Outgrow

FEBRUARY 12, 2023

15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. What differentiates one brand from another is its strategy and the way they promote itself. What differentiates one brand from another is its strategy and the way they promote itself.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Liveintent

SEPTEMBER 21, 2020

adults surveyed by Morning Consult in late August said they were comfortable going to a shopping mall, and only 33% felt good about dining out. Meanwhile, half reported a drop in sales from their own brick-and-mortar locations, and 41% saw a decrease from third-party retailers’ in-person stores. Only 28% of U.S.

Promotion 118

Promotion Barriers Opt-out Opt-in 118

Webbiquity

OCTOBER 17, 2023

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports. Here are 10 of the key findings from the report.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Salesforce Marketing Cloud

OCTOBER 11, 2022

” Those are among a handful of common refrains I hear from sales leaders these days — many of whom are on the hook for promoting efficient growth, even as we face an economic recession. So when nearly everyone I talk to hints at budget cuts (and surveys show the same trends), I know that this is the era of doing more with less.

Efficiency 98

Efficiency Resources Promotion Enterprise Management 98

Vision Edge Marketing

MARCH 26, 2024

Are your email boxes overflowing with information extolling the benefits of, and promoting, AI tools? Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. Mine sure is!

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Convince & Convert

MARCH 7, 2024

Three-quarters of GTM teams have access to AI, but just 29% of GTM leaders report using AI to a great extent for their jobs. Team alignment is a consistent priority across all GTM departments surveyed. This report looks at the current tools used by GTM teams. Key findings highlighted: Room for improvement. AI makes an impact.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Customer Experience Matrix

SEPTEMBER 18, 2023

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. That has been true since the survey began in 2017 through last year’s survey: both CDP deployment and presence of a unified customer database have increased steadily. But both measures fell in the current survey.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Martech

MARCH 26, 2024

Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. Career priorities This year’s survey asked respondents about their career priorities for the first time. But they were more likely to make earning a promotion a high priority.

Customer Surveys 109

Customer Surveys Work Management Budget Programs Promotion 109

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. Image: CMO Survey. billion in 2019.

Marketing Budget 300

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 300

Marketing Insider Group

AUGUST 17, 2020

Mention and tag them in your posts or place their logo in the collection of graphics you share to promote the event. Sponsor’s Speaker Promotion: Get a speaker from your partner’s company to facilitate a thought leadership session or participate in a panel discussion. Prizes can also be sponsor branded items. Attendee Demographics.

Lead Scoring 356

Lead Scoring Lead Ranking Co-Registration Banners 356

Webbiquity

MARCH 8, 2022

When you create studies and reports that interest people, it saves your marketing team time as they need to do very little outreach. News about studies like this one spread like wildfire on social media and news aggregators, so people just discover it organically and promote it. Provide gift cards. This can act as a potent lead magnet.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Martech Advisor

AUGUST 30, 2019

Net Promoter Scores offer a glimpse into customer sentiment, satisfaction, and pain points. In this article, we discuss: Enlightening insights from Clearlink’s recent survey. How leading brands use Net Promoter Score data to rethink their campaigns. What is a Net Promoter Score and What Does It Say About Your Brand?

Lead Scoring 87

Lead Scoring Lead Ranking Promotion Correlation 87

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. unique users in the UK.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

Webbiquity

FEBRUARY 22, 2022

A new report offers a wealth of guidance for doing B2B influencer marketing better. Those are just a few of the key findings from The Current State & Future of B2B Influencer Marketing , a new report from Onalytica. On to the lessons of the report. Promote the video. Record those presentations or panel discussions.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Webbiquity

AUGUST 4, 2020

Promotion is certainly another vital component. It provides functionality for marketing and promoting your event, online registration, email notifications, branding of all event materials, interactive polls, the ability to promote downloads, chat, Q&A, and audience analytics. Is your information unique? EasyWebinar.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. The 7 th Annual B2B Buyer’s Survey polled 283 B2B C-level executives, VPs and Directors and is published by Demand Gen Report.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

The Point

FEBRUARY 14, 2024

At a time when marketing budgets are tightening, surveys and survey reports represent some of the most compelling and cost-effective content a B2B marketer can produce. However, on the plus side, you’re also eliminating the cost and hassle and risk of marketing the survey in the first place.

Customer Surveys 278

Customer Surveys Marketing Budget Creation Planning B2B Thought Leadership 278

Genroe

JANUARY 21, 2015

Net Promoter was launched in 2003 and since then many, many organisations have used the methodology to drive change in their business. So you don’t have to re-learn those lessons the hard way I’ve pulled together this massive list of Net Promoter best practice tips. Automate your process. Listen Learn Live.

Promotion 110

Promotion Practices Lead Scoring Lead Ranking 110

Webbiquity

NOVEMBER 29, 2022

Reduces customer churn : According to reports , 61% of consumers stop spending with a brand due to poor customer experience (CS). Choose a CRM tool that offers live chat, frequent and automated customer surveys, and quick delivery tracking features. For example, Costa Coffee uses an NPS survey to collect customer feedback.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Marketing Insider Group

OCTOBER 18, 2023

Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. Just What Is Journalistic Content?

Top of Funnel 286

Top of Funnel Tips Content High Quality Lead 286

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations.

Buy 130

Buy Generation Peer-to-peer B2B 130

Top Rank Marketing

NOVEMBER 10, 2023

But even if they don't understand, LinkedIn has the people who do. With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? Rival IQ Google Ads Editor version 2.5 Rival IQ Google Ads Editor version 2.5

Advertising Benchmark 104

Advertising Benchmark Marketing Report B2B Marketing Linkedin 104

Top Rank Marketing

NOVEMBER 15, 2023

With the recent launch of our all-new 39-page 2023 B2B Influencer Marketing Report , there’s no better time to put these questions to some of the top B2B industry influencers, leading B2B marketers from major brands, and influencer marketing technology executives. Christopher S. LinkedIn is a TopRank Marketing client.

Work Management 121

Work Management Marketing Management B2B Marketing B2B 121

Martech

NOVEMBER 1, 2023

Promotional periods earlier in the year like Amazon Prime Day pit big chains and ecommerce giants against each other for deal-hunting shoppers. This survey of 500 U.S. 73% of all SMBs surveyed attribute more than one-quarter of their annual sales to the holiday period. Why we care. For many SMBs, the holiday is make-or-break.

Small Business Marketing 123

Small Business Marketing Buy SMB eCommerce 123

Webbiquity

AUGUST 18, 2020

As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform. That’s especially true in the realm of virtual events that go beyond traditional webinars and webcasts.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Sword and the Script | B2B

APRIL 16, 2024

.” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. Among the analysis were the following: “Only slightly over half the start-up firms report conducting systematic marketing. More specifically, they did the study twice to ensure its validity.

Startups 87

Startups Peer-to-peer Studies Ideal Customer Profiles 87

Martech

FEBRUARY 21, 2024

Customer satisfaction data (Net Promoter Score, customer satisfaction surveys, etc.) Measurement and reporting We looked at some measurements already, but in addition to some of the more granular and channel-specific metrics, it is critical to look at the broader view of the customer relationship as well.

Marketing AI 97

Marketing AI Optimization Allocation Customer Satisfaction 97

Top Rank Marketing

SEPTEMBER 22, 2023

B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data.

B2B Marketing 120

B2B Marketing B2B Planning Brand Identity 120

B2BMarketing.net

MARCH 12, 2024

With that in mind, we produce the annual B2B Marketing Trend Tracker survey. This survey asks both client-side and agency-side marketers how focused they are on a series of “trends” that we see dominate the marketing headlines. Who did we survey? How does the survey work? First things first. So, what’s on the up?

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Martech

JANUARY 31, 2024

Based on a survey of more than 1,000 medium-size and enterprise Workato clients, the report found automation being promoted both by economic headwinds and the constraints they impose, and by the growth of generative AI. More key findings. Operations roles are at the forefront of automating processes.

Marketing AI 119

Marketing AI Generation Automation Advertising Mediums 119

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. The survey shows 65% of marketers partner with influencers via giveaways.

Examples 124

Examples Campaigns Advertising Agencies Burn Rate 124

Martech

NOVEMBER 15, 2023

Black Friday continues to be relevant for shoppers Significant promotional periods earlier in the year have influenced gift-shoppers. Nearly half (42%) of consumers will begin their holiday shopping on Black Friday or later, according to a survey by research firm Cint. A survey of U.S.

Act-On 116

Act-On Trends Paid Search Agency eCommerce 116

Genroe

OCTOBER 17, 2023

About 3 minutes after your first customer feedback or NetPromoter survey goes out, management will be pounding the desk for a report with charts, analysis and recommendations. The question is, apart from a simple chart of scores, what else should be included in your best practice Net Promoter reporting pack?

Webinar Metrics 52

Webinar Metrics Demand Promotion Analysis 52

Top Rank Marketing

DECEMBER 1, 2023

percent rise, continuing a rebound that began in June after a lengthy period of declining ad revenue, with the digital ad sector faring better than traditional formats, according to newly-released report data. Social Media Today Ad Market Expands For Fourth Consecutive, October Climbs 3.2%

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

chiefmartech

JUNE 13, 2022

Half of martech and marketing ops professionals received a promotion in the past year. More accurately, half of the 426 respondents to our 2022 Martech Career Survey , run in collaboration with the team at MarTech.org, reported receiving a promotion within the past 12 months.

Work Management 124

Work Management Allocation Marketing Management Paid Search Agency 124

Martech

MARCH 29, 2023

Those are among the findings from MarTech’s 2023 Salary and Career Survey. An astounding 74% of marketing technologists reported being at least somewhat satisfied with their jobs. Also, this year found 50% of women were promoted, as opposed to 46% of men. We’ll be digging deeper into the survey results in the days to come.

Customer Surveys 105

Customer Surveys Paid Search Agency Marketing Report Promotion 105

Genroe

MARCH 23, 2015

That was a great approach but today I’m championing an anti-version of that slogan: Net Promoter – it’s not the number stupid! The reason is that recently I’ve had several conversations with senior managers of small, and not so small, businesses, which are looking to implement Net Promoter. Tweet This ]. Score begging.

Promotion 90

Promotion Customer Satisfaction Paid Search Agency Response Rate 90