Zoominfo

AUGUST 1, 2023

What if you could see opportunities arise with your prospects before they go public? Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. Armed with our intent signals, you can reach out to prospects right when they need you — and before your competitors.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Martech

MARCH 6, 2024

Without DNS settings your emails will never reach your prospects’ inboxes. Important: Include an easily spotted unsubscribe link right in the email body and ensure you process the recipients’ unsubscription requests within two days. At my agency, we prefer a hands-on method to keep our database spot-on.

Outreach 106

Outreach Effectiveness CAN-SPAM Domain 106

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. How to spot buying signals. Your marketing and sales teams need both. Let’s break that down. Consider this.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

OCTOBER 5, 2023

In a perfect world, sales professionals would spend most of their time talking with eager prospects who’ve done the homework, seen the marketing campaign, and asked for a meeting. Step 1: Interrupt the normal pattern You already know how busy your prospects are, so getting to the point quickly is vital. Let’s see how.

Cold Calling 130

Cold Calling Outreach Marketing Analytics Tools Zoominfo 130

Act-On

OCTOBER 4, 2023

View side-by-side email results to spot trends and anomalies Results for one email are handy. Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs. Results for multiple emails are a force multiplier for marketing strategy.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Martech

OCTOBER 11, 2023

B2B social media ‘sweet spots’ Our research has uncovered a handful of businesses beginning to find the “sweet spot” for B2B. aimed at buyers and prospects. Some prioritize activity over performance, while others set higher expectations for prospects and customers. Recruiting/HR. aimed at recruits and existing employees.

Social Media 124

Social Media Media B2B B2B Thought Leadership 124

KoMarketing Associates

NOVEMBER 17, 2020

As more marketers turn to video to resonate with their target audience, new research suggests that customers and prospects are consuming more video content than in past quarters. The average completion rate for 15-second videos also steadily rose throughout the year, suggesting that it may be the “sweet spot” for video content marketers.

Marketing Report 231

Marketing Report Video Marketing Advertising Benchmark Content 231

SmartBrief - Marketing

FEBRUARY 11, 2024

Example: Before: “Learn more …” After: “Secure Your Spot Today” Change a passive call to action into an active directive that creates a sense of urgency. Example: Before: “Order now …” After: “Indulge in Culinary Delights” “Order now …” is transactional and lacks personality.

Urgency Marketing 89

Urgency Marketing Click Rate Act-On Email Marketing 89

Salesforce Marketing Cloud

SEPTEMBER 26, 2023

You’ve done your customer research, made prospecting calls, and connected with a potential buyer. Buying signals are subtle communication cues from prospects that indicate an interest in a product or service. You can lean into prospect need or interest, speeding up the sales cycle by cutting out long negotiations, and close quickly.

Buy 119

Buy Work Management Buyer Personas Ideal Customer Profiles 119

Oktopost

SEPTEMBER 12, 2023

But how do you subtly engage your prospects when they are researching solutions online? Intent data is information about the online behaviors of your prospects and evaluates their interest in purchasing your product or service. Intent data simplifies lead discovery by pinpointing prospects showing buying signals.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Zoominfo

AUGUST 17, 2021

Regardless of whether you’re using automated chatbots, your sales development reps (SDRs) as live agents, or a combination of both, it’s important to identify who your qualified prospects really are. Elsewhere, we’ve classified the prospects that visit your site into six high-level categories. Steps to Strengthen HubSpot Integration.

Hubspot 195

Hubspot Top of Funnel Conversion Sales Qualified Leads 195

NetLine

APRIL 23, 2024

Technology and data—specifically buyer-level intent data —take a lot of the guesswork out of sales prospecting, making it more precise. How can intent data help sales teams identify high-potential prospects more effectively? It also indicates when a prospect is in the mindset to buy. The good news?

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Webbiquity

JANUARY 18, 2022

Intent data likely won’t be of much use since your challenge at this stage is more about educating prospective buyers that this type of solution exists rather than ranking at the top of search (since so few people even know to search for it yet). What should I do when faced with a given prospect and score? What goes into it?

Intent Data 324

Intent Data Marketing AI Intent Lead Ranking 324

Zoominfo

APRIL 23, 2021

This is a sweet spot for ZoomInfo. Action: Once reps bucket the data they have accordingly, they can identify prospects like sales leaders and sales ops professionals with a campaign to initiate that first conversation. #4: Triggering event: A small company secures a round of funding (check). Filtering criteria stays the same.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Zoominfo

NOVEMBER 18, 2020

Intentional Communication & Spotting The Right Account. But just because we know how awesome ZoomInfo is, doesn’t mean our prospects do (yet). “It’s It’s actually a challenge trying to get prospects to believe that there’s a solution to their go to market bottlenecks,” explains Metz.

Zoominfo 246

Zoominfo Work Management Marketing Prospects Contact Marketing 246

Webbiquity

JULY 21, 2020

It’s a sales and marketing intelligence platform that uses deep learning to extract actionable insights from prospect engagement on your site. Engage with prospects online and connect warm leads to a sales rep in a live chat. Answer common questions with your bot to increase customer satisfaction and reduce support costs.

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

Oktopost

SEPTEMBER 28, 2023

We’ll run you through how social media can turn your prospects into customers, starting from their first ‘like’ all the way to closed-won, and how you can use Oktopost to achieve it. This connection allows social media engagement data to be matched with prospects’ profiles living in your CRM. But why is this so important?

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

Marketing Insider Group

FEBRUARY 14, 2023

Add an element of scarcity (only 3 spots left!) Only 4 spots left for our content marketing workshop… Don’t miss your chance for XYZ 2. GrubHub) Engaging your prospects can be hard. Craft your email subject lines to allude to the fact that you have something they are missing. and urgency (offer ends at midnight). We understand.

Creativity 325

Creativity Examples Marketing Budget Urgency Marketing 325

Martech

FEBRUARY 20, 2024

By taking advantage of these content opportunities, your brand will be front-and-center when your prospect is looking for an answer online. Once familiar with your brand, customers and prospects will look at other content your team produces because it has proven to be useful and relevant.

Marketing AI 126

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 126

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. Each audience has unique needs and wants, so focus initial efforts on hitting the sweet spot (i.e., shared areas of interest like company news).

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Martech

MARCH 27, 2024

Maybe your systems are in a similar spot. Too many of my clients want to accumulate too much data about too many of their prospects and customers. They see the potential of AI to automate processes and enhance productivity but are cautious about using it with unreliable data. Can you blame them? You’re not alone. Keep it simple.

Marketing AI 119

Marketing AI Marketing Management Lock-In CRM 119

Vision Edge Marketing

JUNE 16, 2020

It has long been held that a company’s or product’s success depends on the ability to identify and position it against a customer pain point – a specific problem current and prospective customers experience. The intersection between the pain points, the passion points, and your solution is the sweet spot for your positioning statement.

Allocation 164

Allocation Positioning Marketing Management Paid Search Agency 164

Sword and the Script | B2B

MARCH 26, 2024

The takeaway here is that prospects respond better to brands that set out to inform rather than sell. Thought leadership can win a spot on the shortlist According to the survey, leadership has a direct impact on product consideration. This means prospects are doing their own research and making a short list all on their own.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Engagio

DECEMBER 2, 2022

Join Revenue experts from Demandbase and Outreach for a prospecting masterclass as we share how to spot opportunities earlier, engage more intelligently and close deals faster. The post Prospecting Masterclass: Automating Sales Plays Across the Customer Journey appeared first on Demandbase.

DemandBase 62

DemandBase Automation Outreach 62

Biznology

DECEMBER 6, 2021

The sweet spot for video messaging is when talking through a concept or a process with visuals is the most efficient way to give the viewer an Aha moment. So, ask yourself, do I need to persuade any teammates, prospects, or customers to take a look at something from a different perspective? Loom , mmhmm ) offer free trials.

Video Marketing 197

Video Marketing Cost Segmentation Email Marketing 197

Velocity Partners

APRIL 9, 2024

They’re emailing prospects, investing heavily in third-party intent platforms like 6Sense, and generally doing their own messaging and outreach. Sales/prospect interactions are the tip of a very large iceberg these days. In this case, the work is talking to prospects before they’re actively in the buying stage.

Sales Management 78

Sales Management Top of Funnel B2B Lead Ranking 78

LeanData

NOVEMBER 1, 2022

It’s a common sales and marketing Catch-22: A prospect submits a form on your website, requesting more information. Your team has a small window to respond before the prospect goes dark. Register here and we’ll save your spot! The clock is ticking. Use the context from user actions to quickly add contacts to automated cadences.

Webinar Metrics 98

Webinar Metrics Data Hygiene Leads Lead 98

Convince & Convert

MARCH 28, 2024

Process data Once you’ve got the data, it’s time to organize and analyze it to spot patterns and trends. There are always exceptions, but I typically don’t recommend gathering data from prospects.

Allocation 142

Allocation Validation Lead Scoring Lead Ranking 142

Martech

DECEMBER 5, 2023

A successful cold email program — or “prospecting,” if you prefer — takes careful handling. ChatGPT and other writing bots can give you workable first drafts that you can tweak to match your prospects. But you shouldn’t put your entire email-prospecting program on autopilot and expect good results.

Marketing AI 109

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 109

Heinz Marketing

NOVEMBER 14, 2023

Otherwise your team may struggle to generate leads, nurture prospects, and close deals—ultimately suffocating your go-to-market execution. What’s more, they allow you to spot any disconnects between teams. So, if you’re noticing any of these issues within your organization, it’s time to step in or risk your go-to-market success.

Top of Funnel 105

Top of Funnel Work Management Marketing Management Marketing Automation Services 105

SalesGrape

OCTOBER 11, 2023

In 2023, successful telemarketers leverage big data analytics to identify high-value prospects based on various parameters such as industry verticals, company size, revenue growth rate, or even social media activity. Building Trust: Telemarketing provides an opportunity to establish a personal connection with prospects.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

Salesforce Marketing Cloud

DECEMBER 6, 2023

Dirty data causes major headaches and can also spell the difference between winning new business and sending messages that never reach prospects and customers. Run a data audit and identify blind spots Look at the data your business collects. Determine which parts of it you actually use. Do you have a lot of duplicates?

Small Business Marketing 59

Small Business Marketing De-duplication Work Management Marketing Automation Services 59

Martech

JULY 21, 2021

To ensure that customers and prospects have ideal interactions with their brands at every touchpoint, marketers first need in-depth information about the journey that buyers currently navigate on their way to making a purchase, as well as how they interact post-purchase.

Enterprise Management 130

Enterprise Management Analytics Marketing Management Ideal Customer Profiles 130

Go Beyond SEO

AUGUST 2, 2021

And often, it requires experience to know how to spot the right clients early on, rather than finding out at the wrong time later. There’s a way to identify clients that’ll make a good fit: treat prospects with the same energy you would when hiring someone. The good news? It’s true, not everyone is an obvious jerk. It happens.

Validation 88

Validation Pricing Price Lead Scoring 88

Martech

FEBRUARY 20, 2024

At the end of the email to encourage the prospects to act before they close your message. When the prospect can easily research and learn on their own. Notice how these CTAs: Propose specific dates and times, which removes the guesswork and makes scheduling easy for the prospect. Don’t force your prospects to open their door.

Urgency Marketing 102

Urgency Marketing B2B Allocation CAN-SPAM 102

Martech

DECEMBER 27, 2023

Research to understand your prospects’ individual needs and pain points. If you dig too deep into your research, you’ll spend a few hours to find a prospect. 5: Timing and frequency Find the sweet spot for email frequency. Here are two examples of the good subject lines.

Email Marketing 127

Email Marketing Marketing Management Salesforce.com Deliverability 127

Launch Marketing

NOVEMBER 15, 2023

Facebook and LinkedIn have historically fought for the top spot, while Facebook has a larger number of users the focused audience of professionals on LinkedIn has proven to be a powerful tool for B2B lead generation. For reaching a B2B audience LinkedIn and Facebook are the top two most effective social media platforms to find new prospects.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127