Why Pairing Ghostwriters with Execs and Experts Should be a Huge Part of Your 2019 Content Strategy

Contently - Strategy

Now imagine if you proposed a new plan to your boss that included ghostwriting regular thought leadership bylines in her name that would be published by the biggest media outlets in your field. Strategy sme ghostwriting“You’ll edit that to make me sound smarter, right?” ” That’s the most common request I get from interview subjects. I’ve profiled actors, directors, and engineers, and I’ve ghostwritten for executives in several fields.

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Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

Submit proposals for speaking: If you want to get the attention of your audience at a trade show (when they return), you’ll have more luck hosting a presentation than standing in a booth. How much do your customers and colleagues trust you?

Insiders

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What is Smarketing and how is the daily life of a company with the marketing and sales teams aligned

RockContent

Whether you are the CMO of a multinational or the Sales Manager of an SME, know that any type or size of business can achieve incredible results when the sales and marketing teams work together. Understand clearly and agree with the proposed strategies.

Business Development Team Structure

Hinge Marketing

As commonly used in the professional services context, BD includes major elements of traditional marketing and sales functions, such as lead generation, nurturing, opportunity qualification, proposal preparation and closing. New business is the lifeblood of any professional services firm.

Content Interviews: A Feather in the Content Marketer’s Cap

KoMarketing Associates

To clarify, when I say “content interviews,” I am talking about one of two things: Formal interview: Q&A with an SME that can serve as its own post or be used in excerpted form to explore a broader theme (Ann Smarty has some great tips for maximizing the value of these types of interviews). Informal interview: Discussion with an SME or other thought leader that can be used to inform content discovery/tone of voice for a ghostwritten piece of content.

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How to Vet a Freelance Writer

nDash

Have you ever been used as an SME and, if so, can you provide an example? An SME (subject matter expert) is an individual who is an authority in a specific topic or area. If a company or news outlet used the freelancer as an SME, the individual gave credibility to that content.

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6 Tips for Scaling Up Content Production without Sacrificing Quality

Single Grain

Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. Consider contracting out content projects to Subject-Matter Expert (SME) copywriters. If you’ve already hired an intra-organization SME editor but they’re often time constrained to write promotional content, consider partnering with a content agency. Your SME editor can propose pitches and agency authors will compose pieces to be reviewed and approved before publication.

Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)

WriteSpark

yielded so many proposals that I yanked the listing in a panic, realizing that I. If your ideal provider is a Hedge Fund SME (subject matter. A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects.

Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)

WriteSpark

yielded so many proposals that I yanked the listing in a panic, realizing that I. If your ideal provider is a Hedge Fund SME (subject matter. A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects.

The Biggest Challenge in Creating and Marketing White Papers

Ambal's Amusings

The biggest challenge in white paper development and marketing is constructing a formal process that translates raw Subject Matter Expert (SME) interviews or online research information into a compelling white paper sufficient to generate high quality business leads and/or a greater number of social media followers. Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve.

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10 Most Effective Sales Productivity Tools for 2020: National Salesperson Day Special

Martech Advisor

You can create proposals and contracts in minutes. A rep may not have ready access to an SME, and there might be ambiguity about the small details that convert a customer. Prepare your sales team to perform optimally in 2020.

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Cold calling is dead?

Leadfeeder

If the decision maker is the CFO of an SME then don’t bother calling anyone else in the company. Propose a benefit that is so compelling that the client can’t say no. B2C story: He always calls you at an inappropriate time – while you’re packing your kids, dogs and supplies into your car. This is Pyro Man from Amazing Insurances, do you have 1 minute to talk about your fire insurance?” You rarely have, and that caller probably ends up on your block list.

Cold calling is dead?

Leadfeeder

If the decision maker is the CFO of an SME then don’t bother calling anyone else in the company. Propose a benefit that is so compelling that the client can’t say no. B2C story: He always calls you at an inappropriate time – while you’re packing your kids, dogs and supplies into your car. This is Pyro Man from Amazing Insurances, do you have 1 minute to talk about your fire insurance?” You rarely have, and that caller probably ends up on your block list.

Cold calling is dead?

Leadfeeder

If the decision maker is the CFO of an SME then don’t bother calling anyone else in the company. Propose a benefit that is so compelling that the client can’t say no. B2C story: He always calls you at an inappropriate time – while you’re packing your kids, dogs and supplies into your car. This is Pyro Man from Amazing Insurances, do you have 1 minute to talk about your fire insurance?” You rarely have, and that caller probably ends up on your block list.

Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns

The ROI Guy

Used to evolve direct and channel sales professionals from antiquated features / function / price selling, to modern solution selling techniques, Alinean value-based interactive sales tools have been proven to reduce the time it takes to develop credible assessments and business cases from days to an hour or less, reduce discounting and increase deal size by 20%, reduce sales cycles by 30-40%, drive channel partner loyalty, and increase the competitive success rate of proposals by over 60%.

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B2B marketers are stumbling in the dark

delicious b2bmarketing

Wiki 45

Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid!

Directive Agency

– Upfront Risk Assessment: The agency should tell you the risk in each tactic/strategy they propose. You’re reading this because you’re interested in hiring a top SEO company that can exceed your company’s marketing KPI’s. Look no further, we’ve outlined practical tips and actionable insights for selecting the right search engine optimization company.