5 ways to promote your promotional products


When you invest in promotional products, you want to make the most of them. When promotional products do such a good job advertising your business, you should use them more often. Today we have 5 ways to promote your promotional products.

How promotional products fit in with the modern consumer


That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising. 81% of consumers keep promotional products for more than one year.

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How to Target Users of Specific Software with LinkedIn Ads


But if you don’t get your targeting right, it can end up costing you a lot of money. Here’s how you can upload audience lists to LinkedIn to target users of any software (or specific technology) that’s relevant to your business. Which software is relevant to use for targeting?

30-point video production checklist


All relevant background materials shared with the production team. ? Presents a true-to-life situation facing the target customer. ? Has a useful shelf life, not simply part of a “product announcement” package. ?

The Impact of Direct Dials on Sales Productivity

Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.

Targeting Your B2B Lead Generation

Sales Lead Insights

When searching for leads to buy your products or services, you want to find those companies who have a problem for which you have the solution. The post Targeting Your B2B Lead Generation appeared first on Sales Lead Insights.

Identifying Target Accounts for ABM: A Crash-Course

Heinz Marketing

If I’ve learned anything in my career over the past couple of years, it’s that targeting the right accounts is the most important part of a B2B account-based marketing program. So how do you come up with your target account list? Target Account Definition.

Improving Business Productivity with Marketing Automation


Marketers have access to a wide variety of business productivity tools to help them simplify their day-to-day tasks. How can businesses really increase productivity using marketing technology (martech) tools? It helps optimize resources and become more effective in customer targeting.

Customer-Powered Product Development: How to Create Better Products & Increase Demand


Not hitting your product adoption targets? It could be that you haven’t achieved product-market fit—something that “80% of companies never achieve.” In my experience, most companies rely on time-consuming outreach to validate their products and gather customer feedback. Or, they send out impersonal email surveys that don’t motivate customers to respond. But there’s a more.

Creativity vs. productivity: AI to the rescue


Throughout my career, I have noticed a tension between creativity and productivity. In my more productive times, I’m checking off items in my to-do list one at a time. Perhaps the best one makes the claim that “ To Get More Creative, Get Less Productive.”

Five Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.

Cross-device tracking & targeting 101


Cross-device tracking & targeting. Targeting customers on mobile, for instance, is different than targeting them on desktop. As a marketer, you need to target users and customers across all these platforms and devices they use, and you need to connect these data sources to build a more complete and accurate profile of them. This is done through something called cross-device targeting, or cross-device tracking. What is cross-device targeting?

The power of product + marketing


Take a long, hard look at how your brand’s product and marketing teams are, or aren’t, working together. Marketing teams are now able to deliver targeted emails that have embedded functionality in them that feels more like a web or mobile app than a standard email.

Product Life Cycle Stages


We talk a lot about the customer life cycle, but let’s not forget another critical cycle that’s key for strategizing your marketing plan : the product life cycle. Below, we’ll cover the basics of a standard product life cycle, including the six stages that every marketer should know about.

6 types of targeting every marketer needs to know


Whether you’re a B2B or B2C marketer, one thing remains constant through every campaign, message, and creative: your digital marketing targeting. Here are the six types of targeting every marketer should know. Jump to: Data targeting (first and third-party). IP targeting.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

How to Promote a Product: 15 Must-Try Strategies


The truth is that if you want new leads, you need to learn how to promote a product to maximize conversions. That’s why we’ve created this list of 15 of the best strategies to promote your product. The Crucial Ingredient Before You Promote Your Product.

How to Create a Product Recommendation Popup (the Easy Way)


Do you want to boost sales with product recommendations, but not sure the best way to go about it? Today, we’re going to teach you step-by-step how to set up a product recommendation popup with OptinMonster. What Are Product Recommendation Popups? Adding an Image of Your Product.

Freshen Demand Gen Efforts with Generational Targeting


It’s common in B2B marketing campaigns — especially ABM campaigns — to define targeted buyers by industry, role, size or solution. Generational targeting is more common in B2C marketing than B2B, but B2B marketers can use it to sharpen content personalization, activation and amplification.

Audience Targeting and Why It’s Important


When using online advertising to promote your advertisers’ products/services it is important to use their advertising budgets to target the correct audiences. . Benefits of Audience Targeting. Targeting Options in ad Vantage.

Behavioral Targeted Lead Nurturing: It’s All About Context

Marketing Insider Group

Your product needs to address customers’ immediate—as well as their long-term needs. The post Behavioral Targeted Lead Nurturing: It’s All About Context appeared first on Marketing Insider Group. Value is imperative in today’s B2B marketplace.

New Technologies Drive Trade Show Marketing Productivity


But to me, the major change is the new technologies that are driving increased productivity and effectiveness for events, and where B2B marketers can get even more value from their trade show dollars. How to explain my longtime fascination with trade shows and business events?

Target Market Research for the Professional Services

Hinge Marketing

Researching your target markets is one of the smartest business moves you can make. Professional services firms that do frequent research on their target clients grow 2X faster and are more profitable than firms that do not. Let’s start by defining what we mean by a target market.

Influencer Marketing: How to Identify Your Target Influencers

Onalytica B2B

Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. In this instalment we take a concise and practical look at the fascinating question: “How do I identify my target influencers?”.

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Targeting Your B2B Lead Generation

Sales Lead Insights

When searching for leads to buy your products or services, you want to find those companies who have a problem for which you have the solution. How do you go about finding those companies and how do you find the level of contacts you need from within the companies?

What to Know About Target’s Julie Guggemos, SVP of Product Design


A few years ago, it seemed inevitable that Target was going to buckle under the pressure of Amazon and modern e-commerce. But since 2017, Target has done the unthinkable and successfully reinvented itself as a worthy competitor of the e-commerce giant. How did Target do it?

Product Strategy: Defining a Product's Purpose and Plan


The product is rushed through development without any real guidance or objectives. If that were the case, then this once-in-a-generation feat of waffle engineering would go to waste — all because it didn't have a solid product strategy to guide its development. Product Goals.

Digital audience targeting: Defining your audience, strategy, and goals


After all, successful advertising hinges on your ability to reach the people who will be the most interested in your product or service. That’s when knowing how to define your digital audience targeting comes in handy. What is audience targeting.

Promotional Products Work Week


Next week is “Promotional Products Work Week”! It is promoted each year by the Promotional Products International Association. Promotional Products Work! Week is an industry-wide event dedicated to celebrating the power of promotional products and the value they create.

10 promotional product trends from the PPAI Expo 2018


Promotional Products Association International (PPAI) is an annual expo that highlights and showcases the latest in promotional products. Today, we are taking a look at the trends in promotional products that we saw at the show. Product safety.

How to Target Generation Z in B2B Marketing

KoMarketing Associates

So how can B2B marketers begin to target Generation Z? They use product recognition technology to search for a product using the smartphone camera. b2b marketing for generation z.

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Target: Alka-Seltzer Plus Cold Medicines ONLY $1.29

Modern Marketing

Target: Alka-Seltzer Plus Cold Medicines ONLY $1.29 Target is offering Alka-Seltzer Plus Cold Medicines for just $4.39 We also have a $4/2 Alka-Seltzer Plus Product coupon insert available to stack with this deal. Target Deal: Buy (2) Alka-Seltzer Plus Cold Medicines […].

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5 Ways to Target B2B Customers Through Email Marketing

KoMarketing Associates

This indicates an interesting trend in marketing today: many professionals are getting fatigued at the sheer amount of ways that marketers can target them. In order to send emails that your target B2B audience actually wants to open, consider the following five formats. The same could be said for how users use your products if you have a SaaS product or something digital you can track.

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6 types of targeting every marketer needs to know


Whether you’re a B2B or B2C marketer, one thing remains constant through every campaign, message, and creative: the types of targeting you can use in your digital advertising campaign. Here are the six types of targeting every marketer should know. IP targeting.

Designing Product Landing Pages: Best Practices for 2020 and Beyond


When designing product or download landing pages, there’s a lot to keep in mind. It requires careful planning, a solid knowledge of your audience and products, and most of all, continual testing of all elements to fully optimize the page for conversions.

6 types of targeting every marketer needs to know


Whether you’re a B2B or B2C marketer, one thing remains constant through every campaign, message, and creative: your digital marketing targeting. Here are the six types of targeting every marketer should know. Jump to: Data targeting (first and third-party). IP targeting.

How to Crush Your Next Product Launch: The Ultimate Guide


That new product idea hits you like a ton of bricks. Your audience research shows a strong market need, and the factories are in full-force production mode. We’re going to give you the 5 step guide to launching your product. 5 Steps for a Wildly Successful Product Launch.