Creativity vs. productivity: AI to the rescue

Biznology

Throughout my career, I have noticed a tension between creativity and productivity. In my more productive times, I’m checking off items in my to-do list one at a time. Perhaps the best one makes the claim that “ To Get More Creative, Get Less Productive.”

Influencer Marketing: How to Identify Your Target Influencers

Onalytica B2B

Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. In this instalment we take a concise and practical look at the fascinating question: “How do I identify my target influencers?”.

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Improve Your Targeting Overnight With Data Segmentation

Reachforce

Most marketers actually know their target customer quite well. You likely know the size business you’re targeting, how many employees they retain, what their annual revenue is, and whether they are B2B or B2C businesses. For years, marketers have been building customer profiles.

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

To help the system run smoothly, Lenovo has both dedicated internal Adobe teams, as well as full-time support people on Adobe''s payroll, which means the company spends equal amounts on both products and support services. ” Users can then specify the corporate roles they want to target.

Spring 2016 Product Release Highlights

Captora

This next generation of products and services will simplify marketers’ ability to prioritize, launch, and optimize a portfolio of high performing campaigns across Search, Advertising, and Social channels. New Product Release Highlights. Want to see a full product demo?

How to Choose Target Accounts

LeanData

They all were tempting targets and just begging to be hit so you could win a prize. But in order to do that, you first have to ruthlessly narrow that large pool of possible accounts – the endless line of ducks – down to only the most promising targets. “It’s

Why A Content Marketer Needs to Buddy Up with their Company’s Product Marketer(s)

ScribbleLive

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other. Together, the two marketing counterparts can help target buyers understand their product within the context of what problem it solves.

Analyze your target’s buying process, for greater marketing efficiency

Biznology

You’ll also be more effective, since each element is targeted to a specific goal. Once you’ve won the business and they are beginning to use your product or service, you might invite them to a user group.

3 Ways To Improve Targeting: Just Avoid This Statement in Your Prospecting Emails

Modern Marketing

by Melissa Madian | Tweet this It’s the beginning of 2013, and with it comes the traditional flurry of demand generation/business development/sales reps sending me emails on why I should buy their product/service. I don’t care about your product.

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Boost Demand Generation Using Target Ready Buyer Models

Tony Zambito

A critical way to do this – and admittedly easier said than done – is to become buyer-centered as oppose to product-centered. Enabling Marketing and Sales with Target Ready Buyer Models. ©All rights reserved by Kenny Madden.

How to Create Great, Targeted Content Based on Visitor Intent

Captora

Personalize your content by asking questions about your target buyers and becoming familiar with the context of the ‘visitor intent’— What do they want to read? Product Messaging. Name specific products or solutions that could solve your readers’ problems.

HubSpot Launches Visionary New Product for Targeting Prospects

Hubspot

As marketers, we've also felt this pain, which is why we're excited to announce the launch of an exciting new product to address it. Since 2006, HubSpot has been focused on driving a transformation in how companies interact with customers.

Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take.

Tony Zambito

Target (Photo credit: Wikipedia). Hitting the target within the strike zone with a variety of different pitches is what separates Cy Young award winners from ordinary pitchers. Lead generation today is becoming the art and science of targeting. Getting On Target.

14 Video Production Tips to Enhance Quality and Drive Views

Hubspot

Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides. Below are our tips to instantly improve the production quality of your video marketing content to give it a nice little boost. Video Pre-Production Tips.

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B2B vs. B2C: How Content Marketing Changes by Target Audience

Hubspot

When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. It’s clear that there are some significant differences to be addressed in the way content marketing changes for B2B versus B2C target audiences.

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HubSpot Launches New Version to Deliver Better-Targeted Content

Customer Experience Matrix

If HubSpot can get marketers to focus on that sort of targeting, which is quite different from traditional campaign-oriented promotions, they can indeed have a revolutionary impact on their clients and the marketing industry.

Everstring Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution

Customer Experience Matrix

Everstring announced a $65 million funding round and new ad targeting product on Tuesday. (It But the new product is what’s really intriguing. This lets marketers target messages very precisely, with key capabilities like frequency caps and content sequencing.

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BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database

Customer Experience Matrix

This definition distinguishes CDPs from traditional marketing automation products, which do their own execution, and from real-time interaction managers, which lack persistent data stores. The system has two main capabilities, which are to maintain customer profiles and to deliver targeted messages. All of these become available as attributes on the customer profile, which in turn can create customer segments and drive targeted messages.

Content Marketing: Products vs. Services [Infographic]

Crimson Marketing

Corporate Marketing Other Interesting Topics Product Marketing b2b marketing content marketing marketing concepts marketing message marketing services marketing solutions product marketing targeted marketing ( Matt Mansfield/1000 Content Ideas ).

Mobile Marketing Considerations for B2B Product & Content Marketers

Captora

For e.g. if your target is C level execs vs mid level managers, that will drive a very different kind of mobile experience. The post Mobile Marketing Considerations for B2B Product & Content Marketers appeared first on Captora Blog. Productivity

From Idea to Sale: Introducing a New Product

Crimson Marketing

Releasing new products can be crucial to your business growth and market competitiveness. Having a simple and focused plan for your company can make it an easier and somewhat painless process each time a new product is launched. Do people need the product?

How do you use social media to promote a boring product?

grow - Practical Marketing Solutions

Here are some products that don’t measure very high on the Schaefer Sexy Scale©: Scissors. I’d like to point to another unlikely boring product success to walk you through a system to figure out how a social media strategy might work for your boring product.

How B2B Marketers Can Leverage Social Media Product Advertising

KoMarketing Associates

Social media advertising has been making leaps and bounds in the level of sophistication, targeting capabilities and opportunities being presented to marketers. The latest evolution is with the advent of product ads. Facebook Dynamic Product Ads. Product Catalog Set Up.

Geodemographics: Using Location-Based Segments for Targeted Marketing

Marketing Action

Segmentation strategies have long been a powerful way to target certain audiences, and geographic information is a key piece of the puzzle. They’re also used to create segments of prospects in order to target them more effectively. What does your address say about you?

Infer Makes Headlines with Latest Product Innovations

Infer

D’Arcangelo noted that this resulted in “far more efficient ad spend, ad targeting by channel, segmentation, sales operations tactics and lead flow strategy.”. This “In the News” roundup highlights Infer’s insights and coverage from around the web.

OneSpot Offers Automated Content Selection Targeted at Long Term Results

Customer Experience Matrix

So when I saw that OneSpot calls its product a “content sequencing engine” you can bet they had my attention. This is a good example of applying artificial intelligence to reduce the workload on marketing departments so they can deliver more targeted messages at lower cost.

10 Easy Ways to Make Your Commute More Productive

Hubspot

But there''s good news for those of you who wish you could spend that time more productively. Check out this roundup of 10 free mobile apps that''ll make your commute more productive. Looking for other productivity tips? Read up on the science of productivity here.).

18 Tips for Planning a Flawless New Product Launch

Hubspot

If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. 18 Foolproof Product Launch Tips. Chat with them about their product philosophy.

Buy domain names for all your pages, products, and services

Biznology

” Well, it took forever but campaign-focused, product-focused, marketing-channel, and product-focused domain purchases seem to be the easiest way to do it. The post Buy domain names for all your pages, products, and services appeared first on Biznology.

Using Big Data To Target The Right Consumers With The Right Offers

Buzz Marketing for Technology

Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. Should each customer see the exact same offers, options, products and pages? Which offers, products or promotions should you present to which customer? The aggregation and use of big data are crucial to segmenting and targeting your individual customers with the appropriate experiences. Behavioral Targeting Big Data Customer Experience eCommerce Personalization optimization Website

Targeting B2B Companies with Online Display and Social Media Advertising

NuSpark

The keys to effective banner advertising campaigns are targeting, message, and efficient pricing models. . Therefore, this is my third and final post in this series on display advertising targeting opportunities. Why would you want to target individual firms?

Video Marketing Considerations for Product & Content Marketers

Captora

As a result, now more than ever, companies are embracing technology to drive productivity, communication and their own internal processes. Creation of video content is time consuming and often more expensive; so figuring out whom to target and focusing on those is a critical point.

3 Steps To Highly Targeted B2B Facebook Ads With Predictive

Radius

Building A Highly Targeted B2B Facebook Ad Campaign. Like many other marketers, we achieve this by implementing digital advertising to increase brand awareness amongst our target audience. But it’s historically known as a platform that’s best at targeting consumers.

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Facebook Boosted Posts: 3 Ways to Target Your Audience

Vertical Response

Now, Facebook allows you to garner more engagement with your boosted posts by providing three audience targeting options. New option: People you choose through targeting. The targeting option is very similar to Facebook’s traditional banner and news feed advertising.

Mobile Geo-Targeting: How to Attract More Visitors to Your Trade Show Booth

Sharpspring

What Is Geo-Targeting? That’s where geo-targeting comes in. Never heard of geo-targeting before? It’s a relatively new concept that involves targeting mobile devices via based on specific location. but the vast majority will be your target market.

3 Reasons Targeted Data Is Critical To ABM

Sales Intelligence View

Regardless of your ABM approach, targeted, clean, accurate and shared account and contact data is […]. Products & Technology Targeting Intelligence Thought Leadership ABM account account based everything account based marketing B2B CRM insideview intelligence lead generation marketing Marketing Automation Sales targetingThis piece was originally printed in Chief Marketer.

The Psychology of Behavioral Targeting Goes Deeper Than You’d Think

Content Standard

New research shows that the psychological effects of behavioral targeting might be a lot stronger—targeted ads may actually change how users feel about themselves, in addition to driving purchasing behavior. The idea of using targeting to impact consumer behavior is nothing new.

How to Set Up a Promoted Tweet Campaign Targeting Keywords

NuSpark

Twitter recently launched a keyword targeting option for Twitter Ads. It’s like Google AdWords-like targeting for Twitter. Keyword target examples: gifts, buy flowers, Valentine, presents, date tonight, going to funeral.

Google AdWords Adds “Customer Match” to Their Targeting Arsenal

Fathom

Finally, Google has jumped on the bandwagon to the ability to target users by offline data, such as email addresses, that they are calling “ Customer Match ”. Google was not an innovator nor early adopter with this targeting technique as 3 rd party retargeting vendors and DSPs have coined this tactic as “CRM Retargeting”. But now, Google has jumped aboard and allows you to target users based on email addresses you have.

Influencer Marketing: Where are Your Target Audience Being Influenced?

Onalytica B2B

Based off of this we’ve created our influencer marketing strategy and identified our influencers- now, it’s time to start tailoring your marketing activities so that you’re able to effectively reach your target audience through your influencers.