KoMarketing Associates

AUGUST 10, 2021

Marketers know that there is a wide array of resources at their fingertips to help them resonate with their customers and prospects. However, 46% still claim that their organization only views social media marketing data strictly as a marketing resource. However, new research suggests that many are under utilizing social media.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. People generally trust the opinions of others they perceive to be like them, those they view as highly relatable. Reassures Prospects with Testimonials. Leverages Quality Content.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Marketing Insider Group

MARCH 11, 2024

Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. Dive into your analytics, looking at unique visitors, traffic sources, page views, bounce rates, and exit pages. Once they do, your company has the information it needs to make contact.

Top of Funnel 269

Top of Funnel Sales Qualified Leads Leads Lead 269

Vision Edge Marketing

DECEMBER 5, 2023

[link] Imagine the business world as an intricate puzzle, with each piece representing a different participant in the business community: prospective and existing customers, suppliers, channel partners, influencers and connectors, and competitors. Consider both direct and indirect competitors to get a holistic view.

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

Webbiquity

JANUARY 18, 2022

Intent data likely won’t be of much use since your challenge at this stage is more about educating prospective buyers that this type of solution exists rather than ranking at the top of search (since so few people even know to search for it yet). What should I do when faced with a given prospect and score? What goes into it?

Intent Data 324

Intent Data Marketing AI Intent Lead Ranking 324

ANNUITAS

SEPTEMBER 7, 2021

They’re risking the user experience by asking prospects for information that has already been given, and prospects feel the friction. Salespeople today spend, on average, one full workday per week researching their prospects. As prospects engage with marketing materials, their interactions are collected and stored.

Conversion 234

Conversion Sales Qualified Leads Ideal Customer Profiles Opinions 234

ANNUITAS

SEPTEMBER 7, 2021

They’re risking the user experience by asking prospects for information that has already been given, and prospects feel the friction. Salespeople today spend, on average, one full workday per week researching their prospects. As prospects engage with marketing materials, their interactions are collected and stored.

Sales Qualified Leads 228

Sales Qualified Leads Ideal Customer Profiles Opinions Work Management 228

Martech

OCTOBER 19, 2023

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. This leads view allows sales reps and managers to use one place in HubSpot to review new leads, enroll them in a sequence and see the previous and next action.

SMS 112

SMS Bundling Terms and Conditions Opt-out 112

Marketing Insider Group

JANUARY 31, 2023

About 87% of clients view marketing agencies as a valued business partner, but only when they are utilized to their full potential. Don’t hesitate to ask prospective marketing agencies about their role in the industry and how they work together with other marketing professionals to develop their knowledge.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Oktopost

SEPTEMBER 28, 2023

We’ll run you through how social media can turn your prospects into customers, starting from their first ‘like’ all the way to closed-won, and how you can use Oktopost to achieve it. This connection allows social media engagement data to be matched with prospects’ profiles living in your CRM. But why is this so important?

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

Salesforce Marketing Cloud

JANUARY 3, 2024

A sales pitch should focus on your prospect and their needs. You may make several sales pitches before a final close, and each one will depend on what’s right for the prospect at each stage. They lead prospects to a clear next step. Acknowledge your prospect’s pain points or goals. Close with next steps.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Metrics such as clicks, shares, likes, comments, and views are all important. You can track Unique Page Views via Google Analytics.

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Hubspot

APRIL 15, 2024

Thoughtfully calculated, well-executed prospecting is central to virtually every successful sales engagement. But as with any other skill, some salespeople have a better grip on prospecting than others — and we, here at the HubSpot Sales Blog, want to do our part to make sure you prospect as effectively as possible.

Allocation 78

Allocation Work Management Trigger Marketing Marketing Management 78

Biznology

OCTOBER 12, 2017

Based on my research, what they wrote about was also highly relevant to clients and prospects. Needless to say, this increased my desire to optimize the content so that clients and prospects could find it in the relevant steps on their buyer journeys. Steve’s tribute blog post about Craig topped out at 8000 views.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. Channel99’s capabilities offer the prospect of an objective, third-party view of campaign efficiency in contrast with results reported by individual channels. Get MarTech! In your inbox.

Campaigns 108

Campaigns Account Based Marketing B2B DemandBase 108

Martech

JANUARY 29, 2024

Understanding lead generation ZoomInfo refers to lead generation as: “[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers. The old scoring models of equating a certain number of page views or downloads with a threshold that boasts sales readiness is outdated.

Lead Ranking 119

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 119

Martech

SEPTEMBER 8, 2023

The solution includes: Unified customer data access in BigQuery: This allows marketers to build a holistic view of their customers by tapping into data from ads, sales, products, and other sources. Outboundly is a Chrome extension that simplifies cold outreach by leveraging AI to generate personalized prospecting messages.

Amazon 118

Amazon Ideal Customer Profiles User-Generated Content Outreach 118

Oktopost

SEPTEMBER 12, 2023

But how do you subtly engage your prospects when they are researching solutions online? Intent data is information about the online behaviors of your prospects and evaluates their interest in purchasing your product or service. Intent data simplifies lead discovery by pinpointing prospects showing buying signals.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024. You can watch a demo here.

Top of Funnel 112

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 112

Martech

OCTOBER 31, 2023

If your customers, or prospects, are on TikTok, it’s a good idea not to hit the brakes on a TikTok holiday campaign until well into January. TikTok saw a 25% increase in total video views, compared to a typical week, in the weeks between Christmas 2022 and mid-January 2023. TikTok also saw a 76% increase in views for #sale.

Planning 113

Planning Video Marketing Hubspot Mobile Marketing 113

Engagio

MARCH 19, 2024

Prescriptive Sales Dashboards offer a unified and prioritized view of a seller’s territory / account list where sellers spend most of their time (i.e. Prospects will only give you a fraction of their time if what you’re saying aligns with their highest priorities. So, what is it? CRM, Outreach, web app).

Demand Generation 87

Demand Generation DemandBase Outreach Forecasting 87

Inbox Insight

NOVEMBER 10, 2023

These insights are invaluable as they offer a fresh view and understanding of customer behavior that can fuel innovative marketing strategies. This type of data provides an opportunity to gain customer insights from a different perspective, often from partners or affiliates. Another benefit is the depth of data.

Intent Data 104

Intent Data Intent Demand Generation Buyer Intent 104

Oktopost

DECEMBER 4, 2023

With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods. This will enable you to cultivate and nurture strong relationships with high-value prospects.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Inbox Insight

DECEMBER 8, 2023

Reading time: 3 minutes Understanding ABM intent data In the world of ABM, B2B intent data provides the most valuable insights into a prospect thanks to the digital breadcrumbs left behind by potential customers during their online research stage. Where can intent data be obtained?

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Martech

FEBRUARY 20, 2024

By taking advantage of these content opportunities, your brand will be front-and-center when your prospect is looking for an answer online. Once familiar with your brand, customers and prospects will look at other content your team produces because it has proven to be useful and relevant.

Marketing AI 129

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 129

Martech

MARCH 6, 2024

Rather than see this as a setback, our agency views it as a call to action — a chance to hone our cold emails for precision and compliance. Without DNS settings your emails will never reach your prospects’ inboxes. Instead, crafting messages that resonate with what your prospects genuinely need is where success lies.

Outreach 110

Outreach Effectiveness CAN-SPAM Domain 110

Engagio

AUGUST 23, 2021

B2B marketers can and should tap into this by appealing to the emotional side of their prospects, as well as their rational side. It’s about creating genuinely useful, valuable content that customers and prospects value — knowing the opportunities will come. Long-term view. True expert advice. Make it easy for buyers.

Demand Generation 149

Demand Generation Demand Generation B2B Thought Leadership 149

Only B2B

FEBRUARY 11, 2024

Intent data helps you identify prospects at each stage, allowing you to: Know what they’re interested in and personalize your communication. Focus your efforts on prospects most likely to buy, maximizing your results. Cons: Limited Reach: Relies on existing website traffic, potentially missing new prospects.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Engagio

JULY 18, 2023

However, to effectively prospect an account or individual, most sellers need to switch between Outreach and other systems, such as their CRM, to get the full picture. They can easily access highly relevant insights to make informed decisions, identify sales opportunities, and engage with prospects more effectively. Let’s discuss why.

DemandBase 62

DemandBase Outreach Demand Generation Response Rate 62

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Then, you can target the right prospects. However, nowadays, this strategy may drive your audience away from your brand.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Lake One

JULY 27, 2023

Most companies measure the success of their marketing efforts by how prospects move through the funnel. But between awareness and a signed deal, prospects take several more actions that move them from one stage in their journey to the next. Previously, we could only see where their prospects were along a basic sales funnel.

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

Optinmonster

APRIL 8, 2024

360° Views Your shoppers may not be inside your physical store, but you can still give them a 360° view of your products. According to XO3D , a UK-based creative consultancy: “360° views can improve a website’s ranking on search engines. Views or Likes If you have a good number of views on your product pages, show it off!

Product 98

Product Lead Ranking Urgency Marketing Cross-Selling 98

Convince & Convert

SEPTEMBER 30, 2021

For example, recruiters can use social selling practices to identify prospects, build relationships and grow trust with potential candidates before a job opportunity arises. . Social selling is the art of using social media to find, understand, connect with, cultivate and nurture potential sales prospects. . Identify prospects online.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Salesforce Marketing Cloud

JANUARY 29, 2024

A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. With access to email addresses, you can segment your audiences and create personalized experiences that make your prospects feel special. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. What looks good to you may not appeal to a prospective customer. shared areas of interest like company news).

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Contently

NOVEMBER 12, 2020

While I’ve been truly inspired by many of the content-savvy marketers I’ve gotten to work with at brands like Dell, Marriott, Saatva, Chase, and Cardinal Health, the truth is that when you take a macro view, most companies are putting out content that’s middling. A detrimental representation of their brand.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218