Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Traditional B2B public relations is no longer the highest-demand avenue to develop an effective voice for your brand. Looking beyond traditional B2B public relations and embracing digital PR strategies allows you to influence your market and gain share voice ahead of competitors. Industry forums. Optimize content.

Public Relations 48

Public Relations Tips B2B RSS 48

Walker Sands

SEPTEMBER 16, 2022

From data-driven campaigns to strategic funding announcements, our public relations experts continue to produce exceptional results for our clients. The PRSA Summit Awards showcase outstanding contributions to the public relations industry in the Puget Sound area, and it’s an honor to be recognized among this year’s top PR campaigns.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

Thinkers360

MARCH 15, 2024

To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! International Keynote Speaker Quiñones & Partners Group S.A.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

Marketing Insider Group

JANUARY 13, 2021

Online reputation management (ORM) is a combination of marketing, public relations, social media management, SEO, and other strategies to promote, monitor, protect, and defend your online image. However, keep in mind that your GMB profile isn’t under your direct control. For a quick intro, see the video below.

Marketing Management 332

Marketing Management Content Marketing Planning Content 332

Webbiquity

FEBRUARY 14, 2020

When evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social media presence and activity. Your social media profiles are no longer just for amusement and socializing. Blurred Lines. An Awesome Opportunity.

Social Media 242

Social Media Media PR Profiling 242

Webbiquity

JANUARY 28, 2022

Public relations (PR) is a critical component of any business, yet it can be difficult to track the success of PR campaigns. More specifically, monitor your backlink profile for changes in the quantity and quality of external sites linking in; successful PR efforts will positively impact this. Contributed post.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

Thinkers360

APRIL 20, 2024

To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! Simply Sign Up for Thinkers360 and start building your profile, portfolio, and media kit. Ken Ip Score: 31.42

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Sprout Social

AUGUST 24, 2022

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. What is public relations marketing? How our social and PR teams spread Sprout’s message.

PR 82

PR Public Relations Brand Identity Branding 82

Thinkers360

MARCH 1, 2024

To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! Simply Sign Up for Thinkers360 and start building your profile, portfolio, and media kit.

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Thinkers360

MARCH 8, 2024

To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! Simply Sign Up for Thinkers360 and start building your profile, portfolio, and media kit. Pinter Score: 32.79

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Marketing Insider Group

NOVEMBER 18, 2020

As mainstream media continues to shrink and tech press primarily focuses on the biggest companies, Nutanix needed to find ways to effectively raise its profile in order to remain successful in a highly competitive and transformative industry, according to Jennifer Massaro, senior director of Public Relations and executive director of The Forecast.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Thinkers360

MARCH 22, 2024

To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! Simply Sign Up for Thinkers360 and start building your profile, portfolio, and media kit.

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Thinkers360

APRIL 7, 2024

To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! Simply Sign Up for Thinkers360 and start building your profile, portfolio, and media kit.

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Walker Sands

JULY 29, 2021

With an increasing number of B2B tech brands vying for media attention, our Seattle team has continued to help our West Coast clients stand out from the crowd, reach key target audiences and earn credible recognition through strategic public relations programs that secure strong media results.

Public Relations 98

Public Relations PR Ideal Customer Profiles Advertising Agencies 98

Marketing Craftmanship

APRIL 19, 2012

While we recognize and support your personal right to participate in social media sites, we would like to ensure that the descriptions used in your LinkedIn profile to describe our company are consistent with the guidelines we’ve established to enhance understanding and appreciation of our corporate brand. Your Friendly CMO.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 100

Thinkers360

APRIL 14, 2024

To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! Simply Sign Up for Thinkers360 and start building your profile, portfolio, and media kit. McKenna Score: 31.33

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Biznology

JUNE 12, 2018

We build a custom technological framework for the unique search profile discovered in the analysis stage. Some fluctuation as the results adapt to the changing profile. We analyze the search results to identify the specific balance of factors that are contributing to the ranking of both welcome and unwelcome content. Like this post?

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Biznology

MARCH 14, 2017

The same kind of high-profile publicity — and controversy — that used to find its home on Twitter now finds itself on YouTube and Twitch. Instagram can surely be open and public, but there are a lot more protected Instagram profiles than there are Twitter profiles. It’s time to diversify.

PR 163

PR Twitter Public Relations Youtube 163

Thinkers360

MARCH 16, 2024

To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! Simply Sign Up for Thinkers360 and start building your profile, portfolio, and media kit. Score: 30.36

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Walker Sands

JULY 20, 2022

The PRSA Skyline Awards recognize campaigns that display creativity and produce exceptional results in public relations, and we are honored to receive an award in the Integrated Communications (Business to Business) category for our data-driven PR campaign for Visier.

PR 98

PR Thought Leadership Public Relations Advertising Agencies 98

Thinkers360

FEBRUARY 16, 2024

To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! Simply Sign Up for Thinkers360 and start building your profile, portfolio, and media kit.

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

ClearVoice

JULY 29, 2022

.” Fortunately, companies that are prepared with solid public relations and content marketing strategies can leverage various channels to alleviate the issue and help restore public trust. Building a public relations content strategy that can help you weather any storm requires ongoing effort. Social media.

PR 52

PR Public Relations Content Thought Leadership 52

Biznology

FEBRUARY 20, 2018

Is Your Only Legacy a LinkedIn Profile? For most people online, all they have to show for being online for over a decade is their LinkedIn profile and a bunch of cat videos. It’s actually a rush—sort of like I am a legit futurist fortune teller sage (which I obviously am).

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Sprout Social

FEBRUARY 8, 2021

Profile Performance Report. Maintaining a pulse on all of your brand’s social profiles is a must in order to ensure you reach your goals and better understand all of your social efforts. Social teams can use a profile performance report to track awareness and visibility across networks like Facebook, Twitter and Instagram.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

Bluetext

MARCH 31, 2023

Press releases have long been the quintessential staple of a Public Relations and Communications business strategy. As a top public relations agency, Bluetext PR specialists have broken down the key elements of press release strategies that drive results. Ready to power up your PR strategy?

Press 42

Press Traffic Marketing Websites Public Relations 42

Top Rank Marketing

OCTOBER 6, 2023

Insider Intelligence The Public’s Perception of the Advertising and PR Industry Remains Poor New Gallup data has shown that the advertising and public relations (PR) sectors have hit a new low when it comes to public perception, with 19 percent of U.S.

B2B Marketing 89

B2B Marketing Social Marketing Planning B2B 89

sagefrog

NOVEMBER 14, 2023

Reevaluate Your Ideal Customer Profile (ICP) Understanding your decision-makers is foundational, but for a laser-focused marketing strategy, you also need to define your Ideal Customer Profiles (ICPs). This profile guides all aspects of your marketing strategy, from lead generation to customer retention.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Hinge Marketing

MAY 22, 2023

For example, public relations, both traditional and digital varieties, are favored by High Growth firms. Overall Firm Profiles — This section offers an overview of the firms in the sample. A marketing profile is also included covering the size and composition of the marketing function and their budget and salary averages.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Thinkers360

FEBRUARY 23, 2024

To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! Simply Sign Up for Thinkers360 and start building your profile, portfolio, and media kit.

B2B Thought Leadership 63

B2B Thought Leadership Design Thought Leadership Lead Scoring 63

Brandpoint

DECEMBER 18, 2019

So, it comes as no surprise that he took all his experience and knowledge and recently published a book for new and seasoned public relations professionals. I sat down to talk with him about his book, his career and public relations in general. The MAT Release’s place in public relations.

PR 97

PR Public Relations Work Management Media 97

Walker Sands

OCTOBER 12, 2021

But when it comes to pitching stories to reporters, public relations and marketing professionals often misunderstand our journalist friends. Or, how have you implemented new cybersecurity measures in the wake of high-profile hacks and data breaches?

Ideal Customer Profiles 94

Ideal Customer Profiles Public Relations PR Ethics 94

SmartBug Media

SEPTEMBER 23, 2019

You may already understand that public relations , or earned media, can be an impactful tool in getting exposure for your small business brand. Even with limited resources, your brand can stand out from the pack with the help of strategic public relations. Think David versus Goliath. Build Trust as a Thought Leader.

PR 61

PR Public Relations Brand Identity Branding 61

Brandpoint

NOVEMBER 2, 2022

Public relations professionals have been using the term “stakeholders” long before I started in 1996, but I remember learning how that term transcends clients, customers, consumers and stockholders to include everyone involved in an organization — directly or indirectly.

Brand Identity 62

Brand Identity Branding Media Business 62

Hinge Marketing

OCTOBER 14, 2013

This profile focuses on Lori Randall Stradtman, a Visible Expert for social media strategy. ” After a flurry of research, the book was published a year later and became Amazon’s second best-selling book in the Public Relations category within a month.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Social Networks Work Management 48

Thinkers360

FEBRUARY 2, 2024

To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! Mehmet Yildiz Score: 33.71 30 Michael Fulton Vernovis Contact Michael Fulton Score: 33.62

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

Brandpoint

MARCH 15, 2022

Every brand approaches its content marketing and public relations tactics differently. Just remember to include sharing buttons when publishing to make it easy for readers to share on their social media profiles. The opportunity to have some fun.

Tactics 71

Tactics Brand Identity Branding Banner Ads 71

ClickDimensions

FEBRUARY 18, 2021

Marketing, or perhaps communications/public relations in some organizations, will post content based on a social media calendar and work to make social an integrated part of marketing campaigns and strategy. Take the time to ensure that all members of the team are on the same page and share the same mission for social media marketing.

Social Media 105

Social Media Social Marketing Media Public Relations 105