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The Medium is the Message: Best Practices Guide to SMS Marketing

Act-On

SMS (Short Messaging Services) is a daily communication channel for nearly 65% of the global population. Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. Immediacy SMS alerts are immediate.

SMS 187
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Cracking the CFO Code: 4 Proven Ways To Win Over Finance

Salesforce Marketing Cloud

When they review proposals at the end of the sales process, they want to know that your product makes financial sense. ” But that doesn’t mean CFOs reject every sales proposal. Make your deals irresistible with strategic pricing Learn how to set pricing and generate custom proposals that meet your client's needs.

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Cracking the CFO Code: 4 Proven Ways To Win Over Finance

Salesforce Marketing Cloud

When they review proposals at the end of the sales process, they want to know that your product makes financial sense. ” But that doesn’t mean CFOs reject every sales proposal. Make your deals irresistible with strategic pricing Learn how to set pricing and generate custom proposals that meet your client's needs.

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The Secret to Driving Revenue With Sales Activity Management

Hubspot

On the other hand, for a field sales rep, those activities might be opportunities discovered, VP-level conversations, face-to-face meetings, and proposals sent. 70 million (revenue needed) ÷ $35,000 (average deal size) = 2,000 deals If you have a 25% proposal-to-deal conversion rate, your salespeople will need to send out 8,000 proposals.

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Are we “digital” yet? An algorithmic answer to a philosophical question

chiefmartech

I propose a more realistic yardstick: marketing has been digitally transformed when more than 99% of marketing “actions” — front-stage and back-stage — are executed algorithmically by software. Emails, website personalization, direct mail, SMS messages, (re)-targeted advertising, etc., That seems like a pretty high bar.

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How to include a creative in the martech decision process

ClickZ

In reflecting back on these evaluations, which were for a variety of digital marketing platforms including email, SMS, and social, my hindsight is that the involvement of my partners in creative is just as important. I need to make a case and have buy-in from those partners for any new tool I am looking to invest on behalf of my company.

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4 Ways Your Contact Center Can Get Started With Generative AI

Salesforce Marketing Cloud

Generating service responses to customers Your contact center provides multiple ways for customers to contact your business — from phone to email to chat to SMS. But contact center AI can take the most complex email and chat conversations and generate a proposed wrap-up summary. Get the insights now 1.