5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age


But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ).

How to Implement a Successful Digital Word of Mouth Marketing Strategy

Stevens & Tate

A good word of mouth marketing strategy has always been incredibly effective. For example, if a customer recommends a product to a friend, that’s a form of word of mouth communication. Encourage And Leverage User-Generated Content.

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Everyone is Talking About Word of Mouth Marketing – Should You Too?


At any given time, do a little window shopping at clothing boutiques or browse the websites of fashion retailers and you’re sure to see clothes and accessories that harken back to a different time. That’s why you may have been hearing more about word of mouth marketing lately.

What is a Brand Advocate, and Why are Advocates Important?

Referral Rock

Brand advocates are people who promote your brand through word of mouth marketing. They’re vital to any marketing strategy, because people consult and trust the opinions of others. Benefits of Brand Advocate Marketing.

Influencers or advocates: Part 2: a fork in the road for brands?


The term word of mouth has been a long held marketing tenant of basic “mom and pop” businesses. The biggest hurdle to many who have questioned the advocates “buy-in” has been the absence of an ability to track the ROI once they’re travelling that path.

The Marketer’s Guide to User-Generated Content


We say, embrace user-generated content. If you’re new to user-generated content, keep reading! What is user-generated content? Social media platforms are particularly popular channels for UGC, as they allow users to share quick content to large audiences.

31 Best Digital Marketing Campaigns You Can Swipe

Single Grain

Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). About 98% of people will leave your website without buying, and about 75% of those people will never come back.

The A-to-Z of Viral Marketing (+ Infographic)

Single Grain

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad.

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How to Leverage User-Generated Content in Your Marketing Strategy


But the rules surrounding content production as well as our understanding of it as marketers has changed. Having one great piece of content is always going to be better than 10 second-rate pieces that don't add any value for readers. How to Leverage User-Generated Content.

Improve B2B Social Media With User-Generated Content

Schubert B2B

One of the best ways to increase your engagement and follower base is by leveraging user-generated content (UGC). If you are not familiar with user-generated content, the concept is fairly straightforward. User-generated content fosters this outreach.

Improve B2B Social Media With User-Generated Content

Schubert B2B

One of the best ways to increase your engagement and follower base is by leveraging user-generated content (UGC). If you are not familiar with user-generated content, the concept is fairly straightforward. User-generated content fosters this outreach.

How To Promote Your Business


Okay, okay, I'll admit it — to waste time, I start a Google search query and let the suggestions do the rest, hoping to fall into a rabbit hole of interesting facts. You might feel like you're constantly throwing darts at the wall and seeing what sticks in the realm of business promotion.

How To Promote Brand Using An Online Community

Altitude Branding

That’s the reason a brand community can fortify and extend the reach of your brand online. You can build community engagement to promote your brand’s growth. Make emotional attachments the bedrock of your community. Enhance SEO To Boost Your Product Promotion.

7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Single Grain

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. A story is an “account of imaginary or real people and events told for entertainment,” and storytelling is simply the art of sharing a message in the form of a story.

How to Collect and Use Net Promoter Scores (NPS) in Your Marketing


Airlines are working to improve the traveler’s experience and are collecting customer feedback in numerous steps along the traveler’s customer journey… And as consumers, we gain the benefit of cleaner airport restrooms. What is a Net Promoter Score?

Why B2b marketers must leverage ratings and reviews for growth


Buying is more of an emotional decision & an implicit one & the marketers need to tap into the emotional quotient of the prospects before they can entice them to purchase from them. Creating user-generated content can boost the effectiveness of the ad campaigns.


5 Types of Talk Triggers to Get People Talking About You


Brand ambassadors, or customer advocates, are walking, talking advertisements, who are free of charge. You guessed it: 62% of consumers search for online reviews before making a purchase and 90% of consumers trust brand recommendations from friends. 5 Types of Talk Triggers.

5 Game-Changing Email Marketing Strategies to Follow in 2020

SmartBug Media

Guest author Jaymin Bhuptani is the CEO of Email Uplers (formerly EmailMonks). What has changed over the years are the strategies you implement at every stage of the email marketing process. The first quarter of 2020 gripped the whole world in a pandemic.

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How to Get the Most out of Your Ecommerce Marketing Strategy


Second, if you have kids under the age of three, you probably don't want them playing with either — one is a choking hazard and one is a katana. And third, you can buy both through the magic of something called ecommerce — the sale of products or services online.

Your Customers Called. They Want You to Know These 6 Things


The customer experience has always been top of mind, of course. Maybe they might complain to a couple of people, but probably not too many. Just consider the case of Dave Carroll. I’m not sure all of United’s ads, cumulatively, have 17 million views. (At

The Ultimate List of Types of Marketing [40 and Counting]


Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates , AT&T launched the first banner ad , and the CRM industry was just starting to thrive. The Ultimate List of Types of Marketing.

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9 Brands That Thrive Without a Traditional Marketing Budget


And really, wouldn’t that take some of the fun out of it? They defy the best practices that most marketers live by today, and it sets them apart and generates buzz because of its inherent uniqueness. They’ve also mastered the art of influencer marketing.

8 Ways to Generate Pre-Event Hype with Content Marketing

Marketing Insider Group

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Make Good Use of Video.

Employee Advocacy- Are You Leveraging Your Employees’ Influence?

Onalytica B2B

A brand advocate is anyone that is naturally compelled to favour, promote or defend your brand on their own accord; this could be an influencer that has transitioned into an advocate organically; a loyal customer or in fact an employee. Have any of these leads converted into sales?

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Want to Market to The Education Sector? Here’s How.

The Lead Agency

Challenges of Education Marketing Financial pressures are becoming a growing concern for many individuals, especially when considering pursuing a higher education. This is also crucial in overcoming the decreasing belief in the importance of attending university.

Social Media Marketing Terms You Need to Know


In the industry of social media marketing, jargon is used loosely and things can change quickly. If you have ever found yourself confused by any of the terminologies by industry or by platform, rest assured in knowing that we have you covered! billion users around the world.

How to Build Customer Loyalty with Content Marketing


The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. It is possible & some of the most successful content marketers have been doing this for years now.

6 Easy Ways to Build Social Proof and Incorporate It into Your Website

Single Grain

It should come as no shock that consumers these days are quite mistrustful of businesses and advertising. As the general sense of distrust increases among consumers, many of the traditional marketing strategies do not work with the same magic that they used to.

How to Use Trust Signals to Boost Online Conversions


You’ll want people to regard your brand with confidence because of the way you operate your business, interact with clients, protect their data, and promote your products and services. Trust signals also make your website SEO-friendly in the eyes of Google and other search engines.

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How to Guarantee Content Shares From Influencers

Onalytica B2B

To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. To elaborate: Influencer-Generated-Content.

The Economics of Belonging: Why Businesses Must Embrace Our Most Basic Instinct

Martech Advisor

It’s no coincidence that in every region of the world, regardless of how remote or isolated, humans developed language, social structures, and belief systems to explain the world around them. Rise of User Generated Content. User Generated Assistance (UGA).

How to Improve E-Commerce Consumer Experience in 2020

Martech Advisor

Toby Britton, CMO at Miappi explores how brands can improve their e-commerce experience in 2020 by using marketing tools such as user-generated content to personalize their consumer experience in an effort to support their e-commerce experience strategy.

Back to Basics: What is Digital Marketing?


The Internet has opened the floodgates for a wide variety of opportunities for businesses of all sizes. A large share of Internet activity includes the search for products and services. Nowadays, traditional cable television is a bit of a dying breed.

The Viral Coefficient: Your 2020 Guide to Viral Marketing

Martech Advisor

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. Similarly, in the digital world, especially in the era of social media, content like video, memes, images, music, advertising campaigns, open letters, etc.

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A First-Class Guide to Social Media for Travel

Sprout Social

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. When considering a purchase, 83% of people trust recommendations from family and friends.

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The Marketing Flywheel: Has This Approach to Customer Relationships Replaced the Marketing Funnel?


Long answer: kind of. While the funnel is a helpful guide through the buyer’s journey and an effective method for lead generation , it ultimately focuses too much on closing a sale and moving onto the next. Are you driving the right type of traffic to your site?

The 6-Step Unicorn Startup Blueprint: How Tech Superstars Break the Mold


Many of today’s unicorn companies are younger, more diverse, and experiencing faster growth than the startups of yesterday. As of September 2019, there are over 400 companies classified as unicorns, up from around 300 at the start of the year ( source ).