Improve B2B Social Media With User-Generated Content
OCTOBER 31, 2017
One of the best ways to increase your engagement and follower base is by leveraging user-generated content (UGC). If you are not familiar with user-generated content, the concept is fairly straightforward. It can refer to pictures, videos, testimonials, tweets, blog posts and anything else that the contributor uses to promote the brand — rather than the brand promoting itself. NASDAQ also utilizes user-generated content across their many brands.