Prospecting data accuracy

Biznology

Good news: B2B prospecting data is more accurate than you may think. Over the last decade, my colleague Bernice Grossman and I have studied this issue, producing a series of five research reports on the quality of the data B2B marketers can rent or buy for prospecting purposes.

[VIDEO] How to Get 30% Response Rates with Prospecting Emails

DiscoverOrg

If you’re getting 30%+ of your prospects to reply to you, you can probably stop worrying about it as much, but if you’re getting less than that, then what I am about to share with you could be a game changer. What Makes a Good Prospecting Email.

2016’s Most Prospected Companies By State

DiscoverOrg

No matter our company or our role, I think I can safely say we ALL receive numerous prospecting emails and calls every day. Have you ever noticed that there are spikes in the number of prospecting emails you receive when: You change jobs? What are a few keys to smarter prospecting?

Best Practices for Prospecting with Video

Vidyard

Personal video messages are a great way to stand out and to boost response rates when prospecting new customers. So let’s say I’m prospecting GE. The post Best Practices for Prospecting with Video appeared first on Vidyard.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

For prospecting success, leave your data order till later

Biznology

But when they place an order for prospecting data—whether it’s email, telephone, or postal addresses—marketers often end up with data that isn’t exactly what they had in mind. Get your prospecting campaign ducks in a row before ordering the data.

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The Epidemic in B2B Sales Prospecting

Marketing Insider Group

But the B2B sales prospecting epidemic has a more fundamental core cause than consultative or solutions orientation. The post The epidemic in B2B sales prospecting appeared first on Avitage. The post The Epidemic in B2B Sales Prospecting appeared first on Marketing Insider Group.

How Prospecting is Like Online Dating: 5 Mistakes Online Daters Can Teach Salespeople

DiscoverOrg

We’re convinced that prospecting is a lot like online dating, the mistakes online daters make provide great illustrations to help get more leads, sales, or fill open requisitions. The parallels to prospecting are uncanny. We’re firm believers that prospecting is just like online dating.

To get the best prospecting data, use a broker

Biznology

Here is a seven-step process for finding and working with a data broker who will get you the best data for prospecting campaigns. Take a sample of the data to test, if there’s time and if the universe of potential prospects is large enough.

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Always Be Connecting: 5 Personalities to Prospect

DiscoverOrg

However, it’s important to remember that every lead you prospect to also has a unique personality and communication style, and it’s essential to quickly match up “vibes” if you want to start building trust. Just take a breath, KYP (Know Your Prospect), and try to find some common ground.

Exciting new tools for B2B prospecting

Biznology

New ways to find prospects continue to come on the scene—it seems like daily. One big new development is the trend away from static name/address lists, to dynamic sourcing of prospect names complete with valuable indicators of buying readiness culled from their actual behavior online.

5 Personalized Prospecting Ideas You Can Use Today

Vidyard

And since I’d bet that every one of your prospects and their dog is bombarded with sales messaging each day, you need a way to stand out. Use a whiteboard with the prospect’s name on it or some other way to personalize the video’s visuals so the thumbnail is personal, too.

The Greatest Prospecting Campaign I’ve Ever Run

Vidyard

No … this isn’t a Quentin Tarantino movie (though that sounds kind of awesome), this is the story behind the greatest prospecting campaign I’ve ever run. Let’s get to the meat of why you’re here: to read about why my prospecting campaign at Dyn was the best I’ve ever run.

How to simultaneously attract new prospects and retain loyal customers

Biznology

Your prospective customers will notice how you treat current customers. When your prospects see how you treat your loyal customers, they are going to want to join your club to get the same VIP treatment.

4 Cold-Call Lines That Don’t Creep Out Your Prospect

DiscoverOrg

So put the phone down and listen up, because we’ve got the inside scoop for how to approach your prospects with a cold call , using the right message at the right time – without sounding like a cold-call creeper. For an individual prospect, this Fit data refers to demographic data: Name.

Beating Your Prospect’s Defense [Infographic]

Zoominfo

In sales the other team your prospect and their defensive line is an objection to your sales pitch. The Sales Rep’s Guide to Beating a Prospect’s Defense. The post Beating Your Prospect’s Defense [Infographic] appeared first on ZoomInfo Blog.

The epidemic in B2B sales prospecting

Avitage

But the B2B sales prospecting epidemic has a more fundamental core cause than consultative or solutions orientation. The post The epidemic in B2B sales prospecting appeared first on Avitage. Featured Marketing and Sales Strategy Sales Conversations Sales Enablement sales prospectingMany B2B selling organizations hit a wall in their new customer acquisition and revenue growth rates.

Job Hunting: How To Wow Prospective Employers… and Yourself

Act-On

Job hunting can feel scary, frustrating, and hopeless. With these tips, young professionals can enjoy success both before and after finding their next job. Corporate Marketing Life

Hyper-Targeted Prospecting: Be So Good They Can’t Ignore You

Vidyard

Hyper-targeted prospecting. The idea of hyper-targeted prospecting is simple: carefully select your target accounts and then create relevant, personal outreach tailored precisely to them. Note: do not actually attempt to spear your prospects.) Want to try out hyper-targeted prospecting for yourself? There you have it: three steps to getting started with hyper-targeted prospecting.

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Link building basics: Vetting link prospects

Biznology

However, this does not mean we are done with the link prospecting portion of our campaign. Once you have amassed a sufficient number of potential link opportunities, it becomes time to start vetting those link prospects until you are left with only the best and most relevant sites.

How to Get Your B2B Prospects to Buy Faster

Fusion Marketing Partners

B2B Prospects Content Marketing Content marketingLots of sales reps and marketers are crossing their fingers hoping for a strong end to the quarter. They have […].

6Sense Finds B2B Prospects Using Web Site Activities

Customer Experience Matrix

I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Since then, I’ve had a more detailed briefing, which clarified that their scope extends well beyond prospect lists to predictive models applied across all stages of the purchase cycle. While new prospects are identified only at the company level, 6Sense can add contact names from those companies using standard sources.

Turn online prospects into customers in 5 steps

Biznology

What is the secret to turning interested prospects into paying customers? The post Turn online prospects into customers in 5 steps appeared first on Biznology. Internet Marketing Social Media Marketing Internet marketing online prospects social media marketing

B2B Marketers: Wrong Way To Make The Right Impression On Your Prospects

Marketing Insider Group

The post B2B Marketers: Wrong Way To Make The Right Impression On Your Prospects appeared first on Marketing Insider Group. Your Marketing team has worked tirelessly over the past quarter constructing what they believe to be a pivotal and influential report.

10 Creative Ways to Improve Prospecting and Sales Emails with Video

Vidyard

Optimizing prospecting and sales emails is something you could probably dedicate the rest of your life to. Because, if your sales team can’t stand out in the inbox, grab attention, and ignite a response from their prospects or accounts, how are they going to close a deal?

Predictive Acquisition: Get Up To Speed, Then Go After Those Promising Prospects

Radius

Once upon a time, marketers got their prospects the low-tech way, buying quickly outdated lists, running expensive, scattershot campaigns, and sending generic messaging to prospects who could have been won with thoughtful personalization.

Predictive Acquisition: Get Up To Speed, Then Go After Those Promising Prospects

Radius

Once upon a time, marketers got their prospects the low-tech way, buying quickly outdated lists, running expensive, scattershot campaigns, and sending generic messaging to prospects who could have been won with thoughtful personalization.

The Sales Rep’s Guide to Prospect Research

Zoominfo

Prepare for your sales conversations with better prospect research. Why is prospect research critical to the sales process? Prospect research is critical to personalizing and delivering a successful sales pitch. What information do I need to know about my prospects?

Do your prospects think of your email as spam?

Salesfusion

The post Do your prospects think of your email as spam? appeared first on Salesfusion. Marketing Automation

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V12 Launchpad Combines Prospect Database with Outbound Campaigns

Customer Experience Matrix

Since then, the company has added tools to help marketers make better use of this data, culminating in 2012 with Launchpad, which combined email and postal prospect lists, delivery services, display ads, and response analysis.

PipeLiner CRM #SalesChats Webinar on Prospecting

ViewPoint

Pipeliner’s John Golden hosted me on #SalesChats recently and the topic was prospecting. John asked two questions: Which stage of the buying process should a salesperson engage with a prospect?

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Druva Chooses Infer to Predict Highest Potential Prospects

Ignite Tech

Like many of our customers, Druva has grown rapidly in recent years and needed a better way to evaluate and prioritize good prospects for personalized follow up. We’re always happy to welcome another customer to the Infer family.

What to do When Prospects Won’t Admit They Need Help

Zoominfo

If you’ve worked in sales for any amount of time, you know the standard sales process looks something like this: You identify a prospect and conduct research, you figure out what pain point or challenge they’re trying to solve, and then you offer your product or services as the solution.

How to Prospect Using Handwritten Letters

Lead Liaison

Get Ready to Prospect Using Handwritten Letters – Be Different. That’s the case when it comes to prospecting. Instead of letting technology get in the way of your prospecting success, use handwritten letters.

Vidyard Helps Top B2B Sales Teams 3x Customer Engagement with Personalized Prospecting Videos

Vidyard

Terminus , the B2B account-based marketing (ABM) leader, uses video as part of their sales prospecting efforts and saw a 40% higher open rate, 37% higher click rate and 216% higher response rate. Ali Powell, a principal account executive at HubSpot, found that personalized video gave her a better way to show prospects that she was not just writing random emails to anyone and everyone who popped up on her CRM view.

Tools and Tips for Outbound Sales Prospecting

Modern B2B Marketing

Author: Ernesto Castillo In my last blog , I explained why account-based marketing is important in outbound prospecting and how it should be used for account profiling and prioritization. Ultimately, we are making inroads with our top prospects using our outbound prospecting process.

What is a Lead? What is a Prospect?

Reachforce

Lead and Prospect are two words we hear a lot in marketing and sales roles but very rarely meaning the same thing. From company to company, even within the same company in different departments, prospects and leads are constantly defined differently. So what about prospect?

6 Tips for Productive Prospecting

Marketing Action

Craig Rosenberg is working on a book, “Tips for Sales Prospecting Into Small Businesses,” for Radius ( radiusintel.com ), and asked me to contribute a few tips. It’s time to unearth some new opportunities…it’s time to pick up that phone and go prospecting.

No Research? No Prospects

Akoonu

While personas, job roles and company types provide a good guide for how a buyer is likely to participate in the buying process, they need to evaluate each situation for each prospect. No Prospects appeared first on Akoonu. They say first impressions are everything. Yet spray and pray, numbers games and overly templatized outreach is rampant in account-based selling.

B2B prospecting data just keeps getting better

Biznology

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title. In fact, you might say that business marketers now have access to prospecting data as rich and varied as that available in consumer markets.