect of digital marketing, ranging from personalization to campaign designing, & execution, and finally converting the prospecting opportunities into sales. Read more on 8 Reasons why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

Lead Generation 98

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 98

Valasys

MAY 8, 2020

Email marketing is amongst the most effective and impactful messaging channels and running email marketing campaigns is a worthwhile endeavor for marketers to send hyper-personalized content to their prospects and customers, build brand credibility and recognition and boost sales. the email subject-line, graphics, copy, offers, etc.

Email Marketing 64

Email Marketing Optimization Campaigns WOMM 64

Valasys

JULY 29, 2019

explicitly & implicitly) to understand the mood of a person & his attitude towards a prospective purchase. Accordingly, personalized campaigns can be created for the prospects. prospects first want to know why businesses do what they do, that is your core idea or value that inspires their causes.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

FEBRUARY 10, 2020

Understanding your customers well & delivering personalized experiences inspires customer loyalty & evangelizes others about your brands via positive Word-of-Mouth-Marketing (WOMM). Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). Why Customer Experience Management is Important.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Valasys

MARCH 5, 2020

For it to evolve it needs to be conversant to the highest degrees of relevance with the prospects as well as the existing customers. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). Equally important is tracing the intent of the prospects to research.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

AUGUST 19, 2019

The pieces of content created must resonate with the interest areas of the prospects & should address their pain-points effectively. Modern prospects start their buying journeys on diverse channels, including social media channels.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

MARCH 9, 2020

The better understanding you will have of your customers & of your target-niche, the easier it becomes for you to target & convert the prospects into customers. Delivering personalization to the level of individualization is not just possible for the individual prospects but also the key accounts. Wrapping Things Up.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

MAY 28, 2020

Event marketing offers a unique opportunity to the prospects, as well as, the customers to interact with brands on a vibrant platform and get an idea about what the core purpose of the brand is. Events work, whether taken offline or virtually. Read more on How Virtual Event Marketing Benefits B2B Businesses. Prepare a Descent Pitch.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Valasys

MAY 1, 2020

The extended benefits of triggered email marketing campaigns include: Lead Nurturing Delighting your customers to inspire brand advocacy and positive word-of-mouth-marketing (WOMM) Improvement in Customer Retention Reduced time on sending operational and Repetitive Emails, & Building Brand Equity. Reactivation Emails.

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

Valasys

FEBRUARY 28, 2020

The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. If your content strategy is superficially focused on just a part of the funnel such as the top of the funnel, all you can expect is attracting the prospects.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Hubspot

JANUARY 10, 2017

If your school only exists in their heads, it doesn't feel real to your prospects. Experiential marketing is about giving prospects an opportunity to engage with your school 1:1. On-campus tours and interviews are great ways to pull in high value prospects. Prospective students created customized photos of themselves.

Education 28

Education WOMM Trends Planning 28

Valasys

MARCH 6, 2020

In general, the more in-depth knowledge you have about your prospects & existing customers, the better targeted & paid campaigns you can run to attract, engage & convert them to sales. In turn, customer advocacy & positive Word-of-Mouth-Marketing (WOMM) brings a lot more customers.

WOMM 45

WOMM Privacy Word of Mouth Transparency 45

Valasys

JANUARY 17, 2020

Optimizing customer experience is an essential pre-requisite to converting prospects into customers. & content reflecting on positive word-of-mouth-marketing (WOMM). Importance should be given to simplifying the ways to transact & care should be taken that the prospects can find somebody.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

JULY 12, 2019

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

JUNE 19, 2020

Use an empathetic and optimistic tone to speak to your prospects. Use a tone that resonates with the state of mind of your prospects during the pandemic crisis and try to help them paint an optimistic outlook. To scale-up your email marketing campaigns during coronavirus, you need to review your subject lines and preview text.

Email Marketing 71

Email Marketing Work Management Planning Word of Mouth 71

Valasys

OCTOBER 14, 2019

Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). Several studies have shown that people are more likely to purchase from brands whose stories they can resonate with & those that have inspiring visions for the prospects to look up to.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

DECEMBER 23, 2019

The data-driven insights have always been a mark of authenticity for the marketers & the prospects alike & they crave for it. Authenticity & building trust amongst the prospective & existing customers are essential elements of B2B marketing & help in building brand equity & omnichannel reputation.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

DECEMBER 16, 2019

Audiences targeting comprises of two stages which are prospecting & remarketing. Prospecting audiences are the audiences who are not new to your marketing funnel & haven’t visited your website or interacted with your content. B2B SaaS companies often have multi-channel. attribution philosophy.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

OCTOBER 31, 2019

Over the years B2B marketing strategies have changing, in part because of the superfluous volumes of data being generated & employed by the business in their decision-making process & in part because of the evolution in the researching habits of the prospects. Existing customers are also aid in online reputation building.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

JULY 6, 2020

Focusing on retention marketing paves the way to business growth by reducing expenses on expanding marketing and sales outreach and by providing your customers with the value, in a propitious manner inviting brand advocacy and positive word-of-mouth-marketing (WOMM).

WOMM 84

WOMM Word of Mouth Top of Funnel Business 84

Valasys

DECEMBER 20, 2019

Marketers need to break the glass ceilings associated with stereotypical B2B marketing activities & focus on creating new creative strategies to reach audiences, earn their attention & inspire actions to drive sales conversions and positive word-of-mouth marketing (WOMM) as well as retention post-purchase.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Valasys

SEPTEMBER 25, 2019

3) Increases the Volume of the Target Personas: One of the most important benefits of content syndication is that it can easily double or triple the size of your targeted prospects. Utilizing intent signaling assures that content syndication works as a strategic armory for prospecting the ideal personas rather than relying on guesswork.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

APRIL 17, 2020

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. Read more on How Omnichannel Reputation Management Assists in B2B Branding.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Valasys

AUGUST 6, 2019

Furthermore, niche-specific targeting is also done by segmenting prospects based on their geographical location or the primarily targeted geographies of the prospects. As the buyer-persona for B2B marketing endeavors have evolved, so have their researching habits, and vice-versa. This is where positive Word-of-Mouth Marketing steps in.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 26, 2019

The content marketing efforts that have been valuable have mostly been those which resonate with the areas of interest of their prospects. The pain points of the prospects should be specifically addressed at each step of their buying cycles. Ways to Architect an Impactful Content Strategy.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

JULY 16, 2019

As the researching habits of the buying prospects have evolved, they have started using diverse platforms for research. The offline methodologies of research involve attending to the B2B marketing events, reading newspapers, watching televisions, following niche-specific influencers & listening to the podcasts.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

SEPTEMBER 20, 2019

Undoubtedly the realm of B2B content marketing is not only fiercely competitive but is also filled with a lot of challenges including optimizing the niche technology & targeting, streamlining the long buying cycles of the prospects & standing out in a market studded with the same high-volume keywords.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 25, 2019

… By creating content designed to address the pain points and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.”. Inbound marketers emphasize on using know-how technologies to make a company attractive to new businesses & to attract, engage & convert the prospects.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45

Valasys

JULY 8, 2019

Beyond technology, rationality & facts & figures, B2B marketing is also about establishing genuine connections with the prospects & the existing customers alike. As soon as any story makes an impact on the prospects psychologically, the chances of the prospects getting converted are increased.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56

Valasys

OCTOBER 29, 2019

Customer Retention & Word-of-Mouth-Marketing (WOMM): According to a report by MediaPost, the existing customers of a brand are 70% more likely to spend than the normal customers will. Word-of-Mouth-Marketing (WOMM) is amongst creative B2B marketing ideas for small business success.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49