DiscoverOrg + ZoomInfo = Unrivaled B2B Intelligence


ZoomInfo, a B2B contact database provider, has been acquired by DiscoverOrg, a marketing and sales intelligence provider. Combined, DiscoverOrg and ZoomInfo deliver the trifecta: B2B data of the highest quality, quantity and depth,” Henry added. ZoomInfo.

4 Lessons ZoomInfo Learned From Their Own ABM Campaign


So, like many companies, ZoomInfo decided to give ABM a shot. Here’s a quick summary of our ABM campaign and methodology: ZoomInfo released a new product at the beginning of 2015, called FormComplete.

Steps to Creating Buyer Persona Profiles [Infographic]


We talk about buyer personas a lot on the ZoomInfo blog— for good reason! For this reason, the experts at ZoomInfo put together the following buyer persona infographic. Do you need help identifying your buyer persona profiles?

From Account Profiles to Account Based Marketing and Sales Success


Account profiles identify the types of companies with which you want to conduct business. Thus, account profiling significantly lowers the number of “prospects” you target. How to Create Account Profiles. Account Based Marketing account profile

Three Ways Data Can Improve Your ABM Strategy


Data can be used to improve the account selection process by providing you with the information needed to develop an ideal customer profile (ICP). Contributed by Krysta Williams, Marketing Content Specialist at ZoomInfo. Guest post by Krysta Williams.

How to Set Up a Twitter Profile for Sales Success


But, here’s the thing: your Twitter efforts will take a hit if you rush through the first step– setting up your profile. If you haven’t created a professional Twitter profile yet– then this post is for you. Setting up a Twitter Profile for Sales.

Don’t They Know Who You Are? Why Reputation Management is Crucial


Use your real name in your profile. Create and maintain profile pages on social networking and directory sites like LinkedIn , Facebook , Naymz , Jigsaw , Plaxo , ZoomInfo , CrunchBase (for technology executives), and VisualCV.

Lead Liaison Integrates with Pipedrive

Lead Liaison

The Salespeople can easily create new lead records in Pipedrive from a variety of areas within Lead Liaison’s platform, such as a visitor tracking dashboard, prospect profile, or lists. Utilizing Lead Liaison’s website visitor tracking to identify companies and Lead Liaison’s ZoomInfo add-on module, salespeople can find contacts that are linked to that company, making it even easier to drill down and find the very best contact. Press Releases Integration pipedrive Zapier ZoomInfo

4 Problems with Marketing Automation [Infographic]


Steps to Creating Buyer Persona Profiles [Infographic]. For more information about improving your B2B marketing campaigns, contact ZoomInfo today. The post 4 Problems with Marketing Automation [Infographic] appeared first on ZoomInfo Blog.

15 Indispensable Company Research Tools for B2B Sales Reps


ZoomInfo. What kind of marketers would we be if we didn’t include ZoomInfo on this list? If you’re not familiar, ZoomInfo is a leading business database made up of more than seven million contact profiles and more than 18 million company profiles.

Which B2B Prospecting Tool is Best For You? [VIDEO]

Directive Agency

ZoomInfo. The third tool that we’ll be talking about is ZoomInfo. We really like ZoomInfo for a couple reasons. A major pro of ZoomInfo is that you can extract data a few different ways. We just import all of our ZoomInfo prospects into

Top 10 Social Selling Tools


ZoomInfo ReachOut. ReachOut , ZoomInfo’s Chrome extension, allows you to simplify your social prospecting process. When you open the plugin while viewing a LinkedIn profile, you can export the prospect to Salesforce, Outreach, or send them a direct email with one click.

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The Beginner’s Guide to Marketing for Financial Advisors


Once you have created a profile of your best buyer, also called a buyer persona , you will be able to target all of your messaging to this specific group – increasing relevance and encouraging prospects to listen to what you have to say. Contact ZoomInfo today to learn more.

6 Ways to Generate More Logistics Leads


The types of profiles created from these questions are called buyer personas and will help you greatly in tailoring your communications to these peoples’ needs. ZoomInfo can help! Contact us today to learn how ZoomInfo’s B2B contact database can help your business grow.

6 Common B2B Sales Problems and How to Avoid Them


Do this by developing an Ideal Customer Profile (ICP). An ICP is a detailed profile made up of a combination of firmographic and behavioral characteristics that define a company’s best buyers. The post 6 Common B2B Sales Problems and How to Avoid Them appeared first on ZoomInfo Blog.

The B2B Sales Rep’s Guide to Twitter


On December 2 nd , 2009 ZoomInfo published a blog post discussing the value of Twitter as a sales tool. Be intentional when you set up your Twitter profile—it’s essentially your business card. Lastly, make your profile public so that other users can find you.

Your Guide to the GDPR: A Comprehensive FAQ


Rights of automated decision making and profiling. Question Nine: What does GDPR mean for ZoomInfo and Its customers? Along with all other companies impacted by this regulation, ZoomInfo will be GDPR compliant by May 25 th.

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One Year Later: GDPR Compliance for Marketers


The views expressed are based solely upon ZoomInfo’s interpretation of these regulations, do not purport to constitute official guidance, and may not be relied upon. For more help with your marketing strategy, contact ZoomInfo today.

5 Must-Follow B2B Marketing Influencers


Jay consistently keeps up with his social media profiles, especially on Twitter. Sure, he shares a hefty dose of valuable content through his social media profiles, but he doesn’t just focus on marketing tips.

7 Ways to Find Contacts for Your Target Accounts in ABM


You’ll want to fill out these accounts and buying centers with specific contacts based on your ideal buyer profiles. List-building partners – an easy way to supplement your data and add it to your contact profiles in your CRM. Zoominfo.

Dynamic Data: Why B2B Businesses Must Abandon Static Data


Here on the ZoomInfo blog, we regularly cover topics related to business data and business data management. 2. Progressive persona profiling. Here at ZoomInfo we talk a lot about buyer personas —what they are, why you need them, and how to create them.

How to Develop a Customer Insight Report Your Whole Team Can Use


Knowing this, your Customer Profile Report might suggest that your sales team prepares thorough ROI statements for when they meet with this prospect. A typical customer profile report includes the following details: About the company.

Forget B2B vs. B2C – Long Live B2P Sales & Marketing


If you looked at any of your brand’s online profiles but covered up the company name and logo, would your brand itself still be recognizable? Contact our sales team today to learn how ZoomInfo can improve every step of the go-to-market process with our leading B2B contact database.

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4 Ways to Recruit Like a Marketer


Similar to a marketing department’s buyer personas – which are profiles of an organization’s best customers – candidate personas define an organization’s ideal candidates. Contact ZoomInfo today to learn how we can help you improve your B2B recruiting efforts.

9 Great Examples of B2B Brand Storytelling


These in-depth profiles illustrate that Microsoft is not just a massive corporation, but a collection of unique and gifted individuals. ZoomInfo. For starters, our extensive Customer Success page features detailed testimonials of customers who achieved growth using ZoomInfo.

5 Surprising Sources of High-Quality Leads


Instead, encourage them to help share your organization’s content through their personal social media profiles. If you’re looking for more B2B leads, try out ZoomInfo’s B2B leads free trial today!

The Definitive Guide to Performance Based Hiring


Develop a Performance Profile. Instead, your recruiters and hiring managers must work together to create what is known as a “Performance Profile”, or a profile consisting of specific objectives that the ideal candidate should be able to successfully complete.

How to Shorten Your Sales Cycle with Social Media


Optimize your social profiles to facilitate conversions. Take a look at your personal social media profiles and ask yourself: Do I offer an easy path to conversion? In order to speed up the sales cycle, you must optimize your social media profiles.

Building Trust in Sales: A Guide for Sales Professionals


Be sure to optimize your web presence accordingly—especially your LinkedIn profile. For an in-depth guide to profile optimization, check out The B2B Sales Rep’s Guide to LinkedIn. Contact ZoomInfo today to learn how to increase your B2B sales productivity.

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7 Steps to Creating a Successful Account-Based Marketing Strategy


ZoomInfo. One of the biggest challenges B2Bs face when setting up an ABM strategy is ensuring your sales and marketing teams are reaching companies that are fit your target account profile. . Source: ZoomInfo.

4 Critical Door-to-Door Sales Lessons for Marketers


Once upon a time, salespeople chose neighborhoods based on their target audience profile and common knowledge of the area. Today, technology provides a wide range of demographic, firmographic, and technographic profiling resources to find audience segments.

6 Important Social Selling Mistakes to Avoid


Consider this scenario: You reach out to a prospect and begin to ask them questions about their business – but the answers to these questions are readily available on their profile. Look over their profile and collect relevant information.

4 Tips for Selling to the Social Savvy Buyer


To get started, invest in a social media management tool, track your competitor’s profiles, and monitor branded hashtags. Draft a post, and with the click of a button you can share it across every employee’s LinkedIn profile—with permission of course.

November 2018 B2B Blog Post Round-Up


Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities. But social recruiting isn’t as simple as creating a profile and reaching out to candidates.

5 Steps to Structuring Your Marketing Strategy


Work with other members of your company to compile the necessary data to construct buyer personas— or semi-fictional profiles made up of real characteristics and traits used to represent different segments of your customer base. Steps to Creating Buyer Persona Profiles [Infographic].

8 Ways to Collect Better Customer Testimonials in 2019


Sift through reviews on your Facebook business page, your Google profile, or popular review websites like G2 Crowd or Yelp. Molly writes for ZoomInfo’s sales and marketing blog on topics related to B2B growth and success.

October 2018 B2B Blog Post Round-Up


If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. Buyer personas are semi-fictional profiles that represent your ideal buyers. For more information about ZoomInfo, contact our sales team today.