Biznology

JUNE 28, 2019

Implementing an employee advocacy program has a slew of benefits for your marketing team, but you might be surprised to hear it helps your human resources department as well. Employee advocacy involves people across your organization promoting your brand, its products, services, and initiatives.

Resources 149

Resources Social Media Thought Leadership Public Relations 149

Zoominfo

MAY 15, 2020

“Taking your seat at the table doesn’t work so well, I thought, when no one wants you there.” Men Disproportionately Promoted Over Women, With a Few Caveats Across the United States, women comprise 47% of the workforce, as noted in U.S. In other words, a healthier pipeline for promoting women. labor statistics.

Promotion 162

Promotion Zoominfo Enterprise Management Work Management 162

Marketing Insider Group

AUGUST 28, 2023

SEO not working can be a major roadblock for any business. If your SEO isn’t working, you might be falling into some common traps or using outdated strategies that don’t work anymore. If your SEO isn’t working, you might be falling into some common traps or using outdated strategies that don’t work anymore.

SEO 213

SEO Lead Scoring Lead Ranking SERP 213

Optinmonster

MAY 11, 2023

Wondering how to promote your website for free? You’ve already invested plenty of time and resources in building your business website. There are many ways to promote your website for free. In this article, we’ll go over 15 free website promotion ideas you can start using today. Absolutely!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Optinmonster

JULY 16, 2021

Are you looking for the best promotional email examples that you can use for your own business? Whether you need a promotional email template or you just need a bit of inspiration, you’re in the right place. 9 promotional email examples. How to write a promotional email. What Is a Promotional Email?

Promotion 141

Promotion Examples Landing Pages Click Rate 141

Outgrow

FEBRUARY 12, 2023

15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. What differentiates one brand from another is its strategy and the way they promote itself. What differentiates one brand from another is its strategy and the way they promote itself.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Zoominfo

NOVEMBER 6, 2020

Many leaders are quick to embrace policies that promote diversity and inclusion in the workplace — but policies are only phase one. The next, crucial step is to actively build a work culture where people of all backgrounds feel included, supported, and safe. When we first met, we started to draft what’s now become our charter.

Resources 130

Resources Zoominfo Class Buy 130

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. The question is, how do you budget for success and allocate resources to align with your content marketing goals? Content creation. Content distribution.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

Zoominfo

NOVEMBER 14, 2018

We recently covered the topic of Net Promoter Score (NPS) as it applies to customer loyalty and business growth. Today, we set out to discuss a similar metric in the competitive world of recruiting: The Employee Net Promoter Score. What is Employee Net Promoter Score? Let’s get into it! Your score is 20 (30% – 10% = 20).

Lead Scoring 150

Lead Scoring Lead Ranking Promotion Customer Satisfaction 150

Heinz Marketing

AUGUST 25, 2022

If I’ve learned anything from working remotely over the past two and a half years, it’s that collaborating as a team always leads to the best results. After all, teamwork makes the dream work, right? After all, teamwork makes the dream work, right? Take the load off (when you can). Be an extension of their learning.

Resources 85

Resources Lead Scoring Lead Ranking Thought Leadership 85

Webbiquity

MARCH 7, 2019

Here are a few simple steps to get you started: • Create a Facebook event : This is an obvious but important first step in your social promotion, and can be one of the most effective ways to gain exposure for your event. She promoted the event on her Instagram page and gave followers exclusive access to behind-the-scenes footage.

Social Media 202

Social Media Promotion Creativity Media 202

Zoominfo

JANUARY 18, 2023

We’ve funneled enormous amounts of time, resources, and energy into continually improving our privacy standards. We work hard to create a product that supports data minimization, emphasizes privacy, and provides real value to our subscribers. Data privacy is a top priority at ZoomInfo. Still Have Questions?

Communities 130

Communities Zoominfo Promotion Privacy 130

Optinmonster

MAY 4, 2021

Are you looking for the perfect Mother’s Day promotional ideas to honor and celebrate moms everywhere? That’s why, in this post, we’re going to share 7 Mother’s Day promotional ideas that you can use this year. 7 Mother’s Day Promotional Ideas. Ready to get started? Let’s get started.

Promotion 101

Promotion Budget Programs Tools Landing Pages 101

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Smart Insights.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Salesforce Marketing Cloud

JANUARY 4, 2024

Other examples include when: A marketer promoting a software platform uses a series of emails to guide its new users through their platform’s key features, perhaps providing them with a free tutorial video. A marketer promoting a new application engages customers with free trials demonstrating how the app works.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Biznology

MARCH 3, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. So many companies are slow to trust their employees to work at the same efficiency level regardless of their location. But COVID-19 is accelerating this decision for many employers. .

Work Management 129

Work Management Consulting Buzz Lead Ranking 129

Content Marketing Institute

AUGUST 31, 2023

But you can’t just plug them in and sit back while they do all the work. Jennifer Harmon, content strategist and creator, Convince & Convert Don’t: Replace skilled (human) team members Generative AI should make doing your work easier, not replace the work done by professional creatives.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Optinmonster

APRIL 19, 2023

Are you looking for the best sales promotion examples? Sales promotion is a powerful tool that eCommerce businesses use to increase conversions , boost brand awareness , and generate leads. Whether you’re a small business or a large corporation, sales promotions can help you achieve your marketing goals.

Promotion 69

Promotion Examples Urgency Marketing eCommerce 69

Brandpoint

JUNE 4, 2020

Prior to Farmer’s Fridge, Liz spent time working at an ad agency creating email strategies for brands like Crate & Barrel. She also spent a couple years working in social media and writing content for big names like Randi Zuckerberg! Because there is so much work to be done! AKA, most of us!)

Resources 148

Resources Budget Programs Paid Search Agency Advertising Agencies 148

Biznology

MAY 15, 2017

Promotional merchandise is one of the oldest types of promotions. Even in today’s digital world, promotional products and branded merchandise really do make a big impact on marketing campaigns. The right promotional products can help make your brand and your message memorable. Image credit: BPMA.co.uk.

Merchandising 140

Merchandising Promotion Campaigns Budget Programs 140

BOP Design

DECEMBER 21, 2021

In this article, we take a look at B2B content marketing practices that work and why they are effective. Explainer posts, whether they are long-form articles, shorter blog posts, or how-to guides work well in a content marketing strategy as they walk the end-user or prospect through how to use or leverage certain products or services.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Once you hit Publish, the hard work is only just beginning. Why YouTube video promotion is so important. Jump ahead.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Spiralytics

JANUARY 29, 2023

Understanding the characteristics and preferences of their customers can tell them a lot about how they should sell products or services, what kind of promotions to run, and how they should interact with their consumers. Companies can use this information to send targeted ads or promotions directly to users based on their specific interests.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Marketing Agencies 1 Psychographics 118

Hubspot

JANUARY 31, 2019

When I initially applied for my role at HubSpot, I was immediately blown away by the hiring manager I was working with. From the first point of contact with this HubSpot employee and throughout my onboarding process, she was the prime example of what I believed a person in human resources should be. So what does that mean for you?

Resources 88

Resources Resource Management Work Management Budget Programs 88

Hubspot

MARCH 11, 2020

With over 30 million businesses just in the United States (and 300 owned by Shaq alone), it's easy to slip into panic mode if you work for a small start-up. You might feel like you're constantly throwing darts at the wall and seeing what sticks in the realm of business promotion. Let's talk about how to promote your business.

Promotion 93

Promotion CMS Development Work Management Business 93

Hubspot

FEBRUARY 9, 2021

The need for sustainable funding resources is an urgent need to support the future of Black businesses. This guide compiles the top resources to fund your business with programs for loans, grants, and private equity firms known to support Black-owned businesses. Funding Resources for Black-Owned Businesses. Accompany Capital.

Resources 92

Resources Paid Search Agency Advertising Agencies Business 92

The Lead Agency

APRIL 14, 2024

This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. The content type on TikTok needs to be more informative and useful (most people won’t stop to view a promotion video), but product insights, explainer videos, and how-to videos can all have great appeal.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

seo.co

DECEMBER 2, 2022

So why aren’t your link building campaigns working? How Link Building Should “Work” First, let’s talk about how linkbuilding is supposed to “work” in the first place, and the various ways that link building can go wrong. Let’s find out. Link permanence.

Link Building 119

Link Building Ad Building Domain Lead Scoring 119

Optinmonster

NOVEMBER 27, 2020

Do you want to create a promotional popup in Squarespace to grow your email list? Whether you’re running an online store or blog, you’ll find promotional popups helpful alike for growing your email list, promoting a coupon code, age verification, and more. Why Create a Promotional Popup in Squarespace. Let’s begin.

Promotion 92

Promotion Trigger Marketing Intent Template 92

Sprout Social

MARCH 12, 2021

Starting today, we're using social to support you by sharing resources and starting new conversations around remote work and open communication to help (even just a little) during this time. These resources will help you prepare for ongoing adjustments to the new normal businesses and communities are facing.

Resources 98

Resources Social Media Custom Publishing Digital Transformation 98

Martech

AUGUST 21, 2023

However, if you adopt a composable approach to your CDP, you might question how to make AI-based segments work across myriad channels — given that a “composable” CDP is dependent on the data and attributes that reside in your data warehouse. Scenario 2: My company has no pre-existing models or data science resources available.

Marketing AI 98

Marketing AI Segmentation Rules Paid Search Agency 98

Hubspot

MARCH 24, 2021

Here, we'll explore some creative opportunities you can use to promote an upcoming event on Facebook. How to Promote an Event on Facebook. To demonstrate how to effectively promote an event on Facebook, let's walk through an example. But, once I've created the event … how do I promote it? Let's explore those, now.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

Sprout Social

JUNE 23, 2021

Don’t let your initial investment of time, resources, and relationship-building go to waste. Invest in your onboarding process and customer resources. The same study also says that 55% of consumers claim they’ve returned a product because they didn’t fully understand how it works. You’re invited. ??.

Work Management 124

Work Management Webinar Metrics Effectiveness Marketing & Strategy 124

EveryoneSocial

MARCH 30, 2021

When inclusion is a priority in your workplace, employee resources groups positively inform the metrics for any company’s objectives and key results, key performance indicators. Aligning Employee Resource Groups with Company OKRs and KPIs. Retention and promotion rates of ERG members compared to non-ERG colleagues.

Resources 63

Resources Ad brokers Paid Search Agency Work Management 63

Hubspot

JUNE 23, 2020

In 2020, as brands adapt to remote work, they're also learning how to shift their in-person events to online-only programming. When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. Here are their five go-to tips. Set expectations!

Promotion 101

Promotion Hubspot Co-Registration Planning 101

Marketing 261

FEBRUARY 20, 2021

The five free marketing templates listed below will significantly improve how you work. 5 Free Marketing Templates to Save Hours of Work. The good news is, you don’t have to continue wasting time and resources developing new content. No gates, no email address required. Content Repurposing Template. Been there, done that.

Template 62

Template Resources Planning Top of Funnel 62

Parse.ly

APRIL 7, 2022

In fact, in our Content Matters 2022 Report where we surveyed over 800 content marketers, we found that video is the number one content type marketers want to do more of—if they only had the resources. Read on for a blueprint you can follow to start producing more vital video content marketing resources for your company.

Resources 52

Resources Video Marketing Planning Work Management 52