SME and Validation - B2B Marketing Zone

Content Interviews: A Feather in the Content Marketer’s Cap

KoMarketing Associates

SEPTEMBER 24, 2015

To clarify, when I say “content interviews,” I am talking about one of two things: Formal interview: Q&A with an SME that can serve as its own post or be used in excerpted form to explore a broader theme (Ann Smarty has some great tips for maximizing the value of these types of interviews). Some ideas: Keep tabs on social influencers.

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Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid!

Directive Agency

JULY 26, 2016

Valid current testimonials – Look for agencies who have testimonials where you can call past clients and ask for a reference. – Upfront Risk Assessment: The agency should tell you the risk in each tactic/strategy they propose. Once you start receiving proposals back, here’s what I would look at: Transparency.

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B2B Marketing Zone

Content Interviews: A Feather in the Content Marketer’s Cap

Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid!

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