B2B Memes

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Process vs. Product: Six New-Media Principles, No. 6

B2B Memes

They are no longer handed the finished product in the form of an article and asked to move along. The controversial aspects of putting process ahead of product are obvious even in older forms of online media such as blogs. But they are far more dramatic in real-time formats such as live-blogging or Twitter.

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A Lesson from the Digital Productivity Terrorists

B2B Memes

Doctorow: Productivity Terrorist? To the traditional print journalist, their new ethos of digital productivity is not just foreign, it’s al-Qaeda foreign. Fellow twitterer @Alex replied that few could meet this standard: “turns out the number of people who can do that is around 20. Kirkpatrick: Workload grueling but great.

Product 100
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My February Challenge: 10 Tweets a Day

B2B Memes

This month, I’m setting my sights on Twitter. And if I can trust the MediaPost claim that average Twitter users tweet 0.5 Now, to be fair to myself, I rarely used Twitter for the first year or so after joining in April 2008. Here are mine: Every day I must post at least 10 times on Twitter. How Often Do You Tweet?

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Be Yourself. Just Not Your Real Self: Scripps’ Muddled Social Media Policy

B2B Memes

Nowhere is Scripps’ muddled thinking more evident than in the fuzzy and constantly shifting distinctions the policy makes between personal Twitter accounts and what it calls “professional&# accounts. They want their employees to be personal and authentic on Twitter—just not too personal or authentic.

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Another Nail in the RSS Coffin

B2B Memes

By creating a newspaper out of the Twitter users you follow, Flipboard offers an incredibly convenient way of reading what they recommend. Now that I’ve seen Paper.li , a new Web-based product similar to Flipboard, I think I can hear the nail being firmly hammered into NNW’s coffin. By drawing its content from a Twitter feed, Paper.li

RSS 100
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Collaboration vs. Control: Six New-Media Principles, No. 2

B2B Memes

In this view, journalism is a complex product that can only be produced by trained career journalists who are paid for their work. Want to Twitter Better? ” (Ironically, he made this statement in a presentation he was giving for free.). Behind this perspective is a bias to professionalism. Tomorrow: The personal vs. the corporate.

Media 100
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Do B2B Editors Get Twitter?

B2B Memes

As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. But how many use Twitter not just for promotion, but for its most valuable benefit, social engagement? There’s no authoritative answer that I know of. Total Posts.

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