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Selecting an Advertising Agency

WebMarketCentral

In "How to Find, Evaluate & Hire an Adertising Agency" from agencyfinder.com, it's argued that companies should use an RFI (request for information) rather than an RFP (request for proposal), which is largely a matter of semantics; the important point is to gather specific information from each agency on your "intermediate" list to help you narrow your list down to those agencies you want to invite for presentations. How do you select the best marketing agency for your needs?

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