Marketing Craftmanship

OCTOBER 25, 2023

The intrinsic value, as well as the inherent risks, related to earned media – whether the coverage is solicited by the company, or in response to a media inquiry – is that bona fide journalists from respected media sources are expected to deliver fact-based, objective reporting and / or opinions.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Martech

APRIL 8, 2024

Tell me about a time when you used data visualization tools to create reports or dashboards that effectively communicated insights to stakeholders. How did you use data analysis to propose data-driven solutions for optimization? How did you design the research study, collect data, and analyze the findings?

Business 102

Business Best Practices Marketing AI Forecasting 102

Valasys

APRIL 8, 2024

Crafting a Google Ads proposal tailored for a small local business requires a strategic approach that aligns the power of digital marketing with the unique objectives of the client. As a business owner, showcasing your professional expertise and commitment to delivering tangible benefits can set your proposal apart.

Paid Search Agency 40

Paid Search Agency Marketing Proposals Google Ads 40

Navigate the Channel

JULY 24, 2023

Thorough research, references, and detailed proposals aid in finding the right PR agency. Poor Communication and Reporting Open communication and regular reporting are vital for a successful PR partnership. Request case studies, references, and detailed proposals before making a decision.

PR 65

PR Paid Search Agency Advertising Agencies Ad Agencies 65

Marketing Insider Group

MAY 3, 2021

In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. Researchers evaluated 60 websites across 12 B2B industries. Only 26 percent said they are very to extremely successful, according to a Content Marketing Institute report. It’s like proposing on the first date.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Salesforce Marketing Cloud

OCTOBER 10, 2023

It’s what needs to happen before you can ask questions during qualification and discovery (more on these below) and after you’ve done the customer research that guides your prospecting. The sales cycle has seven stages, from customer research to close. To guide your research, define your ideal customer (also known as a buyer persona ).

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Sprout Social

AUGUST 12, 2021

They cut down on reporting time. Including a reporting section in your template ensures measurement—during and after your campaign—stay top of mind. The plan gives you a week-by-week breakdown that takes you from goal-setting and brainstorming fundamentals all the way to reporting and refining. Social media reporting template.

Social Media 129

Social Media Template Campaigns Media 129

Hubspot

APRIL 12, 2023

Increased Visibility and Reporting Sales activity management gives magnified visibility into your team’s performance. Additionally, managing sales activity means you’ll have cleaner reporting to show higher-ups precisely how your efforts translate to revenue growth. They might need help writing proposals.

Work Management 83

Work Management Marketing Management Activities Marketing Proposals 83

Sprout Social

MARCH 5, 2024

The Social Media Specialist who reports to Dan handles scheduling, pulling metrics and monitoring conversations across social channels. Together, the duo conducts social listening research and generates monthly reports for relevant business lines and internal teams. What’s the greater purpose of this proposed project?”

Resources 103

Resources Enterprise Management Work Management Marketing Management 103

QuanticMind

AUGUST 16, 2023

This proposed cage match between Elon Musk and Mark Zuckerberg is a news story that’s just too bizarre to ignore—and given that it would take place between two social media titans, it got us thinking about who social media marketers are currently in the ring with.

Social Media 85

Social Media Advertisements Advertising Brand Identity 85

Martech

NOVEMBER 20, 2023

Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. This research will help you narrow down your list of potential vendors. This will help you avoid choosing a vendor that doesn’t offer the critical features you need.

Enterprise Management 117

Enterprise Management Marketing Management RFI RFP 117

Zoominfo

MAY 25, 2021

“These [systems] make direct sales and direct marketing more efficient by automating highly repetitive support tasks … and by reducing the time salespeople spend on non-selling tasks, like scheduling sales calls, compiling sales reports , generating proposals and bids, and entering orders,” the article proclaimed.

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

Tony Zambito

MARCH 25, 2011

Market research today finds itself in somewhat of a quandary. As the gatherer of market and customer data, market research is struggling to prove its value to senior management. What are the some of the challenges that face market research? Image via Wikipedia. The first is what I call the " how and why " complex.

Research 100

Research Psychographics Buyer Personas Marketing Management 100

Sprout Social

DECEMBER 6, 2023

On and off the clock, they research potential purchases just as everyone else might. Given the inherent challenges B2B brands face in quantifying the impact of their strategies, having a tool that also accurately measures and reports on ROI from influencer marketing campaigns across networks becomes crucial for scaling a program effectively.

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

seo.co

SEPTEMBER 25, 2023

There are more than 63,000 searches per second on an average day, and most consumers and business owners rely heavily on Google when researching new products and services. You’ll want to consider three main factors, which you can research or simply brainstorm: Personal experience and interest. Keyword and competitive research.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

MarketJoy

AUGUST 18, 2022

Create lead magnets: Examples are guides, video demos, discounts, reports, etc. Your marketing and sales teams need to work together to make sure leads who enter the sales pipeline are prospected, qualified, presented attractive proposals, and ultimately converted to satisfied customers. . . Qualification. Closing the deal.

Practices 98

Practices High Quality Lead Best Practices Sales Qualified Leads 98

Salesforce Marketing Cloud

JUNE 7, 2022

Seems like an odd question to ask, but research shows why it’s relevant. According to our latest State of Sales report , sales reps only spend one-third of their time on revenue-generating tasks. Scale quote and proposal generation. Automating quotes or proposals also helps reduce mistakes.

Enterprise Management 98

Enterprise Management Lead Ranking Work Management Lead Scoring 98

Martech

MAY 3, 2023

Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Is the reporting actionable? How do you track and report on SERP features? What are the most important features the tool has for providing competitive research?

Enterprise Management 110

Enterprise Management Digital Asset Management Work Management Marketing Management 110

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. They typically have a deeper understanding of their needs and are actively researching solutions. Requesting quotes or proposals. Demonstrating budget authority.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Webbiquity

JANUARY 18, 2024

So, do your research. Image credit: Andrea Piacquadio on Pexels It really helps if you first work to develop a deep understanding of those operational challenges to propose a solution that will address them in the most direct way possible. For sources, offer relevant whitepapers, industry reports, or reputable blogs and publications.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Hinge Marketing

JANUARY 30, 2017

Download the research summary here. The growth rates for each of the research groups (High-Growth, Average-Growth and No-Growth) are shown in Figure 2. As the research report documents, these High-Growth firms are nearly three times as likely to favor technology as a differentiator. This year’s study does not disappoint.

Peer-to-peer 48

Peer-to-peer Research Case Studies Buyer Personas 48

Martech

MARCH 6, 2024

DMARC (Domain-based Message Authentication, Reporting and Conformance) is where SPF and DKIM join forces. Embedded directly in your template editor, this tool promptly flags risky words, proposing smarter alternatives and keeping your emails clean and compliant. That’s how we turned cold outreach into warm handshakes.

Outreach 114

Outreach Effectiveness CAN-SPAM Domain 114

Vision Edge Marketing

JANUARY 25, 2022

Academic research demonstrated that when students take the recommended prerequisite(s), they outperform peers who skip the prerequisite(s). I propose the same is true in business. According to GE Capital Bank, 81% of retail shoppers conduct online research before they buy. people to 6.8. Here’s something to consider.

Business 185

Business Peer-to-peer Work Management Acquisitions 185

Litmus

JUNE 30, 2023

Research suggests U.K. banks are lagging on email cybersecurity measures , with only 47% implementing Domain-based Message Authentication, Reporting and Conformance (DMARC). Microsoft’s proposed strategy to “spend Sony out of business” is revealed in a 2019 internal email. An attorney sues Microsoft for $1.75 office in London.

Email Marketing 79

Email Marketing VALS Marketing Management Privacy 79

Stevens & Tate

NOVEMBER 30, 2023

Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. Tightening regulations is proposed as a step toward aligning advertising with the urgent need for climate-conscious practices. Continue to read here. Let’s look at Generation X for example. Continue to read here.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. How has AI impacted the market?

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. 824 firms across six professional services industry groups participated in this year’s research. Questions like these are what we designed this study to answer.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Content Standard

FEBRUARY 20, 2024

When MIT published research demonstrating consumers’ preference for AI-generated ad copy over copy created by humans, it raised questions about whether the human touch is necessary at all costs. Some content, like a product manual or technical report, simply needs to be accurate, clear, and serve its intended purpose.

Storytelling 88

Storytelling Transparency Trust Marketing Opinions 88

Salesforce Marketing Cloud

MARCH 4, 2022

According to Morgan Stanley Research, that included a seven to 10 times increase in engagement across all digital channels and a four to five times increase in digital research consumption. The teams gathered data on how proposed changes would drive revenue increases or cost reductions.

Marketing Proposals 98

Marketing Proposals Work Management Multi-Channel Customer Satisfaction 98

Zoominfo

JULY 25, 2022

Companies must actively manage their perception as employers on platforms such as Comparably , which are used by candidates to research company culture regardless of whether their job search is active or passive. Remote Onboarding The success of a remote work culture relies heavily on a well-executed onboarding process for new employees.

Work Management 130

Work Management Peer-to-peer Lead Ranking Word of Mouth 130

SocialPilot

FEBRUARY 8, 2024

According to an IMH report, about 60% of brands incorporate at least ten influencers in their marketing campaigns. Strategy 4: Crafting Persuasive Counteroffer Proposals Before you show up in a negotiation with an influencer, conduct research on the trending market practices and standards.

Marketing & Strategy 88

Marketing & Strategy Marketing Proposals Allocation Lead Ranking 88

Webbiquity

MARCH 7, 2023

But more importantly, they mean you can spend more time doing what you love—delivering great results for awesome clients—and less time on business development and proposal writing. Image credit: Amy Hirschi on Unsplash For consultants and agencies, long-term client relationships mean steady income.

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

seo.co

APRIL 19, 2023

You can even offer incentives like free SEO audits or competitive keyword research. This may include keyword research and optimization, content creation and optimization, on-page optimization, link building, local SEO, and analytics and reporting. How do I create a compelling SEO proposal for SEO leads?

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

Salesforce Marketing Cloud

DECEMBER 12, 2022

During the five years I covered marketing technology as a Gartner research analyst, I never saw a category take off like the customer data platform (CDP). To answer these questions, I pored over hundreds of proposal requests from enterprises of all shapes and sizes, outlining their detailed requirements for a CDP. Get the inside scoop.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Marketing Management Loyalty 98

ClearVoice

APRIL 24, 2020

An executive summary is a short recap of what is presented in lengthier reports but still includes all of the necessary facts, figures and content to help him or her make an informed decision. How can we get to the point — without losing the point of the proposal or the plan? The same can be compared to creating an executive summary.

Examples 93

Examples Effectiveness Marketing Proposals Opinions 93

Circle Studio

DECEMBER 22, 2019

While proposals play a role in the process, interviewing and asking the right questions can provide you with the insight needed to better inform your selection decision. Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing 2020: Benchmarks, Budgets, and Trends—North America research.

Marketing Proposals 98

Marketing Proposals Advertising Agencies Paid Search Agency Lead Nurturing 98