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Making Sense of Marketing Acronyms: Part 3

Bluetext

NPS (Net Promoter Score) A measure of customer satisfaction and loyalty, based on the likelihood of them recommending your product or service. WOM (Word of Mouth) When your friends give you the lowdown on the latest product or service, that’s WOM.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

NPS: Net Promoter Score. To calculate NPS, subtract the percentage of customers who would not recommend you (detractors, or 0-6) from the percent of customers who would (promoters, or 9-10). SMB: Small-to-Medium Business. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Well, mobile marketing refers to the practice of optimizing marketing for mobile devices to provide visitors with time- and location- sensitive, personalized information for promoting goods, services, and ideas. 63) Net Promoter Score (NPS). 81) Small-to-Medium Business (SMB). 95) Word-of-Mouth (WOM). 64) News Feed.