Remove proposal
article thumbnail

Research Strongly Supports Shifting to a “Converged Growth,” B2B Go-to-Market Organizational Model, Led by a Chief Growth Officer

ANNUITAS

My most recent blog posts have proposed a new approach for B2B go-to-market teams — a Converged Growth organizational model. ” Forrester : “[O]rganisations [sic] that successfully align these three core functions report 19% faster growth and 15% greater profitability than their less integrated peers.”

article thumbnail

When You’re Focused on Upstream, What do You Measure?

Vision Edge Marketing

He proposes that the purpose of Downstream Marketing is to motivate customers to adopt existing products and services. You can use the SIC database to determine the total number of mid-market companies who meet these criteria, and data for the average run rate for this type of widget.

SIC 143
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sterling Commerce Focuses Retailers on Total Customer Experience

Customer Experience Matrix

They only want to deal with one entity—the retailer of choice.the customers expects [sic] the retailer to make the whole experience seamless.” This is a more radical position than it may seem.

SIC 120
article thumbnail

Selecting an Advertising Agency

WebMarketCentral

On the anti-RFP side are Alison Glander's "Drowning in RFPs" from Promo magazine, and "Why RFP's (sic) Are A Bad Idea" from the Business of Business Marketing blog.