How to find your best B2B prospects
JULY 2, 2018
So, let’s review the top prospecting tools and techniques that are working for B2B marketers today. You can research prospects by all kinds of variables—title, function, skills, groups, industry, company—and reach them with ads, sponsored content or email. Google lets you “describe” your ideal prospects with keywords and hunt them down all over the Internet. A broker can introduce you to the most productive prospecting data sources and lists.