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The Top 10 Sales Metrics You Must Be Tracking in 2024 (Part 2 of 2)

Square 2 Marketing

Last week, we published a blog article with five of the top 10 sales metrics you must be tracking in 2024. This week, we’ll continue the conversation with the remaining five metrics that make hitting your sales targets much easier. If you missed the first part of this article, here’s a link to part 1.

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MDF Funds & How to Use Them

The Point

In uncertain economic times, Market Development Funds (MDF) can be a precious resource for channel partners (resellers, distributors, ISVs) looking for budget to fund sales and marketing activity. Others rely solely on the partner submitting a proposal for how they plan to spend the funds and what results they project. Be realistic.

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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. Make Use of LinkedIn Image credit: Greg Bulla on Unsplash LinkedIn is an essential tool for B2B marketers, as it is one of the best brands for generating B2B leads. Guest post by Nina Petrov.

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Why Most B2B Companies Don’t Use Earned Media (Public Relations)

Marketing Craftmanship

In ways that really matter for companies, notably lead generation, market engagement and revenue generation, no other type of marketing content compares with earned media exposure. They don’t appreciate the power of earned media.

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10 Sales Leaders Share their Strategies for Writing Winning Proposals

Far too many sales teams treat proposals as little more than glorified information packets. But any sales leader will tell you that — love them or loathe them — these strategic sales tools are one of the most powerful instruments in their arsenal of deal-closing weapons. This balancing act is crucial.

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How to Structure a Google Ads Proposal: Essential Tips for Small Local Businesses

Valasys

Crafting a Google Ads proposal tailored for a small local business requires a strategic approach that aligns the power of digital marketing with the unique objectives of the client. As a business owner, showcasing your professional expertise and commitment to delivering tangible benefits can set your proposal apart.

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What Is a Sales Cycle and How Do You Optimize It for Consistent Sales?

Salesforce Marketing Cloud

It’s no different in sales — only instead of game rules, you use a sales cycle to make sure you’re following the right steps at the right time. Let’s take a look at the stages of a sales cycle, and how you can use it to secure regular deal wins. What you’ll learn: What is a sales cycle?

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos. Jeff Davis is here to help you think differently about how Sales and Marketing should interact.