Porch Group Media

OCTOBER 20, 2022

The 2022 New Mover Trends Report by V12 dives into the profile of the modern mover, what motivates them, and how they spend so you can start turning new movers into new customers for your business. Packed With Insights On Today’s New Movers: Profile of Today’s New Mover 64% of new movers have experienced a recent life event.

First-Mover Advantage 52

First-Mover Advantage Trends Research Purchase Intent 52

ANNUITAS

MARCH 21, 2023

Also, using polls as qualifying questions can reduce the number of fields on web forms and create a more fluid progressive profiling strategy , and in general speed the time to qualify new prospects. The post Adobe Marketing Automation Updates 2023 | Research Brief appeared first on Annuitas.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Martech

OCTOBER 8, 2021

One of G2’s offerings allows vendor subscribers to track target accounts viewing their profile, their category or their competitors. B2B buyers perform heavy amounts of research before contacting a salesperson, which gives them an upper hand in transactions. The new additions to the list are Demandbase, 6Sense, RollWorks and Triblio.

Account Based Marketing 91

Account Based Marketing ABM Ideal Customer Profiles Profiling 91

Heinz Marketing

OCTOBER 14, 2021

Our research aimed to explore the importance and need for investing in a comprehensive sales readiness strategy to drive a continuous state of excellence within revenue organizations. Click here to access the full research report. The post New Research: The New Sales Enablement Standard appeared first on Heinz Marketing.

Research 111

Research Ideal Customer Profiles Training B2B Sales 111

xiQ

JANUARY 12, 2022

xiQ recognized in 11 categories in G2’s Winter 2022 report for B2B Sales. xiQ, the first personality-driven sales and marketing intelligence platform designed for B2B sales, achieved 11 awards in G2’s Winter 2022 report. Grid® Report for Sales Intelligence. Enterprise Grid® Report for Sales Intelligence.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

Marketing Insider Group

OCTOBER 30, 2019

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. Research and Customer Advocacy. What is customer advocacy?

Research 203

Research Ideal Customer Profiles Buyer Personas Paid Search Agency 203

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. Highlighted Content : 33.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Business Brainz

MARCH 21, 2021

A survey by ITSMA revealed 87% of B2B marketers reported that their ABM initiatives outperform their other marketing investments in terms of ROI, making account-based marketing the natural choice for marketers. Why research for ABM? How research can humanize ABM? And there’s no sign of slowing down.

Account Based Marketing 100

Account Based Marketing Research ABM Paid Search Agency 100

The Point

OCTOBER 20, 2014

This sentiment was borne out in a recent survey on lead generation strategy conducted by Ascend2 Research. In results based on responses from more than 400 business leaders and marketing professionals, Ascend2 reported that marketers’ concerns about lead generation have veered away from lead volume and towards lead quality.

Demand Generation Agencies 100

Demand Generation Agencies Lead Gen Marketing Report Research 100

The Point

DECEMBER 28, 2017

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below.

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

markempa

MAY 30, 2017

Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences. What motivated you or inspired you to do this research? What surprised you most as you analyzed the data from this research, and why? images/2017/05/Matt-Sweezy-interview.mp3.

Linkedin 297

Linkedin Research Studies B2B 297

Animalz blog

JUNE 28, 2023

Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Sacra , a private markets research company, performs this magic daily. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers.

Research 68

Research Startups Comparison Storytelling 68

Litmus

MAY 26, 2023

Our State of Email reports have always depended on the kind and generous knowledge-sharing from the email community. The 2023 State of ESPs report is a prime opportunity to cultivate this collaborative spirit: it’s one of the aspects I personally cherish the most about the email geek community, which I’ll share more about below.

Peer-to-peer 63

Peer-to-peer Research Service Communities 63

Zoominfo

OCTOBER 8, 2019

Enter, the Customer Insight Report. In essence, building a Customer Insight Report involves packaging large amounts of information into a concise, comprehensible summary. This report will help unite your entire team towards a focused, effective sales campaign. Free Trial What is a Customer Insight Report?

Ideal Customer Profiles 130

Ideal Customer Profiles Work Management Marketing Management Account Based Marketing 130

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Zoominfo

OCTOBER 8, 2019

Enter, the Customer Insight Report. In essence, building a Customer Insight Report involves packaging large amounts of information into a concise, comprehensible summary. This report will help unite your entire team towards a focused, effective sales campaign. What is a Customer Insight Report? That’s a tall order.

Ideal Customer Profiles 138

Ideal Customer Profiles Work Management Marketing Management Zoominfo 138

Hinge Marketing

JUNE 25, 2020

Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. In this post, we’ll explore your research options and recommend specific techniques and tools you can use to develop business more effectively. .

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Madison Logic

AUGUST 11, 2022

Madison Logic Recognized for Its Mix of Advertising & Content Syndication to B2B Audiences by Independent Research Firm in New B2B Advertising Report. The report recognizes Madison Logic’s superior audience exposure and creative testing capabilities, and tight integration with first-party data. About Madison Logic.

Advertisements 52

Advertisements Advertising Multi-Channel Account Based Marketing 52

Porch Group Media

NOVEMBER 17, 2021

New mover marketing has been the same for years and marketers have been working with insights into how moving trends impact consumer purchasing behavior largely sourced from research 10 years and older. Download the free report to access all the latest mover trends and statistics. Profile of Today’s Mover. Key Findings.

First-Mover Advantage 64

First-Mover Advantage Trends Verticals Statistics 64

SalesIntel

FEBRUARY 10, 2022

For any B2B organization aiming to create an effective marketing strategy, the first step is defining its ideal client profile. Accurately defining your ideal client profile is the cornerstone of your go-to-market strategy and forms the basis for identifying the right personas at your target accounts. More targeted keyword research .

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling B2B Sales Paid Search Agency 52

SalesIntel

FEBRUARY 10, 2022

For any B2B organization aiming to create an effective marketing strategy, the first step is defining its ideal client profile. Accurately defining your ideal client profile is the cornerstone of your go-to-market strategy and forms the basis for identifying the right personas at your target accounts. More targeted keyword research .

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling B2B Sales Paid Search Agency 52

6sense

FEBRUARY 1, 2022

This creates troublesome and expensive reporting deficiencies that can bring revenue teams to a standstill. Here are 9 Reporting Capabilities that revenue teams “must have” to fully understand — and act upon — their sales intelligence. Ideal customer profile (and eventually your in-market ideal customer profile ).

Ideal Customer Profiles 62

Ideal Customer Profiles Sales Qualified Leads Demand Generation Click Rate 62

Business Brainz

DECEMBER 6, 2020

Understand the value of in-depth research. Conduct individualized deep-dive research into target accounts as well as their industries to unearth key insights. Conducting specific desk research around the account and their industries yield great benefits for ABM marketers who face data and insight problems. Final thoughts.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Profiling 52

Business Brainz

DECEMBER 6, 2020

Understand the value of in-depth research. Conduct individualized deep-dive research into target accounts as well as their industries to unearth key insights. Conducting specific desk research around the account and their industries yield great benefits for ABM marketers who face data and insight problems. Final thoughts.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Profiling 52

Champion Communications

FEBRUARY 8, 2023

Revealingly, 49% of the CEOs admitted that their main PR priority is raising their personal profile. The misalignment works both ways. More than three-quarters (76%) of the CEOs canvassed agreed that they don’t understand the value of PR, while 45% of them claimed that although CMOs agree their organisation needs PR, they didn’t know why.

PR 62

PR Research B2B CMO 62

Heinz Marketing

JANUARY 14, 2022

What is the key to conducting research to inform a strategy that needs to scale, but also needs to reach people at an individual level? Put yourself in the shoes of someone trying to research this target market, and you can pretty quickly see the value. So how do you find folks? Here is another one in the same subreddit: [link].

Research 104

Research Enterprise Management Tips Work Management 104

ANNUITAS

SEPTEMBER 7, 2021

Salespeople today spend, on average, one full workday per week researching their prospects. The most mature marketing teams are using progressive profiling strategies to incrementally capture information from your buyer throughout their journey via online forms. You can read more about progressive profiling in this article.

Conversion 234

Conversion Sales Qualified Leads Ideal Customer Profiles Opinions 234

Webbiquity

AUGUST 1, 2023

This means doing keyword research (determining the best keyword phrases to target based on a combination of relatively search volume and low competition or difficulty); mapping the selected keywords to specific pages; then optimizing the navigation, content, URL, and other elements of on-page SEO for each page.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

ANNUITAS

SEPTEMBER 7, 2021

Salespeople today spend, on average, one full workday per week researching their prospects. The most mature marketing teams are using progressive profiling strategies to incrementally capture information from your buyer throughout their journey via online forms. You can read more about progressive profiling in this article.

Sales Qualified Leads 228

Sales Qualified Leads Ideal Customer Profiles Opinions Work Management 228

Hubspot

JUNE 6, 2022

Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. The 18 Best Places to Research Buyers Before Sales Conversations. The Buyer's Facebook Profile.

Research 88

Research Marketing Automation Services Tips Best Practices 88

Business Brainz

MARCH 21, 2021

A survey by ITSMA revealed 87% of B2B marketers reported that their ABM initiatives outperform their other marketing investments in terms of ROI, making account-based marketing the natural choice for marketers. Why research for ABM? How research can humanize ABM? And there’s no sign of slowing down.

Account Based Marketing 52

Account Based Marketing Research ABM Paid Search Agency 52

Business Brainz

MARCH 21, 2021

A survey by ITSMA revealed 87% of B2B marketers reported that their ABM initiatives outperform their other marketing investments in terms of ROI, making account-based marketing the natural choice for marketers. Why research for ABM? How research can humanize ABM? And there’s no sign of slowing down.

Account Based Marketing 52

Account Based Marketing Research ABM Paid Search Agency 52

Act-On

NOVEMBER 15, 2023

Research finds that over half of organizations report higher-quality leads because they use personas. Here are a few tips for getting started: Complete updated research. Whether you have existing personas or you’re creating them for the very first time, you’ll want to update your research. Create persona profiles.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Sprout Social

MARCH 10, 2017

In fact, research shows that 65% of the top performing posts feature products, and 7 out of 10 hashtags included in captions are branded. To enable brands to understand their competitors’ Instagram strategy at the profile level, we’ve released the new Instagram Competitors Report—available in Premium plans and above.

Advertising Benchmark 103

Advertising Benchmark Profiling Promotion Facebook 103

Hinge Marketing

MAY 22, 2023

For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs. In the full report , you’ll gain access to a detailed breakdown of each category.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Martech

FEBRUARY 14, 2024

Eighty percent say the experience a company provides is as important as its products and services, 73% expect better personalization as technology advances and 65% expect companies to adapt to their changing needs and preferences, according to Salesforce’s “State of the Connected Customer” report. Click here to download!

Marketing AI 106

Marketing AI Effectiveness Privacy Ideal Customer Profiles 106