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Enhancing Trade Show Presence: Moving Beyond the Booth

Webbiquity

If your business relies on trade show participation to at least some degree, you obviously want to optimize the time, effort, and money you invest in the undertaking. Accomplishing this objective requires properly preparing and staffing your trade show booth. Guest post by Jessica Kane. Image Credit: JD Lasica.

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The Ideal Trade Show Checklist & Timeline

Navigate the Channel

It’s been a while since trade shows were the must-meet-and-see-events for B2B industries, but recently trade show event space and calendars are filling. Marketing departments and agencies are working to develop trade show themes and slogans, many of them highlighting being back together and pressing the restart button.

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The Founder Interview Series #30: Stas Zaslavsky, VII Events

Webbiquity

Not surprisingly, virtual event technology vendors have responded. To generate business, companies organize summits, events, trade shows, and expos. The Entrepreneur Interview Series #15: Adam Hempenstall, Better Proposals. New platforms have been introduced, and mature products updated and enhanced. Vessenes, ProfitSee.

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4 Challenges in B2B Healthcare Technology Marketing & How to Solve Them

PureB2B

To capitalize on this period of accelerated growth, HIT and SaaS vendors must ensure their sales and marketing efforts can successfully generate a predictable flow of qualified leads with healthcare providers. This can make it tricky to know when it’s a good time to reach out to prospects versus when it’s going to be a non-starter.?

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How to Effectively Plan and Manage a Large-Scale Tech Event

Pam Didner

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. I’d recommend building a high-level content tracking process first; then, sourcing the tools based on the proposed process, you may need to work with vendors to modify your process based on their tools.

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The 5 Top Media for Cold Prospecting

ViewPoint

Let me go out on a limb and propose the top five media for your lead generation toolkit. Supplement your registration efforts with technology from vendors like NetFactor and Demandbase. Attendees are often highly qualified, their minds are on business at the show, and they seek solutions to business problems.

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PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing

ViewPoint

There have been more comments from marketing automation vendors that cold calling and other traditional ways of generating sales leads are going away. Take another look at trade show attendees as leads from trade shows still take fewer touches to close. But many are going for cold, hard, qualified leads.