Why Marketers Should Implement User-Generated Content: 23 Stats to Know


Ultimately, I'm more likely to respond to an apartment listing with a great tenant-generated virtual tour than a listing with over-produced images or videos edited by an outsider. When it comes to smaller purchases, I feel the same way about promotional content created by customers.

The Ultimate User-Generated Content Guide

Sprout Social

One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. But effectively humanizing your brand makes you appear more like another friend in a consumer’s social media network, instead of an in-your-face ad. What Is User-Generated Content? Why User-Generated Content Is Influential.


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Photoslurp: How user-generated content (UGC) can increase online sales by 15%


User-generated content (UGC) has grown in popularity with the proliferation of social media. It can take a number of forms — including product reviews, product ratings, Q&As, social media posts, photos, and videos. This chart from Statista shows how much online shoppers agreed or disagreed with the following impacts of user-generated content. User generated content can be incorporated onto product pages, home pages, community galleries, etc.

The Stories Behind 5 Social Networks That Never Caught On


What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. A lot these primitive social networks go forgotten, but that doesn't make their stories any less important. After all, these networks laid the groundwork for the social media giants we use today. From Six Degrees to Snapchat: A Brief History of Social Media.

10 User Generated Content Campaigns That Actually Worked


There is an option for burned out business owners, and that’s user generated content. This technique, in conjunction with the growth of popular social media websites, allows modern businesses to delegate some of these brand-building responsibilities to an unlikely voice -- their customer. In light of these trends, there’s never been a better time to start using user generated content to engage your readers and build trust with them.

How To Promote Your Business


You might feel like you're constantly throwing darts at the wall and seeing what sticks in the realm of business promotion. Or, perhaps you've hit a plateau with traffic and you're wondering how you can boost lead generation. Let's talk about how to promote your business.

Strategies to refine Instagram marketing for ecommerce


30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to get serious about their Instagram marketing. Remember that Instagram is a social network.

How to promote your Instagram: 13 ways that actually work

Sprout Social

It’s time to rethink how to promote your Instagram account. As a result, it quite literally pays to have as many tactics as possible to promote Instagram to your target audience. From optimizing your posts and profile to rethinking your approach to content promotion, any combination of these tips are fair game when it comes to Instagram promotion. Cross-promote your Instagram posts across other networks. Optimize your profile for promotion.

How B2B Marketers Can Succeed on the 6 Big Social Networks


It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. Alright, you probably haven't gotten that desperate, but MarketingProfs did shed some light on the issue earlier this week in its post about going B2B on social sites , and I think the topic deserves some serious attention. Social media!

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. These critical moments are known as the First Moment of Truth (or FMOT), and they determine whether or not all the advertising and promotion marketers have invested will pay off. Try adding a YouTube channel to your social media arsenal.

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83 Exceptional Social Media and Marketing Statistics for 2014


So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Which “social” brands aren’t really social at all? Social Media Today ). 6 Social Media Marketing Stats. Social Media Today ).

Are You a Good Online Spokesperson For Your Company?


One of the more astonishing things about the social media revolution is that companies have had to dramatically loosen the reins on employees speaking publicly about their workplace over just the past few years. Until social media and blogging democratized the creation and distribution of online content, companies relied only on company spokespeople, and it was easy to keep a lid on unofficial communications, because there were few channels. Photo credit: IAEA Imagebank.

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7 Tips to Launch Successful Twitter Promotions

Sprout Social

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. With over 300 million monthly active users , there’s no shortage of people to market to on Twitter. We’ll go over all that and more, to help you launch a Twitter promotion that brings in results.

Do You Have a Distribution & Promotion Strategy for Your Content?


If it’s expected for your new content initiative to move the needle quickly with this new audience, you’ll need to budget much more for paid placement or promotion/advertising. This paid content is then amplified via both organic sharing and paid promotion (boosting) across social networks, driving readers back to the company’s new microsite/blog through links. You Need a Content Distribution/Promotion Strategy.

9 essential social media management tools for marketers

Sprout Social

If you’ve been in the industry for a while, you’ll know that social media management is no joke. In fact, social media management requires tons of strategizing and careful execution. To give you a leg up, we’ve put together a list of the best social media management tools to take your marketing game up a notch. 1: Sprout Social. Sprout Social’s comprehensive features give other social media management tools a run for their money. 2: Zoho Social.

What is Webbiquity? How to Be Everywhere Online


Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. The last few years have, of course, seen the emergence of social media and an explosion of user-generated content. Welcome to Webbiquity! What exactly is that?

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The A-to-Z of Viral Marketing (+ Infographic)

Single Grain

Sometimes referred to as viral advertising , “Viral marketing is a business strategy that uses existing social networks to promote a product. It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks.”

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Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

Arguably the best channel is through social media. billion people in the United States actively use at least one social network. Each of them spends approximately two hours every day, on average, on social media. Boost Your Top-Performing Social Content.

How to Build Your Email List with Instagram Giveaways


Now, brands are using Instagram giveaways to successfully grow their social media following, website traffic, and email lists. If you are a brand that uses email and social media to promote yourself, then an Instagram giveaway can be highly beneficial.

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The Ultimate Content Marketing Toolbox: 55 Tools You Need to Know


Better lead generation. Social Media Tools. Content Promotion Tools. Mention is a great way to keep track of social media buzz about your business or brand. OptinMonster isn’t just an email marketing tool; it’s great for lead generation and much more.

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5 Loyalty Best Practices for Subscription Companies


Beyond receiving points for their monthly or annual subscription fees, however, brands often do not facilitate or incentivize subscribers to make more purchases or share the brand’s content on social media. Build a community through user-generated content.

What a Brand Advocate Is and Why Your Company Needs One


That generates a much more positive reception among the public. Social media can help. Promoting brand advocates became even easier since most of them are on social media. Content published on social media is essential for companies. Social Media

What is Newsjacking and how to generate content through the buzz


One of the ways to do it is to apply the concept of Newsjacking, a method that aims to take advantage of a subject or hot topic, to promote your brand. In this post, we will cover: How important is it to promote your brand? How important is it to promote your brand?

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What is a social wall and how to use it on your site


Within Digital Marketing , there are many options to promote your company and increase engagement with the audience. According to your audience’s profile, it’s possible to adopt strategies that strengthen your relationship with users — and the social wall is one of them.

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Live reporting guide: how to cover news in real-time


Social networks have become such important channels in consumers’ daily lives that many already use them as their main source of information. Others use the resources of social networks for this, despite their apparent limitations. Generate revenue from ads.

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How to increase sales on Instagram in 2020


Instagram is now one of the most popular social networking applications in the world. It now has more than a whopping one billion monthly active users from common people, content writers and bloggers , marketers , and business owners. User-generated posts.

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Why B2b marketers must leverage ratings and reviews for growth


User-Generated Content (UGC) Helps in Bolstering Conversion Rates : According to an article from Hootsuite: “User-generated content is one of the most powerful tools in today’s marketing arsenal. It’s proof that you have dedicated fans, products worth talking about, and a social network that will appreciate great content.”. Leveraging ratings & reviews ensure that user-generated content (UGC) is boiled down to essence & makes sense to the readers.


Tips to Repurpose Blog Posts into Winning Social Media Posts

SmartBug Media

Would you believe us if we told you that everything you need to craft high-performing social media posts across all of your channels is sitting on your blog? How to Parlay Blog Content into Social Posts. Step 2: Write the Social Posts.

How to Market to Millennials

Onalytica B2B

After all, each generation differs vastly from the generation before, giving each a completely different outlook on anything from fashion to societal and political issues. Here are some facts, statistics and characteristics of Millennials and how brands can adapt their marketing efforts to accommodate this unique generation. USER-GENERATED CONTENT. Ensure branded content is written for the consumer in an informative way, rather than being promotional.

First, second and third-party data: what are the advantages of a data strategy


First-party data, however, is more valuable to companies, as it is generated from their own channels and platforms. What are the advantages of generating your own data? It is generated through marketing campaigns, website and social media monitoring tools , surveys, and others.

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Pinterest Analytics 101: Tips and Tools to Help You Track Your Success


Save time and easily promote your brand with professional designs. Keep in mind that the same user can log multiple impressions. Save time and easily promote your brand with professional designs. You can also track website visits and ecommerce revenue generated by your Pins.

A Quick Guide to Influencer Marketing for B2B Businesses

Unbound B2B

Or do you want to generate more B2B leads and sales from your website and social media profiles? Then it’s high time you start leveraging influencer marketing to promote and grow your B2B business. Lead generation. Look Beyond Social Media.

How B2B Marketers Benefit From Social Media?


The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. B2B falls flat on forming status among social platforms. Realize Interests Through Social Listening.

The best tips on how to run and host a successful online conference


Certain online conference tools offer resources to generate revenue for the user. Conferences could also be used purely for networking with other professionals in the area, serving as a source of education for your leads, training your employees, etc. Promote the conference.

The Viral Coefficient: Your 2020 Guide to Viral Marketing

Martech Advisor

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. Similarly, in the digital world, especially in the era of social media, content like video, memes, images, music, advertising campaigns, open letters, etc. Go social.

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22 Benefits of Social Media for Business


What are the benefits of using social media for business? billion active social media users across the globe. Let’s look at the many ways in which social media can help you connect with your target audience, engage with customers and grow your business. Generate leads.

5 types of social media content that can accelerate business success

Sprout Social

Ninety-three percent of marketers acknowledge that social media accelerated competition within their industry in the last year. Content is at the heart of every social strategy. It’s how brands make their first and lasting impressions on social.