Litmus

JUNE 16, 2020

In this webinar, we teamed up with Mike Nelson from Really Good Emails and Val Geisler from Fix My Churn to share email strategies on how to get customers to buy again, ask customers to come back when the time is right, and build deeper relationships through nurturing. Lyla Rozelle : Val offered some great advice—ask if you can test it!

VALS 47

VALS Webinar Metrics Ad Building Branding 47

Unbounce

OCTOBER 22, 2020

This year, more people are showing an openness to try new brands, experiment with new products, and make an effort to shop local. You see the price you’re going to pay for each product, then the original price crossed out, and then the actual savings in the CTA buttons. No confusion here—which also means no reason to click away.

Bundling 145

Bundling VALS Landing Pages eCommerce 145

PureB2B

SEPTEMBER 1, 2020

We are proud to have Bill here, and his background and skills align perfectly with our broadened focus on building out our already-impressive platform of companies and products that help leaders in the enterprise and mid-market accelerate their sales, marketing and revenue,” noted Cannone. “

Top of Funnel 62

Top of Funnel Enterprise Management VALS Marketing Management 62

Zoominfo

OCTOBER 20, 2021

Do they want someone with a strong product marketing background? I’ve definitely come across more people at least looking to work with organizations where it’s not five days a week in the office,” says Val Kirilova, head of people and talent at Rockerbox. Or is demand generation a bigger priority?

Zoominfo 130

Zoominfo Marketing & Strategy VALS Work Management 130

Content4Demand

AUGUST 25, 2020

Then, use a third-party tool or platform to val idate what you’re hearing. It’s no wonder why 51% of B2B buyers say they ’re looking more closely at the trustworthiness of content sources ; so many marketers tend to tell product-focused stories under the guise of thought leadership. Lots and Lots of Data. Influencer Input.

Top of Funnel 70

Top of Funnel VALS Case Studies Case Study 70

Litmus

MARCH 5, 2021

Lily, our Email Design and Production Specialist, also uses her own inbox as a source of inspiration: “I rely pretty heavily on what lands in my inbox. The Open Rates Newsletter from Val Geisler. And I don’t limit myself to specific industries or senders—I will happily sign up to everything. Phrasee’s newsletter.

Examples 104

Examples VALS Newsletter Communities 104

Webbiquity

MARCH 19, 2024

Guest post by Val Razo. B2B buyers are regular people who use Instagram for product discovery. Appsee: Offer a Free Trial of Your Tool Appsee is a B2B company that offers qualitative app analytics for mobile product managers and app developers, which has been experimenting with Instagram ads to interact with its B2B audience.

Paid Search Agency 187

Paid Search Agency VALS Ads Practices 187

BenchmarkONE

NOVEMBER 11, 2021

Everyone uses social media, so it’s no wonder that businesses market their products and services on these channels to reach out to their target audience. Here are three main reasons to provide social customer care: Boost customer satisfaction: During the customer journey , people may have questions about your product or services.

Ideal Customer Profiles 82

Ideal Customer Profiles Tips Customer Satisfaction VALS 82

Hubspot

MARCH 27, 2018

Val Geisler @Lovevalgeisler. Val is a email strategist and copywriter, and helps B2C businesses focused on MRR increase conversions through email. Stella is a Product Marketing Lead for Trello , and was previously VP of Marketing at Trello. Jes Kirkwood @Jeskirkwood. Amrita Gurney @AmritaGurney. Stella Garber @Startupstella.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

ConvertKit

NOVEMBER 20, 2020

This allows you to create strategic journeys that guide subscribers into taking an action , like buying a product, signing up for a live session, etc. Offering a discount works well for product-based businesses that want to both encourage new visitors to make their first purchase and build their email list at the same time.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Litmus

JANUARY 24, 2020

But some of them, I end up, you know, continuing to get the emails and being happy that I’m notified about sales or new products or whatever. Probably a sale or like a new product that I didn’t know about. They had some new products and I was like, oh, these are perfect for Santa to buy for me and my husband.

CAN-SPAM 66

CAN-SPAM Email Marketing VALS Privacy 66

Litmus

JANUARY 23, 2024

Whether that’s design, strategy, or things that make me go “hmmm,” these are the newsletters that help keep me on top of my email game: Not a Newsletter from Dan Oshinsky The Open Rates Newsletter from Val Geisler Phrasee’s newsletter And well, before I worked at Litmus, the Litmus blog was my go-to for inspiration. Design: What inspires you?

Examples 86

Examples VALS Newsletter Design 86

Brandpoint

DECEMBER 3, 2020

Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. Joshua Sewell, Irregular Choice We have been reactive to the market by launching new product each month to keep customers excited and engaged. Brands emailed their ENTIRE databases less than empathetic messages about over-sanitizing products.

Planning 156

Planning Paid Search Agency VALS Allocation 156

The ROI Guy

FEBRUARY 4, 2009

For IT budget holders, triage is a critical component of determining how funding is going to be allocated for infrastructure, productivity and enterprise applications. Microsoft Virtualization with Hyper-V - better val. Cold, hard decisions are being made on where to trim personnel, hardware and software spending.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

NetLine

SEPTEMBER 20, 2018

For those of you who attended, you may recognize our SVP of Audience and Product, David Fortino from a full day of moderating. Our team not only attended, but sponsored, spoke, moderated and exhibited (talk about busy!). What immediately stood out was the theme of this year’s event – gaming!

Cost per Lead 58

Cost per Lead VALS Top of Funnel CPL 58

Unbounce

JANUARY 14, 2020

You meticulously craft an ecommerce email marketing campaign that’s gonna help you sell a ton of products. Your storefront product page isn’t enough. Your online store’s product pages are specific no-no’s for this purpose. We’ve all had it happen. You’ve got too many escape routes.

Landing Pages 145

Landing Pages eCommerce Email Marketing Click Rate 145

Brandpoint

DECEMBER 5, 2018

Though it’s imperative to have high standards, it can be a mental barrier big enough to hinder your productivity on your first pass. Though grotesque, Brandpoint’s other blog writer Val Turgeon is a fan of “vomit” writing. Besides, Oscar Wilde wouldn’t have a health and wellness blog.

VALS 107

VALS Barriers Skype Wikipedia 107

Convince & Convert

JULY 28, 2010

Buy your own product. Then put yourself in their shoes, figure out how they interact with your reps, use your product, all that other good advice you shared. Then put yourself in their shoes, figure out how they interact with your reps, use your product, all that other good advice you shared. As fort he first steps.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Unbounce

JULY 30, 2019

BOGO promotions also work brilliantly for products that you might naturally want to pair or share. ” It looks like this: Mixed Product Bundling. Like BOGO, bundling involves combining multiple products into a single package. It attracts customers with the promise of greater value. Courtesy of Webistry).

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Content Marketing Institute

MARCH 29, 2018

It makes business sense to reuse answers to customer questions from a unified set of content modules delivered across channels: chatbots, product documentation, training, marketing materials, and so on. If you try to build Siri or Alexa, you’re going to fail,” he adds, quoting Salesforce product designer George Hu. Wanna build a bot?

Marketing AI 107

Marketing AI Conference Top of Funnel Enterprise Management 107

Litmus

SEPTEMBER 25, 2023

Move the entire customer base of Workamajig to a new version of the product before a very tight deadline. Litmus Product Session – Maida Kasper With our morning sessions complete, we headed into our post-lunch main hall session for the hottest and most-anticipated session of Litmus Live 2023! Thanks for the tips, Val!

Marketing AI 97

Marketing AI VALS Top of Funnel Work Management 97

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). 3 Ways Facebook is Killing Your Website" [link] [link] Val F RT @jaybaer: "R.I.P.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). 3 Ways Facebook is Killing Your Website" [link] [link] Val F RT @jaybaer: "R.I.P.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 25, 2010

Does this change where you might go to get your next cup of coffee and how you come to discover music and other consumer products? link] [link] Val White Altesman Oh no! If anything, Starbucks should up their product advertising on FB to support the launch of their new service? Now I'll NEVER find a seat at @Starbucks.

Paid Content 142

Paid Content Facebook Paid Search Agency Advertising Agencies 142