7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.

10 Tips for a Successful Trade Show Follow-up Campaign

The Point

Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show.

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Ignite Your Trade Show Success in 2016

Kaon

According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition. Today, it is reported that 35-percent of exhibitors’ leads obtained at trade shows ultimately result in a sale, according to Exhibitor Magazine.

Report: Trade Shows Generate Highest Quantity & Quality of Leads

The Point

The report, however, goes further – ranking trade shows as far and away the most effective demand gen channel in their “BtoB Channel Effectiveness Quadrant,” surpassing (by some margin) even demand gen workhorses like email marketing and PPC.

Trade Show Follow-Up: 5 tips to optimize response

B2B Lead Generation Blog

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. Trade Show ?

How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More

B2B Lead Generation Blog

Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. Yet, many companies still measure marketers on cost-per-lead metrics when such metrics are inadequate for measuring face-to-face interactions at trade shows. The real value of trade show interactions. Plus, you can learn a lot at a trade shows from customers, prospects and even competitors.

5 Best practices of trade show lead qualification

Biznology

Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification.

Planning Ahead for Your First B2B Trade Show?

Schubert B2B

If your company has tasked you with getting your business brand out in front of potential customers by exhibiting at b2b trade shows, your first thought is probably, “Where do I even begin?” To strengthen relationships with prospects and customers? Offering a show discount?

Nine Simple Tactics to Drive a Higher Return on Trade Show Investment

B2B Lead Generation Blog

Tweet In his most recent post , Dave Green pointed out how marketers invest most of their budget on trade shows even though it ranks fourth in effectiveness. He went on to explain how to get a better return on your trade-show investment through lead scoring.

How B2B Companies Can Know If Their Trade Show Marketing Works

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B companies who measure their trade show ROI are able to increase the effectiveness of their marketing investment and determine which shows are working. You can determine if a trade show is worth the investment.

Geofencing? And other ways to target ads to trade show attendees without being there.

NuSpark

Heading out to trade shows and conferences are one of the best ways to generate leads. Most industries have at least one key event that your prospects attend. However, trade shows are costly, and measuring ROI can be complicated.

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different

Great B2B Marketing

My assignment was to gauge the marketplace, understand the key trends, research what competitors are doing, and gain insight from prospects and partners. Almost every vendor at the show I attended had a giveaway offer of some type. There are exceptions, of course, but many exhibitors send staff members that are unqualified and inexperienced in the art of attracting visitors to the booth and converting them into legitimate prospects. Prospects are smarter.

It’s Time to Debunk These 4 B2B Trade Show Myths

Schubert B2B

With digital marketing on the rise, many people believe that B2B trade shows will soon go the way of the typewriter, the rotary phone and, let’s take a huge jump back in time, the dinosaurs (R.I.P. Myth #1: B2B trade shows are a waste of time. Offering a show discount?

Got a Trade Show Coming Up? How to Use Instagram While You're There

Hubspot

Think about the last time you put together a booth for a trade show or conference. There''s one very inboundy, inexpensive trade show tactic that you missed: an Instagram presence. There are number of ways to engage your trade show attendees with an Instagram contest.

How to Use Lead Scoring to Drive the Highest Return on Your Trade-Show Investment

B2B Lead Generation Blog

Tweet In the 2012 B2B Marketing Benchmark Report , 1,745 marketing organizations revealed that trade shows took up the biggest chunk of their marketing budget – over 21%. They need to do the same with trade shows. Trade-show registration lists.

Tips for trade show exhibitors

Integrated B2B

Beloved by sales departments the world over, trade shows are an excellent platform for marketing your business. From exhibition signage design to simple deal-making tips, read on to learn six immutable tips for successfully exhibiting at a trade show.

How Important are B2B Trade Shows?

Schubert B2B

That’s a great question considering B2B trade show participation requires such a large investment. In some industries, a trade show can consume up to half of your marketing communications budget. The production, manpower, travel, and show fees can add up.

100 Tips for Trade Show Lead Generation

B2B Lead Generation Blog

I came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that's worth checking out. Go to fewer trade shows, but put more effort into booth staff preparation and promotions for each remaining show. Track leads to determine and expand in the shows with the best ROI 9. Have your sales people invite their prospects to visit your booth and set up meetings in advance 29.

10 (+1) Tips to Maximizing Your Trade Show ROI, Part II

Fathom

In my previous post about making the most of your tradeshow dollars, I discussed proper components of press releases, using paid search to attract online searchers, writing multiple blog posts, and hosting pre-show breakfasts to showcase industry knowledge. If a list isn’t available, a quick Google search may show you which media outlets are attending or writing about the show. Consider offering a discount to attend the show as an incentive for visiting your booth.

Get the Most Out of Trade Shows with Pre & Post Show Prospecting Strategies

DiscoverOrg

Trade show season is here. With some pre-show negotiation with the contact list and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up. Did you know that a recent study shows 98% of conversions happen within 28 days of a show and 65% of those are within the first two weeks?

What Working at an Apple Store Taught Me About Good Event Marketing

ScribbleLive

Trade shows, owned events, you name it, I love it. A bad customer experience can negatively influence a prospect’s decision to become a paying customer. Working at Apple for 5 years (2½ of which were as a retail specialist in an Apple Store), has made me the product marketer I am today – and these 3 lessons, in particular, have helped me and my team provide great customer experiences at every show we attend.

Getting to ABM: notes from the field

Biznology

Here’s a classic play in ABM: at a trade show, the pre-work and game plan for the whole show is set. We know which prospects are attending, and we try to set up meetings with them in advance, using phone and digital communications.

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Why Augmented Reality and Virtual Reality Will be Important for Your Business

Kaon

Examples: AR applications, such as WayfairView, include software that shows how furniture will look in a customer’s home. Prospective buyers can use a phone or tablet’s camera to see how their homes will look with a variety of different furniture pieces before they make a purchase decision.

The Top 7 Things to Avoid at a Trade Show

Modern B2B Marketing

by Shonal Narayan Even in the digital age, trade shows continue to have a place in the marketing mix. For many businesses, trade show participation is a great way to generate new pipeline, build prospect relationships and create brand awareness.

B2B Trade Show Marketing Best Practices

Sales Intelligence View

According to MarketingSherpa 2012 Marketing Benchmark Report, trade shows have secured the top spot as the most effective B2B marketing platform. Presence at a trade show is something you have in common with anyone with whom you connect post-show.

Should You Staff Your Trade Show Exhibit with Booth Bimbos?

B2B Marketing Traction

In my 29 years in sales and marketing, I have worked a lot of trade shows. When it came to sales, I also watched how the guys who were our prospects would steer clear of our male sales reps, whom they perceived as aggressive and in high sales mode.

Analyze your target’s buying process, for greater marketing efficiency

Biznology

This means that you lay out your prospect’s buying process, stage by stage, and then develop a selling process that maps to it. Simply put, your objective is to help move the prospect along his buying journey, stage by stage, in your favor.

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12+ Tips for Trade Show Success

The Effective Marketer

Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. Blog about the show.

8 Ways to Get More Value from Your Next Trade Show

Marketing Action

Trade shows can be valuable investments that get your brand in front of hundreds – and sometimes thousands – of prospects. Trade show success is about more than remembering to bring business cards, keeping a pen in your pocket, and maintaining a pleasant expression.

4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

These could illustrate your or your firm’s style, which could help a prospective client choose the right marketing partner. Karlie recommended a board for best tips for trade shows. Technology Marketing b2b content customer marekting social media trade show

What’s the killer app in B2B marketing? Face-to-face events

Biznology

But, year after year, events like conferences and trade shows consistently show up at the top of the list. Hundreds of qualified prospects have flown in, to talk with you, under one roof, in an intensely productive series of days.

Lead Nurturing: You can’t automate trust

B2B Lead Generation Blog

Both of us attended Dreamforce 2014 (Jill was a featured speaker) and we stopped by number of trade show booths to see the different vendors and learn what’s new in their companies. Today’s prospects have a general lack of trust and they simply don’t want to be sold. Trust is earned by being helpful, relevant and honest with your prospects. A key aspect of lead nurturing is the ability to provide relevant, valuable content and information to prospects. .

Best practices for using social media at a trade show

Integrated B2B

With exhibits to design and logistics to plan, it’s easy to see why so many trade show marketers neglect social media. Budgetary concerns and tough sales targets make it easy to write off social media marketing as an ‘optional extra’ for a trade show.

How a Fully Integrated B2B Marketing Campaign Delivered Results

ATAK Interactive

Last September, Anderson & Vreeland prepared for their largest trade show of the year, LabelExpo Americas 2016. ATAK Interactive’s next move was to build promotions to attract prospects to the funnel campaign. Step Four: Show Time at LabelExpo.

B2B Tradeshow Marketing: No Booth, No Problem

B2B Marketing Traction

If you decided late in the game that you must attend a sold-out trade show, there’s still hope. For years I have been saying that there are many ways to market at trade shows without buying an exhibit space. 8 Social Media Marketing Ideas for Your Trade Show Exhibit.

B2B Marketers: Integrate Marketing for Response Compression

B2B Marketing Traction

B2B marketers are wondering how to stay “top of mind” with their prospects and customers. Let’s use an example of a prospect we’ll call Joe. One day Joe sees the print ad of a software company in a trade journal.

B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

B2B Lead Generation Blog

Main | E-mail and the phone have high response rates, DMA report finds » Podcast: Tradeshow and Event Marketing with Ruth Stevens Are you finding that trade shows or events are a “waste of time” for lead generation?

The State of Demand Generation

The Effective Marketer

Nurture (care and feeding of prospects that aren’t ready for sales or that have fallen out of the waterfall). If you missed the DemandCon Conference hosted earlier this month in San Francisco, the online recording of the sessions is worth checking out.

Think Outside the B2B Trade Show Booth

MLT Creative

Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. Promote before, during and after the show.

B2B Prospecting Data Just Keeps Getting Better

ViewPoint

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. A “prospectability” score custom-modeled by OneSource to match target accounts with specific sales efforts.